Tractor Study

To Study about Tractors and its Market in Madhya Pradesh and Gujrat

To Study about Tractors and its Market in Madhya Pradesh and Gujrat

Declaration

This is to certify that I, Ankit Singh Grewal, a student of MBA- A & FB(2013-15), AMITY UNIVERSITY,NOIDA have given original data, information and maintained full confidentiality to the best of my knowledge in the project report titled To Study about Tractors and its Market and that, no part of this information has been used for any other assignment but for the partial fulfilment of the requirements towards the completion of the said project.

Certification

This is to certify that Mr, Ankit Singh Grewal, a student of MBA- A & FB(2013-15), AMITY UNIVERSITY,NOIDA did his summer internship under my guidance. He has successfully completed his summer project titled To Study about Tractors and its Market towards the partial fulfilment of his course.

Mr. Abhishek Chauhan (Faculty Guide)Date: Place:

AcknowledgementThis acknowledgement is not merely a catalogue of names but an expression of a deep sense of gratitude to all those who helped us in this project directly or indirectly.I would like to extend my thanks to Dr. N. Ramawat (HOD), Mr. Abhishek Chauhan(Mentor) for providing necessary guidance, advice and kind support throughout the project.I would like to express my earnest gratitude and thanks to Mr. Abhishake Shukla, Beila S. Krishnan and Sneha Maam for their encouragement and kind blessings.I am also thankful to Satyam Singh for his guidance, valuable suggestions and cooperation throughout the project.I feel immense pleasure in expressing my sincere and profound sense of gratitude to the Management Team- Synergy Technofin Pvt.Ltd. and our project guide Mr. Sandip Ranjan AVP(Marketing) & Mr. Sunil Sihag for his inspiring and affectionate guidance, unending benevolence, and constant encouragement during the course of summer project. This study would not have achieved the final shape without their support.I would also like to express my gratitude to all Traders who had given me their valuable time and cooperation to materialize my survey work.Indeed words fail to express my profound sense of gratitude and heartfelt indebtedness to my beloved parents.I am also thankful to all of them who are directly or indirectly involved in driving this project to a success.

Ankit Singh GrewalAmity university

Executive SummaryI. Title: To Study about Tractors and its Market.

II. Organization: Synergy Technofin Pvt. Ltd.III. Reporting Officers: Mr. Sandeep RanjanIV. Faculty Guide: Mr. Abhishek ChauhanV. Student Name: Ankit Singh Grewal

Objectives of Research:1. To find out Channel hold on influencing decision of farmers.2. To find out Channel perception & expectation from input company.3. To find out channel profile in a district.4. To understand the farm equipment market and its dynamics in district.5. To find out farmers media usage behaviours and preference.Scope: Synergy Technofin Pvt. Ltd. is a market research firm, involves in Research & Consultancy. The study will help in determining the size of market of Tin Indian market. A client is want to enter in a Indian Market, so he want to know about Indian market, Competitors, Farmers perception & buyers perception to develop marketing and technical changes according to it.Methodology Used: The research design adopted was Descriptive study & the Sampling method adopted was Non Probability Convenience Sampling. The study conducted entails 5 phases to come to the final conclusion. During the First phase introduction and understanding of organization i.e. Synergy Technofin as well as project was done by the company guide and questionnaires were prepared. During the Second (2nd) Phase Primary survey was conducted of rental players in Moreina, Shivapuri, Guna , AshokNagar, Gwaliar districts of MadhyaPradesh. During the Third (3rd) Phase survey was conducted of rental players, farmers & Manufacturers in Visnagar , Tharad, Amirgarh , Suigam, Bolodhar, Deesa, Dhanera, Godha , Kherola , Lakhani,Mota kapara, Palanpur, Patan, Peeplu (Gujrat).

During the Fourth (4th) Phase Filling of Data & actual study was carried out which involves data analysis of primary as well as secondary data to achieve the objectives of the study. During the Fifth (5th) Phase suggestions and recommendations were formulated and final report was prepared.Sample Size:A sample size from near about 15 districts, where no. of sample is about 300 was taken from Madhya Pradesh and Gujrat.Sources of Data: Primary Source of Data was direct interview with rental players by the field workers. Secondary Source of Data was Internet and Telephonic interview. Period of study: The study was conducted from 06 june 2014 to 07 july 2014.

Farmers PerceptionSatisfied working with the Tractors.The main reasons behind it.It saves time for harvesting and cultivation.It also saves labour cost which is high and labours are not timely available.Farmers believe on mechanisation more than manual harvesting and cultivation.

When they are hiring Tractors?Farmers prefer clear and clean cutting, because most of the farmers found weeds other residues crushed into harvesting and cultivation.Farmers more concern about cutting of crops, because most of the time about 5% of crop will miss by the equipment used for cultivation with tractors. Those are near to the bunds of farm will left by combines most of time. Farmer collect it manually and throw it in working combine.Farmers are not concern with brands but they are aware of popular brands, if it will available on time they may prefer iteg: John deer, Standard, Messy perfusion, Mahindra, Preet, Swaraj etc. are most popular and top of mind brands for farmers

Market according to Farmers PerceptionFarmers preferred already established contacts. About 85-90% working is based on already based contact in M.P and Gujrat. In M.P near about 35-40% are working through agents.In Gujrat there is maximum about >60% to70% working by agents.View by farmers-Farmers also prefer quality than rate. Most of the places rates are fixed.Farmers are not concern with technical changes and facilities provided in machine but if a brand will fixed in their mind then there is chance to convert a market from local brands to organised market.Farmers also expect something from machine as mention earlier.They are ready to pay more for quality because they dont want to lose their efforts.

Index:

ChapterParticularsPage No.

Chapter 1Introduction11

Chapter2Research Methodology21

Chapter 3Company Profile30

Chapter 4Data Analysis & Interpretation36

Chapter 5Findings & Recommendations53

Chapter 6Bibliography56

List of Tables:

1Area covered for Sampling

2Cause of like of tractors according to total likes

3Cause of like of tractors according to Class

4John deer likes acoording to various factors

5Swaraj likes acoording to various factors

6Standard likes acoording to various factors

7Others likes acoording to various factors

8MNCs like

9Organised players like

List of graphs & Figures

1Need of Market Forecast

2 Tractor overall parts

3 Map of Madhya Pradesh

4Map of Gujrat

5 Lever arm

6 Cutter bar of harvester

7 Feild workers interviewing farmers

Chapter I : IntroductionMarket forecastA component of marketing analysis that provides anticipated figures and calculations based upon market research. The forecast may include projections for a product type, company, sector, industry, demographic type or overall population.

CostsFinancial and Other OutcomesSalesMarket shareActions by key decision makersCompetitors Suppliers, distributors Government Rental players & FarmerMarket and category forecasts

Fig. Need of Market Forecast

Fig.1 Need of Market Forecast

Chapter I : IntroductionMarket size Forecasting:Market size is influenced by environmental factors such as economic conditions, population, ability to purchase, social trends, technological change, or government legislation. For example, demographic factors such as the size and age distribution of the population, distribution of disposable income, culture, and religious factor.Consulting Business in India:Consulting is a high-paying, high-profile field that offers you the opportunity to take on a large degree of responsibility right out of school and quickly learn a great deal about the business world. It's also a profession that will send you to the far corners of the country-and leave you there for days and weeks on end while you sort out tough questions for a client that's paying your firm millions of dollars.In essence, consultants are hired advisors to corporations. They tackle a wide variety of business problems and provide solutions for their clients. Depending on the size and chosen strategy of the firm, these problems can be as straightforward as researching a new market, as technically challenging as designing and coding a large manufacturing control system, as sensitive as providing outplacement services for the HR department, or as sophisticated as totally rethinking the client's organization and strategy.Management consultants must be skilled at conducting research and analyzing it. Research means collecting raw data from a variety of sources including the client's computers, trade associations in the client's industry, government agencies, and, perhaps most importantly, surveys and market studies that you devise and implement yourself. It also means interviewing people to gather anecdotal information and expert opinion. The interviewees may be anyone, from industry experts to the client's top executives to the client's lowest-level employees. All this data must then be analyzed, using tools from spreadsheets to your own brain. The idea here is to spot behavior patterns, production bottlenecks, market movements and other trends and conditions that affect a client's business.Your ultimate job is to improve the client's business by effecting changes in response to your analysis. That's the hard part, because it involves convincing the client to accept your recommendations, often in Chapter I: Introductionthe face of opposition from client executives who resent outsiders upstaging them with the boss or resistance from company employees who have something to lose from change. To succeed you'll need excellent people skills and the ability to put together a persuasive PowerPoint presentation. Finally, you'll need the ability to handle disappointment if your solution fails or the client decides not to even try implementing it.One good thing about the advice business: Companies always seem to want more. As evidence, the consulting industry has been on a sustained growth binge for well more than a decade. One other thing about the consulting business: The product really is the people, and firms compete on the basis of who's the smartest and the hardest working. As a result, each firm wants to hire the best and the brightest. If you're one of them-you probably know if you are-you'll have a good shot at landing one of these competitive jobs.7 Most important things in this business are1. Communication2. Mental Strength & Winning Attitude3. Extremely high learning curve4. Adaptability5. Networking6. Experience (Diligence + Intelligence + Wisdom = Visionary) 7. Hunger for knowledge

Chapter I: Introduction

Fig 2 : Tractor overall parts1. GENERAL INFO2. MAINTENANCE , HYDRAULICS AND LINKAGE3. TROUBLESHOOT4. GEAR BOX AND ENGINE5. COOLING SYSTEM6. FUEL SYSTEM7. LUBRICATION SYSTEM8. ELECTRICAL SYSTEM9. VALVE ADJUSTMENT10. STEERING SYSTEM11. SUSPENSION/BRAKES/ P.T.O. SHAFTS12. BODY, LIGHTS, AND IMPLEMENTS13. TECHNICAL DATA, PARTS LISTS, DIAGRAMS AND SPECS14. STORAGE, TROUBLESHOOTING15. DIFFERENTIAL CASES AND GEAR SYSTEMS16. TOOLS, PARTS AND SERVICE INFO17. WIRING DIAGRAMS & NUMERICAL INDEXESTractor configuration:Tractor consists of 2 front small tyres and 2 rare large tyres. Engine is in the front side of driver. Engine: Internal combustion engines are used as the power engines in this century tractors.Power and hitches: Engine produces power which is transmitted to the equipment to complete the work. This can be performed via a drawbar or hitch system. If the machine has to be towed or pulled via the tractive power of the engine, or via a pulley or power takeoff system if the implement is stationary, or a combination of the two.

Hydraulics and power take off system: Tractors can transfer power to other machines e.g. Mower and baler. Pulley can be used for pulling out water from tube well. New generation tractors use apower take-off (PTO) shaft which provide rotary power to machinery.Pedals:Modern farm tractors usually have four or five foot-pedals for the operator on the floor of the tractor.The pedal on the left is theclutch. The operator presses on this pedal to disengage thetransmissionfor either shifting gears or stopping the tractor. Some modern tractors have (or as optional equipment) a button on the gear stick for controlling the clutch, in addition to the standard pedal.Two of the pedals on the right are thebrakes. The left brake pedal stops the left rear wheel and the right brake pedal does the same with the right side.

Switches and Levers:External hydraulics have lever for operating it. In the three-point hitch lever is used for the controlled adjusting the position, or the function for raising or lowering the hitch.

Profile of Madhya Pradesh:Agriculture: Madhya Pradesh, has large area,with diverse climatic and soil conditions perfect for a large range of agricultural products. Agriculture sector is the backbone of its economy of Madhya Pradesh. Agriculture contributes almost th of the Gross State Domestic Product (GSDP) and provide employment to 70 percent of the population and also constitutes 60- 75 percent of the rural income.Progress has been impressive in the agriculture sector. From a very slow growth rate of 1.5-2% in the eighties, the sector in mow growing at the rate of 8-9%, more faster than the all India avg of 3.1%. Through irrigation facilities, improved technologies and farm-practices, the state has achieved agrowth rate of 18.96%throughout2011-2012 witheconomicalusageof rain-fed areas. Production of cereals went up byforty third, of pulses byfifty fourand of cotton by100 percent, oilseeds production grew up by 143% (froma pair of.24 million tonnesto five.45 million tonnes). The stateis additionallya significantproducer ofoilseed, mustard, sunflower,sunflowerand niger.Map:Chapter I: Fig 3: Map of Madhya PradeshProfile of Gujrat:Agriculture: The high lands of Saurashtra, Narmada and Low lying area of Tapi, Black soil region between Vadodara and Bharuch (Kanam Pradesh), Olpad, Choryasi, Bardoli and Valsad are known as Black Cotton soil as the color of the soil is black.In the region of scanty rainfall as Banaskantha, parts of Mehsana, parts of Sabarkantha and major parts of Kutch have sandy soil. The regions around Dholka (Bhal Pradesh), Ged Pradesh, Bhavnagar, Ahmedabad, Kheda, Mehsana, Banaskantha and many In the mountainous forest regions, red soil is found. Regions of the coastal areas as have alluvial soil.

I: Introduction Fig.4 Map of GujratChapter II: Research MethodologyNeed of the project:Synergy Technofin Pvt. Ltd. is a market research firm, involves in Research & Consultancy. The study will help in determining the size of market of Tractors in Indian market. A client is want to enter in a Indian Market, so he want to know about Indian market, Competitors, Farmers perception & buyers perception to develop marketing and technical changes according to it. Title of the project:To Study about Tractors and its Market. Objective:1. To find out Channel hold on influencing decision of farmers.2. To find out Channel perception & expectation from client company.3. To find out Channel distribution in market.4. To understand the Tractors market and its dynamics in various districts.5. To find out farmers media usage behaviours and preference.Methodology:

During the First phase introduction and understanding of organization i.e. Synergy Technofin as well as project was done by the company guide and questionnaires were prepared. . The importance and objectives of the study were discussed. The areas of the study were finalized. The sample size for rental players, farmers & Manufacturers were decided. The important aspects of Tractors & its market were discussed with the company guide.

Chapter II: Research Methodology

During the Second (2nd) Phase Primary survey was conducted of rental players. The information has been collected from distributers by personally visiting of the field workers them at respective areas.Tools Used: Questionnaires Direct interviewsAreas Covered: Moreina, Shivapuri, Guna , AshokNagar, Vidisha & Gwaliar districts of Madhya Pradesh.

During the Third (3rd) Phase survey was conducted of rental players, farmers & Manufacturers in (Gujrat). Tools Used: Questionnaires Direct interviews Areas Covered: Visnagar , Tharad, Amirgarh , Suigam, Bolodhar, Deesa, Dhanera, Godha , Kherola , Lakhani, Mota kapara, Palanpur, Patan, Peeplu In Secondary data got information about technical specifications and market scenario of Tractors from internet resources.

Chapter II: Research Methodology

During the Fourth (4th) Phase Filling of Data & actual study was carried out which involves data analysis of primary as well as secondary data to achieve the objectives of the study.

During the Fifth (5th) Phase suggestions and recommendations were formulated and final report was prepared.

Decision problem:To decide about market players for Tractors e.g. farmer, rental players, agents or manufacturerResearch Problem: To find out the potential markets for Tractors in IndiaResearch Design: The study adopted was Descriptive Study & the Sampling method adopted was random sampling method.

.Chapter II: Research MethodologySample size & AreaMadhya Pradesh & PunjabSr. No.StateDistrict surveyed

1.Madhya PradeshMoreina

2.Shivapuri

3.Guna

4.Ashok Nagar

5.Vidisha

6.Gwalior

7.

Gujrat

Visnagar

8.Tharad

9.Amirgarh

10.Suigam

11.Bolodhar

12.Deesa

13.Dhanera

14Godha

15.Kherola

16.Lakhani

17.Mota kapara

18.Palanpur

19.Patan

20.Peeplu

Table 1: Area covered for Sampling

Chapter II: Research MethodologyThe detailed steps of the research are as follows:Introduction and briefing Problem identification and planning of the study

Research proposal Research proposal was prepared

Exploratory research and secondary data collectionCheck internal and external sources of data, to help in the preparation of questionnaire

Survey and data collection Data collection from distributors.

Data analysis and interpretation

Chapter II: Research MethodologyLimitations1. Harvesting seasons are flexible in different states according to climatic conditions.2. Climatic uncertainties were affect on harvesting and cultivation of crop.3. Perception about mechanization in field

Chapter III: Company Profile

Synergy Technofin Pvt. Ltd. was incorporated in Feb, 2009 with a mission to steer business enterprises across sectors onto an accelerated growth path. The company has worked extensively in supporting clients in the agribusiness and allied sector in the domestic and international markets. Believing in a value chain approach, Synergy helps clients make informed decisions on the financial profitability, economic scalability, environmental sustainability and social viability of their potential endeavours by gleaning and effectively analyzing pertinent data and information. Encompassing market research, business advisory and business facilitation, Synergys vast experience and in depth expertise is packaged into an end-to end service offering and delivered to entrepreneurs and organizations keen to invest in the developmental sector.MissionPartnering in the growth process of Development Sector stakeholders to redefine the creation of value.VisionTo become the most preferred Management Consulting partner to organizations in the Development Sector by 2020In this area, Synergy provides end to end supply chain solutions which include both pre harvest and post harvest management. A core area of expertise for Synergy, a majority of the assignments undertaken by the company fall in this space endowing the team with rich experience with regard to: Agriculture Crops Horticulture Fishery e Crops Plantation Crops Poultry Dairy

Chapter III: Company ProfileFounderAlok Srivastava founded Synergy Technofin in 2009. Alok is an Agri Business Professional with two decades of work experience in supply chain and agri-infrastructure sector.Project Guide (In Organization)Sandeep Ranjan, Head, allaboutfarmers.com"Sandeep Ranjan has more than 15 years of experience in Market Research field with data analytics experience. Sandeep heads "allaboutfarmers.com" - an e-tool business venture of Synergy Technofin that provides customised agri-market research for relevant stakeholders across the value chain of the agriculture.Market Research and Survey Mid-term evaluation of scheme of National Vegetable Initiative for Urban Clusters in six states namely Punjab, Haryana, Rajasthan, West Bengal, Madhya Pradesh and Maharashtra. Market research to assess Demand for TIN Packaging in India (for a Landon based company) Baseline survey for execution of Agriculture Extension Services (AES) in Karnataka & Rajasthan Farmers survey for mapping use of fungicides in seven States Farmers Survey on mapping of cucurbits cultivation in five States Market survey for mapping supply chain and availability of milk in Saharanpur cluster of western Uttar Pradesh (India) Biomass Assessment Survey in three districts in Orissa Impact Assessment Survey of AES Project in Karnataka Farmers survey to map use of pesticides in vegetable production in eleven States Farmers survey to map use of mobile services for accessing agricultural information Gram Panchayat and Household survey for hygiene conditions in the state of Haryana Farmers and dealers survey on use of Phosphatic Fertilizers in three States

Chapter IV: Data Analysis and Interpretations Causes Of LikeOverallNo. of Likes (%)

Operational Efficiency33

Low Maintenance24

Fuel efficiency12

Other12

Good manufacturing quality10

Engine efficiency7

Table No. 2

Overall survey of most of the companies having good operational efficiency and low maintenance cost. Chapter IV: Data Analysis and Interpretations Table No. 3Causes of likeClass(%)

Operational Efficiency27

Low Maintenance10

Other0

Good manufacturing quality7

Engine efficiency6

Comfort Ergonomics3

In Cass, operator is concern about comfort ergonomics. Class is having low maintenance & Good operational efficiency.

Chapter IV: Data Analysis and Interpretations Table No: 4Causes of likeJohn Deer

Low Maintenance35

Engine efficiency18

Fuel efficiency18

Good manufacturing quality12

Operational Efficiency12

Work in Wet Land6

John deer is also having low maintenance cost and good engine efficiency. Fuel consumption is also less.It is working good in wet land in these region.

Chapter IV: Data Analysis and Interpretations Table No 5: Causes of likeSwaraj

Low Maintenance37

Brand Value16

Good manufacturing quality16

Engine efficiency11

Operational Efficiency11

Other11

Chapter IV: Data Analysis and Interpretations Table No.6Causes of likeStandard(%)

Operational Efficiency57

Low Maintenance21

Availability of Parts7

Engine efficiency7

Fuel efficiency7

Chapter IV: Data Analysis and Interpretations Table No.7Causes of likePreet(%)

Operational Efficiency31

Low maintenance 23

Fuel efficiency15

Low Maintenance15

Engine efficency8

Good manufacturing quality8

Chapter IV: Data Analysis and Interpretations Table No.8Causes of likeOther Local Companies (%)

Operational Efficiency30

Low Maintenance20

Fuel efficiency18

Others18

Good manufacturing quality11

Chapter IV: Data Analysis and Interpretations Table No.9Causes of likesOverall MNCs(%)

Operational Efficiency48

Brand Value13

Fuel efficiency13

Low Maintenance13

Good manufacturing quality9

GOOD AT DRY LANDS4

Chapter IV: Data Analysis and Interpretations Table No. 10Causes of likesOverall Organized Players (%)

Fuel Efficiency8

Low Maintenance41

Operational Efficiency50

Chapter V: Findings and Recommendations

Lever Arm Comfort & Easy system of Lever Arm AcceleratorTwo separate accelerator: According to survey of tractors rental players (drivers), they recommend both pedal and hand accelerator.Pedal: It is mainly use while the machine is running on road.Tractor with harvester (Cutter-bar)Cutter should be balanced and heavy: It should be balanced to reduce the losses of grain and the cutting of the crop is in equal size.Automatic cleaning of cutter: After the harvesting process large amount of crop residue remains in the thresher so to this blower should given for cleaning process.Size of cutter and intake of tank should be match (in a proportion): To overcome on grain loss and overloading problem. Fig.5 Lever Arm Fig.6 Cutter Bar Chapter V: Findings and Recommendations Cabin Cabin should be spacious: It makes functioning of the machine easy which is comfortable for the driver.Computerized: It should be displayed distance covered by machine while working.Automation: If Shifting of pulley will automatic then it is better.Main bearings should be in greater size & heavyWheels, tyre, breakPressurized jack only for front tyre or bothFour wheel driveBreak should be for 4-wheel, and for front wheelEngine Engine should be more efficient in heat and dust.Best working engine:- john deer , Leyland Cooling System:- Water coolantEngine should be little bit far from driver otherwise heat resistant material should be used for it.

Chapter V: Findings and Recommendations PowerForeman, driver thought that there is no requirement of max. hp power for tractors.It can be work very well with less power.MiscellaneousParts and body of a machine should be rust resistance.Old machineries of Preet & other companies having same problem.

Fig. 7 Interviewing Farmers by field workers

Chapter VI: Bibliography

www.allaboutfarmers.com www.synergytechnofin.com http://agri.gujarat.gov.in/introduction.htm http://www.mpkrishi.org/ Yanmar Catalog

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