Total Webcasting Skytide Analytics & Reporting Demonstrate Webcasting Impact Total Webcasting is a full-service webcasting company delivering events over the Internet to a global audience. Since 2000, Total Webcasting has used state-of-the-art technology to broadcast the highest quality video possible for its diverse client base, which includes government, education and corporate organizations. They are dedicated to providing the most cost effective, turnkey solution for both live and on-demand video content. In response to a growing need by its customers for timely, detailed reporting based on event viewership, Total Webcasting turned to Skytide. Within a short time frame, the Skytide Insight for Online Broadcasting™ was deployed to generate the reports Total Webcasting needed to measure and demonstrate content usage and ROI. Company Total Webcasting Offering Complete webcasting production and delivery services Reporting Data Sources • CDN log files • Windows Media Logs • IP Geo Data Results Skytide allowed Total Webcasting to: • Deliver critical performance metrics to customers demonstrating event value and impact. • Offer premium reporting services to increase customer retention and grow customer base. • Improve accuracy and speed of billing processes. CASE STUDY The Business Challenge Total Webcasting produces and broadcasts a diverse range of live and on-demand events for its numerous customers. Customers remain impressed with Total Webcasting video production and transmission quality, but wanted more detailed information about how viewers were interacting with the online content. Some critical metrics they needed to track over time included: • Number of unique viewers for live and archived events • How long events are watched • Geographic distribution of viewership This information helps to demonstrate the actual impact content has on specific audiences, which in turn justifies future investments into webcasting events. Total Webcasting encountered several challenges when looking for a suitable reporting solution. “My goal is to provide an end-to-end webcasting solution to my customers. I was, however, unable to provide timely, accurate, and understandable analytics that allowed my customers to show how their events were being viewed. Web analytics solutions couldn’t provide this information, and business intelligence solutions were very expensive and cumbersome,” explained Robert Feldman, President, Total Webcasting. “The media vendors don’t offer a built-in solution to provide analytics of the log files. We turned to Skytide to provide the solution.” The Skytide Solution Total Webcasting selected Skytide to perform the analytics and reporting across all of its customers. The choice was based on Skytide’s unique ability to: • Seamlessly connect with diverse data formats, including streaming media log files, CDN data, and IP Geo data; • Continuously update data sources so results are always current.; • Generate accurate reports for all events by customer in a single interactive dashboards; • Deliver reports in multiple, easy-to- distribute formats via the web including dashboards, tabular, and graphical reports, which can be quickly saved in PDF or sent via email; • Speed of deployment and ease of use; • Easily expand reporting to include new data sources and to drive new processes, including billing. “With Skytide, we can not only can track the accurate number of viewers watching any individual webcast, but we can drill down to geographic areas to track regional statistics. We can now easily show our customers that their content is reaching the right audience.” — Robert Feldman President, Total Webcasting
Total_Webcasting_Case_Study_v1
Mar 18, 2016
• Generate accurate reports for all events by customer in a single interactive dashboards; • Deliver reports in multiple, easy-to- distribute formats via the web including dashboards, tabular, and graphical reports, which can be quickly saved in PDF or sent via email; • Offer premium reporting services to increase customer retention and grow customer base.
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Total Webcasting Skytide Analytics & Reporting Demonstrate Webcasting Impact
Total Webcasting is a full-service webcasting company delivering events over the Internet to a global audience. Since 2000, Total Webcasting has used state-of-the-art technology to broadcast the highest quality video possible for its diverse client base, which includes government, education and corporate organizations. They are dedicated to providing the most cost effective, turnkey solution for both live and on-demand video content.
In response to a growing need by its customers for timely, detailed reporting based on event viewership, Total Webcasting turned to Skytide. Within a short time frame, the Skytide Insight for Online Broadcasting™ was deployed to generate the reports Total Webcasting needed to measure and demonstrate content usage and ROI.
Company
Total Webcasting
Offering
Complete webcasting production and delivery services
Reporting Data Sources
• CDN log fi les
• Windows Media Logs
• IP Geo Data
Results
Skytide allowed Total Webcasting to:
• Deliver critical performance metrics to customers demonstrating event value and impact.
• Offer premium reporting services to increase customer retention and grow customer base.
• Improve accuracy and speed of billing processes.
C A S E S T U D Y
The Business ChallengeTotal Webcasting produces and broadcasts a diverse range of live and on-demand events for its numerous customers. Customers remain impressed with Total Webcasting video production and transmission quality, but wanted more detailed information about how viewers were interacting with the online content. Some critical metrics they needed to track over time included:
• Number of unique viewers for live and archived events
• How long events are watched
• Geographic distribution of viewership
This information helps to demonstrate the actual impact content has on specifi c audiences, which in turn justifi es future investments into webcasting events.
Total Webcasting encountered several challenges when looking for a suitable reporting solution.
“My goal is to provide an end-to-end webcasting solution to my customers. I was, however, unable to provide timely, accurate, and understandable analytics that allowed my customers to show how their events were being viewed. Web analytics solutions couldn’t provide this information,
and business intelligence solutions were very expensive and cumbersome,” explained Robert Feldman, President, Total Webcasting.
“The media vendors don’t offer a built-in solution to provide analytics of the log fi les. We turned to Skytide to provide the solution.”
The Skytide Solution
Total Webcasting selected Skytide to perform the analytics and reporting across all of its customers. The choice was based on Skytide’s unique ability to:
• Seamlessly connect with diverse data formats, including streaming media log fi les, CDN data, and IP Geo data;
• Continuously update data sources so results are always current.;
• Generate accurate reports for all events by customer in a single interactive dashboards;
• Deliver reports in multiple, easy-to-distribute formats via the web including dashboards, tabular, and graphical reports, which can be quickly saved in PDF or sent via email;
• Speed of deployment and ease of use;
• Easily expand reporting to include new data sources and to drive new processes, including billing.
“With Skytide, we can not only can track the accurate number of viewers watching any individual webcast, but we can drill down to geographic areas to track regional statistics. We can now easily show our customers that their content is reaching the right audience.”
— Robert FeldmanPresident, Total Webcasting
“The speed at which Skytide deployed the solution was phenomenal. With a few weeks, the full reporting system was up-and-running. Now, we not only can track the accurate number of viewers watching any individual webcast, but we can drill down to geographic areas to track regional statistics. This lets us show our customers that their events are reaching the right audience,” states Feldman.
Skytide Results & Reports for Total WebcastingUsing the Skytide Incremental Update process, Total Webcasting has fi ngertip access to always-current dashboard reports. Reports are interactive, offering different views for individual account and geographic distribution by a range of metrics: content title, content type (Live, Archived), unique users, requests, time viewed, and MB of data transmitted.
Skytide Delivers Ongoing ROI
Skytide has enabled Total Webcasting to quickly increase its service offerings which has helped drive additional business from existing customers as well as acting as a key differentiator in closing new business in an increasingly competitive market space.
“With our client base, it is all about showing the value of the events. Whether the audience is 50 or 5,000 people, our clients need to know they are reaching the right people. With Skytide, we can show our customers that their events have value, which in turn helps us grow our business,” concludes Feldman.
Put Skytide to Work for You
Discover how the Skytide Analytical Platform can uncover the power of your data. Contact us today at [email protected] or 650.292.1900 ext 1.
Report 1: World Wide ViewThis dashboard report shows global viewership for each customer. Using drop-down menus, it is easy to show results by different time frames for: • # Requests• Unique Users• Total time viewed• MB data transferred
Click-through reports for individual countries are also available.
Report 2: Account Summary Report
An overview graphic chart ranks metrics according to account for any defi nable time frame. Graphs are easily created for each measure noted in Report #1 (# requests, unique viewers, etc.) for both live and archived content.
About Total Webcasting
Total Webcasting is a full-service Webcasting company that webcasts live events on-line to an unlimited world-wide audience. Since opening in 2000, Total Webcasting has used state-of-the-art technology to deliver the best possible video quality Webcasts, with the ability to accommodate any Internet webcasting need. They also enable, support and distribute video on demand, with a complete video production team. Additionally, they provide video tape content conversion and encoding services. Total Webcasting is dedicated to providing its customers with the most cost effective, turnkey solutions for webcasting events or video content.
www.totalwebcasting.com
About SkytideSkytide delivers business analytical solutions that provide timely and unprecedented insight into the constantly changing environment in which today’s businesses operate. The Skytide Analytical Platform is the fi rst and only solution available today that can understand complex data from virtually any source, including online content logs, application transactions, and unstructured data such as e-mails and text. Skytide customers include Fortune 1000 companies across a wide range of market segments, including networking, fi nancial services, healthcare, utilities, manufacturing, and retail.
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