Tourisme durable rencontres franco-canadiennes oct 2011

Visiting companies : the living part of Industrial Tourism

European Tourism Day

Brussels

27 septembre 2011

Claire SOVIGNET- ACFCIClaire SOVIGNET- ACFCI

Attempting a definitionAttempting a definition

Industrial tourism intends to transmit knowledge of productive, scientific and technical activities, both present and past, based on processes, know-how, products or services.

Industrial tourism is either dealing with : living industryindustrial heritageor a combination of both.

Living industry : any active organization developing productive, scientific or technical activities.

…from the ongoing work of the ISO Group on Industrial Tourism

The main motivations The main motivations

For companies

•Communicating with visitors about the corporate life, know-how, values, history, products, team, projects, ...(improving its image)•Creating links with the local community (improving its acceptability) •Increasing sales and customer loyalty ( improving its profit)•Motivating the staff (improving its productivity •Recruiting new skills (improving its attractivity)

For public actors

•Promoting its industries of excellence (territorial marketing)•Creating local events involving the businesses (territorial link) •Developing an alternative tourism offer (industrial tourism) •Facilitating employment and developing entrepreneurship

For visitors

•Living a real experience (authenticity)•Discovering a new field of knowledge ( curiosity) •Meeting people passionnate about their job (sociability)

The main players and actions (in France) The main players and actions (in France)

Chambers of Commerce

Developing a quality label

for the open companies

Organizing local events

and networking

Trade associations ans major companies

Developing a policy of public (temporary or permanent) opening

Regions

Creating a catalog and an annual schedule of visits

Developing a web platform for online reservations

Ministry

Atout-France

Organizing a national annual event

Publishing a Guide for companies (2011)

Creating a national website (2012)

The European Congresses The European Congresses

After …Angers 2006 / Toledo 2008/ Torino 2010….

Sao Joao da Madeira (Portugal)

22-23 November 2012

www.portugalturismoindustrial.com

The ISO Working GroupThe ISO Working Group

ISO TC 228TOURISM&

RELATED SERVICES

ISO TC 228TOURISM&

RELATED SERVICES

WG 1 DIVING SERVICES

WG 1 DIVING SERVICES

WG 7ADVENTURE

TOURISM

WG 7ADVENTURE

TOURISM

WG 6

NATURAL PROTECTED AREAS

WG 6

NATURAL PROTECTED AREAS

WG 5 BEACHESWG 5

BEACHES

WG 4GOLF SERVICES

WG 4GOLF SERVICES

WG 3 TOURIST

INFORMATION OFFICES

WG 3 TOURIST

INFORMATION OFFICES

WG 2HEALTH TOURISM

& SERVICES

WG 2HEALTH TOURISM

& SERVICES

PG 1MEDICAL SPA

PG 1MEDICAL SPA

PG 2THALASSOTHERAPY

PG 2THALASSOTHERAPY

PG 3WELLNESS SPA

PG 3WELLNESS SPA

WG 8YACHT HABORS

WG 8YACHT HABORS

WG 9INDUSTRIAL

TOURISM

WG 9INDUSTRIAL

TOURISM

WG10 ENVIROMENTALLY

FRIENDLY ACCOMMODATION

WG10 ENVIROMENTALLY

FRIENDLY ACCOMMODATION

Wanting to join the group ?

Contact your national standardization organizartion

Convenor : ACFCI (France)

Secretary : AENOR-ICTE (Spain)

Thank you for your attention !..Thank you for your attention !..

[email protected]