Meet Tracx The only all-in-one deep listening solution that helps build relationships, drive engagement, and surface new business opportunities.
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Meet TracxThe only all-in-one deep
listening solution that helps
build relationships, drive
engagement, and surface new
business opportunities.
2
Agenda
Introductions
What We Do
How We’re Different
Demo Highlights
Andy [email protected]
973-903-5619
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Who We Are Founded in 2009 | Offices in DC, NY, Tel Aviv, London | Trusted by over 400 Brands
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Tracx is the only deep listening solution with full publishing and engagement.
Publish
Paid Social | Predictive Scheduling
Multi-Channel Posting
Approval Workflows
Content Calendar & Library
Engage
Influencer Management
Inline Engagement
Social Streams | Direct Messaging
Assignment Queues
Analyze
Owned, Earned & Paid Metrics
Competitive Benchmarking
Content Performance
Multi-lingual Sentiment
Geospatial Insights
Listen
Deep Data Collection
Full Conversation Threads
Logo & Image Listening
Campaign Tracking
Unlimited Queries
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Because your audience doesn’t always talk to you …
96% of people who
discuss brands online
don’t “follow” those
brands
70% of brand
conversations take place
on channels you don’t
know about
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Demographics &
conversation patterns
vary widely across
networks
(And they’re not
just talking on
Twitter…)
6x more women
use it over men,
impacts purchase
decisions
2x more males
than females for
gaming, news,
forums
More popular
with highly
educated
population
Largest
percent of
high-income
users
Reaches more
18-39 year olds
than US cable
with 1 Billion+
users globally
Still the biggest
social network
with 1.7 Billion
users
Most used
social
network by
teens.
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Use cases across the enterprise.
Customer Support
• Community Management
• Customer Care & Response
• Brand Monitoring
• CRM Workflow
Product Innovation
• Concept Testing
• Creative Ideation
• Supply Chain
Management
Recruiting & Sales
• Lead Generation &
Targeting
• Consumption Funnel
• Acquisition Points
Brand
• Reputation Management
• Influencer Measurement
• Crisis & Issues
Management
Marketing & Comms
• Paid Boosting
• Influencer Marketing
• Conversation Drivers
• PR
Research & Insights
• Campaign
Measurement
• Audience Discovery &
Management
• Competitive Analysis
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Broadest and deepest network coverage.
300+ Million Blogs,
News, Review Sites,
Forums
23 unique
languages
14 major
social
networks
covered
2x more coverage
than the leading
competitor
Sentiment
analysis up to
80% accuracy
UNLIMITED
owned media
monitoring
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Leading businesses are upgrading to Tracx to elevate their social media game.
Here’s why:
Tracx’s Key Differentiators
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2 Broadest & Deepest Coverage
3 Comprehensive Analysis
4 High-Touch Strategic Services
A Fully Integrated Solution
Conversation Analysis
Other tools capture
keyword mentions
but stop here
Great flight on United last night. Landed 30
minutes early. Was able to have dinner with the
family. #HoneyImHome
Positive Sentiment
Negative Sentiment
Mentions
aren’t enough
Only Tracx analyzes the
full thread of responses
and comments, even
after brand names,
keywords and hashtags
are dropped.
Great flight on United last night. Landed 30
minutes early. Was able to have dinner with the
family. #HoneyImHome
@JessicaTaylor – want to tell your story on
tomorrow evening’s news? It would be a great
way to educate.
@IraWinderman. That wasn’t my experience! They
gave peanuts to my son after I told them he was
allergic. It was a close call. I’m thinking of suing.
Positive Sentiment
Negative Sentiment
Capturing
the full
conversation
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Sometimes, software isn’t enough.Tracx offers high-touch, strategic consulting services from onboarding to coaching.
Strategic Consulting
Services & Coaching
Leverage our social experts to
help you evaluate social impact,
monitor campaigns, and identify
trends – so you can make the best
moves.
Custom Reporting,
Playbooks & Audits
Generate reports faster
partnering with our social team.
We can also conduct audits and
benchmarking analyses, and
create custom playbooks—
whatever it takes to prove social
value in your org.
Audience Engagement &
Community Management
We become an extension of your
team, helping you stay on top of
social interactions, publishing,
and posts.
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