Discover Central Europe 2015 Facts & Figures Hungarian Tourism Agency Discover Europe European countries Czech Republic Hungary Poland Slovakia tourism Visegrad V4 destinatio UNESCO monuments world famous spas authentically historical towns natural beauty promotion global Central markets USA Russia China Japan 2015 India Brazil marketing activities Singapore Indonesia Malaisia Philipines ailand members Union traditions roots culture special architecture art cuisine landscape together visitors journe South Korea Latin America
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Discover Central Europe 2015Facts & Figures
Hungarian Tourism Agency
Dis
cove
r
Europe
European coun
trie
s
Czech Republic
Hun
gary
Pola
nd
Slov
akia
to
uris
m
Visegrad V4destination
UN
ESC
O
monuments
world
famous
spas
auth
enti
cally
historical
tow
ns natural
beauty
prom
otio
n gl
obal
Centralmarkets
USA
Russia Chi
na Ja
pan
2015
India
Braz
il
marketing
activ
ities
Singapore
Indonesia Malaisia
Phili
pine
s
Thai
land
mem
bers
Uni
on
traditions
roots
culture
special
architecture
art
cuisine
landscape
toge
ther
visitors
journey
South Korea
Latin
Am
eric
a
Czech Republic Area 78,866 km2
Population 10,541,466 (30. 06. 2015)
Capital Prague
Language Czech
Time-Zone GMT + 1
Currency Czech Crown (CZK)
Major cities Prague, Brno, OstravaSource: Czech Statistical Office
HungaryArea 93,030 km2
Population 9,855,571 (01. 01. 2015)
Capital Budapest
Language Hungarian
Time-Zone GMT + 1
Currency Hungarian Forint (HUF)
Major cities Budapest, Debrecen, Szeged, Miskolc, PécsSource: Hungarian Central Statistical Office
PolandArea 312,679 km2
Population 38,484,000 (31. 12. 2014)
Capital Warsaw
Language Polish
Time-Zone GMT + 1
Currency Polish Zloty (PLN)
Major cities Warszawa, Krakow, Gdansk, Katowice, Poznan, Wroclaw, Lublin Source: Central Statistical Office of Poland
Slovak RepublicArea 49,035 km2
Population 5,421,433 (30. 06. 2015)
Capital Bratislava
Language Slovak
Time-Zone GMT + 1
Currency Euro (EUR) since 1. 1. 2009
Major cities Bratislava, Trnava, Nitra, Trenčín, Žilina, Banská Bystrica, Prešov, KošiceSource: Statistical Office of the Slovak Republic
The Visegrad Group Countries
Discover Central Europe – joint promotion of the Visegrad Group countries (V4) in tourismThe “Discover Central Europe” is a joint promotional initiative of four Central European countries – the Czech Republic, Hungary, Poland and Slovakia – in the field of tourism. These countries, known as the “Visegrad group” (V4), form one unique tourist destination boasting numerous unique UNESCO monuments, world famous spas, authentically preserved historical towns and places of stunning natural beauty.
Discover Central Europe tourist promotion on global markets is primarily focused on distant and overseas countries – the USA, Russia, China and Japan, and since 2010 also on India and Brazil. Newly since 2013 V4 countries extended their marketing activities to South-East Asia (Singapore, Indonesia, Malaisia, Philipines, Thailand), South Korea and Latin America. All Visegrad countries have been members of the European Union since 2004 and in 2007 they became part of the Schengen Area.
The Visegrad countries share historical roots, culture and traditions, which make them as a region very special. Common architecture, art, cuisine and landscape are those distinguishing features that bind them together. At the same time however, each of the member countries has its own unique identity and surprises the visitors with intriguing sights and experiences at every step of their journey. Simply put, the V4 tourist region can be perceived as a quartet of destinations, which plays the same melody, even though each of the instruments is unique.
THE VISEGRAD GROUP MARKETING PLAN FOR THE YEAR 2015Performed Activities & Contribution
Discover Central Europe 2015 – Facts & Figures | 2–3
• 6th safest destination out of 163 countries in the world • 12 historical monuments on the UNESCO Heritage List • UNESCO Intangible Cultural Heritage: 4 traditions
(Slovácko Verbuňk, Shrovetide, Falconry, Kings´ Ride) • 6 UNESCO Biosphere Reserves • Over 200 castles, chateaux and monuments • More than 40 protected historical towns • 33 spas • 104 golf courses • 4 national parks and 26 protected landscape areas • 12 mountain ranges higher than 1,000 metres • 40,782 km of walking trails • 44,000 km of cycling routes • 480 km of ski slopes • 3,540 km of cross-country ski trails • 1,800 km of horse riding routes
International 19,424,839 21,793,985 22,144,896 22,110,112 23,286,515
Average lenght of stay (in nights)
Total 2.96 2.87 2.81 2.83 2.76
Domestic 3.04 2.88 2.80 2.84 2.78
International 2.89 2.85 2.82 2.83 2.73Source: Czech Statistical Office* 2011/2012 data source change
Prague
Discover Central Europe 2015 – Facts & Figures | 4–5
• Hungary has 9 UNESCO World Heritage Sites listed • There are cca. 150 spas and Europe’s only cave bath in Miskolctapolca • Europe’s largest thermal water lake called Lake Hévíz • The Great Plain of Hungary is the largest continous grassland in Europe. • With 77 km length and 7,8 km width on the average Lake Balaton is the largest lake
in Central Europe • 13 bridges span the river Danube in the capital Budapest • 7th place at World’s Top10 Trolley Rides for the tram#2 in Budapest (National
Geographic)• More than 30 ruin pubs, including the 3rd best bar in the world ’Szimpla’• 10 National Parks • Cca. 200 caves under Budapest, 4 of them open for visitors
International 10,410,774 11,392,183 11,982,883 12,351,330 12,962,395
Average lenght of stay (in nights)
Total 2.57 2.6 2.59 2.5 2.5
Domestic 2.43 2.5 2.44 2.4 2.4
International 2.72 2.7 2.73 2.7 2.6Source: Hungarian Central Statistical Office
CapacityCapacity of public accommodation establishments 2015
Units Rooms Bed-places
Total 3,321 95,061 373,579
Hotel ***** 10 2,230 4,673
Hotel **** 211 20,460 47,852
Other hotels and boarding houses 1,964 49,629 124,657
Tourist campsites 263 746 119,788
Community hostels 422 13,998 50,352
Other 451 7,998 26,257Source: Hungarian Central Statistical Office Note: Community hostels are tourist hostels and youth hostels.
ReceiptsInternational tourism receipts and expenditure 2011–2015
2011 2012 2013 2014 2015
Receipts mil. Euro 4,246 3,993 3,970 4,421 4,814
Expenditure mil. Euro 1,782 1,538 1,436 1,531 1,650
Balance mil. Euro 2,463 2,456 2,534 2,891 3,164
Direct Contribution of T&T to GDP in % 4.2 4.1 4.1 3.9 5.8
Source: Hungarian Central Statistical Office
Discover Central Europe 2015 – Facts & Figures | 6–7
Poland
• 14 UNESCO sites, 4 of which are whole city complexes - Old Towns of: Warsaw, Krakow, Torun, and Zamość
• 426 castles – some of them are museums, and some were turned to hotels and congress centers
• 822 museums (private and public), many of which are interactive, modern • 23 national parks located in all parts of Poland and 108 protected landscape parks • Last primeval forrest in Europe - Białowieski National Park (UNESCO site) • Several animal and plant species which are extinct or rare elsewhere in the world • Very divers landscapes: sea coastline, lake province, lowlands, highlands, several mountain
ranges of different character • The biggest lake region (with over 1.000 lakes) in Europe after Finland, plentiful of rivers and
channels and a 700 km long sand beach Baltic See coastline, which makes Poland a dream come true for water sports enthusiasts: kayaking, yachting, kitesurfing, etc.
• Great conditions for active sport enthusiasts, thanks to the diverse landscapes: 49 200 km of walking/hikking trails,18 500 km of cycling routes, 1 100 of kayaking routes, 400 km of skiing trails, as well as great conditions for horsebackriding, golfing and alpinism
• Over 240 SPA resorts in 40 health centers • 16 airports serving 25 airlines • Many large shopping centers, some of which are world award winners, in each big city • Trendy pubs and restaurants of cuisines from the whole world • A long list of well known international music festivals and cultural festivals
International 10,620,264 11,876,599 12,471,268 12,992,241 13,757,657
Average lenght of stay (in nights)
Total 2.66 2.82 2.7 2.65 2.64
Domestic 2.73 2.94 2.78 2.73 2.70
International 2.41 2.39 2.38 2.38 2.42Source: Central Statistical Office of Poland
CapacityCapacity of public accommodation establishments 2015
Units Rooms Bed-places
Total 10,024 146,114 710,274
Hotel ***** 57 7,429 14,027
Hotel **** 321 32,311 65,094
Other hotels and boarding houses 3,345 106,374 222,434
Tourist campsites 132 n/a 20,161
Holiday Dwellings & Hostels for Tourists 552 n/a 34,974
Other 5,617 n/a 353,584Source: Central Statistical Office of Poland
ReceiptsInternational tourism receipts and expenditure 2011–2015
2011 2012 2013 2014 2015
Receipts mil. Euro 7,647 9,600 9,400 10,800 12,900
Expenditure mil. Euro 6,058 5,100 6,544 6,700 7,200
Balance mil. Euro 3,272 4,500 2,856 4,100 5,700
Direct Contribution of T&T to GDP in % 2.2 2.3 n/a n/a n/a
Source: Institute of Tourism, Warsaw; National Bank of Poland; UNWTO
Discover Central Europe 2015 – Facts & Figures | 8–9
• Beautiful landscape scenery in fascinating mountains and vast lowlands
• Pure nature in nine National Parks and other more than thousand protected territories
• Breathtaking historical monuments including nine UNESCO Heritage
• Interesting castles, beautiful chateaux and romantic old ruins • Entertaiment and relaxation during the city breaks • Endless fun and enjoyable leisure in the thermal aquaparks • Well-being in 23 really therapeutic Spas with more than 1 400 mineral
springs • Good condition for skiing in 36 modern ski-resorts • Friendly people and quality service in hotels,
restaurants and shops • Little country with big entertaiment
International 4,038,635 4,101,201 4,340,009 3,904,468 4,456,408
Average lenght of stay (in nights)
Total 2.95 2.89 2.84 2.9 2.9
Domestic 3.07 3.03 3 3.1 3.0
International 2.77 2.68 2.6 2.6 2.6Source: Statistical Office of the Slovak Republic
CapacityCapacity of public accommodation establishments 2015
Units Rooms Bed-places
Total 3,724 64,192 164,792
Hotel ***** + **** 165 11,019 24,247
Other hotels and boarding houses 1,344 29,648 72,750
Tourist campsites 63 775 3,196
Holiday Dwellings & Hostels for Tourists 342 6,475 18,661
Other 1,810 16,275 45,938Source: Statistical Office of the Slovak Republic
ReceiptsInternational tourism receipts and expenditure 2011–2015
2011 2012 2013 2014 2015
Receipts mil. Euro 1,745 1,789 1,925 1,941 2,130
Expenditure mil. Euro 1,567 1,681 1,782 1,860 1,917
Balance mil. Euro 178 108 143 81 213
Direct Contribution of T&T to GDP in % 2.5 2.5 2.7 2.6 2.7
Source: Statistical Office of the Slovak Republic
Discover Central Europe 2015 – Facts & Figures | 10–11
Performed Activities
11 12
01
04
02
03
06
05
Discover Central Europe 2015 – Facts & Figures | 12–13
01 V4 High Level Meeting, Prague, February 2016
02 Road show South East Asia 2016, invitation
03 Discover Central Europe - Road show South East Asia 2016, catalogue
04 Press Trip from China 2015, Globe Times China
05 Discover Central Europe - General Itinenaries, presentation
06 Road show South East Asia 2016, banner
07 Road show India 2016, New Delhi08 Road show India 2015 - Bangalore09 Road show India 2016, New Delhi10 Discover Central Europe Minsk, April
2016 11 Road show India 2016, Mumbai12 V4 Workshop South East Asia 2016 -
Prague
07
08 09
10
Performed Activities
14
09
16
15
Discover Central Europe 2015 – Facts & Figures | 14–15
17
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01
04
07
10
06
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02
05
08
11
13
03
01 Discover Central Europe Minsk, April 2016
02 Greater China Road Show 201503 Road show Korea 201504 Road show India 2015 - Bangalore 05 Road show India 2015 - Mumbai06 Road show Korea 201507 Road show India 2015 - New Delhi08 Road show India 2016, Mumbai09 Discover Central Europe logo10 Road show Latin America 201511 Road show V4 2015 - Rostov on Don,
Krasnodar, Sochi12 V4 HLM Praha, February 201613 V4 Workshop South East Asia 2016 -
Prague
14 Discover Central Europe Pocket Guide, mobile app
15 Discover Cental Europe, official web16 European Quartet Facebook, Japan17 The European Quartet Blog18 Discover Central Europe, YouTube
United States of America Russia
Czech Republic Hungary Poland Slovakia
Czech Republic Hungary Poland Slovakia
San Francisco, Golden Gate Bridge Moscow, St. Basil’s CathedralNew York St. Petersburg
Source: National statistical offices n/a – data not available
2011 2011
2011
2011
2012 2012
2012
2012
2013 2013
2013
2013
2014 2014
2014
2014
2015 2015
2015
2015
60,00070,000
200,000
80,000
50,000
10,000
40,000
0
0
30,000
120,000
20,000
80,000
40,000
160,000
1.4
1.0
2.2
1.8
2.6
3.0
2011 2012 2013 2014 2015
2011 2012 2013 2014 2015
60,000
10,000
20,000
0
50,000
30,000
40,000
20,000
60,00040,000
0
160,000140,000
80,000
120,000100,000
1.0
1.5
2.0
2.5
3.0
Discover Central Europe 2015 – Facts & Figures | 20–21
Contacts The Visegrad Group Countries
PolandGermany
Luxembourg
Spain
Portugal
France
Andorra
Switzerland
Belgium
Netherlands
SloveniaCroatia
Bosnia andHerzegovina
Montenegro
Albania
Greece
Macedonia
Romania
Bulgaria
Serbia
Ukraine
Moldova
Belarus
Latvia
Estonia
Russia
Lithuania
Denmark
Sweden
Norway
Finland
UnitedKingdom
Ireland
Iceland
Austria
Italy
CzechRepublic
Slovakia
Hungary
Hungarian Tourism Agency
Czech RepublicCzech Tourist Authority – CzechTourismInstitute of TourismVinohradská 46, P. O. Box 32120 41 Praha 2, Czech [email protected] for students: [email protected]
www.czechtourism.com
HungaryHungarian Tourism Agency Ltd.Kacsa u. 15-231027 Budapest, [email protected] www.gotohungary.com