Toys R Us Japan Case Presentation

TOYS “Я” US JAPAN Case Presentation

toys “r” us

FOUNDED IN THE UNITED STATES.

SELF-SERVICE DISCOUNT WAREHOUSE

RETAIL FORMAT.

EXPANDED INTO JAPAN WITH

MCDONALD’S.

PROBLEMS EXPANDING INTO JAPAN.

toys “r” us in Japan

OPENED LOCAL DISTRIBUTION

CENTRE.

ENABLED DISCOUNTING.

SMALL RETAILERS GOING OUT OF

BUSINESS.

Toys “r” us today

28% OF JAPAN’S $5.7B MARKET.

160 STORES IN JAPAN.

USE OF WEB-BASED DISTRIBUTION PLATFORMS.

core strengths

EXTENSIVE PRODUCT OFFERINGS.

SELLING SPACE OF ITS OUTLETS.

COMPETITIVE PRICING.

what we noticed

Importance of Loyalty Programs.

Prominence of Mobile Applications.

Pressures to Excel in School.

Consumer Showrooming.

recommendation

assign points

Totally me! set price: ¥45 points:

add a task

complete Math Problems

do grammar exercise

complete journal entry

20 POINTS

25 POINTS

15 POINTS

write history essay 45 POINTS

science write-up 30 POINTS

+

Earn points

POINTS EARNED

370

REDEEM POINTS ADD TO WISH LIST

VIEW WISH LISTRECENT TASKS

COLLECT BIRTHDAY GIFT

EDIT PAYMENT INFO

Create your wish list

Search

impact

Increased sales and profitability Locked-in Customers

what we noticed

Adult working hours.

Cultural aversion to strangers.

Use of convenience stores.

recommendation

impact

More attractive to busy parents and homeowners

Allows Toys “R” Us to be competitive in Japanese Market

what we noticed

Older demographic. Greater purchasing power. Japanese family structure.

recommendations

‘Grandparents Day’ - Featuring store-wide

discounts for seniors that come in with

grandchildren.

Thank-you notes to grandparents.

Play and socialize area.

impact

Penetrate cultural barriers. Reach powerful and sizeable market.

Become a symbol of family and togetherness.

review of recommendations

Creation of mobile application.

Addition of new distribution format.

Leverage grandparents.

Thank you for listening

Are there any questions?