Traction - A Start-Up Guide to Getting Customers | Book Summary

TractionA Start-Up Guide to

Getting CustomersBook Summary

Traction explains why the success of every start-up depends not only on its products, but on the customer base it builds.

AuthorsGabriel Weinberg is the founder and CEO of privacy-oriented internet search engine DuckDuckGo. Justin Mares is a start-up founder with expertise in mobile health and 3D printing. Both have been directors at start-ups that sold for eight-figure sums.

This book is for

‣ Founders and business owners

‣ Anyone thinking about launching a start-up

‣ Marketers and public relations professionals

Start thinking about traction early on by growing customer demand for your product.

Don’t discount traditional media – a great PR campaign can locate

new users.

‣ Use social media to encourage traction and build a stable customer base.

‣Online advertising allows you to target potential customers and raise brand

awareness.

Partner with others to gain more traction.

Email marketing and traditional sales remain important ways to gain traction.

The most effective sales strategies involve trying multiple traction channels and being

open to change.

An effective traction strategy is pivotal for the success of your start-up.

Even great products don’t sell themselves. A start-up stands or falls on the customer base it can build. This is why you need to think about traction early and often, and build your company’s goals around achieving that traction.

Summary

Read Full Summary on Blinkist

Blinkist helps: - Increase Productivity. - Read entire book in 15 minutes.

With 1,000+ non-fiction books

Get this book on Amazon