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Cooperative Resources InternationalShawano, WI (USA) +001 715 526 2141 www.crinet.comCRI Europe +44 (0)29 20754715 [email protected]
Profitability through production, fitness, fertility, conformation and outstanding offspring.
& Sons
Since his November 2005 debut in the artificial insemination industry, TOYSTORY has proven to be a high caliber sire. At his release, this tremendous sire stood at +$464 Lifetime Net Merit and was deemed a type king at +2.71 PTA Type, +2.92 Udder Composite and +1.89 Foot & Leg Composite. Even these initial numbers caused great excitement around the globe. The excitement multiplied as TOYSTORY’s calves hit the ground, heifers entered show and sale rings, and daughters calved and entered milking strings.
To date, TOYSTORY semen has been purchased by dairy producers in over 45 countries. From Japan to Mexico and from Brazil to Germany, dairy producers are experiencing the thrill of watching TOYSTORY daughters develop into beautiful mature cows.
At the height of excitement, TOYSTORY’s strong appeal lead to record numbers of daughter registrations in numerous countries. Brazil, South Africa, France and the United States are a few examples of locales where TOYSTORY was deemed “most popular bull” or “most heavily used foreign sire.”
Today, TOYSTORY remains highly sought after. His all-round genetic evaluations, attractive linear and conception ability still make him a total profit package. In fact, with over 5,000 evaluated daughters and 99 percent reliability, his combination of conformation traits are still considered elite: +2.25 PTAT, +2.34 Udder Composite and +1.58 Foot & Leg Composite.
“This amazing bull has surpassed our very lofty expectations,” explains Doug Wilson, Chief Executive Officer, CRI. “He has and is making his mark on the dairy industry throughout the United States and around the world. His impact will not be soon forgotten.”
Adding to TOYSTORY’s remarkable impact on the Holstein breed is his extraordinary semen production capability. In April 2009, just shy of his eighth birthday, TOYSTORY produced his one millionth unit of frozen semen. This semen production record was attained just as his second-crop daughters began to enter the milking strings of dairy herds across the world.
Three months later, he achieved another major accomplishment as CRI members and customers have purchased one million doses of TOYSTORY semen. Over one million doses produced and sold! This is nearly unimaginable as the last CRI sire to reach such an extraordinary level did so at the age of 13. This illustrious sire is only eight years young.
Achieving Nearly Unimaginable Heights Over 1 Million Units Produced and Sold!
TOYSTORY daughters have captivated and enthralled audiences across the world for the past five years. From first-crop daughters, to standout second-crop heifers and now producer pleasing second-crop milking daughters, the intense interest has not strayed. Each new daughter, each new photo and each new addition to TOYSTORY’s proof confirms he is truly a profit-packed sire.
“In my 230-cow dairy herd I am currently milking six TOYSTORY daughters. I like them not only because of their very good feet & legs and udders, but also because they are all trouble-free cows that milk a lot and show a good persistency. I think TOYSTORY is the best BW Marshall son and he is a big time improver for udders and feet & legs. Up until now I have not seen any weaknesses. Since the first calved in I started to use him heavily again.” Christian Bielefeld, Berge, Germany
“TOYSTORY is one of the best bulls I’ve ever used! I have 60 fresh TOYSTORY heifers and there isn’t a bad one. I’ve used many of the popular sires over the past thirty years and I haven’t seen any sire with such a consistent group of daughters. You get a combination of both style and milk with TOYSTORY. He’s the full package!” Richard Dias, Dias & Dias Dairy, California
“We are really pleased with our TOYSTORY daughters. They have great appetites. We like their dairyness and they milk extremely well. They will be our top two-year-olds this year!” Jimmy Perreault, Ferme Vieux Sale, Canada
“TOYSTORY is good at getting cows in calf. We had a good conception rate. The calves are good drinkers and thrive well. Our bulling heifers look good – sharp and very dairy type.” Derrick Calvert, United Kingdom
“We are really happy with our TOYSTORY daughters. They have soft silky udders with particularly good rear udder height and width. Their temperament is exceptional and they compete really well at milking time. They are clean boned with ample width of muzzle and front end and should develop into lasting cows.” Mark Dee, Clydevale Holsteins, Cohuna, Australia
Second CropConfirms Superiority
Bocaina Zaira Sara Toystory
SL Toystory Nana 8, VG-87-GER
Louiselle Toystory Esperance, VG-86-CAN
Caresse, VG-85-FRA
OCD Toystory Patrice-ET, VG-97
Savage-Leigh Lavisha-ET, VG-89, EX-MS
Ms Champagnes Toy Chanel-ET
SRF-ZBW Toystory Louana, VG-89, EX-MS
Regancrest TS Benshae-ET, VG-87
Morningview Tstory Amaya-ET, VG-87, EX-MS
TOYSTORY daughters drew much attention at the August 2009 International Intrigue Sale held at MilkSource Genetics in Kaukauna, Wis. The second high seller of the day was TOYSTORY daughter Savage-Leigh Lavisha-ET, VG-89, EX-MS (pictured at right). She sold for an astounding $340,000. Another daughter, Regancrest TS Benshae-ET, VG-87, sold for $196,000 and BKB TOYSTORY Adeline-ET went for $15,500.
Ms Champagnes Toy Chanel-ET received a 2008 All-American nomination as a spring heifer calf. She was named Honorable Mention All-American after placing third at the International Holstein Show.
The June 2009 Morningview Sale in Durango, Iowa, drew a crowd of Holstein enthusiasts. The sale excitement heightened as Lot 1, Morningview Tstory Amaya-ET, VG-87, EX-MS, stepped into the ring. As the sale’s high seller, Amaya sold for a stunning $75,000. This daughter of Oman Annette VG-87, sold with multiple embryo and A.I. contracts.
Around the Ring
“I was looking through my nine to 10 month old heifers and the TOYSTORY heifers stood out. They were tall and strong and looked like the type of heifers I wanted to breed.” Seymour Currie, Joyce’s Dairy, South Africa
“Without doubt, TOYSTORY has been on this farm. From two months of age, their type shows well above other calves. They are exceptionally bright from the minute they are born. They seem to get going from day one. I am very excited about the prospect of these animals.” Richard Pike, New House Farm, United Kingdom
“Our TOYSTORY daughters have nice udders, well-attached fore and rear with a nice balance. They show dairy strength through the front end, displaying openness of rib and outstanding dairy character through the head and neck.” Bill Peck, Jr., Welcome Stock Farm, New York
TOYSTORY spent much time in the spotlight in the past five years. During this time, in addition to creating stellar daughters, this sire was one of the most heavily used sires-of-sons for many artificial insemination organizations. Today, CRI has six TOYSTORY sons in the active lineup.
All six sons in the CRI lineup are genomic proven. According to Dr. Kent Weigel of the University of Wisconsin-Madison, the advantage of genomic evaluations is an increase in reliability rates, “Genomic research shows that, for a young Holstein bull, we can combine the animal’s parent average and genomic information to get a ‘genomic PTA’ with a reliability of 60 to 70 percent. This is vastly better than the reliability of merely the animal’s parent average which is typically only 30 to 40 percent.”
Tom Lawlor of Holstein Association USA, Inc., adds, “Genomics is an additional source of information that allows us to get a better reading on the true genetic merit of an animal.”
Today, genomic-proven sires – like the six TOYSTORY sons at CRI – are some of the highest genetic merit animals as well as industry leaders for many individual traits. Utilizing the most elite genomic-proven sires available provides a herd with the best potential for increasing genetic progress. Since reliability levels are not as high as daughter-proven sires, it is recommended herds incorporate groups of genomic-proven sires into their breeding programs.
With excellent lineage and elite genetic evaluations, the demand for CRI’s genomic-proven TOYSTORY sons is increasing rapidly. Like their father, these six sons combine type, fitness and production into a powerful profit package. They excel in conformation, posting numbers such as +2.50 Foot & Leg Composite and +2.53 Udder Composite. In addition, three sires stand over +2000 TPI™ and four are positioned in the 90th percentile for Lifetime Net Merit with their daughters expected to earn significant returns.
Like Father, Like Son
Creating stellar daughters
High production, solid Type
Exceptional calving ease
Attractive Type and production
Extremely well-attached udders
Net MeritCheese MeritFluid Merit Daughters HerdsMilkFatProteinProd. Life SCS