Tourism

TOURISM

Definition Overview Types of Tourism Tourism in India: Key Potential Tourist Destination SWOT Analysis Threats for Tourist Problems Solution Our Viewpoint

INDEX

Tourism is a temporary, short term movement of people to destinations Outside the place of their residence.

Tourism is undertaken for recreation, sight seeing, pilgrimage, or for medical reasons (medical tourism).

DEFINITION OF TOURISM

The tourism in India is very substantial and vibrant.

India is becoming a major global destination for tourism.

As per the statistics in the 2010 4.5million people visited India spending $10 billion.

Indian tourism registered a growth of 13% over the previous year.

The tourism industry has helped growth in other sectors.

OVERVIEW

Types Of Tourism

Adventure Tourism

Cultural Tourism

Eco Tourism

Pilgrimage Tourism

Medical Tourism

Wildlife Tourism

Adventure tourism• “Recreational travel undertaken to remote or

exotic destinations for the purpose of exploration or engaging in a variety of rugged activities.”

Eco tourism• "Responsible travel to natural areas that conserves

the environment and improves the well-being of local people.”

Medical tourism• “The set of activities in which a person travels

often long distance or across the border, to avail medical services.”

Pilgrimage tourism

• “India is famous for its temples and that is the reason that among the different kinds of tourism in India, pilgrimage tourism is increasing most rapidly.”

Wildlife tourism

• “Wildlife tourism can be broadly defined as trips to destinations with the main purpose of visit being to observe the local fauna.”

Cultural tourism

• “Travel to experience the arts or history of a location or travel to immerse oneself in the language, society, or culture of a region.”

Adventure Tourism

Pilgrimage Tourism

Nature & Wildlife Tourism

Recreation & Leisure Tourism

Cultural Tourism

Tourism in India :Key Potential

TOURIST DESTINATION1. Religious Tourism

╾ Tripura, Haridwar, Kashi, Shirdi, Amarnath, Vaishno Devi

2. Cultural Tourism╾ Taj Mahal, Red Fort, Hampi, Gateway Of India

3. Coastal Areas╾ Kerala, Kochi, Goa

4. Industry Tourism╾ Mumbai, Bangalore, Delhi

5. Hill Station╾ Ooty, Manali, Shimla

STRENGTH• Vast

Geography• Varied

Culture• Knowledge

Of English By Local People.

WEAKNESS• Infrastructu

re• Safety • Specific

Tourist Location

• Medical FacilityTHREATS

• Terrorism• Economic

Slow Down• Better

Facility And Prices By Other Countries

OPPORTUNITY• Increased

Privatisation

• Go Green Initiative

• Increased Accommodation Facility

SWOT ANALYSIS

Share of Top 10 Countries of the World & India in International Tourist Arrivals, In

2010:

TERRORISM; THREATS; 0.15; 33%

ECONOMIC SLOWDOWN;

THREATS; 0.1; 22%

POLITICAL INSTABILITY;

THREATS; 0.050000000

0000001; 11%

NATURAL DISASTER; THREATS;

0.0300000000000001; 7%

EXCHANGE RATE FLUC-TUATION; THREATS;

0.0300000000000001; 7%

GOVERN-MENT RULES AND REGU-LATIONS; THREATS;

0.0500000000000001;

11%

GLOBAL WARMING; THREATS;

0.0500000000000001; 11%

TERRORISM

ECONOMIC SLOWDOWN

POLITICAL INSTABIL-ITY

NATURAL DISASTER

EXCHANGE RATE FLUCTUATION

GOVERNMENT RULES AND REGULATIONS

GLOBAL WARMING

THREATS

Poor Administration & Management

Unfavorable Transport

Untrained Guides & Sherpa's

Lack Of Financial Support

Lack Of Infrastructure Roads, Flyovers ,Telecommunication And Virtual Network

Improper Marketing And Tourism Promotion

Tourist Often Faces Fraud , Cheating, Thefts By Small And Medium Gangs

Lack Of Facilities To Tourist Like Fresh Water, Waiting Room, Clock Room, Food & Beverages

PROBLEMS

Upgrade roads/streets/footpaths There should be a good provision of transport and

communication in tourism areas. Strict security for combating terrorism. Government should invest at tourist spots. Cultural and religious places should be well

maintained and conserved. Investors should be encouraged for the development

of tourism industry.

SOLUTIONS

In spite of overall recession and the war on terrorism, the future looks bright.

With increased hotel facilities, accommodation will be easier.

Development of infrastructure has already begun and this will help in boosting tourism.

Various “go green” and save the tiger initiatives are adding on to a better India.

Our viewpoint

THANK YOU

BY

name