Tracking Social Media - Gordon Choi

Social Media Tracking

Gordon Choi

April 2012

http://www.gordonchoi.com/

www.gordonchoi.com

Social Media Tracking

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Tools to Track Social Media:

1. Google Analytics (GA)

2. URL Shorteners

3. Social Influence Measurement Tools

GA Real-time Report

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Measure Social Media in REAL TIME! Top referrals, top locations, top active pages, new vs. returning visitors - All in REAL TIME!

GA Multi Channel Funnels

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Social media’s assisted conversions must be attributed to the total conversion numbers.

Social Media Tracking

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Track the social media button clicks through GA: 1. Facebook Like button2. Facebook Share button3. Twitter Tweet button4. Google +1 button

Social Media Tracking

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Add customized GA codes to your buttons

Track Facebook Like button clicks on your site:_gaq.push(['_trackSocial', 'facebook', 'like', 'http://www.your-website.com/social.php']);

Track Facebook Share button clicks on your site:_gaq.push(['_trackSocial', 'facebook', ‘share', 'http://www.your-website.com/social.php']);

Track Twitter Tweet button clicks on your site:_gaq.push(['_trackSocial', ‘twitter', ‘tweet', 'http://www.your-website.com/social.php']);

Click tracking for Google +1 is built-in to GA

Social Media Tracking

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Tag your all your Twitter Tweet URLs:

utm_source=twitterutm_medium=socialutm_term=web+analytics+2.0utm_campaign =analytics+books

http://www.example.com/?utm_source=twitter&utm_medium=social&utm_term=web%2Banalytics%2B2.0&utm_campaign=analytics%2Bbooks

Use Google’s URL Builder to generate the tagged URL (or just use Excel):

http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578

URL Shorteners

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1. Reduce URL length, 2. Track Clicks

URL Shorteners

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Examples:

Bit.lyhttp://bit.ly/HHDK8f

Hootsuitehttp://ow.ly/5U7Yc

Goo.glhttp://goo.gl/QHQmw

Social Influence Measurement - Klout

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Klout Score measures social influence from:

1. Twitter Retweets & Mentions2. Facebook Comments, Wall-Posts, Likes3. Google+ Comments, Reshares, +1 4. LinkedIn Comments, Likes5. Many more social networks

Social Influence Measurement - Klout

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Social Influence Measurement - Klout

http://www.gordonchoi.com/

1. True Reach, 2. Amplification, 3. Network Impact

Thank you!

http://www.gordonchoi.com/

[email protected]