Tourism Expo Japan 2017 JATA Outbound Business meeting ... · JATA Outbound Business meeting programs Tourism Expo Japan 2017 1 As of Mar.14. ... JATA Outbound Business meeting(2)

JATA Outbound Business meeting programs

Tourism Expo Japan 2017

1As of Mar.14

In addition to the usual activities around BtoC ...

This year, we’ve enhanced the JATA Outbound Business meetings

opportunities and added more BtoB suport.Moving from “the Exhibition” to

“the Trade show (In-booth Meetings).”

2

TEJ’s “Trade show” explained

The meeting space is not provided by TEJ, but it is held at exhibitors booths with prior appointments using the TEJ database. In addition to the usual activity around BtoC, we’ve added increased BtoB support at the venue for a hybrid “Travel Trade show” format.

Moving from “the exhibition” to “the trade show” Increased BtoB support

2016 2017 and beyond

BtoB

BtoC

Proportion of BtoC (mainstream visitors) and BtoB (industry visitors)

2 : 8

BtoB BtoC

4 : 6

BtoB BtoC

*Note that BtoB has been improved, but BtoC efforts remain the same - promoting more visitors

BtoB

3

BtoC

TEJ 2017 overseas exhibitor BtoB program

4

Business meetings

OverseasTravel

JATA Outbound Business meetingsAutomatic appointments through matching system

JATA Outbound In-booth Business meetingsIndividualized approach through use of key persons lists

Business meetings

Media Media meetingsBusiness meetings with major media, local influential media, online media, etc.

Improved

September 21

JATA Outbound Business meeting plan 1


September 22through September 24

Meetings at your boothSeptember 22

Business meeting area (Tokyo Big Sight East Exhibition Hall 6)

Meetings at your booth

Japan Inbound Tourism Industry ExpoFree Business meetings and Individualized approach through use of key persons lists

Across Sectors

September 21through September 23 East Exhibition Hall 6


September 21 East Exhibition Hall 6

*Key persons list: contains information on JATA Outbound Business meeting buyers and exhibitors (company/rep data), provided in advance in late AugustThis allows for making advance or same-day appointments and using that data after the fact.

*Includes some planned content

New

New

New

Improved

TEJ 2017 overseas exhibitor BtoB program

5

JATA Outbound Business meetings

JATA OutboundIn-booth Business meetings

Japan Inbound Tourism IndustryExpo(tentative)



Across Sectors

September 21 September 22 September 23 September 24Appointment method

Matching on system

Individualappointmentsthrough use ofkey persons list

＆free business

meetings

JATA Outbound Business meeting location and schedule


JATA Outbound Business meetings (Sep.22)


JATA Outbound Business meetings(Sep.21)


JATA Outboundin-booth business meetings(Sep.22-24)

Across Sectors

Japan Inbound Tourism IndustryExpo (Sep.21-24)


Media meetings (Sep.21)


(Dedicated Business meeting hall: East Hall 6)

(exhibit space booths)

(exhibit space booths)


*Key persons list used for in-booth JATA Outbound Business meetings held during exhibit (9/22-9/24)

Media meetings



6

BtoB business enhancement program（proposal）

JATA Outbound Business meeting summary (tentative)

Approx. 130 companies and over 180 overseas travel product planning representatives to take part in Business meetings made through appointments made by mutual request (using TEJ matching system)Held at Overseas Exhibit Venue (buyer seats) installed at East Hall 6

*TEJ Matching System: uses advance Business meeting request data obtained from buyers and sellers to automatically createappointments on system

Date: September 21, 2017, 10:00 AM--6:00 PM

Venue: East Exhibition Hall 6

Appointments: TEJ Matching System (automated)

JATA Outbound Business meeting target

Sellers Buyers

Exhibitors*Outbound Travel product planning reps

JATA Outbound Business meeting key points

TEJ Matching System is used to create appointments, so specific meeting framework is provided＊ Maximum 15 slots per exhibitor slated (based on 2016 performance)

- Networking program with buyers (business card exchange) also held

JATA Outbound Business meetings (1)Automatic appointments through matching system

ImprovedJATA Outbound Business meeting plan 1

*Government tourism bureau, embassies/conferences, transport (airlines, buses, cruises, trains, etc.), public transport (train stations, airports, etc.,), accommodation facilities (hotels), commercial, training facilities, industry tourism, etc.


Exhibitors

Visit

* Business meeting framework does not vouch for all matching.

Steps to increase buyer participation Travel agencies and players in MICE and educational travel throughout Japan will participate!


7

BtoB business enhancement program (proposal)

Date: September 22, 2017, 10:00 AM--6:00 PM

Venue: East Exhibit Hall Overseas Exhibitor Area (booths)

Appointments: TEJ Matching System (automated)

JATA Outbound Business meeting(2) target

Sellers Buyers

Exhibitors*Outbound travel productplanning reps

JATA Outbound Business meeting(2) key points

TEJ Matching System is used to create appointments, so specific meeting framework is providedBuyers visit each booth to conduct talks. * Maximum 7 slots per exhibitor slated

JATA Outbound Business meetings (2)Automatic appointments through matching system

NewJATA Outbound Business meeting plan 1

Exhibitors

Visit

JATA Outbound Business meeting(2) summary (tentative)

Approx. 130 companies and over 180 overseas travel product planning representatives to take part in Business meetings made through appointments made by mutual request(using TEJ matching system). Business meetings held at each exhibitor booth

*TEJ Matching System: uses advance Business meeting request data obtained from buyers and sellers to automatically createappointments on system





* Business meeting framework does not vouch for all matching.

8


JATA Outbound In-booth Business meeting summary (tentative)

List of key persons to provide in advance a showcase held prior to each seller * with buyers * * venueAppointments set and Business meetings held at each booth Exhibition hall style Business meetings

*Overseas exhibitors **Buyers from prior-day JATA Outbound Business meetings (130 firms, over 180 people)

Date: September 21-24, 2017, 10:00 AM--6:00 PM (closes at 5:00 PM on the 24th)

Venue: East Exhibit Hall Overseas Exhibitor Area (booths)

Appointments: Free Business meetings + individual appointments made with key persons list*

JATA Outbound In-booth Business meeting target

Sellers Buyers

Exhibitors*Outbound travel productplanning reps

JATA Outbound In-booth Business meeting key points

TEJ Matching System is used to create appointment*15 per exhibitor- Networking program with buyers (business card exchange) also held- List is provided in advance, so long-term Business meetings spanning before,during, and after event are possible

JATA Outbound In-booth Business meetingsIndividualized approach through use of key persons lists

NewJATA Outbound Business meeting plan 2

Exhibitors

Visit

*Key persons list: contains information on Business meeting buyers and exhibitors (company/rep data), provided in advance in late August This allows for making advance or same-day appointments and using that data after the fact.



Sellers Buyers (media)

PR, planning reps

Government tourism bureaus, embassies, corporate/organization PR offices and tourism departments, film commission projects, etc.

Editors and planners from major domestic mediaE.g., national newspapers, key stations, tourism

magazines (general and industry)

Editors and planners from local mediaE.g., local newspapers, TV stations, radio

stations, free newspapers, etc.

Editors and planners from online mediaE.g., search sites, social media, etc.

9


Media meetings summary (tentative)

Business meetings with major overseas media. This year, we have invited even more major media than usual In particular, there is an emphasis on online media. As part of a new project, we have invited influential media from Japan’s forty-seven prefectures, allowing for strategic PR that goes beyond local domains.

Date: September 21, 2017, 10:00 AM--6:00 PMVenue: East Exhibition Hall 6: Media Meeting spaceAppointments: Free Business meetings + individual appointments made with key persons list*

Media meetings target

Media meetings key points.

In addition to free JATA Business meetings by visiting media booths, use of key person list to hold appointments (at media booth or exhibitor booth)

Media meetingsBusiness meetings with major media, local influential media, online media, etc.

Improved


Exhibitors

Visit


*Participating media (planned): major media outlets: 75, local media: 50, online media: 50


Sellers Buyers

Companies and organizations providing tourism-related solutions

Overseas exhibitors wishing to attract Japanese tourists

Tourism industry support company ,Virtual reality developer, Multilingual translation developer, Augmented Reality developer etc.

Government tourism bureau, embassies, conferences, transport (airlines, buses, cruises, trains, etc.), public transport (train stations, airports, etc.,), accommodation facilities (hotels), commercial, industry tourism, etc.

10


Target

key points・Advance appointments made using the key persons list provided in advance (individual basis)・Buyers (All Exhibitors) to visit exhibition booths to conduct business sessions

Japan Inbound Tourism Industry Expo (tentative)Free Business meetings and Individualized approach through use of key persons lists

Across Sectors

Exhibitors



New

Meeting summary （tentative）

To attract overseas and domestic companies, organizations, and trade shows which support the tourism industry. Business meetings on how local suppliers and other players who wish to attractJapanese tourists can provide solutions such as automated translation systems.Also, MICE sales to major Japanese companies exhibiting in this venue and companies operating across sectors and tie-up planning meetings are also possible.

Date：September 21-23, 2017, 10:00 AM--6:00 PMVenue：East Exhibition Hall6Appointments： Free Business meetings + individual appointments made with key persons list*

Visit

11

一部予定を含みます

◆What is the key persons list? (tentative)

The key persons list provides in advance the contact informationof exhibitors(sellers) to buyers (in charge of product planning andcreation) and vice versa.Besides appointments for in-booth Business meeting , can alsobe used for business meeting(contact) before and after TEJ.

◆How to use the key persons list? （examples）

・ To meet the buyer and discuss in advance if you cannot make it for the matching ・ To contact key persons whom you would like to visit your booth during TEJ・ To continue your discussion even after TEJ has ended

商談サポートツール（参考）

Let’s contact this buyer!

This exhibitor seems interesting...

Use the key persons list to hold free business meeting!

(Reference Information)

Illustration of key persons list (image) How to use the key persons list (image)

Key Points① Both buyers and sellers can search for each other’s contact information② Accessible before and after TEJ (in preparation)③ Accessible via smartphone

Exhibitor(Seller) Buyer

Tourism Expo Japan 2017 JATA Outbound Business meeting ... · JATA Outbound Business meeting programs Tourism Expo Japan 2017 1 As of Mar.14. ... JATA Outbound Business meeting(2)

Documents