Tourism Presentation

TOURISM PRESENTATION

Tigers of the Queen City

QUESTIONS!

1. Is your tour real or fictitious or a combination?• Our tour/campaign is extremely REAL!

2. What exactly are you trying to promote (what’s your angle) and why?• We’re trying to promote the East Asian restaurants and food in Buffalo. People

who don’t know about Asian food in general, and people who don’t know that Buffalo has a lot of variety in Asian restaurants, and also food-seekers, are all our primary targets. We want to let people know that Buffalo is NOT boring to live in. If you are interested in Asian food, bringing your friends for a nice family-style Asian food experience is always really fun, and there are so many opportunities to do this in Buffalo.

3. How is your tour unique and unusual and better than the rest?• Our campaign is unique, unusual and better than the rest because we’re going to

make it exciting, fun, colorful, interactive, provide people input of people who actually have lived in Buffalo for a good amount of time, and most importantly, spread awareness of East Asian cultures to people coming or living in Buffalo.

4. What single image best connotes the essence of your tour?• The image that best connotes the essence of this tour is to give people a “taste” (see

the pun there?) of East Asian culture and history, when they can’t go experience the actual atmosphere in the actual country.

5. What signs or markers are included in your tour? (physical, virtual)• The signs and markers of our tours would definitely include the restaurants

themselves. The restaurants that are already well-known can become even more popular and famous, and our favorites will become more well-known. Maybe it’s not necessarily about being well-known though, because one of our favorites (Peking Quick One) is known by word of mouth, but not extremely popular, and maybe that’s one thing that makes it so good. Also the logo we are making will be an important sign of our campaign- the tiger and the cartoony sky line of Buffalo with the “Queen City” crown. We are thinking about making 5 different designs to promote each of the different Asian cultures: Chinese, Japanese, Vietnamese, Thai, and Korean.

6. Who is your audience? (age, nationality, class, etc.)• Our audience is everyone of all ages, but especially food-seekers an every person

interested in Asian culture and food.

7. What is their income level?• All the restaurants have different price ranges. We will mark each with $ symbols to suggest

the price range, and how much a person wants to spend can be matched with the perfect restaurant for their mood.

8. What is the end goal of your audience? (knowledge, pleasure, familiness, romance)• The goal of our campaign through knowledge is the learning about the cultures and

traditions of East Asian. With our designs, we can promote all the backgrounds alongside our promotion of the food of the 5 cultures that we are displaying. Through pleasure, everyone has a love of food. Why not open up people (especially Americans) to Asian food? Learning new things is pleasure enough as well. Food brings family together too, and a lot of these restaurants can be family-style, and just fun to go with a group of people. Also romance can be influenced as well – there are different types of restaurants within the cultures; some are casual, others are more fancy and traditional.

9. What is your end goal as the tourist business/promoter? (money, awareness, education)• Money, awareness, and educational are all end goals for us, but it’s mostly focused on

awareness and education. Everyone can get a taste of different Eastern Asian cultures.

10. How does your tour connect the local to the global?• Connecting to the global is obvious. We are opening up people in Buffalo, a city in New York State

in the United States, to an entire part of the continent Asia. Perhaps we can put a little blurb in some of our designs and website layouts, promoting a side campaign in affiliation with Tigers of the Queen City, called “AA”- “Asian Awareness,” promoting the cultures and backgrounds more than the food, which is the Tigers campaign main idea. It could branch all around the world.

11. What is your tone? And how is it “branded” throughout your campaign?• Our tone is educational and adventurous. Each of the 5 cultures has different styles, symbols, and

histories. They definitely play a key role in how the culture is represented and “branded.” This would also be shown through our designs, taking traditional stories and putting a modern day design twist, to make it more fun and appealing to all ages.

12. What unique and innovative design strategies will you use in your tour? And how will they be designed/implemented?

• We are thinking of making a mobile app as well as a website, and each restaurant would have their own page on both. We plan to make billboard mocks, coupons, and souvenirs to buy at each restaurant: postcards, key chains (everything would have the logo in it, as well as whatever country it’s promoting. As well as one separate one to promote the whole campaign), and miniature toys representing each culture (i.e. sushi for Japan) (good for children!). We would have reviews of the restaurants, and info from our own friends that know and love the restaurants.

13. What is your promotional strategy to disseminate and raise awareness about your tour?

• Who doesn’t like food? We want to promote people to try new things, and people who already like Asian food can experience what it’s like in Buffalo. All the internet and mobile programs are more focused to people our age and a little younger and older. But for people even older, like parents, and also food-seekers, we were planning to make newspaper ads and supermarket flyers. Our website would also be able to be translated into all different kinds of languages as well. We want to branch it out to as many people as we can, and we don’t want to leave anyone out.

RESTAURANTS!Chinese food: Peking Quick One, Uncle John’s, Red Pepper, Gin Gin’s, Tea Leaf Café, China Star, Eastern Pearl

Japanese food: Tokyo II, Kyoto, Koi Sushi, Ichiban, Shogun, Sushi Time, Fuji Grill,

Thai food: Jasmine, Thai Orchid Café, Orchid Asian Bistro, Saigon Bangkok

Vietnamese food: Red Pepper, Pho 99, Saigon Bangkok

Korean food: Koreana, Korean House, Arirang, Seoul Garden

LOGO!

Queen City refers to the city’s status as the second largest city in New York State after New York City. The tiger represents Asian culture. It is ferocious and adventurous. RAWR!

WEBSITEFor the color scheme of our website, we chose warm colors such as red and orange. The colors represent energy, warmth, enthusiasm. All very important because we want our campaign to be interactive, exciting, and appealing to all audiences.