Tracxn Research - Online Video Landscape, August 2016

Online Video Report, August 2016

TracxnWorld’s Largest Startup Research Platform

2


Contents

Topic Page No.

Scope of Report 05

Entrepreneur Activity 08

Investment Trend 12

Who is Investing 20

Exit Outlook - IPO, Acquisitions 24

Sub Sector Analysis 27

Interesting Companies 45

Useful Links 57

Company List 59

Team 373


Illustrative Sectors We Track

ENTERPRISEINFRASTRUCTURE

CONSUMER FINTECH EDUCATION HEALTHCARE

SECURITY

STORAGE

NETWORKING

MOBILITY

IT OPS

CLOUD INFRASTRUCTURE

API MANAGEMENT

BIGDATA INFRASTRUCTURE

ENTERPRISEAPPLICATIONS

SAAS

ERP

FINANCE AND ACCOUNTING

DATA AS A SERVICE

LEGAL TECH

MARKETING TECH

ONLINE VIDEO

BUSINESS INTELLIGENCE

MOBILETECHNOLOGY

MOBILE COMMERCE

MOBILE PAYMENTS

MOBILE MARKETING

MOBILE DEV TOOLS

MOBILE HEALTH

MOBILE GAMING

MOBILE LEARNING

MOBILE COMMUNICATION

INTERNET OF THINGS

VIRTUAL REALITY

CONSUMER ROBOTICS

WEARABLE TECHNOLOGY

SMART HOMES

DRONES

SMART CARS

3D PRINTING

FOOD TECH

SECOND HAND GOODS

BITCOIN

PAYMENTS

EDUCATION IT

SELF LEARNING

LIFE SCIENCES

DIGITAL HEALTH


Sector Overview

Scope of report

This report covers companies that provides software and platforms to enable viewing of Videos Online. It includes online tools used bythe video creators as well as marketplaces which connect video creators with the Brands. It also includes companies which providesplatforms for the publishing and management of video content. This report also covers companies providing On-demand videos and OTTvideos. It also includes companies which provides encoding/transcoding, bitrate streaming solutions for video distribution. The reportalso encompasses companies providing platforms for social sharing of videos and live streaming of videos and multi channel networks.Further, the report also covers companies providing solutions and technology for Video advertisement and Marketing. It also includescompanies providing platforms or solutions for video analytics.

This report does not include Video surveillance and monitoring solutions, Companies providing solutions for TV advertisement andanalytics, Cable networks providers and broadcasters, Video conferencing and Video Chat software, Firms or agencies operating inOnline video sector, Content Creation Studios, Free software and tools for video creation.

This report focuses on the following sub-sectors:

The scope of this report includes equity as well as debt funding received by the companies.

Name Descriptions

Video DistributionIncludes On-demand and live streaming platforms. Also, includes companies which provides infrastructure for video distribution.

AdvertisingCompanies which provide technology, software and tools that are used to deliver, control and target digital display advertisements and search advertisements

Social Videos Includes Social Platform to share User Generated Video Content.

Video Content Management Includes companies which provides platform to manage and publish videos

Multi Channel Networks Offers end to end Solutions for content creators on social platforms like YouTube

5


Online Video – Insights, Market Trends

6


Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

7


87

119

151

167

188178

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40

80

120

160

200

2010 2011 2012 2013 2014 2015

Nu

mb

er o

f C

om

pan

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YoY – Number of companies founded

iQIYI Vessel Le Sports Vidku

Iroko TV Culture Machine iflix Inke TV

Mango TV Tastemade

Azubu mitu


Large Upcoming Sectors


Niche Upcoming Sectors


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

11

11


YoY – Number of Rounds and Total Funding

Note: The funding includes debt rounds also.

$737M

$491M$609M

$909M $959M

$819M

$2.6B

$1.5B

$2.1B

130

106

124

136

186

198 200 200

81

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100

150

200

250

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1200

1800

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2008 2009 2010 2011 2012 2013 2014 2015 2016

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Funding Amount Number of Rounds


YoY – Number of Rounds by Stage


YoY – Funding by Stage


Average Ticket Size – Early Stage


Top investments in last one year


Top investments in last one year


Funnel view of Sector


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

19

19


Most Active Investors in Sector

33

1817 17

16

12 1211 11 11

0

7

14

21

28

35

500 Startups WesternTechnologyInvestment

GreycroftPartners

Y Combinator Sequoia Capital Intel Capital SV Angel ComcastVentures

DFJ Ventures Plug and PlayTech Center

Tota

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er o

f C

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Sightly RockYou Innovid Tremor VideoKaltura Tastemade Virool

SambaAds Youku Tudou Extreme Reach Vidyard

RockYou KamcirdYuMe VideologyKyte

Maker Studios

Twitch

Kamcird

Virool


Where are Top Investors investing


Top Investor by Stage of Entry


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

23

23


Top IPOs in last three years

IPO Date Company OverviewFunding Amount

Mcap at IPOExch:Ticker

Jul-2014 tubemogul.comTubeMogul

(Emeryville, 2006)

Video Ad Buying PlatformTrinity Ventures, Foundation Capital, Bullpen Capital, Northgate, Cross Creek Capital, KBC Partners, NetService Ventures Group, Bee Partners, Cross Creek Advisors, DAC ASIA Pte.Ltd., Singtel Innov8, Bullpen Capital

$45.24M NASDAQ : TUBE

Mar-2014 keek.comKeek

(Toronto, 2011)

Web/ Mobile short video sharing platformAlphaNorth Asset Management, Plaza Ventures, Cranson Capital, Pinetree Capital, AGF Management Limited, Terracap Ventures, Whitecap Venture Partners

$30.5M KEK

Nov-2013 rightster.comRightster

(London, 2010)

Online Video MarketingRSTR

Jul-2013 yume.comYuMe

(Redwood City, 2004)

Video Advertising SolutionsAccel Partners, SV Angel, Khosla Ventures, Felicis Ventures, Intel Capital, Menlo Ventures, DAG Ventures, TransLink Capital, WestSummit Capital, e.ventures, Infinity Ventures, Samsung Venture Investment

$72.88M NYSE:YUME

Jun-2013 www1.tremorvideo.comTremor Video

(New York City, 2005)

Video Advertising Network.Canaan Partners, SV Angel, Draper Fisher Jurvetson, Meritech Capital, DFJ Growth, W Capital Partners, Masthead Venture Partners, European Founders Fund, Triangle Peak Partners, Sapphire Ventures

$145M NYSE:TRMR

Jan-2013 tremorvideo.comHuanju

(Guangzhou, 2005)Video based Social Network $116.4M NASDAQ : YY


Major Acquisitions in last one year


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

26

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August 2016Tracxn BlueBox : Online Video1200+ companies in the sector, 514 funded in last 5 years, $3.7B invested in 2015/16


Top Business Models by Funding

$5.4B

$2.3B

$1.2B$999M

$623M$282M $258M $221M $200M $85M

0

1200

2400

3600

4800

6000

VideoDistribution

Advertising Social Video Video ContentManagement

Multi ChannelNetworks

Video Marketingand Syndication

ContentCreation

Streaming MediaPlayer

Digital RightsManagement

Analytics

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# Cos. 341 242 169 132 87 85 95 11 13 46

Avg. Age 2009.8 2009.8 2012.3 2007.3 2011.3 2010.8 2010.9 2011.2 2008 2011.8

Le Sports Extreme Reach Vessel Brightcove Tastemade Vidyard Animoto RokuWidevine

TechnologiesTubular Labs

Youku Tudou RockYou AcFun Ooyala Machinima Milyoni StudioNow PLAiR Zefr Avvasi


Video Distribution – Business Model Description


Video Distribution – Entrepreneur Activity and Investment Trend


Video Distribution – Most Funded Companies


Advertising – Business Model Description


Advertising – Entrepreneur Activity and Investment Trend


Advertising – Most Funded Companies


Social Video – Business Model Description


Social Video – Entrepreneur Activity and Investment Trend


Social Video – Most Funded Companies


Video Content Management – Business Model Description


Video Content Management – Entrepreneur Activity and Investment Trend


Video Content Management – Most Funded Companies


Multi Channel Networks – Business Model Description


Multi Channel Networks – Entrepreneur Activity and Investment Trend


Multi Channel Networks – Most Funded Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

44


Interesting Unfunded Companies

Company OverviewBusiness Model

peekapp.coPeek

(2016, London)Whatsapp for live videos Social Video > Live streaming

maestro.ioMaestro

(2015, San Francisco)Engagement and monetization tools for broadcasters Video Marketing and Syndication

getstreamius.comSTREAMIUS

(2016, Panama)Netflix for Twitch Video distribution > On demand

vidrovr.comVidRovr

(2016, New York City)Video content management and recommendation Video Recommendation

acusense.aiAcusense

(2015, Palo Alto)Video analytics platform Analytics

squadeo.tvSquadeo

(2015, Puteaux)Provides video player on OTT devices Video distribution > Technology > OTT Enablers

dizivizi.comDiziVizi

(2015, San Francisco)Location based video search engine Social Video > Video Sharing

vidooya.comVidooya(2015, )

Video marketing platform Video Marketing and Syndication

Vimote(2015, Seoul)

Video advertising Platform. Developed by Narrowcast, Inc. Advertising > Campaign Management

Curated list of companies by the sector analyst are defined as Interesting


Interesting Seed Companies


Interesting Series A Companies


Interesting Series A Companies


Interesting Series B Companies






Interesting Late Stage Companies






Top Funded Deadpooled Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

5656


Useful Links

Slide Title Content Platform Link

List of All Companies in readable format Companies Link

Large Upcoming Sectors Entrepreneur Activity Link

Niche Upcoming Sectors Entrepreneur Activity Link

Top investments in last one year Investment Trend Link

Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link

Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link

Horizontal – Most Funded Companies Sub Sector Understand Link

Payment Processors – Most Funded companies Sub Sector Understand Link



Payment Processors – Most Funded companies Sub Sector Understand Link

Top Funded Deadpooled Companies Companies Link

Tracxn.com

Tracxn.com

Tracxn.com

Tracxn.com

Tracxn.com

Tracxn.com

Tracxn.com

Tracxn.com

Tracxn.com

Tracxn.com

Tracxn.com

Tracxn.com


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

5858


Online Video – Company List

DETAILS CLOSE TO 1400 COMPANIES

(729 FUNDED COMPANIES)

COVERS THE FOLLOWING SECTORS

Content CreationVideo Content Management

Video Distribution Social Videos Multi Channel Networks

Video Aggregators AdvertisingVideo Marketing and Syndication

Video Recommendations

Digital Rights Management

Analytics


Content Creation (1/20)

Content Creation

Video Content Management

Video Distribution

Social VideosMulti Channel

NetworksVideo

AggregatorsAdvertising

Video Marketing and Syndication



Analytics Enablers

Company Details Funding Investors

Tool

Animoto [New York City, 2006]: Animoto is a cloud based video creation startup. Animoto runs afreemium service that lets users create short video slideshows from collections of pictures and videosthat they have on their computers or mobile phones. Claims to have more than 3 million users, whotogether have created about 15 million videos.Joined Facebook's FbStart program as a technologypartner.

$30MAmazon, SoftTech VC, Spectrum Equity, Madrona Venture Group

Tool

Magisto [New York City, 2009]: Magisto is an automated video editing app for iOS and Android. Whenusers upload videos and pictures to Magisto, their patent-pending artificial intelligence technology,Emotion Sense analyses the footage. The algorithms take a virtual look at all of the video andphotographs users upload for their movie and breaks down analysis on three levels - visual analysis,audio analysis and storytelling. Incorporates professional effects and transitions into the video.

$20.5MQualcomm, Magma Venture Partners,

Mail.Ru Group, SanDisk, Horizons Ventures

Tool

WeVideo [Menlo Park, 2011]: WeVideo is a cloud based collaborative video editing tool. Provides anonline video editing platfrom that can scale to a user’s processing speeds on demand. Allows videoproducers to collaborate and share video clips on a single interface. Its free version provides 1 GB ofworkspace, while other scaled offerings range from $6.99 to $79.99 for 10 to 100 GB of workspace,plus additional production features. The company also offers an enterprise feature that’s pricedaccording to its clients’ needs. WeVideo is a spin-out of Creaza.

$19.1MKeiretsu Forum, Second Century Ventures, Crest Capital Ventures

Tool

Wochit [New York City, 2012]: Wochit is a video creation platform. It licences raw footage fromoriginal sources and produces videos that can be repurposed and embedded onto publisher sites. Itautomates the process of editing footage into watchable segments. For each story, It creates atemplate video that can be used by any news organization, but it can also provide more customizedvideos for individual publishers. That allows them to provide white-labeled videos with their ownbranding, incorporating their own media and basing content of the video on the text of their stories.Customers include Yahoo, USA Today, AOL and more.

$15.75MRedpoint Ventures, Greycroft Partners, Cedar Fund, Marker

Tool

One True Media [Redwood City, 2005]: One True Media, a business of SpotMixer, Inc., was an onlineprovider of online editing and sharing tools that allow users to combine photos, video, music andspecial effects in order to create video montages. It aimed to provide tools to make video montages aninteractive experience for the users. In 2012 SpotMixer Inc., was sold to The Walt Disney Company

$14M KPCB, DAG Ventures, NTT Finance

http://www.animoto.com/

http://www.magisto.com/

http://www.wevideo.com/

http://www.wochit.com/

http://www.onetruemedia.com/




Tool

iMemories [Scottsdale, 2006]: iMemories converts home movies and photos into a digital format.Allows user to view and share videos on various devices. Offers editing option with their drag and dropinterface. Their Video Montage "engine" analyzes videos and photos and music to make a fullyproduced and edited music video, with Hollywood special effects. Pricing varies with cloud storage andanalog to digital conversion service.

$12.26MARISTOS VENTURES, Capital

Southwest

Tool

Wibbitz [New York City, 2011]: Wibbitz helps brand and online publishers to create video summariesof their articles. Automatically converts text-based articles, post or feed into a video. Analyzes the textof a story, creates a summary that’s turned into a voiceover, accompanied by photos, graphics andother content from the publisher or from Wibbitz partners.

$10.8MHorizons Ventures, Kima Ventures,

Lool Ventures, Initial Capital, NantWorks

Tool

Qwiki [New York City, 2009]: Qwiki is an iOS app that makes videos out of people’s photos. Helps userscreate movies from the photos and videos in their Camera Roll. Users can share video not only on theirQwiki stream but also facebook, twitter or even embed a Qwiki on a web page. Winner of TechCrunchDisrupt SF 2010. Acquired by Yahoo in July 2013. Later, Yahoo closed Qwiki in November 2014.

$10.5M

Greylock Partners, Lerer Hippeau Ventures, Tugboat Ventures, Bowery

Capital, Contour Venture Partners, Lightbank, Seraph Group, Mindfull

Investors, Y Ventures, Lerer Hippeau Ventures, Thinkplus

Tool

Slidely by EasyHi [New York City, 2012]: Slidely lets users create movies that stitch together socialmedia photos and videos from social networks and then share across those networks again. Users canupload photos from their computer, Instagram, Flickr, Google Images and other websites, and then addmessages and add effects to their photos. They can also browse songs on the web or upload songs thatthey already have on their computer.

$8.3M

Tool

Showbox [Tel Aviv, 2012]: It aims at enabling any business or individual to produce high-quality videowithin minutes. It provides online video creation, by delivering creation experience, rich in formats,content and features while being easy to use. Setting new standards of quality and scale for onlinevideo-based expression. It provides a variety of tools for animation, background and collaborates withvarious professional footage providers for creating great videos.

$8M station12

Content Creation


Video Distribution


NetworksVideo





Analytics Enablers

http://www.imemories.com/

http://www.wibbitz.com/

http://www.qwiki.com/

http://www.slide.ly/

http://www.showbox.com/




Tool

Videolicious [New York City, 2007]: Videolicious develops apps which allows users to create videosfrom their mobile phones. The app provides a workflow for stitching together photos and videos andrecording a voiceover on top. Automatically adds Logos, lower thirds, and watermarks. The companyalso provides some enterprise-style tools to make connecting the app and the videos made on it toexisting content management systems. Used mostly by media companies.

$5.15M

Amazon, Ludlow Ventures, Venture 51, Quotidian Ventures, Knight

Foundation, Trestle Ventures, Social Leverage

Tool

Socialstudios TV [Tel Aviv, 2012]: SocialStudios develops social media applications by using socialmedia data to automatically create and curate personalized video content. SocialStudios' proprietarysoftware platform is a combination of algorithmic strength & crowd-sourcing functionality and it allowspublishers to transform original web content into engaging, promotional videos that can be viewed onall devices. These videos enrich publishers' source web pages and extend the reach and brand of themvia promotional placement on social and video networks.

$3.8M Moonscape Ventures

Tool

Vyclone [ , 2011]: Vyclone is a social video platform. It helps a user to co-create, sync and edit multipleviews of a shared moment. Synchronizes video clips from multiple users and creates one editable film.

$2.7MLive Nation Entertainment, Thrive

Capital, A-Grade Investments, DreamWorks Animation

Tool

JumpCam [San Francisco, 2012]: JumpCam is a free Android and iOS app to create collaborative videosby compiling multiple videos into a single clip.The user can invite others to add their own clips and theapp instantly stitches everything together into a single movie.The video can be collaborated with up to30 other people at once and each person’s clip can be 10-seconds long.The app uses cloud technologyfor faster upload. JumpCam was acquired by RelayRides in 2015.In November 2015 RelayRides wasrebranded as Turo.

$2.7M Trinity Ventures, Google Ventures

Tool

Givit [San Diego, 2011]: Givit is a video editor designed to accommodate video files from users’ CameraRoll, from the cloud, and from GoPro Hero 3+ cameras. Provides users with ways to stitch togethervideo scenes – either from the same video or multiple clips. It’s designed to work with footage fromGoPro Hero 3+ cameras, as well as videos saved in the cloud or located on your iOS device’s CameraRoll. Closed in 2014.

$2.5M

Content Creation


Video Distribution


NetworksVideo





Analytics Enablers

http://www.videolicious.com/

http://www.socialstudios.tv/

http://www.vyclone.com/

http://www.jumpcam.com/

http://www.givit.com/



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Social Videos (1/56)

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Multi Channel Networks (1/21)

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Video Aggregators (1/10)

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Video Marketing and Syndication (1/19)

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5min Media [New York City, 2007]: 5min Media is a syndication platform for instructional, knowledgeand lifestyle videos, both professionally produced and user-generated. Aggregates tens of thousands ofinstructional, knowledge and lifestyle videos across a variety of categories and dynamically distributesthem to partner websites such as Answers.com and DailyMotion. 5min monetizes video with pre-rollads, overlays, and companion banners and has a revenue share with the content providers. Bothpublishers and advertisers who use the company’s self-serve VideoSeed product, which uses semantictechnology to automatically match videos to their respective audiences. Acquired by AOL in September2010.

$12.8MSpark Capital, Globespan Capital

Partners

VideoBlocks [Montreal, ]: VideoBlocks is a subscription-based provider of video, picture and audiocontent. Claims to have 100,000 paying subscribers, most of which pay $99 per year for unlimitedaccess to a library of 115,000 clips which VideoBlocks has either produced or acquired. Recentlylaunched a video marketplace that pays contributors a 100% commission on sales and claims that it hasaround 2,000-plus registered contributors that have uploaded more than 300,000 stock-video clips.Customers include NBC, Discovery Communications, MTV Networks and Paramount Pictures, alongwith ad agencies and individual creators.

$10.5MQED Investors, Updata Partners, North

Atlantic Capital

Epoxy [Los Angeles, 2012]: Epoxy.tv provides professional tools for video channel management.Features include customizable videos for facebook and twitter, clip sharing, tweet integration, audiencemanagement, multi-language support, fan shoutouts, reports and analysis. Targets professional whoare online video creators, works for channels, networks, and studios aimed at solving the widely-acknowledged problems related growth, engagement, and monetization currently facing the movieindustry. It helps YouTube users to engage with audiences and track their reach on platforms likeFacebook, Twitter, Instagram, and Vine.

$8.5MUpfront Ventures, Greycroft Partners, Time Warner, BDMI, Advancit Capital

Videogram [Tokyo, 2012]: Videogram offers a platform to discover, engage, and share videos. Allowspublishers to promote content with “Videograms,” or interactive images that highlight different clipsfrom a video instead of the usual thumbnail. Videograms also allow publishers to create a visualsummary of their video’s content. An algorithm is used to determine which frames are shown on aVideogram, which is written in HTML5 to work across different platforms and products.

$7.28M500 Startups, Media Camp, NTT

DOCOMO, Samsung Venture Investment, adventures.co.jp

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http://www.5minmedia.com/

http://www.videoblocks.com/

http://www.epoxy.tv/

http://www.videogram.com/



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Video Recommendations (1/4)

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Digital Rights Management (1/3)

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Analytics (1/10)

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Analytics (6/10)

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Analytics (10/10)

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Enablers (1/3)

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Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

372


Team

373

Pushkar Prasun

Analyst, Enterprise Applications

Jiswanath Mondal

Practice Area Lead, Enterprise Applications

https://www.linkedin.com/in/pushkar-prasun-24067a4a

https://www.linkedin.com/in/pushkar-prasun-24067a4a

https://twitter.com/pushkar202

https://twitter.com/pushkar202

https://www.linkedin.com/in/jiswanath

https://www.linkedin.com/in/jiswanath

https://twitter.com/jiswanath

https://twitter.com/jiswanath

Tracxn Research - Online Video Landscape, August 2016

Data & Analytics