Tourism week workshop 2011

Australian Australian Tourism Tourism

Accreditation Accreditation ProgramProgram(ATAP)(ATAP)

What is ATAP?What is ATAP?• A business development program based

on Quality Assurance principles• Developed by aligning the six state and

territory based programs• Industry endorsed national standards• Online Program

• Provides a wealth of resources for your business

• Supported by Tourism Victoria

TQUAL MarkTQUAL Mark

• National Tourism Accreditation Framework (NTAF)• Licenses accreditation programs that meet a

national standard

• Recognisable symbol of quality – TQUAL Mark• A large proportion of the Australian Government’s

investment to of $5.5 million to NTAF going into national and global marketing by Tourism Australia

• ATAP was first accreditation program to gain licence approval

• Submit application online • Desktop assessment• ATAP Victoria Panel assessment• Accreditation granted• Onsite verification visit

Accreditation Accreditation ProcessProcess

Start

Application

End of Year 1

Renewal

End of Year 3

Review

End of Year 2

Renewal

An on-site verification will be held within this 3 year period

• Based on a 3 year cycle – • apply, renew and

review

• Business development and continuous improvement tool

• A competitive advantage• Access to incentives and discounts with

Tourism Victoria• Improved profitability through the

implementation of better operating systems

• Ability to display the accreditation logos • Part of a larger accreditation framework

Benefits to the Benefits to the BusinessBusiness

Benefits to the Benefits to the VisitorVisitor

• Signals a commitment to quality• Guarantee of truth in advertising• Reliability and consistency of the product

or service• Satisfies safety and security needs• A recognised national program which can

address concerns with product delivery

Benefits to the Benefits to the IndustryIndustry

• An assurance of professional service by tourism providers

• Demonstrates industry leadership and initiative

• Helping to ensure a reputable national tourism industry

• Contributes to a more sustainable and competitive tourism industry

Tourism AwardsTourism Awards

• ATAP program closely aligned with awards submission

• Use the resources available in the online program to continuously improve your business

• The online program provides resources that will help you to get the systems in place to respond to the awards criteria

Accreditation Accreditation AdvantageAdvantage

• Using the online program• Whether a new or established business the

online resources can help to create and further develop your business systems

• Take advantage of our partnerships• Tourism Victoria offers a range of incentives

to accredited businesses

• Use your accreditation as a marketing advantage

Marketing Marketing AdvantageAdvantage

• On your website• Display the tick and what it means to the

consumer = why they should be picking you above the rest

• In house techniques• Email signatures• Place cards, posters,

• Marketing Collateral• Flyers, adverts, brochures• In your regional/township guide e.g. OVG

Program ModulesProgram Modules

www.atap.net.auwww.atap.net.au

Login

Login InLogin In

Introduction PageIntroduction Page

ApplicationApplication

Modules

Progress Bar

Available Resources

ResourcesResources

More InfoMore Info

More Info LinksMore Info Links

SamplesSamples

ChecklistChecklist

TemplatesTemplates

Case StudyCase Study

Working Working together to together to encourage encourage

business successbusiness success

Local Area Local Area WorkshopsWorkshops

• Aim:– To assist tourism businesses to become

accredited– To provide a forum for professional

development – To provide ongoing support and

assistance generating a continuing return on the initial investment

– To develop a culture of business continuous improvement

Workshop Format Workshop Format OptionsOptions

• A series of workshops• 4+ workshops run every 6-8 weeks• Invite guest speakers to discuss key topics• Organisations work on their accreditation

application with ATAP support close by

• One off workshop• Provide an overview of accreditation• Introduce participants to the online program• Interactive learning of a key area e.g. Marketing,

Risk Management

Industry SupportIndustry Support

• Provide venue, preferably with computer access

• Liaise with local industry to get registration/participation

• Successful formulas • Council/RTO’s subsidise first year

fees• Linked with Tourism Excellence to

provide ongoing benefit

QUESTIONSQUESTIONS

Have you subscribed to our newsletter, ‘Around the Traps with ATAP’?Go to the ATAP Vic web sitehttp://www.atapvic.net.au

For the PowerPoint, go to:www.slideshare.net