Tp200908

Tipping Point Update

August 2009

Agenda

• Not more Twitter…

• Snippets

• Snapshots

Why MORE Twitter?

Evolution:

• Personal networks

• Celebs

• Business tool

It’s finally taking off outside the US

It’s the latest SEO strategyLinks AND Twitter pages:

How is it actually useful?

• Staying current – quickly (replacing RSS)• Customer service channel (eg ComCastCares)• Promote new products / developments (RT)• Ask for feedback; find case studies• Communicate special offers (location)• Develop communities (eg Qantas)• Proactive & visible response to complaints• Brand building comps (eg pitch)• Recruitment – eg ComScore:• Yammer

Using Twitter quickly & effectively

8

Your twitter/FB feeds

= Industrynews

Your saved searches = Client news

See what your clients are up to!

Title

Alert clients to problems…

A way in to advise on MBF on a Twitter strategy?

I can’t find an MBF Twitter account.

.. But I found their audience…

.. And their competitors

Seesmic • http://seesmic.com/ • Set up client/topic searches• Some people to consider following:

– Mikewalsh– comScore– DMKT– BankTechNews– Theracv – and any other clients twittering– arrington – googlemaps

(interesting but maybe too much irrelevant chatter!)– Notsethgodin / NotGodinREPOSTs– Kcaruthers– Jolieodell

Snippets• Google wave wave.google.com• FaceBook staff doubling; US Reader’s Digest opting for

bankruptcy• US Q2: Radio ads down 24%; B2B print ads down 30%;

digital up 10% • Half Au online spend goes overseas• Yahoo US finance news/info traffic 17 times Google’s• Google - live traffic info for maps / mobile• Words move me move me launched – niche twittering• Unilever drops agency, crowdsources TV ad• Paper thin video player in Entertainment Weekly mag ad• Ads integrated into content perform better than large ads

Snapshots Sears new site – not just a community; a tool / PM / filing system

Creating controversyMcDonalds new sites

Next time….

• Ideas?

• Feedback?