TOURISM IN NUMBERS 2016 www.slovenia.info #ifeelsLOVEnia SLOVENIA Green. Active. Healthy. 2,480 MRD € 12.60% 8.10% 12.90% 447,3 MRD € 9.90 % 6.10% 9.70% 1.401,5 MRD € 10.20% 6.60% 9.60% TOURISM EXPORT SHARE OF TOURISM EXPORT IN TOTAL EXPORT SHARE OF TOTAL EFFECTS OF TOURISM IN GDP EMPLOYMENT IN TOURISM SLOVENIA EUROPE WORLD Source: WTTC Travel & Tourism Economic Impact 2017: Slovenia, Europe, World
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TOURISM IN NUMBERS 2016 - I feel Slovenia · stays by types of municipality, those with spa facilities were again predominant . The number of overnight stays in these municipalities
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Slovenian Tourism in Numbers is a publication issued annually by the Slovenian Tourist Board
The publication was first issued in 2002 . The basic sources for the publication include statistical data on tourism turnover obtained and published by the Statistical Office of the Republic of Slovenia (SURS)
In 2016, tourism employed 12 .9% of all employees and generated 8,1% of the total amount of Slovenian exports, contributing 12 .6% to GDP .
For the first time, over 11 million overnight stays of tourists were recorded, of which there were over 6 million in hotels .
Foreign tourists generated 12 .0% more revenue and 11 .0% of overnight stays of tourists as in 2015 . Growth was also recorded in overnight stays of domestic tourists, namely by 3 .0% .
The key markets relating to the number of overnight stays of tourists in Slovenia were: Italy, Austria, Germany, Croatia, the Netherlands, the United Kingdom, Hungary, Serbia, Israel and the Czech Republic, which generated 42 .6% of overnight stays of tourists in total, or 64 .9% of overnight stays of the top 10 markets . The number of overnight stays of tourists from the Israel (+28 .3%), the Hungary and the Czech Republic (+17 .3%) increased the most .
Overnight stays of tourists from remote markets also increased, although growth was not as high as in previous years . Overnight stays of Korean guests increased by 25 .3%, Canadians by 11 .4% and Americans by 10 .6% . The number overnight stays of Japanese guests decreased by 16 .9% .
Again, the locations with the highest number of overnight stays were Ljubljana, Piran and Bled . In terms of overnight stays by types of municipality, those with spa facilities were again predominant . The number of overnight stays in these municipalities increased by 4 .3% . At the most popular tourist accommodation, i .e . hotels, 6 .6 million guests stayed overnight, which is the highest number so far, and compared to 2015 it increased by 7 .2% . The number of overnight stays of tourists in camps also increased (+3 .9%)
Source: SURS, 2017; WTTC, 2017«
Slovenian Tourism in 2016 Overview of the year 2016
Neighbouring countries Italy, Austria, Croatia, Hungary
Type of government parliamentary republic
Official languages Slovenian, Italian, Hungarian
Religion 58% Roman Catholic (Population Census 2002)
Public holidays1 January, 8 February, 27 April, 1 and 2 May, 25 June, 15 August, 31 October,1 November, 25 December, 26 December
Highest mountain Triglav, 2,864 m
Longest Karst show cave Postojna Cave, 24 km
Largest natural lake Lake Cerknica (intermittent ), 26 km2
Largest protected natural area Triglav National Park, 83,982 ha
Longest river Sava, 221 km
Average monthly gross salary 1,584,66 EUR
GDP (current prices) 39,769 mio EUR
EUR GDP per capita 19,262 eur
International airportsAerodrom Ljubljana-Jožeta Pučnika Ljubljana Airport, Aerodrom Portorož,Aerodrom Maribor – Edvard Rusjan Airport
Tourist sights on the UNESCO WorldHeritage List
Škocjan Caves, prehistoric pile-dwellings in the vicinity of the Alps – Ljubljana Marshes,mercury mining tradition – Idrija, Processio Locopolitana (Škofjeloški pasijon)
Slovenian EDEN destinationsSoča Valley (2008), Solčavsko (2009), Kolpa River (2010), Idrija (2011), Laško (2013),Brda (2015)
Source: SURS, 2017; Government of RS (b.l.); Postojna Cave (b.l.); portal Slovenia.info (b.l.)
Number of arrivals 4 .317 .504
Number of overnight stays 11,179,879
Increase in number of overnight stays by tourists 2016/2015 8 .1
Share of overnight stays of foreign tourists 65 .7
Index of national trademarks 41st place/136 countries
Global Peace Index 7th place/163 countries (june 2017)
Global Terrorism IndexSharing of the last 124th place => countries without any detected terrorism impact
Source: SURS, 2017; Global Peace Index, 2016; Global Terrorism Index, 2016, WEF, 2016
Type of municipality Number of beds-total Share (%)Health (spa) resorts 22,436 17 .2
Mountain resorts 43,222 33 .2
Seaside resorts 24,938 19 .1
Ljubljana 10,726 8 .2
Urban municipalities 10,131 7 .8
Other municipalities 18,902 14 .5
Total 130,355 100 .0
Type of accomodation facilityNumber offacilities
Hiking hotels 92Cycling hotels 63Mountain huts with cycling specialization 5Ecological tourist farms 75Facilities with certificate "disability friendly" 14With the Green Scheme of Slovenian tourism certificate - »SLOVENIA GREEN« (acquired until June 2017): Ortenia-Apartments in nature, Urška Tourist Farm, Estate Trnulja, Spa Snovik, Thermana park Laško, Koren Camp Kobarid, Hotel Park Ljubljana, Hostel Celica, Pr' Gavedarjo, Hotel Jožef Idrija, Hotel St . Daniel, Hotel Savica, Hotel Astoria Bled .
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Facilities with Travelife Certification: Hotel Park Ljubljana, Hostel Celica, Pr' Gavedarjo . 3Facilities with the environment logo, EU Eco-label: Spa Snovik, Urška Tourist Farm, Koren Camp Kobarid, Terme Dobrna d .d ., Hotel Astoria Bled, Thermana Park Laško, Hotel Jožef Idrija, Hotel Savica .
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Facilities with Green Globe Certification: Ortenia-Apartments in nature . 1Facilities with the Bio hotels logo: Estate Trnulja, Hotel St . Daniel . 2
Source: SURS, 2017
Source: SURS, 2017
Source: Green Globe (b.l.); Premiki-zavod in turistična agencija za dostopni turizem (2015); Portal Slovenia.info (b.l.), Travelife, 2016
There were 59,3% of overnight stays of tourists in hotels with a total of 42.682 beds.
Highest occupancy in hotels and camps: avgust. Lowest occupancy: januar.
September 36,888 631,419 57 .0 23,981 134,709 18 .7
October 36,646 559,613 49 .2 17,948 44,122 7 .9
November 35,014 406,320 38 .6 10,179 24,314 7 .9
December 36,482 438,551 38 .7 9,209 25,275 8 .8
Total 38,061 6,625,214 45 .3 24,887 1,396,801 15 .5
The scheme includes 22 destinations, 13 accommodation providers, 3 parks and 2 agencies . Destinations are evaluated according to the Green Destination Standard, and providers (accommodation providers, agencies, parks) must obtain one of the environmental signs recognized by the scheme .
*Gross occupancy: the calculation of gross occupancy takes into account the annual data on overnight stays for all units (also below the threshold); however, the denominator contains monthly data on permanent beds only for the units above the threshold. Source: SURS, 2017
ITA
A
CRO
H
Ortenia-Apartments in nature (Green Globe), Urška Tourist Farm (EU Eco-label), Estate Trnulja (Bio Hotels), Spa Snovik (EU Eco-label), Thermana park Laško (EU Eco-label), Koren Camp, Kobarid (EU Eco-label), Hotel Park Ljubljana (Travelife), Hostel Celica (Travelife), Pr, Gavedarjo (Travelife), Hotel Jožef (EU Eco-label), Hotel St . Daniel (Bio Hotels), Hotel Astoria Bled (EU Eco-label), Hotel Savica (EU Eco-label) .
IN THE EVALUATION PROCESS1 . Koper, 2 . Novo mesto, 3 . Bled, 4 . Litija in Šmartno ob Litiji, 5 . Šentjur, 6 . Ljutomer, 7 . Rogaška Slatina, 8 . Sevnica, 9 . Bohinj, 10 . Šmarješke Toplice, 11 . Škofja Loka, 12 . Divača, 13 . Sežana, 14 . Hrpelje-Kozina, 15 . Komen, 16 . Razkrižje
Idrija, Kamnik, Radlje ob Dravi, Rogla-Zreče, Cerkno, Nova Gorica, Brda, Kranjska Gora, Maribor, Ptuj, Slovenj Gradec, Bela Krajina (Črnomelj, Metlika, Semič), Vipavska dolina (Ajdovščina, Vipava), Logarska dolina Solčavsko .
Ljubljana, Podčetrtek .
DESTINACIJE:
PARKI:
Triglav National Park, Kozjanski park, the Škocjan caves Park .
AGENCIJE:
Roundabout Travel, Visit GoodPlace .
TRAVEL AGENCY
Tour
ism
in S
love
nia
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Growth in overnight stays in health resorts included in the Slovenian Spas Association, g.i.z. 2016/2015
Arrivals of domestic and foreign tourists 2006 - 2016
Overnight stays of domestic and foreign tourists 2006 - 2016
Source: SSNZ-Obajve za medije, 2017; STO interni vir, 2012-2016
*Since 2008, the data has been published in accordance with a different methodologySource: SURS, 2017
*Since 2008, the data has been published in accordance with a different methodologySource: SURS, 2017
Number of portal users: 3,955,120 (42 .8% increase)
13 nternational markets
230 .000 FB page likes
12 languages
15 mio YouTube views
Instagram 2 mio users
Reach 42 mio unique users
Number of new followers and posts on FB:
246,612 followers747 posts
Number of new followers and posts on Instagram:
30,766 followers354 posts
Number of new YouTube views3,398,875
Number of new followers and posts on Twitter:16,797 followers
785 posts
Views via mobile devices (sessions):30% of all sessions
Number of pages reviewed:11,441,012 (4 .6% increase)
Number of new followers and posts on LinkedIn:
1,624 followers211 posts
600,000
500,000
400,000
300,000
200,000
100,000
0
Jan . Feb . Mar . Apr . May . Jun . Jul . Aug . Sep . Oct . Nov . Dec .
2015 2016
No .
of u
sers
Dig
ital
imag
e of
Slo
veni
an T
ouri
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oard
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Gui
delin
es, e
vent
s an
d ac
tivi
ties Major events and activities that marked year 2016
New website Slovenia.info and on-line media library
Awards and certificates
• 12 .12 .2016 STB published a new and inspiring Slovenia .info website in seven language versions, with a transparent structure and with over 900 new web pages that provide user-friendly experience .
• More than 5000 photos and 100 own videos have been included into the new online media library, which are available for further use of partners in the promotional activities of Slovenia
Index EPI (February 2016)
Environmental Performance Index Green, active and healthy Slovenia is strengthening its reputation of being one of the greenest countries in the world . Slovenia was placed fifth of 180 countries on the Environmental Performance Index – EPI, which is prepared by Yale University in cooperation with Columbia University and the World Economic Forum . The country is developing its own “Slovenia Green” certificates within the Slovenian Green Scheme .
PATWA Award for the Best Emerging Destination (March 2016)
PATWA Award for the Best Emerging Destination (March 2016)) awarded Slovenia for being the fastest- developing tourist destination .
Sustainable Tourism Award MITT (March 2016)
Moscow exhibition (March 2016), Slovenia received a special award for its development and promotion as a sustainable destination .
Slovenia is the first green country in the World (September 2016)
Slovenia was withn the Global Green Destination Day (GGDD), which took place in Ljubljana, the European Green Capital, declared a green destination, based on an assessment by the Netherlands-based organisation Green Destinations which established 96%-compliance across 100 criteria . As such, Slovenia has become a model for the whole world . It was also ranked in TOP 100 sustainable destinations (Sustainable Destinations Top 100) .
World Travel Market in London 2016 (WTM)(November 2016)
At the World Travel Market in London 2016 (WTM), within a Sport Tourism Award Competition,, Bled was amongst more than 100 applicants selected as the best Sport Tourism Town for 2017 .
important European projects
T-LAB & EDEN
fair and workshop presentations under
the umbrella brand of Slovenian . . .
48 study trips for 365 foreignjournalists from different countries
111
overseas workshops
10workshops on the european markets18
awards for innovation: Snovalec and Sejalec
35 new promotional publications in seven languages and 7 2nd editions of publications
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Tourist arrivals and overnight stays 2006 - 2016
Seasonality: monthly overnight stays
Overnight stays by types of municipalities 2016
Overnight stays by types of accomodation facilities 2016
Overnight stays Tourist arrivals
2014 2015 2016
Jan. Feb. Mar. Apr. May Jun. Jul. Avg. Sep. Oct. Nov. Dec.
Tourism is a combination of activities of people who travel and stay in a place outside their everyday environment to spend their free time, for relaxation, business or other reasons for no less than one day (with at least one overnight stay) and no more than one year (365 days) without interruption .
Tourist is a person who travels due to their free time, relaxation and business, or reasons other than making profit (a tourist does not receive payment, award), and stays at least one night (but not more than 365 times consecutively) in a catering or any other accommodation facility ina place outside of their everyday environment .
Overnight stay denotes every night which a tourist actually spends at an accommodation facility (overnight or only spends some time there) or if only checked-in (person’s physical presence is not necessary) .
Arrivals of tourists to an accommodation facility are defined with a number of persons arriving to the accommodation facility and checkingin Arrivals include all persons irrespective of their age (including children whose accommodation is free of charge) .
SURS Statistični urad Republike Slovenije/ Statistical Office of the Republic of SloveniaSSNZ Skupnost slovenskih naravnih zdravičišč/ Slovenian Natural SpasUNWTO Svetovna turistična organizacija/ UN World Tourism OrganizationWTTC Svetovni potovalni in turistični svet/ World Travel&Tourism CouncilWEF Svetovni gospodarski forum/ World Economic ForumIMF Mednarodni denarni sklad/ International Monetary FundSTO Slovenska turistična organizacija/ Slovenian Tourist BoardTourMIS informacijski sistem avstrijske nacionalne turistične pisarne za turistične managerje/ Marketing Information System for tourism managers-from Austrian National Tourist Office
Crowdbooster, 2016Facebook Insights, 2016Global Peace Index 2015 (2016) in June 2017 on website http://www .visionofhumanity .org/Global Terrorism Index 2016 (2016) Found in June 2017 on website http://www .visionofhumanity .org/Google Analytics, 2016Green Globe (b l ) Europe Found in June 2017 on website http://greenglobe com/europe/Internet World Stats (2016) Found in June 2017 on website www . internetworldstats .com/Istat (2017) Found in June 2017 on website http://www istat it/en/Portal Slovenia info Found in 2017 on website http://www . slovenia .info/Postojnska jama Found in June 2017 on website http://www . postojnska-jama .eu/Premiki-zavod in turistična agencija za dostopni turizem (2013) Certificate Found in Aprila 2016 on website http://premiki com/certifikatSlovenian natural spas association (2017) Internal source of Natural spa association, got telephonicly, June 2017 on websit ehttp://www slovenia-terme si/novinarji2/ objave-za-medije/Slovenian Tourist Board (2015, 20 October) Slovenian Tourist Board Work Plan 2016/2017 Ljubljana: Slovenian Tourist BoardSlovenian Tourist Board Internal source Ljubljana: Slovenian Tourist BoardStatistical Office of the Republic of Slovenia (SURS) Found in June 2017 on website http://www stat si/statwebTourMIS (2017) Found in June 2017 on website http://www tourmis info/index_e htmlTravelife (2015) Found in May2016 on website http://travelifecollection com/news/article/26Twitter Analytics, 2016UNWTO - World Tourism Barometer - Advance Release, January 2017 Found in junija 2017 on website http://mkt unwto org/publication/unwto-tourism-highlights-2015- editionBarometer January 2016 Found in April 2016 on website http://mkt unwto org/barometer UNWTO (2016) Tourism BarometerGovernment of the Republic of Slovenia Found in June 2017 on website http://www vlada si/WEF (2016) Travel and Tourism Competitiveness Report 2016 Found in June 2017 on https://www .weforum .org/reports/the-travel-tourism-competitiveness-report-2017WTTC (2017) Travel and Tourism Economic Impact 2017 Found in June 2017 on website http://www wttc org/research/economic-research/ YouTubeInsights, 2016