Toyota Perspective: Toyota Mirai Year One Status Toyota Perspective: Toyota Mirai Year One Status Subject: Presentation by Bob Wimmer, Toyota North America, at the National Press Club

1 Product Regulatory Affairs Product Regulatory Affairs

Toyota Mirai Year One Status

Bob Wimmer Director

Energy & Environmental Research Toyota Motor North America

October 05, 2016

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Tank-to-wheel CO2 Emissions Compared to 2010

Powertrain Diversity will Expand

Toyota’s Environmental Challenge

* Compared to Toyota’s 2010 global average

Stakeholder Cooperation

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A Portfolio of Technologies is Needed

Hydrogen Fuel Cell EV Plug-in Hybrid EV

Hybrid is Toyota’s Core Technology

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Over 20 years in development

Sustainable

• Zero emission • Renewable hydrogen

Conventional Vehicle Attributes

• + 300 mile range • 3-5 minute refueling

Scalable

• To larger vehicles • High volume production

2017 Mirai Fuel Cell Electric Vehicle

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On-sale today

High potential for cost reduction

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Mirai Status ~800 Mirai delivered in CA since introduction (Oct 2015) Retail, fleet & employee purchase/lease 2016 models sold out

Enhanced pricing on 2017 models Lease - $349/mo for 36 months, $2499 due at signing (12,000 mi/yr) Purchase - $57,500, 0% for 60 months & $7500 purchase support Customers also may qualify for an $8,000 federal tax credit and $5,000

potential California rebate

Mirai comprehensive ownership experience still includes: Three years’ worth of complimentary fuel Three years complimentary Safety Connect and Entune Three years of 24/7 customer call support.

Targeting 3000 deliveries by end of 2017

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Toyota Partnering to Accelerate Station Deployment

19 stations with First Element in CA

12 Stations with Air Liquide in the Northeast

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* Actual station locations yet to be announced

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Year One Summary

Mirai sales increasing in CA as stations come on-line

Aggressive MY’17 pricing will make Mirai affordable to more “Trailblazers”

Customers very pleased with vehicle and station experience Looking forward to additional stations

Growth in infrastructure and FC vehicles currently balanced

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Thank You For Your Attention

2016 Avalon

2016 RAV4 Hybrid

2016 Mirai

2016 Prius

10/05/2016