TOURISM DEVELOPMENT POTENTIAL OF GREATER FRANCISTOWN (OPPORTUNITIES AND STRATEGIES) Zibanani Hubona 20 th August 2014.

TOURISM DEVELOPMENT POTENTIAL OF GREATER FRANCISTOWN

(OPPORTUNITIES AND STRATEGIES)

Zibanani Hubona

20th August 2014

PRESENTATION STRUCTURE

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ESTABLISHMENT OF BOTSWANA TOURISM

ORGANISATION Established by Act of Parliament of 2004 as

Botswana Tourism Board Act repealed and replaced in May in 2009 by the

Botswana Tourism Organisation Act 2009 Operations commenced in 2006 Current staff complement is 92 out of an

approved complement of 104 7 Satellite Offices, 5 Tourist Information Offices

and 3 Overseas Offices (UK & Ireland, USA, Germany - Austria, Switzerland, France and Italy)

BTO Office

Ongoing & Planned Projects

BTO HEADQUARTERS

GABORONE

Maun

Selebi Phikwe

F/town

GhanziPalapye

Tsabong

Kasane

Maun AirportInfo

KangInfo

LetlhakaneInfo

Kasane AirportInfo

BTO OFFICE COVERAGE

Gabs Mall Info

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OVERVIEW OF BTO MANDATE

Marketing and Positioning Botswana as a premier tourist destination

Investment Promotion, Product and Geographic Diversification in the Tourism sector

Grading, Classification and Certification of tourism facilities

INVESTMENT OPPORTUNITIES AROUND FRANCISTOWN

1. Dams Opportunities Shashe Ntimbale Dikgatlhong

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1. Francistown Educational Park, Farms 84, Farm 77

2. Nyangabwe Hill

3. Tachila Game Reserve

4. Development of Tourism Circuits

5. Other Cultural and Sporting Tourism (e.g. Northern Letlhafula, Domboshaba)

6. MICE Tourism

OTHER ATTRACTIONS THAT CAN BE DEVELOPED

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• Funding for infrastructure development• Stakeholder concerted effort• Creativity in Product Development• Private Sector Investment for JVPs to

fully commercialize some projects

CHALLENGES

THANK YOU!!!

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