TOURISM CALENDAR 2018 - Africa Showcase | …africashowcase.travel/wp-content/uploads/2015/07/Africa...its citizens abroad are among the highest spenders worldwide. Africa is again

© Copyright On Show Solutions Directors: Amanda Margison, Jacqui Reynolds

TOURISM CALENDAR 2018

We look forward to another great year of travelling with our Africa Showcase family

2For more info on these opportunities please contact our Project Manager, Michelle de Sousa +27 11 431 4126 | www.africashowcase.travel

3

ITB BERLIN

27 February to 01 MarchCopenhagen | Oslo | Stockholm

Travel to Africa is growing significantly from the three major countries

making up the Nordic region - Denmark, Norway and Sweden.

A strong percentage of the market continues to head to Southern

Africa, while bookings for East Africa are also thriving. African

specialists in these countries want to expand their product knowledge

and increase their Africa sales.

Roadshow Format: Trade evenings with speed networking

Facilitator: Eva Stenmarck Travel Marketing

07 – 11 MarchBerlin | Germany

ITB Berlin is where the who’s who of tourism meet, where critical trends are scrutinised, and where the latest tourism technology is revealed. Europe is also a particularly mature market for Africa, and Germany leads the tourist arrivals to Southern Africa. Join us to get the most out of the world’s largest tourism trade fair, with:

• your own brand identity• professional stand image• pre-show marketing support• exhibitor features on social media• German-speaking hostess onsite• trade networking drinks

Exhibition Format: Premium package | Full day package | Half day package

“A well run and executed show, focussing on agents who have a particular interest in Africa. African Scenic Safaris

“The trip was worth every cent we spent.” Namibia Wildlife Resorts

AFRICA SHOWCASE : NORDICS

4

AFRICA SHOWCASE : EAST AFRICA

AFRICA SHOWCASE : RUSSIA

20 – 22 MarchSt Petersburg | Moscow

Russia is open for business. It has a massive growing middle-class, and

its citizens abroad are among the highest spenders worldwide.

Africa is again in vogue, with the visa waiver to South Africa not only

changing the game for the immediate region, but for East Africa as

well.We’ll introduce you to the leading tour operators and agents

selling Africa across Russia, to best exploit this burgeoning market.

Roadshow Format: • Trade events in Moscow and St Petersburg,

• VIP dinner in Moscow

Facilitator: Travel Advance

09 - 13 AprilAddis Ababa | Kampala | Nairobi

This show is all about Africa meeting Africa. We target the countries with fast economic growth and rising disposable income so you can capitalise on the boom in intra-regional Africa travel, in both the business and leisure sectors. Buyers are handpicked to create a perfect match for exhibitors.

Roadshow Format: Daytime trade events with speed networking

Facilitator: Twiga Tours

“We are looking at specific segments that are activity-and experience-oriented; to do this it is essential to work with agents through the roadshow.” Kinasi Lodge Mafia Island

“I’ve already got three agents who have confirmed to work with us so this roadshow has been really productive for us.” Gallery Tours / Jafferji House & Spa

“The calibre of buyers we met was very high, and we are encouraged by the enquiries we have already received and the relationships we have forged.” Africa Albida Tourism

“Africa is an untapped market for us, and going on this show helped me massively with building a great database.” Minor Hotels

5

AFRICA SHOWCASE : NORTH AMERICA

AFRICA SHOWCASE : UK

18 - 22 JuneManchester | Cotswolds | London

Our matchmaking format for this mature market means you’ll be meeting quality buyers who’ve been handpicked by our facilitator, because they know Africa well and sell the destination extensively. There are constantly new African operators opening in the UK, with most buyers seeking experience-driven tourism, luxury and authenticity.

Roadshow Format: Trade evenings

Facilitator: Orbital Communications

14 - 16 SeptemberHost city to be confirmed

This is going to be a massive milestone for Africa Showcase - 10 years in North America! It has steadily evolved into one of the largest travel trade events focussing on Africa, and has become a staple roadshow for so many of our high-end clients. The affluent segment of the North American market continues to offer new potential through our continually evolving format and bespoke events.

Roadshow Format: Watch this space!

Facilitator: Under African Skies

“The audience is exactly who we need to speak to - product managers and sales staff from tour operators and top agents.” Ubuntu Experiences

“I did notice there are more agents and operators starting to sell Africa as a new destination for them, or their Africa department is growing.” Steenberg Hotel

“The buyers invited were not only big names in the industry, but the actual decision makers that attended.” Protea Hotels by Marriott® & African Pride Hotels

“The format for 2017, consisting of full day meetings and more informal meetings throughout the evening, worked incredibly well. You get the opportunity to engage with wonderful operators and agents.” Airlink

6

AFRICA SHOWCASE : SOUTHEAST ASIA

ITB ASIA

17 - 19 OctoberSingapore

This is where Asia-Pacific’s leisure, corporate and MICE markets all come together with more than 15,000 pre-scheduled appointments, trend-setting speakers and the world’s most influential delegates.

Over the past decade we’ve seen this show rapidly develop into a truly global event, with tourism technology and digital advancement being high priority.

The ratio of buyers to exhibitors is now around 1:1, with 8 out of 10 buyers being the direct decision makers, and around half of them have a purchasing power of between $US500k and US$1-million.

Exhibition Format: Join the Africa pavilion or take your own stand

22 - 26 OctoberBangkok | Jakarta | Kuala Lumpur

We have experienced exciting growth from the Southeast Asian region over the last decade with a noticeable spike in the past year, demonstrating the need to continue providing market access for African tour operators, hoteliers and tourist attractions. From action adventure to shopping, andfrom culture to halal tourism, Africa Showcase 2018 will continue to unlock even more potentialand to foster long-term business relationships in this market.

Roadshow Format: VIP meetings with MICE buyers, interactive trade events with leisure buyers. Special access pass for ITB Asia to attend the trade event for Singapore buyers (19 October)

Facilitator: SG Luxe Collection

“Excellent international showcase, definitely recommend to anyone trying to penetrate the Asian market for both leisure and group business.” The Westin Cape Town

“Vigorous and energetic network session; calibre of invited operators and agencies was the finest indeed.” Namibia Tourism Board

7

AFRICA SHOWCASE : MITTELEUROPA

NEW MARKETS

13 - 15 NovemberHamburg | Zurich | Munich

This will be our fifth year in this traditionally strong, German-speaking, market. Our partnership with South African Airways has given us greater insight and endorsement in the region, allowing us to attract the prominent wholesale operators, and also many new and boutique operators. We specifically target the strongest hubs in the region for maximum exposure, but we also host buyers from other areas to give you extensive coverage. The growing diversity of exhibitors from East and Southern Africa has been hugely welcomed.

Roadshow Format: Trade evenings with speed networking

Facilitator: Travel Advance

“Another successful promotion of Southern and Eastern Africa in Central Europe, perfectly organised and well attended by the trade. SAA is proud to be part of the team.” South African Airways

“The importance of the Germanic markets was accentuated again with quality buyers, both old and new, expressing their support and increased demand for Africa.” More

Africa Showcase to forge more global connections

We’re looking at two new focus markets for our roadshows. For a number of years we’ve been tracking developments in these areas, we’ve listened to your needs, we’ve scrutinised the logistics andoperations with our partners, and now believe the correct elements are aligning, to host…

Africa Showcase: South European Roadshow - Italy, France & Spain

Africa Showcase: West Africa - Ghana & Nigeria

If either of these, or both, pique your interest then do let us know. As always, we want these roadshows to give you maximum ROI, so all questions and suggestions are welcome.

8

Africa Showcase adds MICE to the mix

Next year our expert team will be adding a MICE component in select markets specifically for hotels, conference centres, convention bureaux and incentive companies.

Our first markets? Southeast Asia followed by rollout in North America and Europe.

The MICE sector is among the most competitive in tourism, and incentive agencies, PCOs and global corporates are continually hunting for new destinations with outstanding facilities and partners who can get the job done.

Africa is fast becoming a sought after destination for business travel, due to growing political stability, good economic growth and an increase in accessibility. Several countries such as South Africa, Kenya, Rwanda, Uganda, Ethiopia, and Ghana are actively targeting business tourism as a significant growth driver, with suppliers looking for additional ways to reach the big international players sending business to our continent.

On Show Solutions is using its tried-and-tested formula of putting products directly in front of selected buyers, in the source market. If you specialise in the MICE sector, sign-up for the VIP meetings with senior MICE buyers. Numbers will be limited to keep the exclusive focus.

We offer affordable and seamless solutions to create instant connections that turn into long-lasting, and profitable business relationships. Be a pioneer andcapitalise on what we know will become an indispensable event.

BIG NEWS

On Show Solutions manages Magical Kenya Travel Expo

The latest feather in the On Show cap was being appointed by the Kenya Tourism Board to manage their flagship show, MKTE, over the next five years. We’re taking our global expertise to reinvigorate what is one of the fastest growing shows in East Africa.

Our primary focus for MKTE 2017 was to grow the exhibitor numbers, improve the quality of hosted buyers and deliver a strong meeting system. More than 190 exhibitors participated, a record number for the seventh edition of the show demonstrating a 30% increase. One of the most obvious new initiatives at this year’s show was the exhibitor segmentation, with five key areas to highlight the region’s tourism offering: Transport, Tour Operators, Accommodation, Destination Marketing, Technology.

Exhibitors went through a vigorous matchmaking service to set direct appointments with the highest quality of buyers MKTE has ever approved. This year’s hosted buyers, from more than 25 countries, were selected through a stringent evaluation to participate in the new matchmaking service which delivered over 4600 pre-scheduled appointments during the three day expo.

Hosted Buyers arrived at the KICC with plenty of energy and excitement, following their megafam to showcase the best of Kenya. Association partners, DMCs, operators and properties were directly involved in building this extremely valuable part of the hosting programme.

Please go to www.mkte.co.ke to find out to participate in the leading show in East Africa for the African continent.

For more info on these opportunities please contact our Project Manager, Michelle de Sousa +27 11 431 4126 | www.africashowcase.travel

See you on the road !