Toyota vs Honda

Marketing managementGroup membersAbdul Haseeb ShahAhmed SaeedArsalan AhmedMujahid HussainRaheel khan

Course facilitatorSIR Imran Wazir

Consumer behavior in auto mobile industry

Toyota VS Honda

CONSUMER BUYER BEHAVIOURConsumer buyer behavior is concerned with

the buying of goods and services by individuals and households for personal consumption.

ObjectivesTo identify cognitive, affective and

environmental factors that influence buying decisions.

To understand the determinant and causal factors of consumer buying decisions.

DATA ANALYSISThe following slides will be showing a brief

data analysis results of Toyota and Honda w.r.t there features

This survey was conducted within the campus

Overall survey shows that people are using Toyota as compared to Honda

Price

Quality

Resale value

Performance

Interior design

Exterior design

Status enhancing

Fuel efficiency

Availability of parts

Word of mouth is most commonly used medium for the brand awareness as our survey shows

Conclusion Honda and Toyota are biggest competitor of auto

mobile industry in PakistanThe analysis results shows that over all Toyota market

share with in the campus is high then that of Honda Factors that are effecting consumer are

Price , quality ,performance, fuel consumption and overall design

From our survey we come to know that the consumer give highest consideration to Toyota over Honda

The car always ahead is Toyota .

The End