Tp Manish and Akur

8/6/2019 Tp Manish and Akur

http://slidepdf.com/reader/full/tp-manish-and-akur 1/51

PROJECT REPORT

ON

“REASONS BEHIND THE FAILURE OF JCT MILL IN MALERKOTLA

MARKET”

SUBMITTED TO SUBMITTED BY

MS. Kuldeep Kaur Ankur jauhari

Manish sajwanB.Tech(H)I.T.MBA

A17B1

RA17B1A09/12

7470070011/82

LOVELY PROFESSIONAL UNIVERSITY

PHAGWARA

1



Declaration

I declare that this Term paper is my own work. It is submitted in partial fulfillment of

the requirements for the degree of Masters of Business Administration at the Lovely

Professional University. It has not been submitted before for any degree or

examination at any other University. I further declare that I have obtained the

necessary authorization and consent

______________

Ankur Johri

Manish Sajwan

April 26, 2011

2



3



Acknowledgements

Working on this ambitious project has been enormously challenging and deeply

rewarding. We have thoroughly enjoyed the task set before me by the Lovely

Professional University. We are eternally grateful to: Our supervisor, Mrs. Kuldeep

Kaur for her invaluable patience, support and expert guidance. Our classmates and

friends who participated in the research for offering up their precious time ,who were

always so patient, supportive and understanding of this Endeavour.

Thank You

Ankur Johri

Manish Sajwan

4



Contents

Contents .................................................................................................................................. 5

INTRODUCTION ........................................................................................................................ 5

INDIAN TEXTILE INDUSTRY ................................................................................................... 7

SEGMENTS OF INDIAN TEXTILE INDUSTRY ........................................................................... 7

PROBLEMS FACED BY INDIAN TEXTILE INDUSTRY ................................................................ 9

CURRENT SCENARIO .......................................................................................................... 10

JCT ...................................................................................................................................... 1

OBJECTIVES .......................................................................................................................... 15

REVIEW OF LITERATURE ........................................................................................................ 15

DATA ANALYSIS AND INTERPRETATION ................................................................................. 27

Frequency .......................................................................................................................... 27

Discriminant Analysis ............................................................................................................ 33

Factor Analysis ................................................................................................................... 38

Cluster Analysis .................................................................................................................. 42

Dendrogram .................................................................................................................... 43

Questionnaire ..................................................................................................................... 48

INTRODUCTION

5



Time is changing and with it our needs are changing too and the main goal of

companies is to meet these changing needs profitably in minimal cost. To be

profitable companies try to capture the huge market segment and globalization helps

them in doing so. In many cases companies got success but in some cases they got

failures too. Just Like that JCT is failed to capture the market of Malerkotla. Now,

what are the factors or reasons behind the failure of company’s core competency

failed there? Either external factors or internal factors or both which cause the failure.

Company wants to know the reasons so that they can take corrective actions and

improve their strategy and establish their brand in Malerkotla.

Company seeks greater opportunities in Malerkotla market. As this

segment is sustainable, accessible, profitable, responsive and closer to the company.

It is one of the largest segments in Punjab. It saves a lot of expenses of company like

transportation cost, warehouse cost and decrease the response time between the

company and consumers. Absence of strong competitors is an opportunity for the

company. Company wants to establish their footholds in home market as they are

succeeded in achieved success in foreign market.

Currently Company established a new plant of worth 250 crore with

latest technology which will increase the efficiency of output and quality of theproduct. For that Malerkotla will be the best place to seek the consumer response

about the product developed in new plant.

6



INDIAN TEXTILE INDUSTRY

•Textile accounts for 14 % of India’s industrial production and around 27% of its

exports earnings. Textile industry in India covers a wide gamut of activities ranging

from production of raw material like cotton, jute, silk and wool to provide high quality

products such as fabrics and garments to consumers.

•Man made fibres account for around 40% share in a cotton dominated Indian textile

industry. India accounts for 15% of world‘s total cotton crop production and records

largest producer of silk.

• Industry uses a wide variety of fibres ranging from natural fibres like cotton, jute, silk

and wool to manmade fibres like polyester, viscose, acrylic and multiple blends of

such fibres and filament yarns.

•Textile industry plays a significant role in Indian economy by providing direct

employment to an estimated 35 million people, by contributing 4% of GDP and

accounting for 35% of gross export earnings. Textile sector contributes 14% of value

addition in manufacturing sector.

• It is the second largest employer after the agriculture sector in both rural and urban

areas. India has large pool of skilled labour, experienced in technology skills.

•Almost all sectors of textile industry have shown significant achievement. Sector has

shown a 3.66% CAGR over the last five years.

SEGMENTS OF INDIAN TEXTILE INDUSTRY

1. Woollen Textile

2. Cotton Textiles

3. Silk Textiles

4. Readymade Garments

5. Jute And Coir

6. Hand-Crafted Textile Like Carpets

7. Man Made Textiles

7



Indian textile industry in a very short span had made a distinct position globally,

alluring the globe towards the ‘World of Indian textiles’.

It’s not just the present that is shinning like a bright start but also the future, as the

textile export market of India is expected to reach a high of $50 billion by 2010. Thiswill eventually make a profit by 300%. In order to attain this target Indian textile

industry has already started improving their design skills, including a combination of

various fibres. Indian textile industry is all set to meet international standards and is

planning to invest $5 billion in machineries very soon.

Most of the international brands like Marks & Spencer, JC penny, Gap have started

procuring most of their fabrics from India. In fact, Wal-Mart, who had procured textile

worth $ 200 million last year, intends to procure $ 3 billion worth of textile this year.

The golden phase of the Indian textile industry has just begun where the world is

chasing it from all nooks and corners.

Key Success Factors

The key risk factors influencing the T&C industry are:

Increasing productivity by leveraging technology

Investing in IT

Investing in brand building

Focussing on international markets other than EU and US

Focussing on innovations

Achieving scale.

The share of shuttle-less looms in the Indian textiles industry is only 2-3% as against

a world average of 16.9%, thereby indicating a low degree of modernization in the

Indian weaving industry. Although the Indian spinning sector is relatively moremodernized, around 60% of installed spindles are more than 10 years old and open-

end (OE) rotors account for only 1% of total installed spindles. In the apparel sector,

India has much lower investment in special purpose machines, which perform specific

functions and add value to the product. Very few export establishments have

invested in cutting machines or finishing machines Apart from the spinning sector,

8



textile industry is dominated by unorganized industry on account of the policy

environment in the country. The industry players should look to increase their scale to

be more cost competitiveness.

Indian Textile Industry: Changing Profile

The Indian textile industry has embarked on an ambitious programme of

modernization and technological up gradation in recent years to transform the textile

sector from a state of low-technology level to a producer of high-technology products.

Technological up gradation in India has resulted in -

oA shift from commodity-based trading to high value-added fashion garments.

o

Vertical integration and horizontal consolidation of production process leading tolowering of manufacturing costs.

oImproved productivity gains.

oEfficient supply chain management.

oDevelopment of economies of scale.

PROBLEMS FACED BY INDIAN TEXTILE INDUSTRY

• The Indian texti le Industry had been plagued by obsolescence, labour

problems, raw material vagaries and lack of modernization including that of

spindles.

• The post fabric stage processing technology has also been lagging but is

now coming up fast with infusion of textile processing technology.

• SSI firms perform the majority of weaving and processing operations. The

level of weaving technology is of lower order and knitting units don't possess

capacity to perform dyeing, processing and f inishing to internat ional

standards.

9



• Textile exports during the period of April-February 2003-2004 amounted to $ 11,698

million as against $11,142 million during the same period, showing increase of around

5 percent.

CURRENT SCENARIO

•The global economy is passing through recession. The international trade in textiles

and clothing reached to $583 bn in 2007, which is expected to decline by $20-25 bn

in 2008.

•The Indian textile industry exports about 40% of its output, of this about 60% is

destined to USA and EU markets.

• It is expected that the textile and clothing exports from India may decline by 10-15%,

although countries like China, Bangladesh and Vietnam are expected to record

growth in their textile exports

•Steep rise in MSP of cotton and incentives on export of cotton have seriouslyimpacted the textile industry

•During the past few years, Indian textile industry has attracted huge investments. As

a result, the capacity in the entire chain has expanded beyond the current demand. In

the context of declining economic activities, even the domestic market is not able to

absorb the surplus generated by the industry so, it is tough time for the industry.

•The industry therefore has to strengthen its competitiveness to realize the Vision of

$50bn textile exports set out in the National Textile Policy 2000.

JCT

10



Textile unit of JCT one of the leading manufacturer of textiles and filament yarn, is the

flagship company of Thapar Group - was incorporated in the year 1946 at Phagwara

and went into commercial production in the year 1951. With operations in two distinct

businesses – cotton, synthetic & blended textiles and nylon filament yarn. The Textile

Division at Phagwara employs more than 700 workmen and gives indirect

employment to lacs of people. It has a consistent record of account of excellent

relations with the workmen which is mainly on account of its following the modern

concept of its mite to the physical health of society as well by way of international

players in the game of Football. JCT Limited was the first textile manufacturer in the

country to introduce eco-friendly fabrics made of organic cotton .JCT is synonymous

with quality. With stringent quality controls at every stage of the production process,

it is no wonder that the textile division of JCT is the first in the industry to be

accredited with the ISO 9002 certification.1

Top Management

•M.M. Thapar, Chairman

•Samir Thapar, Vice Chairman & MD

•Rajmohan Singh, Director (Operations)

•Sanjiva Jain, Sr.Vice President (Finance)

•H.K. Chopra, Sr. VP (Plant – Phagwara)

•Rajmohan Singh, Sr.Vice President (Retail)

•C. Venketesh., Vice President (Mktg – Textile)

•Vivek Saini, General Manager ( Mktg – Filament)

FOUNDER’S VISION

1 http://www.punjabispot.com/kapurthala/about-amritsar-punjab.html

11

http://www.punjabispot.com/kapurthala/about-amritsar-punjab.html





“So long as we have confidence in the value of the goal and excitement at the

prospect of setting forth into unfamiliar territory and the will to do new things, I have

no doubt that the future of India and the future of Indian enterprise are both safe and

glorious.”

~ Lala Karam Chand Thapar (1900 – 1962)

Founder of the Thapar Group

Product Overview

JCT Limited has a product range of materials including 100% Cotton, 100%

Polyester, 100% Nylon as well as various blends like Cotton/Polyester, Cotton/Nylon

and Polyester/Viscose, Single and Plied Yarns (both with counts ranging from 6s to

100s) as well as Cotton Lycra and P/C Lycra Stretch material (which is Dupont USA

approved). Depending on the requirement, even bamboo and linen fibres are used to

create special effects.

The company pioneered the manufacture of Organic Cotton, a special eco-friendly

type of fabric that is available in up to 160cm of sheet width. This Organic Cotton is

grown on land free of any harmful chemicals, insecticides etc. and is regularly

exported to the USA. JCT Limited is certified with ISO 9001, Oeko-Tex 100 Class 2

and GOTS/Skal Certificate for fabrics of this nature, namely Wide Width Sheeting,

Dyed Bottom-Weight Twills, Dyed Shirting Twills, Natural Twills, Canvas and

Flannels.

The company’s strength lies is in bottom weights and piece dyed shirting for both

fashion and work wear in all age groups. They use a variety of weaves like Twills,

Plains, Dobbies, Ripstops, Cords, Satins, Oxfords, Ducks, Drills, Tussores, Ottomans

12



etc. End products include fashion wear, sportswear, outerwear, active wear for

Defence purposes and school uniforms. The organic cotton fabric meanwhile is used

for everything from infant wear to technical segments like medical wear.2

•Material : 100% Cotton, 100% Polyester, 100% Nylon Various blends of

Cotton/Polyester and Cotton/NylonBlends of Polyester/ Viscose, Cotton with Lycra,

Poly Cotton with Lycra. 100% Bamboo, Bamboo Cotton blends, Cotton Linen blends.

• Yarns : Count ranging from 6s to 100s, in single as well as plied yarns, Core Spun

Lycra and slub yarns.

•Weaves : Variety of weaves like Twills, Plains, Dobbies, Ripstops, Cords, Satins,

Oxfords, Ducks, Drills, Tussores, Ottomans etc.

•Weight : Cotton and Polycotton : 90 GSM to 450 GSM

Polyester and Nylon: 60 GSM to 250 GSM

•Finishes & Coatings : Microsanding, soft finish, peach finish, Calendaring. Water

and oil repellent, Teflon, Nano, Wrinke free/ easy care. Fire retardant, Inspect

repellent, UV resistant, Anti microbial. Stiff finish, Highly breathable, Moisture

Management, Rot proof, etc. PU coating, acrylic coating, Water repellent, fire

retardant, breathable coating, Silver and Gold coating, PVC Coating & various other

effects.

•Prints and Yarn Dyeds : Variety of designer prints for body fabrics and linings

(Camouflages, floral, blotches, etc.) . Designer yarn Dyeds for Bottom weights and

shirting.

•Organic Cotton : JCT is pioneer in manufacturing organic cotton fabrics in India -

specially designed eco-friendly fabrics.

JCT Limited’s Nylon Yarns are used for apparels, home textiles and semi-industrial

products. It also supplies high viscosity Nylon 6 Chips. These ranges of products can

be broadly classified into the following groups 3 –

•Flat Yarn on COP

2 http://www.jct.co.in/productandservices_textile.asp3 http://www.jct.co.in/productandservices_filament.asp#

13

http://www.jct.co.in/productandservices_textile.asp


http://www.jct.co.in/productandservices_filament.asp






• It is produced on Draw Twisting (DT) machine with metallic cops package and

widely used by weavers and knitters for women wear, scarf and base fabric.

•TEXTURED/CRIMP YARN : It is produced on texturising/Crimping machine. Its high

bulk makes it particularly suitable for hosiery and elastic tape applications.

•POY : Partially Oriented Yarn(POY) is used for air-texturising/Draw Texturising

applications.

•FOY : Fully Oriented Yarn(FOY), a recent development, is a cost effective product

on paper tube and is used for Twisting & Weaving.

•FDY : Fully Drawn Yarn(FDY) is characterized by large paper tube packages and

heat set yarn.

•DYED YARNS : Dyed yarn is available in two varieties – Hank Dyed and Dope

Dyed. Hank dyed yarn is produced by using conventional procedures and is available

in many shades. Dope dyed yarn is produced by using Coloured Master Batch Chips

and it is characterized by colour fastness.

•NYLON 6 CHIPS : Nylon 6 chips of high viscosity in the range of 2.6 to 3.2 R.V. are

available which are used in Engineering Plastics.

MARKET4

Segments: Work wear, Fashion wear, Sports wear, Outerwear, Defence, Institutional

Uniforms, Home Textile, Hospital and Hospitality Industry.

Markets: JCT has presence all over the world with exports to USA, Europe, Far East,

Middle East, Mauritius, and other countries. The fabric is made for leading

international brands complying with their standards.

4 http://www.jct.co.in/clients.asp

14

http://www.jct.co.in/clients.asp





OBJECTIVES

Reasons behind the failure of JCT mill in MALERKOTLA market

a. To study the Malerkotla market needs, which leads to the failure (external).

b. To study supply chain factors which leads to the failure (Internal).

c. To offer suggestion for improvement to capture markets like in Malerkotla

REVIEW OF LITERATURE

Imran Sharif Chaudhry et al (2009) 5 have made study on “Factors Affecting Cotton

Production in Pakistan: Empirical Evidence from Multan District”. They examined thefactors affecting cotton production. In that study Cobb-Douglas Production Function

was used to assess the effects of various inputs like cultivation, seed and sowing,

irrigation, fertilizer, plant production and labour cost on yield.

Porter, Michael (1992) 6 Productivity also depends upon such factors as layout of

machines, mechanical transport for material handling and machine maintenance. As

a result of all these factors, productivity of the worker is largely governed by a proper machine allocation. This can easily be determined by work-study.

SITRA (1998) stated that the size of the mills decides the volume of business and

also the economic viability of the business unit. Selection of suitable size is important

for smooth conduct of business, over-capacity as well as under- capacity would bring

pressure on the business.

5 Imran Sharif Chaudhry, Muhammad Bashir Khan ( Bahauddin Zakariya University Multan,Pakistan )

and Mumtaz Anwar(University of the Punjab, Lahore, Pakistan)-“ Factors Affecting Cotton Productionin Pakistan: Empirical Evidence from Multan District”- Journal of Quality and Technology Management,Volume V,Issue I1, Dec, 2009, pg. 91-100.

6 Porter, Michael (1992): Quoted in G S Gokhale, 'Role of Productivity in Cotton Textile Mill Industry',

Productivity, Vol 33, No 1 April- June.

15



DHANAPAL C. & GANESAN G. (2010) 7 The Indian Textile Industry is the second

largest in the world, next to Chinese and is one of the largest foreign exchange

earners for the country. Textile is a key contributor to GDP to the order of 4%. The

textile sector employs over 20 million people and is the second largest employment

generator. Textile businesses are also affected by the global melt down. The industry

in India is experiencing an increase in the collaboration between national and

international companies. International apparel companies like Hugo Boss, Liz

Claiborne, Diesel,Ahlstorm, Kanz, Baird McNutt, etc have already started their

operations in India and these companies are trying to increase it to a considerable

level. National and the international companies that are involved in collaborations

include Rajasthan Spinning & Weaving Mills, Armani, Raymond, Levi Strauss, De

Witte Lietaer, Barbara, Jockey, Vardhman Group, Gokaldas, Vincenzo Zucchi, Arvind

brands, Benetton, Esprit, Marzotto, Welspun, etc. Therefore, it is the right time to

concentrate on operational cost to compete with the global leaders by concentrating

on the world class quality products. An empirical study is made on the cost aspects of

a textile mills discloses the possibility of cost reduction and improvement for

profitability. This paper presents proactive aspects and relationship of the production

with raw material consumption and yield .Cobb Douglas production function has been

used to find the behavour of costs with the production per spindle shift. It also

presents suggestions for improving productivity and profitability.

HEMBREE F. JOEL ,ETHRIDGE E. Don & NEEPER T. JRRAL(1986) 8 says that

effects of fiber properties(length,uniformity,strength,micronaire,white,yellow and trash

content ) on U.S. mill prices of cotton were estimated.USDA data on fiber properties

and mill prices on cottons from four production regions in th U.S. were used in the

statistical analysis.All the fiber properties were found to significamtly affect mill

prices;the fiber properties having the greatest influence were fiber strength length

and micronaire,followed by length uniformly yellowness whiteness and trash

content.These properties explained 18% of the total variation in mill prices between

1977/78 and 1983/84.

7 http://www.globalresearch.com.my/proceeding/icber2010_proceeding/PAPER_201_OperationalAnalysis.pdf 8 http://www.aaec.ttu.edu/CERI/Published%20Papers/Journal%20Article/MarketValuesofFiberPrpty.pdf

16



Doshi Gaurav (2006) 9 There is a pressure from the management to decrease the

conversion cost to its lowest possible level because of cut throat competition in both

the local and export markets. It is observed that if a spinning mill follows the steps

(Number the card cans, Check that all cards working on a mixing are represented in

the creel of the breaker draw frame, Use cans of two different colours at the two

deliveries of breaker draw frame, Place 4 cans of each colour in the creel of the

Finisher Draw frame, Check winding tension, Check that no roving bobbin with Uster,

Check that the drafting device at the fly frame, condition of each and every cot and

apron in the mill) recommend as above, they can function their ring frames at speeds

up to 25,000 rpm without either rising the breakage rate weakening yarn quality. The

recommendation provided on article is based on experts' experience of functioning

with many spinning mills in India and Indonesia increases spinning productivity.

Danish A. Hashim(2009)10 made research on” Cost and Productivity in Indian

Textiles” for Indian Council for Research on International Economic Relations. His

observations and findings are: There is an inverse relationship between the unit cost

and productivity: Industry and States,which witnessed higher productivity (growth)

experienced lower unit cost (growth) and viceversa.Better capacity utilization,

reductions in Nominal Rate of Protection and increased availability of electricity are

found to be favourably affecting the productivity in all the three industries.

Doshi Gaurav (2006) 11It is believed the quota regime has frozen the market share,

providing export opportunities even for high cost producers. Logistics and supply

chain would also play a crucial role as timely delivery would be an important

requirement for success in international trade. The logistics and supply chainmanagement of Indian textile firms are relatively weak and needs improvement and

9 http://ezinearticles.com/?Productivity-Of-A-Spinning-Mill&id=37286010 Danish A. Hashim (2004)- cost and productivity in Indian Textiles- Indian Council For Research On International

Economic Relations. Multan District” Journal of Quality and Technology Management, Volume V, Issue I1, Dec,

2009, pg. 91-100

11 http://ezinearticles.com/?Textiles-Exports:-Post-MFA-Scenario-Opportunities-and-Challenges&id=372738

17

http://ezinearticles.com/?Textiles-Exports:-Post-MFA-Scenario-Opportunities-and-Challenges&id=372738

http://ezinearticles.com/?Textiles-Exports:-Post-MFA-Scenario-Opportunities-and-Challenges&id=372738



efficiency. China has already created a world class export infrastructure. Given the

volume of projections for exports by India, it may be necessary to create additional

export infrastructure, especially investment for modernization of ports. In addition,

India needs to invest for creating brand equity, supply chain management and

apparel industry education. To sum up, the ability of Indian textile industry to take

advantage of quota phase-out would depend upon their ability to enhance overall

competitiveness through exploitation of economies of scale in manufacturing and

supply chain. The need of the hour therefore is to evolve a well chalked out strategy,

aimed at improvement in the levels of productivity and efficiency, quality control,

faster product innovation, quick response to changes in consumer preferences and

the ability to move up in the value chain by building brand names and acquiring

channels of distribution so as to outweigh the advantages of competitors in the long

run.

Doshi Gaurav (2006)12 In textile industry, protection from extreme environmental

conditions is a very crucial requirement. Phase Change Materials (PCM) is one such

intelligent material, It absorbs, stores or discharges heat in accordance with the

various changes in temperature and is more often applied to manufacture the smart

textiles. Since a huge amount has been invested in research and development in

these areas in the developed counties, it is expected that very soon all-season outfits

will be mass-produced. For example, in Britain, scientists have designed an acrylic

fibre by integrating microcapsules covering Phase Change Materials. These fibres

have been used for producing lightweight all-season blankets. Many garment making

companies in USA are now producing many of such garments, like thermal

underwear and socks for inner layer, knit shirt or coated fleece for insulating layer;

and a jacket with PCM interlines for outer layer, beside helmets, other head gears

and gloves. Such clothing can maintain warm and comfortable temperatures in theextreme of both weathers. There is no doubt that textile which integrate PCMs will

find their way into several uses in the near future.

12 http://ezinearticles.com/?Pcm-In-Textiles&id=367030

18

http://ezinearticles.com/?Pcm-In-Textiles&id=367030

http://ezinearticles.com/?Pcm-In-Textiles&id=367030



Doshi Gaurav (2006)13To get increased sales and better name amongst consumers

and fellow companies it is important to maintain a level of quality. Especially for the

businesses engaged in export business has to sustain a high level of quality to

ensure better business globally. Generally quality control standards for export are set

strictly, as this business is also holds the prestige of the country, whose company is

doing the export. Export houses earn foreign exchange for the country, so it becomes

mandatory to have good quality control of their products. main fabric properties that

are taken into consideration for garment manufacturing for export basis:

• . Overall look of the garment.

• . Right formation of the garment.

• . Feel and fall of the garment.

• . Physical properties.

• . Colour fastness of the garment.

• . Finishing properties

• . Presentation of the final produced garment.

Quality is ultimately a question of customer satisfaction. Good Quality increases the

value of a product or service, establishes brand name, and builds up good reputation

for the garment exporter, which in turn results into consumer satisfaction, high sales

and foreign exchange for the country. The perceived quality of a garment is the result

of a number of aspects, which together help achieve the desired level of satisfaction

for the customer. Therefore quality control in terms of garment, pre-sales service,

posts -sales service, delivery, pricing, etc are essentials for any garment exporter.

13 http://ezinearticles.com/?Quality-Control-Aspects-Of-Garment-Exports&id=373711

19

http://ezinearticles.com/?Quality-Control-Aspects-Of-Garment-Exports&id=373711

http://ezinearticles.com/?Quality-Control-Aspects-Of-Garment-Exports&id=373711



SITRA (1998)14 stated that the size of the mills decides the volume of business and

also the economic viability of the business unit. Selection of suitable size is important

for smooth conduct of business, over-capacity as well as under- capacity would bring

pressure on the business.

Doshi Gaurav (2006) 15Technical treatment of different textile materials is laid down

blizzard to the world. In this globalization of science and technology, new

technologies like fine chemicals, optical fibres, high polymer plastics, resins,

temperature-resistant textile fibres, fiber-reinforced composites etc have proved

improved alternative in the form of technical textiles and has updated the blueprint of

production; consumption and trade in a considerable way. The end user of personal

protection equipment is protector or consumer itself, hence according to the need of

PPE and by consideration of application of PPE in different environment; first and

foremost, consumer must be trained or guided by covering the thorough information

about what is personal protection equipment? In many countries there seems to be a

legislative strict restrictions or regulations on employers or workers to protect

themselves from hazardous workplace or environment and wearing personal

protection equipment necessarily. It is safe to create awareness among theemployees or workers of wearing personal protective equipment in hazardous areas

or workplace, and providing appropriate personal protection equipment, saves or

protects your business too.

Gokhale, G S (1992) 16an important factor that affects material productivity is the

quality of cotton that is used to produce a particular kind of yarn or cloth. Using too

good a cotton variety would contribute to excessive cost, but using cotton that is not

good enough would mean increased breakage, a heavier work load for the worker,

14 SITRA (1998): 'Productivity Performance in Spinning', SITRA Publication, South Indian

Cotton Textile Research Association, Coimbatore, p 4.

15 http://ezinearticles.com/?Protective-Clothing-Protects-Your-Business&id=372667

16 Gokhale, G S (1992) 'The Role of Productivity in Cotton Mill Sector', Journal of Productivity, January-March.

20



who consequently can only attend to a lesser number of machine units. The material

productivity is influenced by a number of factors such as quality of material used, type

of technology used, level of maintenance and life of machinery, count produced and

the like.

.

Ocampo Aimee(2011) 17Cotton prices have been increasing steadily for nearly a year

now, consequently pulling up the cost of related raw materials such as yarn and

fabrics. So while makers of apparel and textile-based products are relieved that

export orders are improving, escalating material expenses have made them cautious

about finalizing transactions. Many do not want to accept long-term contracts that will

bind them to a price point. This comes especially since it is difficult to estimate how

much material costs will change in the months to come. Some suppliers have chosen

to raise export quotes instead, albeit minimally. To compete with other companies

and retain existing clients, they cannot transfer all additional expenses to buyers and

have to absorb part of the extra costs. the cost of imported cotton ranged between 80

and 90 cents per pound. Now, those cotton suppliers are allegedly charging them for

current spot prices, which are from 150 to 160 cents per pound. This practice is being

done not only by overseas cotton suppliers, but by local providers as well.

Ware Jeffrey(2008) 18Choosing the fabric your clothing is made with is important.

This choice can make the difference in the look, comfort, durability, or practicality of

the purpose of the particular article of clothing. The choice of fabrics is never more

important that the clothes you wear every day at work. Your work uniform must be

comfortable yet durable. The average person will spend more time wearing their

uniform than any other article of clothing with maybe the exception of sleep clothing.

The fabric your uniform is made from is important and with today's fabrics you have a

wider choice than ever. Every fabric used to manufacture clothing today has its own

characteristics and uses. When choosing clothing as important as your uniform, it is

17 http://ezinearticles.com/?Volatile-Cotton-Prices-Dampen-2011-Projections&id=567022918 http://ezinearticles.com/?Fabrics-Used-To-Make-Material-In-Todays-Textile-Industry&id=1172925

21

http://ezinearticles.com/?Fabrics-Used-To-Make-Material-In-Todays-Textile-Industry&id=1172925








important that you understand the characteristics of the different fabrics. This is the

first in a series of articles where we will explore the different fabrics and

manufacturing process of common fabrics. Cotton material is very easy to care for

and can be cleaned and dried under just about any conditions. Cotton fabric can be

machine washed in the hottest of water. It can be bleached without fraying. Cotton

fabric can be ironed at high temperatures without damage. As always you should

refer to the care label found on any garment before cleaning or ironing. Cotton is one

of the major factors in world prosperity and economic stability. Actively traded daily in

the futures market, cotton is a mainstay of the financial industry as well as the textile

industry. Cotton is grown worldwide with the leader in production being China

followed by the United States. Other major cotton producing countries include India,

Pakistan, Brazil, Turkey, and Greece.

Steel Ruid(2011)19 India's industrialization in various other sectors has been

successful due to the resources generated by the textile industry. The Indian textile

industry is the second largest industry across the world. As a result Indian textile art is

famous across the world. India is considered the third largest producer of cotton, as it

has the largest cotton acreage of 9 million hectares. India stands fourth in the

production of the stable fiber and sixth in the production of the filament yarn. Nearly30% of the India's export is from the textile industry that covers textiles and garments.

Textile industry comprises of various segments such as cotton textile including

handlooms, silk textiles, manmade textiles, woollen textile, readymade garments,

handicrafts including carpets, jute, coir, and many more

RESEARCH METHODOLOGY

The chapter of research methodology will indicate the objective of the study, its

universe, sampling design used, collection of data, statistical tools employed for

analysis of data and the limitation of the study

19 http://ezinearticles.com/?Indian-Fabric-Machinery-Industry&id=5703694

22



Title of the project

“REASONS BEHIND THE FAILURE OF JCT MILL IN MALERKOTLA MARKET”

Objective of the Study

Research without any objective is misleading. For any research work, however small

it may be, it has to be meaningful and it needs to have some objective. The present

study has been undertaken with the sole objective of analyzing the reasons that led to

the failure of JCT mills to take over the filament market of M.K. by JCT mills,

1) To study the Malerkotla market needs, which leads to the failure (external).2) To study supply chain factors which leads to the failure (Internal).

3) To offer suggestion for improvement to capture markets like in Malerkotla

PLAN ADOPTED FOR RESEARCH STUDY

Descriptive research was conducted using survey method. Primary data has been

collected by using a questionnaire. The questionnaire was designed on the basis of

the expectations of the filament consuming power mills of M.K..

The questionnaire contained questions relating to different aspects that had been

brought by the change in technology and economical changes & change in demand in

the area of M.K for handloom products leading to have the adverse effect on the

various mills in M.K

STATISTICAL TOOLS USED FOR DATA ANALYSIS

Data collected has been analyzed on the basis of weighted average score. The score

ranged from 5 to 1. The weights were assigned as 5 for ‘highly satisfied’ or ‘strongly

23



agree’, 4 for ‘satisfied’ or ‘agree’, 3 for ‘neither satisfied nor dissatisfied’ or ‘neither

agree nor disagree’, 2 for ‘dissatisfied’ or ‘disagree’ and 1 for ‘highly dissatisfied’ or

‘strongly disagree’. Tables and Bar graphs used for this purpose.

Five point scales for the objective questions. Scale was as following:-

Weight

assigned

Likert Statement

5 Highly

Satisfied

Strongly

Agree

Never

4 Satisfied Agree Seldom

3 Neither

satisfied

nor

dissatisfied

Neither

agree

nor

disagree

Someti

mes

2 Dissatisfied Disagree Often

1 Highly

Dissatisfied

Strongly

Disagree

Always

LIMITATIONS OF STUDY

The limitations encountered during the course of present study are detailed as under:-

1. Since the study is based on a pre-designed questionnaire there is possibility of

error due to gap between the truth and the observation.( e.g we found that the profit

margin was less then 5% and we expect it more den 24 % )

2. The selection of respondents was based on convenience sampling and it might not

be truly representative of the universe.

3. Although utmost care has been taken to get accurate results, yet because of the

risk of ambiguities and misinterpretation on the part of respondents, some element of

inaccuracy could have been there.

24



4. Since a small sample size was there, the possibility of sampling errors cannot be

ruled out in the study.

The constraint of time also prevented an in- depth research of the subject under

study.

25



26



DATA ANALYSIS AND INTERPRETATION

Frequency

1. Experience in dealership

Experience in dealershipFrequency Percent Valid Percent Cumulative

Percent

Valid 1--3 4 14.8 14.8 14.8

3--7 2 7.4 7.4 22.2

8--10 4 14.8 14.8 37.0

10 + 17 63.0 63.0 100.0

Total 27 100.0 100.0

Interpretation

The graph is helps us to know that the maximum number of people in are sample are

having more than 10 years of experience and the new generation is no adopting this

profession. We can see the very less. So what is the reason of this migration of

population.

27



2. Current Supplier

Name The Factory from where you buy current material

Frequency Percent Valid PercentCumulativePercent

Valid arihant 6 22.2 22.2 22.2

local 17 63.0 63.0 85.2

panipath 3 11.1 11.1 96.3

barnala 1 3.7 3.7 100.0

Total 27 100.0 100.0

Interpretation

Analysis of the above data reveal that the local suppliers are more active and more

preferred by these power mills instead of big players like ARIHANT MILL

(VARDHMAN) and the mills in Panipat and Barnala are not as effect source of

suppliers to these mills. O we can say that local traditional suppliers are preferred.

28



3. LOCATION OF FACTORIES

Where the Factory is located


Valid inside punjab 23 85.2 85.2 85.2

outside punjab 4 14.8 14.8 100.0

Total 27 100.0 100.0

Interpretation

Analysis of the above data reveal that the mills are the source of raw material are the

source of raw material are maximum located within the Punjab. This shows that the

source, which is close the Malerkotla are more preferred by the power mills.

29



4. Expectations

What are the factors that you expect


Valid Promotional schemes 1 3.7 3.7 3.7

Credit Facilities 26 96.3 96.3 100.0

Total 27 100.0 100.0

Interpretation

Analysis of the above data reveals that the expectation of these mill from supplier is

credit facilities . Most of them want that the suppliers should provide credit facilities to

them.

30



5. Loyalty

Are you Dealing with other Factories


Valid no 23 85.2 85.2 85.2

Yes 4 14.8 14.8 100.0

Total 27 100.0 100.0

Interpretation

Analysis of the above data reveals that the mill owners are loyal and they take their

raw material from one supplier. This is because of location or good relationships.

31



6. Awareness about JCT

Are you aware of JCT Mills Phagwara

Frequency Percent Valid Percent

Cumulative

Percent

Valid no 15 55.6 55.6 55.6

Yes 12 44.4 44.4 100.0

Total 27 100.0 100.0

Interpretation

Analysis of the above data reveals that even though JCT is well known companyaround the world but more than 55.6% of sample is not aware of JCT MILL. SO we

can say that awareness may be the factor which may leads to the failure of JCT MILL

in Malerkotla.

32



Discriminant Analysis

Analysis Case Processing Summary

Unweighted Cases N Percent

Valid 27 100.0

Excluded Missing or out-of-range

group codes0 .0

At least one missing

discriminating variable0 .0

Both missing or out-of-

range group codes and

at least one missing

discriminating variable

0 .0

Total 0 .0

Total 27 100.0

Group Statistics


Valid N (listwise)

Unweighted Weighted

inside

punjab

Ordering Process 23 23.000

Help Provided During Ordering

Process23 23.000

Opinion on the availability of

credit facilities provided by the

company

23 23.000

Availability of ordered product 23 23.000

Time taken by factory to deliver

the order 23 23.000

outsidepunjab

Ordering Process 4 4.000

Help Provided During Ordering

Process4 4.000

Opinion on the availability of

credit facilities provided by the

company

4 4.000

33



Group Statistics

Availability of ordered product 4 4.000

Time taken by factory to deliver

the order 4 4.000

Tests of Equality of Group Means

Wilks'

Lambda F df1 df2 Sig.

Ordering Process .993 .168 1 25 .685

Help Provided During

Ordering Process 1.000 .000 1 25 1.000

Opinion on the

availability of credit

facilities provided by the

company

.996 .111 1 25 .742

Availability of ordered

product.965 .901 1 25 .352

Time taken by factory to

deliver the order .893 3.011 1 25 .095

Analysis 1

34



Summary of Canonical Discriminant Functions

Eigenvalues

Functi

on Eigenvalue

% of

Variance Cumulative %

Canonical

Correlation

1 .195a 100.0 100.0 .404

a. First 1 canonical discriminant functions were used in the

analysis.

Wilks' Lambda

Testof

Functi

on(s)

Wilks'

Lambda Chi-square df Sig.

1 .837 4.003 5 .549

A lambda of 1.00 occurs when observed group means are equal. A small lambda

indicates that group means appear to differ. the Lambda of 0.837 has a significant

value thus, the group means appear to differ.

Standardized Canonical Discriminant Function Coefficients

35



Function

1

Ordering Process -.256


Ordering Process-.037

Opinion on the



company

.304


product-.563


deliver the order .845

Classification Statistics

Classification Processing Summary

Processed 27

Excluded Missing or out-of-rangegroup codes

0

At least one missing

discriminating variable0

Used in Output 27

36



Classification Function Coefficients


inside punjab

outside

punjab

Ordering Process 20.607 19.827


Ordering Process10.492 10.401

Opinion on the



company

13.826 14.577


product8.558 7.232


deliver the order 9.514 11.645

(Constant) -89.012 -91.144

Fisher's linear discriminant functions

Classification Resultsa

Where the

Factory is

located

Predicted Group

Membership

Totalinside punjab

outside

punjab

Original Count inside punjab 18 5 23

outside punjab 1 3 4

% inside punjab 78.3 21.7 100.0

outside punjab 25.0 75.0 100.0

a. 77.8% of original grouped cases correctly classified.

‘Classification Results’ is a simple summary of number and percent of variables

37



classified correctly and incorrectly. It shows that the inside punjab are more accurately

classified with 78.3% of the cases correct. For the outside Punjab 75% of cases were

correctly classified. Overall, 77.8% of the original cases was correctly classified.

Factor Analysis

Correlation Matrix

Ordering

Proces

s

Help

ProvidedDuring

Ordering

Process

Opinion on the

availability of credit facilities

provided by

the company

Availability of

ordered

product

Time

taken byfactory to

deliver the

order

Correlatio

n

Ordering

Process1.000 .208 -.179 -.088 .053

Help Provided

During Ordering

Process

.208 1.000 .000 -.158 .000

Opinion on the

availability of

credit facilities

provided by the

company

-.179 .000 1.000 .231 -.043

Availability of

ordered product-.088 -.158 .231 1.000 -.034

Time taken by

factory to

deliver the order

.053 .000 -.043 -.034 1.000

a. Determinant = .848

38



KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling

Adequacy..514

Bartlett's Test of

Sphericity

Approx. Chi-Square 3.878

Df 10

Sig. .953

the Kaiser-Meyer-Olkin (KMO) and Bartlett's test. The KMO measures the sampling

adequacy which should be greater than 0.5 for a satisfactory factor analysis to

proceed. Looking at the table below, the KMO measure is .514

39



from the output is a table

of communalities which

shows how much of thevariance in the variables

has been accounted for

by the extracted factors.

40

Communalities

Initial Extraction

Ordering Process 1.000 .455Help Provided During

Ordering Process1.000 .728

Opinion on the



company

1.000 .624


product1.000 .431

Time taken by factory todeliver the order

1.000 .241



Total Variance Explained

Com

ponent

Initial Eigenvalues

Extraction Sums of Squared

Loadings

Rotation Sums of Squared

Loadings

Total

% of

Variance

Cumulative% Total

% of Variance

Cumulative % Total

% of

Variance

Cumulative %

1 1.44

628.910 28.910 1.446 28.910 28.910 1.274 25.479 25.479

2 1.03

320.669 49.579 1.033 20.669 49.579 1.205 24.101 49.579

3 .986 19.718 69.298

4 .884 17.673 86.971

5 .651 13.029 100.000

Extraction Method: Principal Component Analysis.

Rotated Component Matrixa

Component

1 2

Ordering Process .639 -.215


Ordering Process

.833 .186

Opinion on the



company

-.122 .780


product-.363 .547


deliver the order -.158 -.465

Finally Component 1 is CONSULTANCY

Component 2 is CREDITABILITY

41



Cluster Analysis

Case Processing Summarya,b

Cases

Valid Missing Total

N Percent N Percent N Percent

27 100.0 0 .0 27 100.0

a. Squared Euclidean Distance usedb. Ward Linkage

Ward Linkage

42



Agglomeration Schedule

Stage

Cluster Combined Coefficient

s

Stage Cluster First

Appears

Next StageCluster 1 Cluster 2 Cluster 1 Cluster 2

1 1 27 .000 0 0 15

2 25 26 .000 0 0 16

3 16 22 .000 0 0 6

4 15 21 .000 0 0 18

5 14 19 .000 0 0 15

6 10 16 .000 0 3 16

7 11 13 .000 0 0 11

8 17 24 .500 0 0 20

9 18 23 1.000 0 0 17

10 8 20 1.500 0 0 13

11 11 12 2.167 7 0 12

12 2 11 3.000 0 11 14

13 3 8 3.833 0 10 21

14 2 9 4.733 12 0 22

15 1 14 5.733 1 5 19

16 10 25 6.933 6 2 18

17 7 18 8.433 0 9 23

18 10 15 10.090 16 4 24

19 1 4 11.890 15 0 20

20 1 17 14.019 19 8 26

21 3 5 16.186 13 0 23

22 2 6 18.452 14 0 24

23 3 7 22.095 21 17 25

24 2 10 27.495 22 18 25

25 2 3 37.679 24 23 26

26 1 2 61.407 20 25 0

Dendrogram

Dendrogram using Ward Method

43



From Dendrogram and Agglomeration Schedule table we are able to make three clusters :

Cluster 1:[ 1 15 19 20 26 ] : customer wants ease of PROCESS

Cluster 2: [ 12 14 24 25 ] : awarded customer about quality and price of material

Cluster 3: [13 21 23 ] : Highly responsive customer

A nalysis:

The Dream of JCT mils to cover the region of maler kotla does not have a smooth

road as the scope for a new entrance in that area is very limited.

44



1) The entry barrier is high for JCT in Maler kotla.

2) The Risk involved is very much more with a very less return as in present

case the supply is very much more and the demand is very much less

3) the market is in its declined stage

4) Also most of the Handloom mills workers and Owner are not aware of JCT

mills,Phagwara.

5) the Demand of these products tends to getting low day by day, making a

dawn of Handloom mills in Maler Kotla.

6) Many of the handloom mills got closed down in recent years and employees

get a new job in government mills like sanik mill, maler kotla, Arihant mill, Maler

kotla,Swaraab Mill,Maler kotla.

7) High Potential competitors present in maler kotla itself e.g Arihant mills of

maler kotla is a firm of vardhman group which is a great brand name more better then

JCT mills

8) for delivering the products to handloom mills will not be cost effective for JCT

as they have to deliver the product and bear the transportation cost

9) JCT just established a new plant and invested a big amount on it,but for

setting up in maler kotla, they have to give there material on a big credits to the mills

which are already going into losses

10) Operating cost for handloom mills is too high leaving very less space for the

profits

11) Electricity problems are also a main issue as these handloom mills are

operated in small homes.

12) Workers switching to other occupations as they are getting more wages in

other fields.

13) The demand of the finished goods manufactured by handloom mills is very

low.

Conclusion:

45



1) JCT has to manufacture different products as it is manufacturing in today’s

date as the products in filament category manufactured by JCT is not consumed by

the handloom mills of maler kotla.

2) The Filament that Handloom mills uses in Maler kotla is of 6,7,8,9 no. but

JCT makes filament of more den 14 no. Here no. specifies the diameter of the thread.

3) To manufacture the demanded filaments JCT has to renew its whole

production layout and need to install new machines which is not feasible in present

scenario.

Bibliographic

1. Imran Sharif Chaudhry, Muhammad Bashir Khan and Mumtaz Anwar (2009)

(Factors

Affecting Cotton Production in Pakistan: Empirical Evidence from Multan District”

Journal of Quality and Technology Management, Volume V, Issue I1, pg. 91-100.

2. Gokarn, S (1998): 'Economic Reforms in India: Towards a Strategic Perspective' in

T Roy (ed),Economic Reforms: The Next Step, Vol II, Frank Bros, Delhi.

3. Nath, Pradosh and N Mrinalini (2000): 'Benchmarking the Best Practices of Non-

corporate R and D Organisations', Benchmarking: An International Journal, Vol 7,

November 2.

4. Roy, T (1996): 'Market-Resurgence, Deregulation and Industrial Response; Indian

Cotton Textiles in the 1990s', Economic and Political Weekly, XXXI(21), Review of

Industry, May. -(1998): 'Development or Distortion?

5. Sandesara, J C (1966): 'Scale and Technology in Indian Industry', Bulletin of the

Oxford University Institute of Economiics and Stati.tics, Vol 28, No 3. Textiles

Committee (Govt of India) (1999): 'Census of Textile Power Processing Industry in

India'. Economic and Political Weekly September 27, 2003.6. Saha, J and P R Shukla (1998): 'The Indian Primary Textile Industry' in P Chandra

(ed) (1998), Technology, Practices and Competitiveness: The Primary Textile

Industry in Canada, China and India, Himalaya Publishing House, Mumbai.

46



7.Applied and Decorative Arts: A Bibliographic Guide. Donald L. Ehresmann. 2d ed.

Englewood,CO: Libraries Unlimited, 1993.Detailed annotated bibliography. See

chapter 18: Textiles, pp. 450-509

.8.Bibliographica Textilia Historiae. Seth Siegelaub, ed. New York: International

General, 1997.Based on the library and archives of the Center for Social Research on

Old Textiles,Amsterdam. Entries alphabetical by author, with an index by subject and

country.

9.The Dictionary of Art. 34 vol. London: Macmillan, 1996.

10.The Dictionary of Needlework: An Encyclopedia of Artistic, Plain, and Fancy

Needlework.(Facsimile of 1882 edition) New York: Arno, 1972.

11.Guide to the Literature of Art History 2. Max Marmor and Alex Ross, eds. Chicago:

American Library Association, 2005.

12.Extensively annotated bibliography See “Rugs and Carpets,” Asian countries, p.

619-620;“Textiles, pp. 621- 649, especially listings for Early Christian-Byzantine and

Islamic, pp. 629-633; Asian countries, pp. 645-647 and Africa and Oceana, pp. 647-

648; and “Embroidery and Needlework,” p. 649.

Web Sites

METASITES

Artifact . Selective limited area search engine for the arts.

http://www.artifact.ac.uk.

Arts and Humanities Data Service (AHDS).

http://vads.ahds.ac.uk

Searchable image collections of British institutions, including Constance Howard

Resource and Research Centre in Textiles: Material Collection, and the London

College of Fashion Cordwainers (shoe makers) Collection. Registration required .

Costumer’s Manifesto: Costume and Textile Museums & Societies.

http://www.costumes.org/history/100pages/MUSEELNX.HTM

Extensive and excellent list of links. Some are to books for sale.

Textile Society of America: Resources.

http://textilesociety.org/resources_textilesites.htm

47



Textile-related web sites.

Textiles Through Time.

http://www.dfmg.com.tw/dhtml/site-link/tac-museum.htm

Long list of textile links, many no longer active.

Textile and Costume Collections on the Internet Webography.

http://isthmia.ohio-state.edu/teg/hist787/textiles.htm

(Document prepared for history course at Ohio State University, 2000, extensive, but

not updated).

MUSEUM SITES WITH SIGNIFICANT CONTENT

Antonio Ratti Textile Center , Metropolitan Museum of Art.

http://www.metmuseum.org/collections/department.asp?dep=20

Helen Louise Allen Textile Collection, University of Wisconsin.

http://www.sohe.wisc.edu/depts/hlatc

Annexure

QuestionnaireDear Responded

The purpose of this research is to study the market needs of Malerkotla Market and analyzes the opportunities

available. We are doing this study to understand the factors, to which market is sensitive. Participation in this study

is voluntary. You can choose not to take part and you can also choose not to finish the questionnaire or omit any

48



question you prefer not to answer without penalty or loss of benefits. By returning this questionnaire, you are giving

your consent to participate. If you have any questions, concerns, or complaints or if you feel you have been harmed

by this research please contact Lovely Professional University.

1 Name : _________________________________________________

2 Address : _________________________________________________

3 Age: ______________________

4 Gender Male Female

5 Experience in dealership1-3 4-7 8-10 ABOVE 10

6 Name The Factory from where you buy current material______________________________

7 Where the Factory is locatedInside Punjab Outside Punjab

8 Specify the Location of Factory ____________________________________

9 Experience in dealership WITH THAT FACTORY1-3 4-7 8-10 ABOVE 10

10 Ordering ProcessVery difficult Somewhat difficult Normal Somewhat easy Very easy

11 Help Provided During Ordering ProcessAlways Often Sometimes Rarely Never

12 Opinion on the availability of credit facilities provided by the companyVery satisfied Somewhat satisfied Neutral Somewhat Dissatisfied Very Dissatisfied

13 Availability of ordered productAlways Often Sometimes Rarely Never

14 Is substitute is available for unavailable product in factoryAlways Often Sometimes Rarely Never

15 Time taken by factory to deliver the order Very satisfied Somewhat satisfied Neutral Somewhat Dissatisfied Very Dissatisfied

16 Is product delivered is according to the ordered oneAlways Often Sometimes Rarely Never

49



17 What do you think about QUALITY of productVery satisfied Somewhat satisfied Neutral Somewhat Dissatisfied Very Dissatisfied

18 What do you think about PRICE of product

Very high High Average Low Very Low

19 What do you think about Promotional activities given by factoryVery Good Good Satisfactory Below satisfactory Poor

20 What type of Promotional activities do you prefer Discount Gift Prize Offer Other (specify)_____________

_____________

21 Which factor enables you to be the dealer of Factory productsPromotion Schemes Company Policy Margin Brand Name

22 How much of your profit is derived from products?24% or less 25% - 49% 50% - 74% 75% or more

23 What are the factors that you expectPromotional schemes Sales Follow-up Service Credit Facilities

24 Are you Dealing with other FactoriesNO Yes

25 If YES , Specify them _____________________________________________

26 Do you have any COMPLAINTS about the productNO Yes

27 If YES, Specify them _____________________________________________

28 Do you have any suggestion for improvementNO Yes

29 If YES, Specify them _____________________________________________

30 Are you aware of JCT Mills PhagwaraNO Yes

31 If YES, Are you dealer of JCT Mills PhagwaraNO Yes

If No, Specify the factor 32 What do you think about QUALITY of product of JCT MILL Phagwara

Very satisfied Somewhat satisfied Neutral Somewhat Dissatisfied Very Dissatisfied

33 What do you think about PRICE of product of JCT MILL Phagwara

50



Very high High Average Low Very Low

34 What do you think about Promotional activities given by JCT MILL PhagwaraVery Good Good Satisfactory Below satisfactory Poor

35 Which factor enables you to be the dealer of JCT MILL PhagwaraPromotion Schemes Company Policy Margin Brand Name

Thank you !

Tp Manish and Akur

Documents