towards a cross-context IA from digital to physical spaces (and back) Luca Rosati & Resmini Europe's Third Information Arch Summit Barcelona, September 21-22 2007 Paper available at http://lucarosati.it/download/from-digital-to-physical.pdf
Jan 27, 2015
towards a cross-context IA
from digital to physical spaces (and back)
Luca Rosati & Andrea Resmini
Europe's Third Information Architecture Summit
Barcelona, September 21-22 2007Paper available at http://lucarosati.it/download/from-digital-to-physical.pdf
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Foreword
Information architecture is not just for the Web: information architecture has a larger impact on many offline activities and affects our daily experience in many different ways
Its contribution becomes crucial where complexity, unfamiliarity and information overload stand in the way of the user
(Image: Jim Benson, http://ourfounder.typepad.com/leblog/)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
A Unified Model of IA
We would like to outline a unified model of information architecture able to traverse the diverse contexts we encounter daily, from digital to physical spaces, providing a conceptual framework for the design of cognitive and informational continuity between environments
Within this model we propose to apply organizational and interactional models typically used on the Web to the design of physical objects and spaces
(Image: Paul Walsh, http://segala.com/)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
From Digital to Physical Space
We believe this evolution of information architecture is a strategic part of the general evolution of design, from the design of objects to that of processes
By enabling coherent bridge-experiences, information architecture can provide better and more satisfying Human Information Interaction (HII) in both worlds, online and offline
(Image: Clipart ETC, http://etc.usf.edu/)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Laws of Findability
In this presentation, we will briefly outline some of the laws, principles or rules we believe define the boundaries of a successful cross-context model, focusing on Coherence Flexibility Correlation
and following a path of scents, suggestions, occasional detours, and case-studies
(Image: Patrick Lambe's Map of Findability, greenchameleon.com)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
coherence(Borges, Foucault, Lakoff and classification)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
The Animal Menagerie Seals (gray, tiny and white) Elephant (small, tiny) Sheep Dogs (German shepherd, Scottish collie) Rabbit Penguin Platypus Skunk (one stripe) Donkey
How do we classify these?
(Image: some sort of seal, courtesy of O'Reilly)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Karl von Linné Says (1) Karl von Linné (1707-1778) Born Linnaeus, then ennobled, Swedish
botanist and scholar Envised the classification scheme for all
living beings In Linnean Taxonomy, all of these anymals
belong to Eukaryota (Domain), Animalia (Kingdom), Chordata (Phylum), Vertebrata (Subphylum), Mammalia (Class), except for the penguin, whose Class is Aves (birds)
(Karl, relaxing after some taxonomy work)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Karl von Linné Says (2) Linnean Taxonomy is an example of
classical, Aristotelian classification where: category is an abstract container
things are in the same category if and only if they have common properties
category has clear boundaries
category is defined by common properties of the members
category is cataloger-independent
no members have any special status
all levels in a hierarchy are equivalent
carnivora
caniformia
canidae
canis
(Image: animal pictures courtesy of O'Reilly).
canis familiaris
phocidae
halichoerus
halichoerus grypus
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Gaia Says Gaia, 7-year-old Italian, 3rd grader Owner of a large collection of plushes (well,
make that rather large) Wildly loves animals What does she say? First let's have a closer
look at the animals
(Hey! Isn't that tower leaning? Now wait a sec)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
The Animal Managerie Redoux
Mmmmh, plushes...
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Looks Like Gaia Has a Point! The seal, the small elephant and the donkey
are friends The dogs stay by themselves since they are
predators and eat the others animals. We need to sedate them at times
The rabbit and the sheep spend time together when the rabbit is not hiding in his hole because they come from the same place (a farm, possibly)
The penguin and the skunk go together because they are both black. Plus, the penguin is teaching the skunk to swim
The platypus and the tiny elephant are the same age and play together. So do the two other tiny seals, since they are the same size
(Gaia in mum's shoes, self portrait)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Quick Recap
carnivora
caniformia
canidae
canis
canis familiaris
phocidae
halichoerus
halichoerus grypus
seal
small elephant
donkey
rabbit
sheep
german shepherd
border collie
skunk
penguin
(Karl, classical)
(Gaia, prototypical)
platypus
other elephant
pre
date
on
(Image: animals courtesy of O'Reilly and Gaia)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
A Classification for Drugs
(Image: http://oskool.com/)
National legislations often have ideological roots: alcohol and tobacco for instance are socially accepted drugs in many countries
Dangerousness is a sum of factors: privileging one over the other, for example chemical composition, leads to skewed classifications
Currently drugs are classified as Class A: cocaine / crack, heroin, ecstasy, LDS, magic mushrooms, crystal meth; Class A/B: amphetamines; Class C: cannabis, ketamine
Nutt and his group used a 3-way system which compounds toxicity, dependency, effects on social life and compared it to the Misuse of Drugs Act
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Comparing ClassificationsThe Lancet Group
based on a pool of parameters (social harm, physical harm; dependence)
5th and 9th place respectively Aristotelically incoherent but coherent
in respect to its social context
Misuse of Drugs Act
based on the drug's chemical formula: its essence
alcohol and tobacco are absent Aristotelically coherent but
incoherent in respect to its social context
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
A Different Graph
Color classes A, B, C refer to the Misuse of Drugs Act
Unclassified drugs are listed in gray
The graph shows the new classification emerging from Nutt's study, with some surprises
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Coherence
“The animals are divided into: a. belonging to the Emperor, b. embalmed, c. trained, d. suckling pigs, e. mermaids, f. fabulous, g. stray dogs, h. included in this classification, i. trembling like crazy, j. innumerable, k. drawn with a very fine camelhair brush, l. et cetera, m. just broke the vase, n. from a distance look like flies”
(Jorge Luis Borges , The Celestial Emporium of Benevolent Knowledge, in The Analytical Language of John Wilkins, 1960)
(Image: chinese dragons, www.orientaloutpost.com)
Coherence in classification is deeply tied to context, culture and prototypical mapping
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
flexibility(to each their own mapping)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Binding Two Worlds The map of the library from The Name
of the Rose The real world is mapped, via a clever
mnemonic system, onto the physical space of the library
There is a certain degree of correspondence: to go from Yspania to Anglia you have to travel through Gallia and Germania
Books are classified geographically But another cognitive model is often
superimposed which amends errors: this is not the world as it is, but the world as it should have been
(Image: U. Eco, The Name of the Rose. Gruppo Bompiani)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
A New Kind of Supermarket
by applying web guidelines to physical spaces
by tracking our interaction stories with items and spaces
to allow re-finding, customization, suggestions/correlations
(Image: TVScoop, http://www.tvscoop.tv/)
asdsa
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Rethinking Retail
(Mapping the web page on the supermarket)
(The ICA web page, http://www.ica.se/)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
A Map of Correspondences
(Detailed sample correspondence map)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Flexibile navigation can be provided by accurate wayfinding and signage and combined with tracking technologies: Icons for departments, letters for aisles,
numbers for racks and shelves Colors for shortcuts and navigational
themes (using ceiling or floor signage) Personal paths (customer card or reader
registering shopping patterns via RFID or similar technologies)
Smart labels
Tracking Paths
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Flexibility
“Traditional classification and new social systems aren't competing for supremacy: rather, they complement and improve each other”
(Jim Kalbach, Navigating the long tail, talk at EuroIA 2007)
(Paths in a radial retail space model)
Goals, cognitive and cultural models strongly impact behavior: different individuals search differently, and single individuals modify their patterns according to context, time, and goals
To work effectively, then, a classification system has to be able to adapt to these ever changing information seeking strategies
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
correlation(circularity and the paradox of choice)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
(You read the Bible? There's a passage I got memorized. Ezekiel 25:17 [...] I been sayin' that shit for years. And if you ever heard it, it meant your ass.)
(Image: Pulp Fiction, Quentin Tarantino)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Stories along a Circular PathPulp fiction is a wonderful example of non-
linear storytelling. The storyline moves in circles and the beginning and the end of the movie are tied together in a Möbius band
The narrative moves freely back and forth in time and space and the movie ends up looking like a tightly integrated series of different episodes which continuously reference one another and other movies
These correlations which link elements belonging to different physical and digital collections constitute what we call information circularity, something we think fuels positive feedback loop which favors berrypicking and information scent
(Image M.C. Escher, Moebius Band II, http://www.mcescher.com/)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
If You Like x You May Also Like yCorrelations can then be used to improve the IA
of retail space and its wayfinding and classification systems, using technologies such as RFID, to propose: Theme paths, such as regional recipes,
organic products Personal paths, based on previous data Coupling paths: if you like a we suggest b,
that you may find there Recommended or best selling products, to
further reduce the burden of choice
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Building Orthogonal PathsMoreover, findability can be improved by
mixing alternative classification models to produce multiple seek paths. These could be: faceted classification social classification (top views, other
users also bought, reviews) collaborative tagging customization based on navigation network paradigms (topic maps)
(Correlation creates paths orthogonal to the aisle / rack model)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Reducing The Paradox of Choice Contextualization and customization help
reduce the paradox of choice as well Following the long tail model, it's not about
having fewer choices, but about showing these choices
at the right moment
in the right way
in the right context
(Reducing the paradox of choice in a supermarket's electronic scale)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Correlation
“I've often imaged gazes surviving the act of seeingas if they were poles, measured distances, lances in
battle”
(Valerio Magrelli, Nearsights, 1991)
RFID, touchscreen technology, mobile phones, PDAs, are increasing the amount of data our enhanced selves constantly produce, receive, process and transmit
These could be used to improve the relational dimension of IA in physical spaces, allowing related-items links among products and alternative ways of navigation which free themselves of the shelf
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
conclusions(Building bridge experiences)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Design the ProcessInformation architecture should inform and
structure a company's Internet and Intranet presence, its documents and its physical spaces as an integrated, tightly related whole which spans across environments.
We need a traversal integrated information architecture model that moves away from industrial design, where we shape physical or digital objects, into the new territories of process design, where we shape the very processes in which objects, information, context and users talk to each other and constantly produce new meanings
(Image Fractal Tree, http://www.cs.berkeley.edu/~sequin/)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Design for the Cognitive ShiftWe have to design for a cognitive shift which effectively reshapes the user experience and moves
From artifacts to processes From interfaces to human-information
interaction From objects to users From a static, isolated view of products and
information to a dynamic, fluid view of space-time data-rich items in a synchronic society
From end-users to wranglers, who play, as much as the designers, an important active role in the building of objects / information and have with them a continuous change-inducing interchange
From today to tomorrow
(Image Bruce Sterling, Spime Meme Map)
Luca Rosati & Andrea Resmini :: EuroIA 2007, Barcelona
towards a cross-context IA
Thank You!
(Bringing it all back home, with a twist. Coherent, flexible, related)