Tourism&cycling 3-toerisme-vlaanderen-ppt flandersiscycling-match_makingevent 21042015

VISITFLANDERS

Internal independent Agency of the Flemish Government

VISITFLANDERS

We invest in the sustainable development and promotion of Flanders-Brussels as a top

tourist destination.

Mission

FLEMISH REGIONS

FLEMISH ART CITIES AND BRUSSELS

FLEMISH COAST

Destination Flanders with:

HERITAGE AND ARTS

RICH GASTRONOMY

FASHION

Product lines:

CYCLING AND BIKE CULTURE

STAFF VISITFLANDERS

150 colleagues in the head office, Grasmarkt 61 - 1000 Brussels

50 colleagues in 10 foreign offices and 6 representative offices

FOREIGN OFFICES

London United Kingdom

Paris France

Barcelona Spain

Milan Italy

Den Haag The Netherlands

Vienna Austria

Cologne Germany

New York USA

Peking China

Tokyo Japan

rep

rese

nta

tive o

ffic

es New Delhi & Mumbai India

Moskou Russia

Zürich Switzerland

Sydney Australia & New Zealand

Sao Paulo Brasil

Vejle (Denmark) Scandinavia

Johor Bahru Asia

regional management

VISITFLANDERS

DESTINATION DEVELOPMENT

DESTINATION PROMOTION

DESTINATION DEVELOPMENT

- Subvention programmes

- Subvention for accommodations

- Subsidise the framework of Tourism For All

Subventions

Geographically

Thematically

2013: Ronde 100 project

Ronde 100

Ronde 100

Ronde 100

Ronde 100

Ronde 100

BESTEMMINGSONTWIKKELING

Ronde 100

Ronde 100

Ronde 100

BESTEMMINGSONTWIKKELING

DESTINATION PROMOTION

- Business-to-Business Target trade professionals to get our destination on the foreign markets

Target journalists to cover our destination

- Business-to-Consumer

Targeted actions to the consumer with large scale campaign

- Consumer-to-Consumer Stimulate conversations about our destination via social media

- Strategic alliances

Importance of strategic partners in emerging countries

APPROACH

Ronde 100

Ronde 100

BESTEMMINGSPROMOTIE: resultaat perswaarde

Ronde 100

Ronde 100

Ronde 100

Ronde 100

Ronde 100

Ronde 100

Ronde 100

www.cyclinginflanders.be

RONDE VAN VLAANDEREN

#100

3 april 2016

CONTEXT

VISITFLANDERS + Flanders Classics

2016 RONDE #100

focus >> PRODUCT PROMOTION

2013 RONDE 100

focus >> PRODUCT DEVELOPMENT

Tourism sector | Media | Trade | Cycling sector

OUR GOALS

*Promote Flanders as an all year round cycling mecca for cycling fans,

>>>>>VISITFLANDERS

you can have a Ronde experience in

August. If you’re lucky it might even rain

OUR GOALS

*Put cycling in flanders on the

bucket list of the passionate cyclist,

>>>>>VISITFLANDERS

If you call yourself a real cyclist you must at least have ridden once our ‘bergs &

cobbles’

1. BECOME FLANDRIEN

- We launch a search for 100 fit and motivated cyclists who will be asked to “become Flandrien" to celebrate the 100th edition of the Ronde in 2016.

- It will represent a once in a lifetime opportunity for cycling fans to ride the same parcours with the same atmosphere as a professional rider accompagnied by a Tour of Flanders icon such as Johan Museeuw.

- For each selected market we need an ex-pro who raced the Ronde and is well known who will be their personal coach.

- The winners will have their experience covered (filmed and broadcast or written) by a local media partner (accredited media by Flanders Classics).

- There should be a ‘getting ready’ traject. How to prepare, with pre-Ronde visit to get indulged in the Flemish cycling culture.

- Cooperation possible with Topsport Vlaanderen, Flemish cycling brands

CONCEPT