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Towards a Data-Centric Notion of Trust in the Semantic Web (A Position Statement) Olaf Hartig Database and Information Systems Research Group Humboldt-Universität zu Berlin
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Towards a Data-Centric Notion of Trust in the Semantic Web (A Position Statement)

May 11, 2015

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Olaf Hartig

With this slide set I presented my position paper at the 2nd Workshop on Trust and Privacy on the Social and Semantic Web (SPOT) at EWC 2010
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Page 1: Towards a Data-Centric Notion of Trust in the Semantic Web (A Position Statement)

Towards aData-Centric Notion of Trust

in the Semantic Web(A Position Statement)

Olaf HartigDatabase and Information Systems Research Group

Humboldt-Universität zu Berlin

Page 2: Towards a Data-Centric Notion of Trust in the Semantic Web (A Position Statement)

Olaf Hartig - Towards a Data-Centric Notion of Trust in the Semantic Web 2

ExistingResearch

on Trust in the(Semantic) Web

Page 3: Towards a Data-Centric Notion of Trust in the Semantic Web (A Position Statement)

Olaf Hartig - Towards a Data-Centric Notion of Trust in the Semantic Web 3

Existing Research on Trust

Trust( )=?

Focus on active entities(e.g. persons, agents, peers)

Page 4: Towards a Data-Centric Notion of Trust in the Semantic Web (A Position Statement)

Olaf Hartig - Towards a Data-Centric Notion of Trust in the Semantic Web 4

Existing Research on Trust

Trust( )=?

What does it meanto trust an active entity?

Page 5: Towards a Data-Centric Notion of Trust in the Semantic Web (A Position Statement)

Olaf Hartig - Towards a Data-Centric Notion of Trust in the Semantic Web 5

What does it meanto trust an active entity?

Existing Research on Trust

● J.B. Barney and M.H. Hansen, 1994: Trust “is the mutual confidence that one's vulnerability will not be exploited.”

Trust( )=?

Page 6: Towards a Data-Centric Notion of Trust in the Semantic Web (A Position Statement)

Olaf Hartig - Towards a Data-Centric Notion of Trust in the Semantic Web 6

What does it meanto trust an active entity?

Existing Research on Trust

● J.B. Barney and M.H. Hansen, 1994: Trust “is the mutual confidence that one's vulnerability will not be exploited.”

● L. Mui, M. Mohtashemi and A. Halberstadt, 2002: Trust is the “subjective expectation an agent has about another's future behavior based on the history of their encounters.”

Trust( )=?

Page 7: Towards a Data-Centric Notion of Trust in the Semantic Web (A Position Statement)

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What does it meanto trust an active entity?

Existing Research on Trust

● J.B. Barney and M.H. Hansen, 1994: Trust “is the mutual confidence that one's vulnerability will not be exploited.”

● L. Mui, M. Mohtashemi and A. Halberstadt, 2002: Trust is the “subjective expectation an agent has about another's future behavior based on the history of their encounters.”

Trust ( )=?

Page 8: Towards a Data-Centric Notion of Trust in the Semantic Web (A Position Statement)

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What does it meanto trust an active entity?

Existing Research on Trust

● J.B. Barney and M.H. Hansen, 1994: Trust “is the mutual confidence that one's vulnerability will not be exploited.”

● L. Mui, M. Mohtashemi and A. Halberstadt, 2002: Trust is the “subjective expectation an agent has about another's future behavior based on the history of their encounters.”

● T. Grandison and M. Sloman, 2000: Trust is “the firm belief in the competence of an entity to act dependably, securely, and reliably within a specified context.”

Trust ( )=?

Page 9: Towards a Data-Centric Notion of Trust in the Semantic Web (A Position Statement)

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What does it meanto trust an active entity?

Existing Research on Trust

● J.B. Barney and M.H. Hansen, 1994: Trust “is the mutual confidence that one's vulnerability will not be exploited.”

● L. Mui, M. Mohtashemi and A. Halberstadt, 2002: Trust is the “subjective expectation an agent has about another's future behavior based on the history of their encounters.”

● T. Grandison and M. Sloman, 2000: Trust is “the firm belief in the competence of an entity to act dependably, securely, and reliably within a specified context.”

Trust ( )=?

Page 10: Towards a Data-Centric Notion of Trust in the Semantic Web (A Position Statement)

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Existing Research on Trust

How do we represent trust?● Binary models (e.g. Golbeck and Hendler, 2004)● Discrete models (e.g. Golbeck et al., 2003)

e.g. highly trusted, moderately trusted, …● Continuous models (Brondsema and Schamp, 2006)

e.g. 0 … 1

Trust ( )=?

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Existing Research on Trust

How do we calculate trust?● Reputation based models● Network based models (Web of trust)

Trust ( )=?

Page 12: Towards a Data-Centric Notion of Trust in the Semantic Web (A Position Statement)

Olaf Hartig - Towards a Data-Centric Notion of Trust in the Semantic Web 12

How do we calculate trust?● Reputation based models● Network based models (Web of trust)

Existing Research on Trust

Trust ( )=?

hightrustmoderate

trust

e.g. Guha et al., 2004; Ziegler and Lausen, 2004; Golbeck et al., 2003

?

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Existing Research on Trust

What is the opposite of trust?

(Recommended: Marsh and Dibben, 2005)

Trust ( )=?

Distrust ( )=?

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Existing Research on Trust

?

Trust ( )=?

Distrust ( )=? Representations of distrust:

● Part of the trust value (e.g. Brondsema and Schamp, 2006) e.g. -1 … 0 … 1

● Separate value (e.g Victor et al., 2006, Guha et al., 2004)

What is the opposite of trust?

(Recommended: Marsh and Dibben, 2005)

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Trust ( )=?

Existing Research on Trust

Focus on active entities(e.g. persons, agents, peers)

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Shift

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... make datathe central subjectof research on trustin the Semantic Web

Let's

Page 18: Towards a Data-Centric Notion of Trust in the Semantic Web (A Position Statement)

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… conceiveresearch on trust as an effort

that fits in the area ofinformation quality research

Let's

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… conceiveresearch on trust as an effort

that fits in the area ofinformation quality research

Let's

Common definition: Fitness for useof information

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… conceiveresearch on trust as an effort

that fits in the area ofinformation quality research

Let's

● Multidimensional concept

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… conceiveresearch on trust as an effort

that fits in the area ofinformation quality research

Let's

● Multidimensional concept

Category* Criteria / Dimensions

Intrinsic Accuracy, Objectivity, ...

Contextual Completeness, Relevance, Timeliness, ...

Representational Conciseness, Understandability, ...

Accessibility Availability, Security, ...*Classification by Wang and Strong, 1996

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Category* Criteria / Dimensions

Intrinsic Accuracy, Objectivity, ...

Contextual Completeness, Relevance, Timeliness, ...

Representational Conciseness, Understandability, ...

Accessibility Availability, Security, ...*Classification by Wang and Strong, 1996

… conceiveresearch on trust as an effort

that fits in the area ofinformation quality research

● Multidimensional concept● Trustworthiness of data is another such IQ criterion

Let's

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Olaf Hartig - Towards a Data-Centric Notion of Trust in the Semantic Web 23

Trustworthiness of Data

Definition: Subjective belief or disbelief in the truth of the information represented by this data

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Trust ( )=?

Focus on Semantic Web Data

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Trust ( )=?

Focus on Semantic Web Data

Trust ( )=?

Trust ( )=?

Trust ( )=?http://cia..../Albania

13.2 %

http://.../unemp_rate

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Trust ( )=Trust ( )

Source-level Approaches

e.g.: Golbeck and Hendler, 2006; Rowe and Butters, 2009; Zaihrayeu, da Silva, and McGuinness, 2005

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Olaf Hartig - Towards a Data-Centric Notion of Trust in the Semantic Web 27

Trust ( )=Trust ( )

Source-level Approaches

e.g.: Golbeck and Hendler, 2006; Rowe and Butters, 2009; Zaihrayeu, da Silva, and McGuinness, 2005What if multiple sources provide this data?

What if the data was republished as an aggregation?

What about implicit statements inferred from source data?

Are data sources the only relevant assessment criterion?

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Trustworthiness of Data

Definition: Subjective belief or disbelief in the truth of the information represented by this data

● Decision to belief or disbelief affected by:

1. Provenance

2. Information quality

3. Other's opinion

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Influence Category: Provenance

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Trust ( )=?

Influence Category: Provenance

● How was the creation of the data conducted?● Who or what participated in the creation of the

data and how much do I trust this participant?● To what extend does the input from which

the data was produced represents the truth?● What happened to the data since its creation;

how likely is a manipulation?

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Provenance

● provenir (French), meaning to come from

● How a data object in its current state came to be

● This history may start before the creation of the object

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Provenance

● Provenance graphs represent the provenance

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Provenance

● Basically, everything in a provenance graphhad / might have had an influenceon the data object

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Provenance

● Basically, everything in a provenance graphhad / might have had an influenceon the data object

Trust( ) = fct( Trust( ), Trust( ), … )

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Influence Category: Information Quality

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Influence Category: IQ

● Other IQ criteria may affect our belief in the truth of data i.e. our trustworthiness assessment

● Example: lack of correctness, accuracy, or consistency

➔ Trustworthiness:● Is a more abstract kind of IQ criteria● Comprises multiple other criteria

Trust( ) = fct( Accuracy( ), Currency( ), … )

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Influence Category: IQ

● Relevancy may depend on context:● Example: Completeness Trust ( )

Trust( ) = fct( Accuracy( ), Currency( ), … )

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Influence Category: IQ

● Relevancy may depend on context:● Example: Completeness

● Example: Currency

Trust ( )

Trust ( )

Trust( ) = fct( Accuracy( ), Currency( ), … )

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Influence Category: IQ

● Relevancy may depend on context:● Example: Completeness

● Example: Currency

● Reflect relevancy by weighting the criteria

Trust ( )

Trust ( )

Trust( ) = fct( λAcc

·Accuracy( ), λCur

·Currency( ), … )

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Influence Category: Other's Opinion

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Influence Category: Opinions

● Similar to recommendation systems● Two options:

● Use opinions of trusted consumers only● Weight opinions by the consumers' trustworthiness

Trust( ) = fct( , , … )

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Take-away Summary

● Focus of trust research for the Semantic Web:from an actor-centric view to a data-centric perspective

● Understand trustworthiness of Semantic Web data asan information quality criterion

● Categories of factors that affect the assessment:

1. Provenance

2. Information quality

3. Other's opinion Trust ( )

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These slides have been created byOlaf Hartig

http://olafhartig.de

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