Tourism Australia – Who Deserves a Break in Oz 2 www.WhoDeservesABreakInOz.com Objective Tourism Australia wanted to reach out to professionals on LinkedIn and bring about an increased awareness about Australia as a premium Tourist Destination. How it works Users were led to the property via Spotlight Ads, Sponsored Updates and regular media. They were asked to Log in and nominate connections who they feel deserve a break in Australia. They could also campaign for themselves in order to gain more votes. This property was unique because it had a dual social sign in powered by Facebook. Partner
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Tourism Australia - Who Deserves a Break in Oz - Summary
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Tourism Australia – Who Deserves a Break in Oz 2www.WhoDeservesABreakInOz.com
ObjectiveTourism Australia wanted to reach out to professionals on LinkedIn and bring about an increased awareness about Australia as a premium Tourist Destination.
How it worksUsers were led to the property via Spotlight Ads, Sponsored Updates and regular media. They were asked to Log in and nominate connections who they feel deserve a break in Australia. They could also campaign for themselves in order to gain more votes. This property was unique because it had a dual social sign in powered by Facebook.