Tourist Behaviour Pattern and Market Profile

TOURIST BEHAVIOR PATTERN AND MARKET PROFILES

• Japanese– more than 12 million travelers a year– less than 3% visit the Philippines– travel in package tours– More repeaters than first timers– Speak very little English– Wants Japanese food– 4 to 5 days program only– Average age of travelers in their early 40’s

Cont.. Japanese

– Tipping is not practiced in Japan– Considers Philippines value for money– Loves Philippines seafood– Very safety-conscious (peace and order)– Time and health conscious– Office ladies newest travel trend setter– Workaholics, bath-consciousness, groupism,

consensus mindedness, face-consciousness Epicurean dependency, ceremonial animal, defenseless Japanese, modest people

Koreans

– More are now traveling– Usually on multi-destination packages– More male than female travelers– Travel in package tours– Speak very little English– Wants Korean food– 4 to 5 days program only– Average age of travelers in their 50’s– Tipping is not practiced in Korea– Loves Philippine seafood– Very safety, time and health conscious

Taiwanese

– More are traveling every year with their fast economic development

– More male than female travelers– Travel on package tours– Speak very little English– Wants Chinese food– 4 to 5 days program only– Tipping practiced and pre-oriented– Loves Philippine seafood– Very safety, time and health conscious– Love to shop for Philippine

specialties/delicacies

Hong Kong

– Travel in cheap package tours with high hotel standards

– Count every centavo– Very meticulous with Chinese food

without coconut oil– Up to 6 days program– Average age of travelers in their 30’s– Tipping is pre-oriented in Hong Kong

Cont…Hong Kong

– Considers Philippines value for money– Loves Philippine seafood– Very safety, time and health conscious– Go shopping in big department stores

Singapore

– Travel in cheap package tours with high hotel standards

– Count every centavo– Speak English– Love to eat hot and spicy foods – check

no beef or pork?– Up to 5 days tour program– Average age of travelers in their 40’s– Conscious in tipping

Cont… Singapore

– Loves Philippine seafood– Very safety conscious ( peace and order)– Time and health conscious– Go shopping in big department stores– Buys a lot of Philippine specialties &

delicacies– Always compare host country with home

Malaysian, Indonesians

– Love to travel in package tours if ethnic Chinese

– Speak English– Love chilies and spicy foods – no pork?– Up to 6 days program– Average age of travelers in their 40’s– Knows how to tip– Considers Philippines value for money

Cont… Malaysians, Indonesians

– Love Philippine seafood– Very safety, time and health conscious – Go shopping in big department stores– Buy lots of Philippine specialties and

delicacies

Thais

– Do not speak English– Travel on multi-destination package tour– Chilies & spicy food is their main

concern in dining – no beef?– Tipping is pre-oriented– Travelers basically ethnic than Chinese– Travelers in their 50’s

Central Asia & China

• Mainland Chinese– Travel in package tours with regular hotel

standards but expect amenities in 3 stars hotel rooms like what they have in China

– Count every centavos– Speak very little English– Very meticulous with Chinese food– Up to 6 days program– Average age of travelers in their 50’s

Cont… Mainland Chinese

– Tipping is pre-oriented– Considers Philippines value for money– love Philippine seafood– Very safety, time and health conscious– Usually have local Chinese contacts or

association for their activities

Indians

– Travel in cheap package tours with high hotel standards

– Count every centavo– Speak very accented English– Very meticulous with food – chilies &

curries – no beef?– Up to 6 days program– Average age of travelers in their 40’s

Cont… Indians

– Tipping is on a case-to-case basis– Considers Philippine value for money– Love Philippine seafood– Very safety, time and health conscious– Go shopping under the bridge (Quiapo)

EUROPEAN MARKET

• British– Travel in package tours with high hotel

standards– Count every centavo– Up to 15 days– Average age of travelers in their 50’s– Knows how to tip– Considers Philippines value for money– Love Philippines seafood

Cont…British

– Very safety, time and health conscious– Go for beach holidays and love the sun– Lager drinkers– Quite eccentric (odd behavior)– Love to play with words in speaking

French

– Travel in package tours with high hotel standards

– Up to 15 days program– Nationalistic – speak French even if they

know how to speak English– Average age of travelers in their 40’s– Knows how to tip– Considers Philippines value for money

Cont… French

– Very safety, time and health conscious– Go for beach holidays & love the sun– Gastronome– Wine should always be available in their

meals

Germans

– Travel in package tours– Knows very little English– Wants to do what the locals do– Up to 3 weeks program– Average age of travelers in their 50’s– Knows how to tip– Make sure everything mentioned in the

brochure is included in the package

Cont… Germans

– Considers Philippines value for money– Love Philippine beer and more on meat

than seafood– Very time conscious– Go for more cultural aspect of the tour

Italians

– Travel in package tours– Knows very little English– Wants to do what the locals do– Up to 3 weeks program– Average age of travelers in their 50’s– Knows how to tip– Considers Philippines value for money

Cont… Italians

– Love Philippine beer and prefer more meat than seafood

– Very time conscious– Sun lovers– Go for more cultural aspect of the tour– Be sure to include every detail of a tour

as per itinerary

EASTERN EUROPE

– Filthy rich to those who can afford to travel

– Very particular about their shopping– Like most Germans – beer is their water– Very time conscious of other people but

not themselves– Speak English

Middle East

• Arabs– Travel individually– Speak English– Accommodations with cooking facilities– Very generous with tips but only while

supply lasts– Average age of travelers value for

money– Love Philippines seafood

Cont… Arabs

– Considers Philippines value for money– Love Philippine seafood– Very safety ( peace & order)– Time is relative, they’re on vacation– Be sure to arrange payment before

service– Many have not seen rain at all

Israeli

– Travel in groups– Very daring ( safety if an important

concern)– Very particular about the food they eat– Do not expect to give any tip– Be prepared to haggle up to the last

cent on optional tours– Time conscious– Always looking for a bargain and

business opportunities

Africa

– Travel individually– Stays in pension and 3 star-hotel– Very daring with safety concern– Very particular about the food they eat– Don’t expect to give any tip– Haggling for the cheapest price for

optional tours– Always looking for a bargain & business

opportunities

NORTH AMERICA

• CANADIANS & AMERICANS– More senior travelers– Travel in package tours– More repeaters than first timers/war

memorials– Wants continental food/mcdonald’s &

diners type of food or classy– 4 to 5 days program only

Cont…Canadians/Americans

– Tipping is 19-15% by practice– Considers Philippine value for money– Love Philippine seafood– Very, safety, time & health conscious– Wants everything like home, - hot & cold

showers, aircon rooms, no pests or insects in the room, everything must work

South America

– More couples as travelers– Travel in package tours– More first timers– Speak Spanish or Portuguese– Wants meat as main course– 4 to 5 days program only– Average age of travelers in their 50’s

Cont… South America

– Generous in tipping– Considers Philippine value for money– Very safety, time and health conscious

Central America

– More couple travelers– Travel in package tours– More first timers– Speak Spanish or Portuguese– Wants meat as main course– 4 to 5 days program only– Average age of travelers in their 50’s– Generous in tipping– Very safety, time & health conscious

Australians & New Zealanders

– FIT travelers– Wants to do what the locals do– Tips are given based on service

rendered– Beer drinkers– Considers Philippines value for money– Shoppers of essential goods and very

few handicrafts– Good, clean beds in rooms are ok

Pacific Islanders

– Looks very much like us– Go for cosmopolitan lifestyle– Island type of cuisine will do ( fish &

coconuts)– Shopping for essentials – go for big

department stores– Look for value accommodation

Filipinos

– Big tippers– Easier to relate with– Happy go lucky– Fun lover– Go for good accommodations, low-end budget– Loves good food– Music lover– Afraid of getting tan – hates the sun– Love to be pampered, love bargains