Introduction: Industry overview: In Pakistan there was no concept of water bottles, even no one ever thought of getting in a business of water. The perception was, who will buy a bottle of water, when it’s free everywhere. But Nestle was the first company, who made a plan to launch a Pure water with the name NESTLE pure life. They launched Nestle pure life in 1988. There are many competitors in the market now including Local companies and MNC’s, who are in this business now. Major companies in this industry are Kinley, AquaFina , and Nestle. History of Nestle: Nestle began in Switzerland in the mid 1860s when founder Henri Nestle created one of the first baby formulas. Henri realized the need for a healthy and economical product to serve as an alternative for mothers who could not breastfeed their babies. Mothers who were unable to breastfeed often lost their infants to malnutrition. Henri’s product was a carefully formulated mixture of cow’s milk, flour and sugar. Nestle’s first product was called Farine Lactée (“corn flour gruel” in French) Henri Nestle. The product was first used on a premature baby who could not tolerate his mother’s milk or other alternative products of that time. Doctors gave up on treating the infant. Miraculously the baby tolerated Henri’s new formula and it provided the nourishment 1
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Introduction:
Industry overview:
In Pakistan there was no concept of water bottles, even no one ever thought of getting in a
business of water. The perception was, who will buy a bottle of water, when it’s free everywhere.
But Nestle was the first company, who made a plan to launch a Pure water with the name
NESTLE pure life. They launched Nestle pure life in 1988. There are many competitors in the
market now including Local companies and MNC’s, who are in this business now. Major
companies in this industry are Kinley, AquaFina , and Nestle.
History of Nestle:
Nestle began in Switzerland in the mid 1860s when founder Henri Nestle created one of the first
baby formulas. Henri realized the need for a healthy and economical product to serve as an
alternative for mothers who could not breastfeed their babies. Mothers who were unable to
breastfeed often lost their infants to malnutrition. Henri’s product was a carefully formulated
mixture of cow’s milk, flour and sugar. Nestle’s first product was called Farine Lactée (“corn
flour gruel” in French) Henri Nestle. The product was first used on a premature baby who could
not tolerate his mother’s milk or other alternative products of that time. Doctors gave up on
treating the infant. Miraculously the baby tolerated Henri’s new formula and it provided the
nourishment that saved his life. Within a few years the first Nestle product was marketed in
Europe.
Nestle in Pakistan:
Nestle has been serving Pakistani consumers since 1988, when parent company, the Switzerland-
based Nestle SA, first acquired a share in Milkman Ltd. Today Nestle is fully integrated in
Pakistani life, and is recognized as the producer of safe, nutritious and tasty food, and leaders in
developing and uplifting the communities in which they operate. Nestle Pakistan ensures that
their products are made available to consumers wherever in the country they might be.
Convenience is at the heart of the Nestle philosophy, and there aim is to bring products to
people’s doorsteps. Now Nestle is the biggest market leader in Water Industry of Pakistan, they
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have built their name in water sector with the strongest brand name “Nestle Pure Life”. They
have gain the trust of public in a way, that even they can buy a product of Nestle anywhere in the
country. They have the biggest market share in Water Industry of Pakistan, according to them
they are selling Quality and that is their competitive edge.
Mission Statement:
At Nestle, we believe that research can help us make better food so that people live a better life.
Good Food is the primary source of Good Health throughout life. We strive to bring consumers
foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In
addition to nutrition, health and wellness, Nestle products bring consumers the vital ingredients
of taste and pleasure.
Vision and Strategy:
The Nestle global vision is to be the leading health, wellness, and Nutrition Company in
the world. Nestle Pakistan subscribes fully to this vision. In particular, we envision to:
Meet the nutritional needs of consumers of all age groups from infancy to old age, from
nutrition to pleasure, through an innovative portfolio of branded food
and beverage products of the highest quality.
Lead a dynamic motivated professional workforce proud of its heritage and bullish about
the future
Products:
o Milk pack
o Nescafe
Nescafe Classic
Nescafe Gold
Nescafe 3and1
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o Nestle Pure Life
o Cerelac
o Maggi Noodles
o Breakfast Cereals
Corn Flakes
Honey Gold
Koko Crunch
Milo
Hierarchy of Nestle Pakistan:
Figure1: Hierarchy of Nestle
Source: www.nestle.pk
Definition of Quality by Nestle:
TQM capitalizes on the involvement of management, workforce, suppliers, and even customers,
in order to meet or exceed customer expectations.
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CEO
Supply chain department
Human resource department
Quality assurance department
Finance department
Production department
Engineering department
Quality in business, engineering and manufacturing has a pragmatic interpretation as the non-
inferiority or superiority of something. Quality is a perceptual, conditional and somewhat
subjective attribute and may be understood differently by different people. Consumers may focus
on the specification quality of a product/service, or how it compares to competitors in the
marketplace.
In manufacturing, a measure of excellence or a state of being free from defects, deficiencies, and
significant variations, brought about by the strict and consistent adherence to measurable and
verifiable standards to achieve uniformity of output that satisfies specific customer or user
requirements.
Every Organization has its own definition of quality. We have visited Nestle and met Miss Iram
Shaheen who is working as a Quality Assurance Coordinator. She told us the definition of
quality which is defined by Nestle.
Nestle defined quality as “The corner stone for success and the satisfaction of the customers.
They relate the word quality with the stage on which customer is satisfied and they say that if the
customers are fully satisfied with their products then it is quality. They also say that consistency
in their products defines the quality.”
Quality Assurance Department:
In order to build quality into the culture a quality council is established to provide overall
direction, it is the driver for the TQM engine.
In typical organizations, the council is composed of the CEO, the senior managers of the
functional areas such as design, marketing, finance, production and quality and a coordinator or
consultant.
In Nestle the duties of the quality department are to:
1) Develop, with input from all personal, the core values, vision statement, mission