Tourism New Syllabus

7/30/2019 Tourism New Syllabus

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Course Curriculum: B.Sc. (Tourism

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

COURSE CURRICULUM

B.Sc. (Tourism Management)

Semester-I

UNIVERSITY INSTITUTE OF HOTEL MANAGEMENT AND TOURISM

(UIHMT)

PANJAB UNIVERSITY, CHANDIGARH


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FIRST SEMESTER

Course structure for B.Sc. (Tourism Management) Semester - I

Course Code Course Title InternalAssessment

ExternalAssessment

Total

BTM-11 Basics of Tourism 30 70 100

BTM-12 Geography for Tourism 30 70 100

BTM-13 Indian Society and Culture 30 70 100

BTM-14 Business Communication 30 70 100

BTM-15 Principles of Management 30 70 100

BTM-16 Accounting for Managers 30 70 100

BTM-17 Event Management Report 50 50

Total 650

During first semester student will organise/participate in an event (to be decided by the academiccommittee of UIHMT) and will submit a report for the same.

Field trip will be after first semester


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Detailed contents of Course Curriculum of B.Sc. in Tourism Management

COURSE CODE: BTM-11

COURSE TITLE: BASICS OF TOURISM

COURSE OBJECTIVES: This course shall introduce learner to tourisms growth and

development. The course also highlights the role of tourism as

an economic intervention and its significance in economy;

Course discusses the global nature of tourism, tourism product

and emerging trends in tourism industry. It is also important to

appreciate the future of tourism.

EVALUATION: The performance of the students will be evaluated on the basis

of class participation, house tests, regularity and assignments

carrying 30 percent of the total credit and rest through

semester end examination of 3 hours duration.

INSTRUCTIONS FOR PAPER

SETTING:

The paper will be divided in two parts

Part A: There will be ten short answer questions covering

whole syllabus of course. This part will be of 30 marks.

Part B: Students will have to attempt four questions in total,

one question from each unit with one internal choice. All

questions will carry equal marks (10 marks each). Each Unit

will contain two questions and there may be short notes in

these questions.

UNIT-1 Historical Development, Transportation advances, the Concept

of Tourism, Definition and meaning of tourist, traveller, visitor,

excursionist & transit visitor, International tourist & DomesticTourist, Typologies of Tourists.

UNIT-2 Concept of demand & supply in tourism, factors affecting

demand and supply in tourism. Tourism Product, Features of

Tourism Product, Types of Tourism Product (TOPs, ROPs,

BTEs), Difference of tourism product from other consumer

products.

UNIT-3 Tourism paradigms Eco tourism, Green tourism, Alternate

tourism, Heritage tourism, sustainable tourism, cultural tourism.

UNIT-4 Factors inhibiting growth of tourism, travel industry in the 21 st

century, future tourism scenario.

REFERENCES:Bhatia, A.K. International Tourism: Fundamental and practice,

Delhi: Sterling.

Hudman, E.L. and D.E. Hawkins, Tourism in Contemporary

Society: an introductory text, New Jersey: Prentice Hall.


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Kamra, K.K. and M. Chand, Basics of tourism: Theory

operation and practice, Delhi: Kanishka.

Lundberg, D.E., The Tourist Business. New York: Van

Nostrand.

Reinhold Mill, R.C. and A.M. Morrison, The Tourism System,

New Jersey: Prentice Hall

McIntosh,Robert, W Goeldner, R Charles, 'Tourism: Principles,

Practices and Philosophies" John Wiley and Sons Inc.

New York 1990

Seth P.N., Successful Tourism Management, Sterling

Publisher: New Delhi


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COURSE CODE: BTM-12

COURSE TITLE: GEOGRAPHY FOR TOURISM

COURSE OBJECTIVES: Geography is the basic edifice of tourism. The knowledge of

geography shall give an extra edge to the students in designing

the itineraries for the travellers, suggesting them various

destinations to the clients for their travel etc.






SETTING:








these questions.

UNIT-1 Importance of Geography in Tourism: Geography and Tourism

Interface, Geography- Locational Aspects: Latitude, Longitude,

Location of Places, Map Reading, International Date Line, Time

Zones.

UNIT-2 Geography-Physical and Human Aspects: Relief, Climate,

Flora & Fauna, Economy, Population, Transportation &

Communication.

UNIT-3 Case Studies of selected Indian States: Himachal Pradesh,

Rajasthan, Uttar Pradesh and North Eastern Hill States (Relief,

Climate, Natural Vegetation, Wildlife, Economy, Transportation,

Fairs & Festivals, Important Tourist Centres of each State)

UNIT-4 Case Studies of selected Indian States: Madhya Pradesh

Orissa, Kerala & Tamil Nadu (Relief, Climate, Natural

Vegetation, Wildlife, Economy, Transportation, Fairs &

Festivals, Important Tourist Centres of each State)

REFERENCES:Boniface, B.G. and Chris Cooper, The Geography of travel and

Tourism oxford:Butterworth Heinemann.

Hall C.M. and Stephen, J. Page, The Geography of tourism

and recreation. Environment, place & space, London:


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Routledge.

Pearce Douglas, Tourism Today: A Geographical Analysis;

New York:Longman.

Singh R.L., India- A Regional Geography, Varanasi: National

Geographical Society of India

Seth P.N., Successful Tourism Management, SterlingPublisher: New Delhi

Sarina Singh et. al., India, Lonely Planet Publications


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COURSE CODE: BTM-13

COURSE TITLE: INDIAN SOCIETY AND CULTURE

COURSE OBJECTIVES: It is the Indian society and culture, which is the main tourist

product of India. A thorough knowledge about this is required

for any tourism professional, so that it can be utilised in future.

This course will brief learner about the core understanding of

Indian society, culture and various religions in India.






SETTING:








these questions.

UNIT-1Structure of Indian Society, Dharma, Varnashrama,

development of caste system in India, Rites and Rituals,

Multiplicity of Indian culture, unity in diversity, main

characteristics of Indian culture.

UNIT-2Major religions of India:

1. Hinduism, Buddhism, Jainism2. Islam, Christianity and Sikhism.

UNIT-3Fairs and Festivals of India

1. Ganapati-puja, Diwali, Holi, Dussehara, Puja-Navaratra,Pongal, Onam, Id, Muharram, Gurpurab, Christmas

2. Kullu-Dussehra, Maghi Mela, Baisakhi, Pushkar, Kumbh-Haridwar, Allahabad, Kurukshetra-Solar Eclipse.

UNIT-41. Indian Cuisine, Traditional Dresses and Ornaments.2. Dance and Music of India.

REFERENCES: Agrawal V.S.: The Heritage of Indian Art, Govt. of India Publication.

Basham A L: The wonder that was India, Tapling Publishing Co., New

York

Christopher Tadgell : The History of Architecture in India, Penguin,

New Delhi

Daljeet and PC Jain: Indian Miniature Paintings, Brijwasi Art Press

Dalmia Yashodhra: Contemporary Indian Art: Other Remedies, Marg


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Publisher, Mumbai

Jagannathan Shankutala : Hinduism an introduction, Vakils, Feffer

and Simon, Mumbai

Keay John: India: A History, Harper Collins

Luniya B.N.:Ancient Indian Culture, Laxmi Narain Educational

Publisher, Agra

Pattanaik Devdutt: A Handbook of Hindu Mythology, Penguin Global

Venkataraman Leela: Indian Classical Dance, Roli Books

Thapar Romila and Percival Spear: History of India, Orient Longman,

New Delhi

Sarina Singh et. al., India, Lonely Planet Publications, Australia


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COURSE CODE: BTM-14

COURSE TITLE: BUSINESS COMMUNICATION

COURSE OBJECTIVES: The primary objective of Business Communication is to

introduce the student to various forms of written and oral

communication that are necessary in real-life business

situations, perfecting verbal and non-verbal communication

skills. Further this course will try to develop overall personality

of students.





INSTRUCTIONS FOR PAPERSETTING: The paper will be divided in two parts







these questions.

UNIT-1 Meaning, types, barriers and mechanism of communication,

Non-verbal communication, organizational setting of business

communication, Face to face conversation.

UNIT-2 Professional use of telephone, interviews, group discussion

and presentations.

UNIT-3 Customer care, appropriate mannerism, handling customers,

nature of complaint, handling objections, responding to a

complaint & negotiation, resolving conflict.

UNIT-4 Basic personality traits-dress, address, gestures and manners;

self evaluation, and development-identification of

strength & weaknesses; overcoming hesitation & fear of facing

public; corrective & developmental exercises- confidence

building, mock interviews, role plays.

REFERENCES: Wagen, Lynn Vander, Communication, Tourism & Hospitality,

Hospitality Press Pvt. Ltd.

Jitendra, M.D., Organizational Communication,Rajat

Publications.


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Jon & Lisa Burton, International Skills in Travel & Tourism,

Longman Group Ltd.

Rayon, V.Lesikar, John D.Petit, JR Richard D. Irwin, Business

Communication, INC


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COURSE CODE: BTM-15

COURSE TITLE: PRINCIPLES OF MANAGEMENT

COURSE OBJECTIVES: This is the basic introductory course for learners of business

management. This course helps learners to use management

skills and techniques in all routine managerial activities in all

aspects of businesses effectively and efficiently. Besides, the

awareness about managers role in handling the individuals in

an organization will also be the focus of course.












these questions.

UNIT-1 Introduction: Concept of Management, Scope, Functions and

Principles of Management, Evolution of Management Thought.

UNIT-2 Planning: Process of Planning, Objectives, Policy &

Procedures, Forecasting & Decision Making.

UNIT-3 Organizing: Meaning, Importance, Patterns of Organization,

Life & Staff relationship, Centralization & decentralization,

Staffing: Nature & scope of Staffing, Manpower planning,

Selection & Training, Performance & Appraisal.

UNIT-4 Directing: Nature & scope of directing, Motivation &

Leadership, Communication. Controlling: Concept of

Managerial Control, Responsibilities of Managers.

REFERENCES: Srinivasan, R. and S.A. Chunawalia,Management Principles &

Practice, Himalaya Publishing House, New Delhi.

Prasad, L.M., Principles & Practice of Management, Sultan

Chand & Sons, New Delhi.

Koontz Harold and Heinz Weihrich, Management, Mc Grwa Hill


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Burton and Thakur, Management Today- Principles and

Practices, Tata Mc Graw Hill


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COURSE CODE: BTM-16

COURSE TITLE: ACCOUNTING FOR MANAGERS

COURSE OBJECTIVES: The course intends to give learners an understanding of theaccounting procedures in an organization. It will help to

students to understand and apply the concepts of accounting to

solve business problems.






SETTING:








these questions.

UNIT-1 Accounting-Meaning, Objectives, Classification, Accounting

Equation, Accounting concepts and conventions, Profit and

Loss Account and Balance Sheet.

UNIT-2 Finance & Financial Management Meaning, aims, Nature,

Scope, Objectives and functions of financial management.

Sources of finance, Statement of Changes in Financial position

Funds flow Analysis. Cash Flow Analysis Ratio analysis.

UNIT-3 Working Capital Management Significance, Classification,

Theory and Planning of Working Capital, Estimating need for

working capital, Techniques of Forecasting Working capital

requirements.

UNIT-4 Cost Accounting, Cost Sheet/Tender/Marginal Costing & Break

even Analysis, Budgetary Control.

REFERENCES: Pandey, I.M., Financial Management, Vikas Publishing, New

Delhi.

Khan, M.Y., Financial Management, Tata Mc. Grand Hill

Publishing Co. Ltd., New Delhi.

Sharma, R.K. and Shashi K. Gupta, Management Accounting,


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Kalyani Publisher, Ludhiana.

Gupta, R.L., Booking keeping & Accounting, Sultan Chand,

New Delhi

Grewal T.S., Introduction to Accounting, S. Chand

Khan and Jain, Cost Accountancy, Tata Mc Graw Hill


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Course Code BTM-17

Name of course EVENT MANAGEMENT REPORT

Course Objective The objective of this course is to enable students to

develop and relate theory to practice

help themselves in making an informed career choice after exposure

to the actual work environment

observing the systems, processes, interactions and human relations

Evaluation: Student presentations would be organised based on their reports.

Presentations would be organized according to a predetermined schedule. A panel of teachers

would evaluate the presentations, draft reports and participations. They would give students

feedback on their reports. Based on feedback, students would submit a final report

which would be evaluated by an internal examiner, nominated by the University, out of 50 points.


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COURSE CURRICULUM

B.Sc. (TOURISM MANAGEMENT)

(Second Semester)


(UIHMT)



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SECOND SEMESTER

Course structure for B.Sc (Tourism Management) Semester 2

Course Code Course Title InternalAssessment ExternalAssessment Total

BTM-21 Components of Tourism 30 70 100

BTM-22 Tourism Products of India: Art andArchitecture

30 70 100

BTM-23 Legal Environment for Tourism 30 70 100

BTM-24 Introduction of Statistics 30 70 100

BTM-25 Business Economics 30 70 100

BTM-26 Environment Studies - 50 Qualifying

(50% Marks)

BTM-27 Field Trip Report 100 - 100

Total 600

Leadership Development Camp (Adventure Tour) will be after second semester or during third semester


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COURSE CODE: BTM-21

COURSE TITLE: COMPONENTS OF TOURISM

COURSE OBJECTIVES: This course will brief learners about the various components of

tourism, enabling them to understand the concept of tourism in

detail. In this course learner will try to relate tourism with its

core sectors. This knowledge will be helpful in shaping a future

tourism professional.






SETTING:








these questions.

UNIT-1 Approaches to study tourism: Product, Institutional, Managerial,

Geographical and Economic Approach; Concept of

interdisciplinary approach to study tourism; Travel Motivation:

Categorization of tourists according to their motive of travel;S.C. Plogs Psychographic classification of tourist Motivations.

Components of the tourism System.

UNIT-2 Tourism Product; Tourism market- a basket of goods and

services; Various types of Tourism Attractions; Linkages

between the major components of Tourism Industry.

UNIT-3 Transport as a Component of Tourism, Different types of

transportations (Rail, Road, Water and Air); Travel Business

through the ages.

UNIT-4 Accommodations Industry, Meaning of Accommodation, Types

of Accommodation; Accommodation industry through the ages.

REFERENCES: Cook, R.A., L.J. Yale, and J.J. Marqua, Tourism: The business

of Travel, New Jercey: Prantice Hall.

Medlik, S., Managing tourism, Oxford: Butterworth Heinemann.

Mill, R.C. and A.M. Morrison, The Tourism System, New


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Jersey: Prentice Hall.

Walker, J.R., Introduction to Hospitality. New Jersey: Prentice

Hall.

Seth P.N., Successful Tourism Management, Sterling

Publisher: New Delhi


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COURSE CODE: BTM-22

COURSE TITLE: TOURISM PRODUCT OF INDIA: ART AND ARCHITECTURE

COURSE OBJECTIVES: A thorough knowledge about the various product offered in

tourism is a must for a tourism professional who shall be, in the

future involved in the product development and in product

sales & marketing.






SETTING:








these questions.

UNIT-1 Elements of Indian Art; (Dance, Music, Literature, Cinema,

Handicrafts).

UNIT-2 Indian Sculptures- Ancient, Medieval and Modern; Evolution

through the ages; Main tourist centers in India

UNIT-3 Indian Architecture- Ancient, Medieval and Modern; growth and

development through the ages; Different style of architecture in

India - Hindu, Buddhist and Islamic.

UNIT-4 Indian Paintings - Ancient, Medieval and Modern; Various

schools of Paintings; Important Museums, Art Galleries and

Libraries of India.

REFERENCES:Agrawal V.S.: The Heritage of Indian Art, Govt. of India Publication.

Basham A L: The wonder that was India, Tapling Publishing Co., NewYork

Christopher Tadgell : The History of Architecture in India, Penguin,

New Delhi

Daljeet and PC Jain: Indian Miniature Paintings, Brijwasi Art Press

Dalmia Yashodhra: Contemporary Indian Art: Other Remedies, Marg

Publisher, Mumbai


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Luniya B.N.:Ancient Indian Culture, Laxmi Narain Educational

Publisher, Agra

Venkataraman Leela: Indian Classical Dance, Roli Books

Thapar Romila and Percival Spear: History of India, Orient Longman,

New Delhi.

Sarina Singh et. al., India, Lonely Planet Publications, Australia

Acharya Ram: Tourism and Culture heritage of India, RBSA Pub,

Jaipur

Goswami O.: Story of Indian music: Its growth and Synthesis, Asia

Pub House, Mumbai

Bhavani, Enakshi: Dance in India, DB Taraporevala Sons & Co.


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COURSE CODE: BTM-23

COURSE TITLE: LEGAL ENVIRONMENT FOR TOURISM

COURSE OBJECTIVES: A thorough knowledge about legal and regulatory environment

for tourism is needed for any tourism professional. This

knowledge is required for entrepreneurial and vocational

endeavours.






SETTING:








these questions.

UNIT-1 Indian Contract Act, 1972, Contract of Indemnity and

Guarantee, Contract of Agency; Partnership Act 1932, Sale of

Goods 1930

UNIT-2 Companies Act 1956: Nature and Types of Companies,

Formation, Memorandum and Articles of Associations

Prospectus.

UNIT-3 Negotiable Act 1881: Nature and types Negotiation and

Assignment, Types of Negotiable Instrument, Cheques, Letter

of Credit, Traveler letter of Credit, Commercial, Letter of Credit.

UNIT-4 Consumer Protection Act and Tourism, FEMA; Important

regulations related with tourism and hospitality business.

REFERENCES: Malik, S.S., Ethical, Legal and regulatory aspects of tourismBusiness, Delhi: Rahul

Sajnani M. Indian Tourism Business A Legal Perspective

Mercantile Law: N.D. Kapoor, S. Chand and Co.

Mercantile Law: M.C. Kuchhal, Vikas Publishing House

Mercantile Law: V.K. Batra & Kalra, Tata Mc Grwa Hill.


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COURSE CODE: BTM-24

COURSE TITLE: INTRODUCTION OF STATISTICS

COURSE OBJECTIVES: The objective of this course is to make the student acquaint

with the basic knowledge of statistics, enabling them to

appreciate and implement this knowledge in in developing

business strategies.

The objective of this course is also to acquaint the participants

with concepts and techniques used in statistics.






SETTING:








these questions.

UNIT-1 Statistics Definitions, Importance, Uses in Business,

Conducting Statistical Enquiry, Classification & Tabulation,Graphical Presentations, Frequency Distribution; Measures of

Central Tendency, Measures of Variation, Skewness.

UNIT-2 Correlation Analysis & Regression Analysis.

UNIT-3 Theory of Index Numbers Meaning & Uses, Methods of

Construction, Test of Consistency, Fixed & Chain Base,

Wholesale & Consumer price index.

UNIT-4 Time Series Analysis Components, Trends, Least Square

Methods, Moving Average & Ratio-&-Trend Methods.

REFERENCES: Gupta, S.P., Statistical Methods, Sultan Chand & Sons, New

Delhi.

Reddy C.R., Quantitative Methods for Management. Himalaya

Publishing House

Kapoor, V.K., Statistics, Delhi: Sultan Chand


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COURSE CODE: BTM-25

COURSE TITLE: BUSINESS ECONOMICS

COURSE OBJECTIVES: Most of managerial decision making has to have economic

considerations. It is therefore important for a manager to

understand the concepts of economics and refer to same in

managing, planning and controlling. The objective of this

course is to acquaint the participants with concepts and

techniques used in economics both at micro and macro levels.












these questions.

UNIT-1 Concepts of Economics: Wealth Oriented View, Welfare View,

Scarcity View, Development View, Nature, Scope and

Application of Managerial Economics.

UNIT-2 Economics of Consumer Analysis: Law of Diminishing Marginal

utility, Law of substitution & Consumer Surplus; Demand

Analysis, Law of Demand, Determinants of Demand, Elasticity

of Demand, Demand forecasting.

UNIT-3 Economics of Production Analysis: Return to scale, Law of

Returns and Production Function, Concept of Profit and Break-

even Analysis.

UNIT-4 Concept of Price determination: Price determination under

perfect, imperfect, monopoly & oligopoly.

REFERENCES: Chopra O.P., Managerial Economics, Tata MC Graw Hill.

Mehta P.L., Managerial Economics, Sultan Chand New Delhi.

Agarwal H.S., Micro Economics, Ane Books.


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Jeoldean, Managerial Economics: Prentice Hall of India.

COURSE CODE: BTM-26

COURSE TITLE: ENVIRONMENT STUDIES

COURSE OBJECTIVES: The knowledge of environmental studies is the need of hour

these days. It is pre-requisite for every young professional to

understand and appreciate this knowledge, so that he/she can

use that knowledge in practice throughout his/her life.


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semester end examination of one hour duration.


SETTING:

Examination Pattern: Fifty multiple choice questions (with one

correct and three incorrect alternatives and no marks deduction

for wrong answer or un-attempted question)

All questions compulsory i.e. no choice. Qualifying marks 50 per cent i.e. 25 marks out of 50 Total marks: 50. Duration of Examination:60 minutes Spread of questions:

Minimum of 2 questions from each of the topics 1 and

12 to 15.

Minimum of 4 questions from topics 2 to 11.

SYLLABUS AND

REFERENCES:

Environment concept:

Introduction, concept of biosphere-lithosphere, hydrosphere,

atmosphere; Natural resources-their need and types; principles

and scope of Ecology; concepts of ecosystem, population,community, biotic interactions, biomes, ecological succession.

Atmosphere:

Parts of atmosphere, components of air; pollution, pollutants,

their sources, permissible limits, risks and possible control

measures.

Hydrosphere:

Types of aquatic systems. Major sources (including ground

water) and uses of water, problems of the hydrosphere, fresh

water shortage; pollution and pollutants of water, permissible

limits, risks and possible control measures.

Lithosphere:

Earth crust, Soil-a life support system, its texture, types,

components, pollution and pollutants, reasons of soil erosion

and possible control measures.

Forests:

Concept of forests and plantations, types of vegetation and

forests, forests, factors governing vegetation, role of threes and

forests in environment, various forestry programmes of the

Govt. of India, Urban forests, Chipko Andolan.

Conservation of Environment:

The concepts of conservation and sustainable development,

why to conserve, aims and objectives of conservation, policies

of conservation; conservation of life support systems-soil,

water, air, wildlife, forests.


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Management of Solid Waste:

Merits and demerits of different ways of solid waste

management-open, dumping, landfill, incineration, resource

reduction, recycling and reuse, vermicomposting and

vermiculture, organic farming.

Indoor Environment:

Pollutants and contaminants of the in-house environment;

problems of the environment linked to urban and rural

lifestyles; possible adulterants of the food; uses and harms of

plastics and polythene; hazardous chemicals, solvents and

cosmetics.

Global Environmental Issues:

Global concern, creation of UNEP; Conventions on climate

change, Convention on biodiversity; Stratospheric ozone

depletion, dangers associated and possible solutions.

Indian Laws on Environment:

Indian laws pertaining to Environmental protection:

Environment (Protection) Act, 1986; General information about

Laws relating to control of air, water and noise pollution. What

to do to seek redressal.

Biodiversity:

What is biodiversity, levels and types of biodiversity,

importance of biodiversity, causes of its loss, how to check its

loss; Hotspot zones of the world and Indian, Biodiversity Act,

2002.

Noise and Microbial Pollution:

Pollution due to noise and microbes and their effects.

Human Population and Environment:

Population growth and family welfare programme, Human

Health, HIV/AIDS, Human rights.

Social Issues:

Environmental Ethics: Issues and possible solution, problems

related to lifestyle, sustainable development; Consumerisms

and waste generation.

Local Environmental Issues:

Environmental problems in rural and urban areas. Problem of

congress grass & other weeds, problems arising from the use

of pesticides and weedicides, smoking etc.


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Course Code BTM-27

Name of course FIELD TRIP REPORT

Course Objective The objective of this course is to enable students to develop and relate theory to practice



observing the systems, processes, interactions and human relations

in the organization

get an opportunity to understand the expectations of industry

prepare themselves for final placements.

Evaluation: After the first semester students will undertake a trip to any popular itinerary in India

and during the semester they would be submitting a report of the same. Student presentations would

be organised based on their reports. Presentations would be organized according to a

predetermined schedule. A panel of teachers would evaluate the presentations, draft reports and

participations. They would give students feedback on their reports. Based on feedback, studentswould submit a final report, which would be evaluated by an internal examiner, nominated by the

University, out of 100 points.


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COURSE CURRICULUM


(Third Semester)


(UIHMT)



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THIRD SEMESTER

Course structure for B.Sc. (Tourism Management) Semester - III

Course Code Course Title InternalAssessment

ExternalAssessment

Total

BTM-31 Travel Agency & Tour Operations 30 70 100

BTM-32 Policy and Planning for TourismDevelopment

30 70 100

BTM-33 Hotel Operations 30 70 100

BTM-34 Business Environment 30 70 100

BTM-35 Computer Applications in Tourism 15 35 50

BTM-36 Principles of Marketing 30 70 100

BTM-37 Leadership Development

Programme Report

50 - 50

Total 600


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Detailed contents of Course Curriculum of B.Sc. in Tourism Management

COURSE CODE: BTM-31

COURSE TITLE: TRAVEL AGENCY AND TOUR OPERATION

COURSE OBJECTIVES: This course shall introduce learners to travel agency and tour

operations. The course also highlights the procedural aspects

of setting up a travel agency.






SETTING:

The paper will be divided in two parts (Total 70 marks)

Part A: There will be ten short answer questions coveringwhole syllabus of course. This part will be of 30 marks.





these questions. This part will be of 40 marks.

UNIT-1 History and growth of travel agency business, emergence of

Thomas Cook. Emergence of Travel Intermediaries, Indian

travel agents and tour operators - an overview, Upcoming

trends in travel agency business.

UNIT-2 Definition of travel agent and tour operator; differentiation

between travel agent and tour operator, interrelationship of

TA/TO and principles of present business trends and future

prospects, problems and issues related with travel agency

business. Types of Travel Agencies, Various departments in a

travel agency and their roles in travel agency operations,

Organizational chart of a standard travel agency.

UNIT-3

Setting up travel agency/tour operation business

(a) Government rules for getting approval

(b) IATA rules, regulation for accreditation

(c) Documentation

(d) Practical exercise in setting up a TA/TO


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(e) Sources of earning: commissions, service charges etc

UNIT-4 Concept of Destination Management Companies. Case study

of Kuoni India Ltd., Thomas Cook India Ltd., TUI and Cox and

Kings. Role of IATO and TAAI in the development of travel

agency business in India.

REFERENCES: Mohinder Chand, Travel Agency Management, Anmol: Delhi

Chunk, James, Dexter & Boberg, Professional Travel Agency

Management. Prentice Hall Publication

Fay Betsy, Essentials of Tour Management, New Jersey:

Prentice Hall Publication.

Negi J.M., Travel Agency and Tour Operation: Concepts and

Principles, New Delhi: Kanishka Publishers & Distributors.


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COURSE CODE: BTM-32

COURSE TITLE: POLICY AND PLANNING FOR TOURISM DEVELOPMENT

COURSE OBJECTIVES:To develop an understanding of the basic concepts of tourism

planning for public and private sector community and regionaltourism development and community participation.

To explore the interrelationships between resource

management and tourism planning and development.

To understand the tourism policy initiative taken in India.






SETTING:









UNIT-1Concept, need, objective, institutional framework of public

tourism policy. The role of govt., public and private sector informulation of tourism policy. Policy making bodies and its

process at national levels. Involvement of local community in

tourism development.

UNIT-2An outline of L.K. Jha Committee - 1963, National Tourism

Policy - 1982, National Committee Report - 2002, National

Action Plan on Tourism - 1992, The latest policy document on

tourism.

UNIT-3Tourism Planning at International, national, regional, state and

local level. Tourism and Five-Year Plans in India with special

reference to 11th

Five-Year Plan.

UNIT-4Background & process of tourism planning. Techniques of plan

formulation. Planning for tourism destinations - objectives,

methods and factors influencing planning. Destination life cycle


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concept. Incentives & concessions extended for tourism

projects and sources of funding

REFERENCES:Chib, Som Nath, Essays on Tourism, New Delhi: Cross Section

Publication.

Gee, Chunk Y., James C. & Dexter J.L. Choy, Travel Industry:

New York: Van Nostrand Reinhold.

Peter E. Murphy, Tourism: A Community Approach, New York:

Methuen.

Inskeep E., Tourism Planning: An integrated and Sustainable

Approach. London: Routledge

Inskeep E., National & Regional Tourism Planning: London:

Routledge


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COURSE CODE: BTM-33

COURSE TITLE: HOTEL OPERATIONS

COURSE OBJECTIVES: It is prerequisite for any tourism professional to have an

understanding the hotel operations. The knowledge of these

operations would be helpful for the learners to have an

understanding of breadth of tourism discipline.






SETTING:









UNIT-1Hospitality - Services for those away from home, major sectors

in service sector like travel, lodging, eating, entertainment and

recreation, Types of hotels and resorts, Classifications,

Categorization and gradation of hotels.

UNIT-2Front Office Operations: Main features of front office

department: hierarchy, various divisions, roles, job description.

UNIT-3House Keeping Operations: Main features of housekeeping

department: hierarchy, various divisions, roles, job description.

UNIT-4Food Production and F&B Operations: Main features of

production and service department: hierarchy, various

divisions, roles, job description.

REFERENCES:Sudhir Andrews, Hotel Operation Manuals, Tata McGraw Hill

Chon K.S. and Raymond, T. Sparrowe, Welcome to hospitality,

Singapore: Thomson Asia

Dennis R.Lillicrap. & John .A. Cousins, Food & Beverage

Service, ELBS


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Jones U and S. Newton, Hospitality and Catering A Closer

look, Herndon: Cassell.

Jones, P. and A. Pizam, The International Hospitality Industry:

Organizational and Operational issues, New York: John

Wiley.

James Socrates Bardi,Hotel Front Office Management, 4th

Edition, New York: Wiley

Raghubalan, Hotel Housekeeping Operations & Management,

Oxford University Press.


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COURSE CODE: BTM-34

COURSE TITLE:BUSINESS ENVIRONMENT

COURSE OBJECTIVES:The Business Environment whether Global, National,

Regional or territorial affects individual businesses. Thebusiness environment of any of the above is a complex web ofinterconnected factors including social, political, economic andcultural. It is very important for any individual who is playing arole in todays world to understand the implications andpositions of these various factors.






SETTING:









UNIT-1Introduction and definition of business and its emergence in the

21st

century. The concept of environment, components of

environment: economic, political, legal, social, technological &

international. Need to scan the business environment and

techniques of scanning the business environment.

UNIT-2Political Environment: Three political institutions- Legislature,

Executive and Judiciary. Fundamental rights and Directive

Principles of state policy. Economic Environment: Economic

systems, economic planning in India. Social Environment:

social responsibility of business, consumerism.

UNIT-3Legal Environment: company regulatory legislations in India,

Foreign Exchange regulations in light of liberalization policies.

Technological Environment: Impact of technology on business.

UNIT-4International Environment: Emergence of globalistion. Control

of foreign direct investment, benefits and problems from MNCs.

WTO, its role and functions, implications for India.

REFERENCES:Aswathappa, Essential of Business Environment, New Delhi:

Himalaya Publication.

Jastin Paul, Business Environment, Tata McGraw-Hill


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Publishers.

Sengupta, Government & Business, 6th

,Delhi: Vikas

Publication.


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COURSE CODE: BTM-35

COURSE TITLE: COMPUTER APPLICATION IN TOURISM

COURSE OBJECTIVES: The objective of this course is to make students acquaint with the

information technology will help in developing contemporary

skills.

EVALUATION: The performance of the students will be evaluated on the basis of

class participation, house tests, regularity and assignments

carrying 30 percent of the total credit and rest through semester

end examination of 3 hours duration.


SETTING:


Part A: There will be seven short answer questions covering


Part B: Students will have to attempt four questions in total, one

question from each unit with one internal choice. All questions willcarry equal marks (07 marks each). Each Unit will contain two

questions and there may be short notes in these questions.

UNIT-1 Computer Fundamentals: Information Concepts and Processing:

Definitions, Need, Quality and Value of Information, Data

Processing Concepts, Role of IT in Tourism Industry. Elements of

a Computer System: Definitions, Characteristics of Computers,

Classification of Computers, Limitations.

UNIT-2 Hardware Features and Uses: Components of a Computer,

Generations of Computers, Primary and Secondary Storage

Concepts, Data Entry Devices, Data Output Devices. Software

Concepts: System Software, Application Software, LanguageClassification, Compilers and Interpreters.

UNIT-3 Operating Systems/Environments: Basics of MS-DOS: Internal

commands, External commands, Introduction To Windows: GUI

/Features, What are Windows and Windows 95 and above, Parts

of a Typical Window and their Functions.

UNIT-4 Network Topology-Bus, Star, Ring, Network Applications, Types

of Network-LAN, MAN, WAN, Network Configuration Hardware-

Server, Nodes, Channel-Fibre optic, Twisted, Co-axial, Hubs,

Network Interface Card-Arcnet, Ethernet, Network Software-

Novel, Windows NT

REFERENCES: Taxali R.K., PC Software Made Simple: Tata McGraw Hill

Raganeman V. Fundamental of Computers: Prentice Hall India

Raganeman V.: Analysis & Designing Information System,


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Prentice Hall India


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COURSE CODE: BTM-36

COURSE TITLE: PRINCIPLES OF MARKETING

COURSE OBJECTIVES: On completion of this course students would:

Be conversant with the challenges raised by thecomplexity of the marketing environment for managingproducts and services, communications, channelrelationships, and other marketing mix factors;

Display an awareness of conceptual understanding andbest practices in marketing in managing marketingoperations.





INSTRUCTIONS FOR PAPERSETTING:









UNIT-1 Foundations of Marketing: Marketing Concepts, Tasks &

Philosophies; Market Segmentation, Targeting & Positioning;

Marketing Mix

UNIT-2 Product Decision: Product Mix & Its Components, Managing

Brands and Brand Equity, Packaging and Labeling Decisions,

New Product Development Process; Product life cycle

UNIT-3 Pricing Decisions: Pricing Mix and Its Components; Factors

influencing Pricing; Pricing Policy & Strategies; Distribution

Decisions: Place Mix and Its Components; Types and

Functions of Wholesalers and Retailers.

UNIT-4 Promotion Decisions: Promotion Mix and Its Components;

Factor affecting Promotion Mix; Managing Mass

Communications; Managing Personal Communications;Managing Integrated Marketing Communications

REFERENCES: Philip Kotler, Kevin Keller, Abraham Koshey and Mithileshwar

Jha. Marketing Management: South Asian Perspective,

12th Edition. New Delhi: Pearson Education

Ramaswamy, V.S. and Namakumari, S. Marketing

Management: Planning, Control. New Delhi: MacMillian


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2002

Enis, B M. Marketing Classics: A Selection of Influential

Articles. New York: McGraw Hill

William D. Perreault, Jr. & E. Jerome McCarthy, Basic

Marketing: A Global Managerial Approach, New Delhi: Tata

Mc Graw-Hill


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Course Code BTM-37

Name of course LEADERSHIP DEVELOPMENT PROGRAMME REPORT

Course Objective The objective of this course is to enable students to develop team spirit and working as a leader



observing the different aspects of adventure tourism

get an opportunity to understand the expectations of tourists and

various participants of the group.

prepare themselves for final placements.

Evaluation: During the third semester students will undertake a leadership development programme,

as decided by the Institute and during the semester they would be submitting a report of the same.

Student presentations would be organised based on their reports. Presentations would be organized

according to a predetermined schedule. A panel of teachers would evaluate the presentations, draft

reports and participations. They would give students feedback on their reports. Based on feedback,students would submit a final report, which would be evaluated by an internal examiner, nominated

by the University, out of 50 points.


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COURSE CURRICULUM


(Fourth Semester)


(UIHMT)


FOURTH SEMESTER


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Course structure for B.Sc. (Tourism Management) Semester - IV

Course

Code

Course Title Internal

Assessment

External

Assessment

Total

BTM-41 Tourism Promotion. 30 70 100

BTM-42 Itinerary Preparation 30 70 100

BTM-43 Ticketing & Transportation 30 70 100

BTM-44 Tour Package Design (excluding

itinerary)

30 70 100

BTM-45 Seminar on Contemporary Issues in

Tourism

50 - 50

BTM-46 Entrepreneurship Development 30 70 100

550

(There will be 6 weeks On Job Training after 4th semester)

COURSE CODE: BTM-41

COURSE TITLE: TOURISM PROMOTION

COURSE OBJECTIVES:On completion of this course students would:

Be conversant with the challenges raised by the


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complexity of the marketing environment for managingtourism products for promotion;

Display an awareness of conceptual understanding andbest practices in tourism promotion in managing marketingoperations.






SETTING:









UNIT-1 Tourism Attractions: Definition. Characteristics, Typology,

Criteria for tourist attractiveness. Development and design of

tourist attractions. Destination Life Cycle. Tourism Promotion

Mix

UNIT-2 Advertising Decisions: Meaning and advertising process, Role

of advertising in tourism, Advertising objectives and budgets,

Copy formulations and advertising appeals and their execution,

media alternatives and media selection.

UNIT-3Personal Selling Meaning and its role in tourism promotion,

Tourist Information Centres & their management, Sales forcedecisions. Personal selling in tourism.

UNIT-4Public Relations The concept of Public Relations,

Significance, Methods & techniques of public relations, Role of

various promotional units. Sales promotion Meaning & Scope

in tourism industry. Various sales promotional techniques.

REFERENCES:Philip Kotler, Kevin Keller, Abraham Koshey and Mithileshwar

Jha. Marketing Management: South Asian Perspective,

12th Edition. New Delhi: Pearson Education.

Ramaswamy, V.S. and Namakumari, S. Marketing

Management: Planning, Control. New Delhi: MacMillian.

Enis, B M. Marketing Classics: A Selection of Influential

Articles. New York: McGraw Hill.

William D. Perreault, Jr. & E. Jerome McCarthy, Basic

Marketing: A Global Managerial Approach,New Delhi: Tata

Mc Graw-Hill.


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COURSE CODE: BTM-42

COURSE TITLE: ITINERARY PREPARATION

COURSE OBJECTIVES:To develop an understanding of the basic concepts of itinerary

preparation. The purpose of this course is to impart practical

knowledge and skills about the itinerary planning among

learners and to make them familiar with the techniques and

approaches for successful conduction of tour programme.





INSTRUCTIONS FOR PAPER The paper will be divided in two parts (Total 70 marks)


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SETTING: Part A: There will be ten short answer questions covering







UNIT-1Itinerary Preparation: Concept, Typology, Duration, GIT, FIT,

Dos and donts of itinerary preparation - limitations and

constraints.

UNIT-2Custom made itinerary and readymade itinerary, Factors to be

considered while preparing an itinerary - Seasonal itinerary-

Product based itinerary-All inclusive itinerary.

UNIT-3Popular tourist itineraries of India: Golden Triangle, Great

Indian Heritage Circuit, Buddhist Circuit, Temple Circuit of

South India, Desert Triangle (Bikaner-Jodhpur-Jaisalmer),

Himalayan Safari.

UNIT-4Special interest tourism itineraries in India: Adventure, Health,

Cultural and Religious tourism.

REFERENCES:Mohinder Chand, Travel Agency Management, Anmol: Delhi


Management. Prentice Hall

D.L. Foster, The Business of Travel Agency Operations and

Management. Singapore: McGraw Hill.

Fay Betsy, Essentials of Tour ManagementNew Jersey:

Prentice Hall.


Principles, New Delhi: Kanishka Publishers &

Distributors.

Sarina Singh et. al, India, Lonely Planet Publication


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COURSE CODE: BTM-43

COURSE TITLE: TICKETING AND TRANSPORTATION

COURSE OBJECTIVES: The purpose of this course is to impart practical knowledge and

skills required for ticketing and to make learners familiar with

the concept of tourism transportation.






SETTING:









UNIT-1Introduction to tourism transportation as an essential feature of

tourism infrastructure. Growth and development of transport

industry. Types of transport, Air, Water and Surface.


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UNIT-2Organization of the air transport industry in the international

context. Scheduled and non scheduled airline services. Rail

transport network, Popular tourists trains, Water transport

system in Indian history including case study of Kerala

Backwaters. Road transport in India.

UNIT-3IATA city code and airport code, airline designation code,

minimum connecting time, global indicator, familiarization with

Air tariff : currency regulation, NUC conversion factors, general

rules.

Familiarization with TIM: passport, visa, currency regulation,

custom regulation, health regulation and airport tax. Passenger

needing special attention, Credit Cards: concepts, benefits,

eligibility criteria, validity, insurance cover, different types of

credit card.

UNIT-4Introduction to air fare construction, mileage principles, fare

construction with Extra Mileage Allowance (EMA), Extra

Mileage Surcharge (EMS),

Practices of Passenger Ticket (issuance of ticket with

itineraries) One Way (OW) and Return (RT) on EMA, EMS,

HIP, CTM, BHC, mixed class, BSP procedures

REFERENCES:ABC (red and blue) by IATA

Travel Information Manual (TIM ) by IATA

Mohinder Chand, Travel Agency Management, Anmol: Delhi



D.L. Foster, The Business of Travel Agency Operations andManagement. Singapore: McGraw Hill.


Prentice Hall.



Distributors.


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COURSE CODE: BTM-44

COURSE TITLE: TOUR PACKAGING

COURSE OBJECTIVES: The objective of the course is to provide in-depth knowledge

about the Tour Packaging and to make students familiar with

the tour packaging techniques and strategies required for

successful handling of tours.






SETTING:









UNIT-1Tour Packaging Definition Types - Forms and Components

of Package Tour, Advantages and Disadvantages of Package

Tour, Laisoning and Negotiation of Package Tour,

UNIT-2Promotion of Tour Operation: Mix and Media, Types of media,

Selection criteria, Case study of promotion of popular tour

packages by leading tour operators.

UNIT-3Costing a Tour: Components, Considerations- Types of Costs-

Cost sheet, FIT Costing and Group Costing, Differential Tariff

Plan-Accommodation Cost-Transportation Cost-Meals Plan

etc., Pricing Strategies and Distribution Mechanism


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UNIT-4Product Oriented Package Tours and Special Interest Tours:

Adventure tours-MICE Tours- Eco and Wildlife tours- Ethnic

tours and Architectural tours - Farm tours- Rural/Village tour.

REFERENCES:Mohinder Chand, Travel Agency Management, Anmol: Delhi



D.L. Foster, The Business of Travel Agency Operations and

Management. Singapore: McGraw Hill.


Prentice Hall.



Distributors.

Sarina Singh et. al, India, Lonely Planet Publication


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COURSE CODE: BTM-45

COURSE TITLE:SEMINAR ON CONTEMPORARY ISSUES IN TOURISM

COURSE OBJECTIVES:The main objective of this course is to know the contemporary

and upcoming trends in tourism and travel business.


of continuous assessment throughout the semester, which

includes class participation, presentations, regularity and

assignments carrying 100 percent of the total credit.

UNIT-1Tourism: present scenario and prospects, Women and child

issues in tourism: Social responsibility and ethical concerns of

tourism business, Upcoming trends in tourism.

UNIT-2Climate Change: issues & implications on tourism, Inclusive

growth & tourism: relationship and challenges, social aspects

of tourism, tourism and poverty alleviation.

UNIT-3STZ: features, operations & implications, GATS and tourism,

strategic alliance & airline industry: types & operations,

corporate restructuring in tourism industry, time share industry:

issues and challenges in India.

UNIT-4Terrorism and tourism, safety and security issues in tourism,

Current Initiatives in Indian tourism, Incredible India campaign.

REFERENCES:Pearce D.G and Batler R.W., Contemporary issues in Tourism

Development, New York: Routledge.

Lew, A.A., Hall, C.M. and Williams, Companion to Tourism,Austrailia: Backwell.

World Tourism Organization Business Council (WTOBC),

Tourism Taxation Striking a Fair Deal, World Tourism

Organization Madrid, Spain: WTOBC.


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COURSE CODE: BTM-46

COURSE TITLE: ENTREPRENEURSHIP DEVELOPMENT

COURSE OBJECTIVES: The purpose of this course is to acquire indepth knowledge about the

entrepreneurship development and to become familiar with the

techniques and approaches required for a successful entrepreneur.

EVALUATION: The performance of the students will be evaluated on the basis ofclass participation, house tests, regularity and assignments carrying

30 percent of the total credit and rest through semester end

examination of 3 hours duration.


SETTING:The paper will be divided in two parts (Total 70 marks)

Part A: There will be ten short answer questions covering whole

syllabus of course. This part will be of 30 marks.

Part B: Students will have to attempt four questions in total, one

question from each unit with one internal choice. All questions will

carry equal marks (10 marks each). Each Unit will contain two

questions and there may be short notes in these questions. This part

will be of 40 marks.

UNIT-1 Tourism industry and business ideas; business strategy-

understanding customers and analyzing competition

UNIT-2 Tourism marketing mix; tourism marketing planning; financial

planning; planning for people and operations

UNIT-3 Form of organisation and legal considerations; networking and

collaboration; good business practices

UNIT-4 Feasibility; Writing a business plan- marketing, financial, operations,

people, etc. Planning, Setting up a tourism enterprise- steps,procedures, licenses, registration etc

REFERENCES: IGNOU MTM-8, Managing Entrepreneurship and Small Business in

Tourism.

Mohanty, Sangram Keshari, Fundamentals of entrepreneurship, New

Delhi: Prentice Hall of India.

Sido-online. Portal of MSME, Government of India

(www.smallindustryindia.com)

Scarborough, N.M. and Zimmerer, T.W. , Effective Small Business

Management, 5/e, New York: Prentice Hall, Inc.

COURSE CURRICULUM


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(Fifth Semester)


(UIHMT)



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FIFTH SEMESTER

Course structure for B.Sc (Tourism Management) Semester - 5

CourseCode

Course Title InternalAssessment

ExternalAssessment

Total

BTM-51 Global Tourism 30 70 100

BTM-52 Tourism Impact 30 70 100

BTM-53 Guides & Escorts 30 70 100

BTM-54 Tourism Research 30 70 100

BTM-55 Organizational Behaviour 30 70 100

BTM-56 Foreign Language (French) 30 70 100

BTM-57 On-the-job Training Report and Viva 100 - 100

700

(Allocation of topic for project to be undertaken after fifth semester).

COURSE CODE: BTM-51

COURSE TITLE: GLOBAL TOURISM


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COURSE OBJECTIVES: This course will brief learners about the growth of tourism at

world level; further the course is aimed at enhancing the

product knowledge of learners. In this course learner will try to

appreciate global tourism with its magnitude and key players.

This knowledge will be helpful in shaping a future tourism

professional.






SETTING:






questions will carry equal marks (10 marks each). Each Unitwill contain two questions and there may be short notes in


UNIT-1International scene of tourism. Top ranking countries in terms

of tourist arrivals & receipt. Countries generating tourists.

Regional tourism concentrations in terms of International

tourism (WTO Regions), Reasons for such tourism

concentrations and disparities. Major issues affecting global

tourism.

UNIT-2Overview (tourism magnitude, important destinations and types

of tourism) of tourism in selected European Countries: UK,

France, Germany, Switzerland, Spain and Italy.

UNIT-3 Overview (tourism magnitude, important destinations and types

of tourism) of tourism in selected Asian Countries: China,

Nepal, Srilanka, Singapore, Malaysia and Thailand,

UNIT-4 Overview (tourism magnitude, important destinations and types

of tourism) of tourism in selected Countries: US, South Africa,

Kenya, Australia and New Zealand.

REFERENCES: Seth P.N., Successful Tourism Management, (Vol.1), New

Delhi: Sterling Publisher.

Boniface, B.G. and Chris Cooper, The Geography of travel and

Tourism, Oxford:Butterworth Heinemann.

Hall C.M. and Stephen, J. Page, The Geography of tourism and

recreation. Environment, place & space, London:

Routledge.

Pearce Douglas, Tourism Today: A Geographical Analysis;


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New York:Longman.

Specific Country Guide Books of Lonely Planet Publication

COURSE CODE: BTM-52

COURSE TITLE: TOURISM IMPACTS

COURSE OBJECTIVES: A thorough knowledge about the various impacts of tourism is

necessary for the tourism professionals. This knowledge is

necessary while planning for tourism development. In thiscourse learners will try to understand positive as well as

negative impacts of tourism.






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SETTING:






questions will carry equal marks (10 marks each). Each Unitwill contain two questions and there may be short notes in


UNIT-1 Tourism development at global level, cost benefit analysis of

tourism, Important global organisations in tourism, Various

stakeholders in tourism development and their role in

development.

UNIT-2 Social and Cultural Impacts of Tourism: Positive and Negative

socio--cultural impacts of Tourism, Inherent issues and

concepts.

UNIT-3 Economic impacts of tourism, positive and negative impacts,

Multiplier effect.

UNIT-4 Environmental Impact of Tourism, Environmental Impact

Assessment. Environmental and Social Accounting and

Auditing.

REFERENCES: Holloway, J. C. (1994), The Business of tourism, Pitman

Publishing, London.

Medlik, S. (1997), Understanding tourism, Butterworth

Hinemann, Oxford.

Peter E. Murphy, Tourism: A Community Approach, New York,

Methuen.

Inskeep E., Tourism Planning: An integrated and Sustainable

Approach.


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COURSE CODE: BTM-53

COURSE TITLE: GUIDES AND ESCORTS

COURSE OBJECTIVES: The purpose of this course is to acquire an in-depth knowledge

about the profession of tour guiding and escorting and to

become familiar with the techniques and approaches for

successful presentations of the destinations to the tourists.






SETTING:










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UNIT-1 Tour Guiding: Concept-History-Dimensions and Present

Status, Role and Responsibilities of Tour Guide, Code of

Conduct for tour guides, Personal hygiene and grooming

checklist for tour guides, Principles of Tour Guiding,

Occupational Skill Standards -How to develop tour guiding

skills. Difference between guiding and escorting

UNIT-2 Dealing with tourist arrivals and departures, Communication for

tour guiding-Language Posture and Presentation, Roadblocks

in Communication, Speaking faults, Body language.

UNIT-3 Tour commentary-Composition and Contains-Microphone

Technique-Sense of Humor-How to deals with awkward

questions Timing and Indications-Apology and Pausing, Linking

commentary with what to be seen, Managing difficult situations,

Handing Complaints, First Aid: Importance and General

procedures.

UNIT-4 Visitor interpretation: Concept-Principles and Types, How to

develop good interpretation skills-Popular understanding of a

place, Nature interpretation.

REFERENCES:Negi Jagmohan, Tourist Guide and Tour Operations: Planning

and Organizing. Kanishka New Delhi

Mohinder Chand, Travel Agency Management, Anmol: Delhi

Ernie Health & Geoffrey Wall, Marketing Tourism Destinations.

John Wiley & Sons. Inc.


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COURSE CODE: BTM-54

COURSE TITLE: TOURISM RESEARCH

COURSE OBJECTIVES: The objective of this course is to make the student acquaint

with the basic knowledge of research methodology, enabling

them to appreciate and implement this knowledge in

developing business strategies.

The objective of this course is also to acquaint the participants

with concepts and techniques used in undertaking research

projects.



carrying 30 percent of the total credit and rest throughsemester end examination of 3 hours duration.


SETTING:









UNIT-1 Introduction: Meaning, objectives and significance of research,

types of research, research process. Ethics in research.

Tourism research: Major Areas for research in Travel and

Tourism,

Tourism New Syllabus

Documents