Tourism in Glasgow. Strategic Targets for 2016 to deliver a minimum growth of 60% in tourist revenue with a target of achieving 80% grow tourism-related.

Tourism in Glasgow

Strategic Targets for 2016

• to deliver a minimum growth of 60% in tourist revenue with a target of achieving 80%

• grow tourism-related employment to 40,000

• increase capacity by 3,000 premier hotel bedrooms

Key Priorities• Image and Brand: a positive and unique image is a

key influencer.• People: Glasgow’s citizens are the city’s greatest

asset and must benefit from tourism’s growth.• Place: place attractiveness, accessibility and

quality of environment are competitive drivers for asuccessful tourism destination.

• Product: this must be fresh, distinctive, innovative and appealing to target markets.

Key Partners

Tourism in Glasgow *• UK residents took 2.26m tourist trips to Greater Glasgow &

Clyde Valley (GG&CV),

• Spent £493m in the area.

• Visitors from overseas took 0.83m trips spending £280m.

• Tourism related employment accounts for 8.3% of the workforce

* 2008 (Data supplied by VisitScotland Research)

AccommodationIn the last seven-year period Glasgow has witnessed significant growth in the scale and profile of its accommodation stock. This has increased by 40% with 69 new accommodation properties including new-build hotels, self-catering units and commercial hostel operations.

There are now over 10,000 hotel rooms available in Glasgow and over 17,000 rooms in the wider city region.

Purpose of Trip *

UK Tourists Overseas Tourists

Holiday 55 % 42 %

Visiting Friends and Relatives 16 % 34 %

Business/Conference 26 % 15 %

Other 3 % 9%

* 2008 (Data supplied by VisitScotland Research)

Overseas Tourism by Country *

Netherlands

France

Canada

Spain

Italy

Sweden

US

Germany

Poland

Ireland 11%

10%

10%

7%

6%

5%

5%

4%

4%

4%

Rest of World – 34%

* 2008 (Data supplied by VisitScotland Research)

Visitor AttractionsGlasgow attractions generate over 30% of all visits to Scottish visitor attractions, over three million visits annually. They contribute to the city’s reputation as a centre for culture which has existed since the 19th century and which was reinforced with its designation as the European City of Culture in 1990.

This reputation has been further enhanced with the creation of new or improved visitor attractions such as the Riverside Museum, Glasgow Science Centre, Kibble Palace and Kelvingrove Art Gallery and Museum which is located in picturesque Kelvingrove Park, one of Glasgow’s 70 open spaces and parks.

Top Visitor Attractions in GlasgowKelvingrove Art Gallery and Museum

Free

1,445,098 visits (2008)

* 2008 (Data supplied by VisitScotland Research)

Top Visitor Attractions in GlasgowGallery of Modern Art

Free

562,595 visits (2008)

* 2008 (Data supplied by VisitScotland Research)

Top Visitor Attractions in GlasgowGlasgow Science Centre

Free

480,834 visits (2008)

* 2008 (Data supplied by VisitScotland Research)

Top Visitor Attractions in GlasgowMuseum of Transport

Free

456,324 visits (2008)

* 2008 (Data supplied by VisitScotland Research)