TOTAL PROTECTION FOR SERVICE PROVIDERS

TOTAL PROTECTION FOR SERVICE PROVIDERSF-Secure TOTAL

2

F-Secure TOTAL is a complete turn-key solution for partners and their consumer

customers.

F-Secure TOTAL provides complete security and privacy for the users on their mobile

and desktop devices enabling them to explore the connected world without worries. By

combining F-Secure’s Endpoint Security, F-Secure SAFE, with F-Secure FREEDOME’s VPN

technology in a single product, F-Secure both simplifies the protection for the end users

but also adds protection layers giving more tools for fighting increasingly complex threat

landscape.

F-Secure offers partners a complete consumer product portfolio that covers entire

security process from threat prevention to detection and response. By integrating the

FREEDOME’s appraised VPN technology with Best protection award winning SAFE,

F-Secure simplifies the offering towards partners and end users while offering better

protection against continuously evolving threats. TOTAL offers great security and privacy

with easy onboarding and use.

F-Secure TOTAL can be complemented with F-Secure’s connected home security,

F-Secure SENSE, and the identity protection product, F-Secure ID PROTECTION. With

three Service Provider channel optimized solutions, any partner can offer a full spectrum

of consumer security products from individual users to entire households with children.

WindowsAndroid macOSiOS

3

F-SECURE TOTAL Complete security and privacy for mobile and desktop devices

Source: F-Secure Identity Protection Consumer (B2C) Survey, May 20194

CONSUMERS WORRY ABOUT MONEY AND PERSONAL INFORMATION

Someone hacking into bank account and stealing money

Online shopping / credit card fraud

Someone stealing my identity for online purchases, taking loans in my name, etc,

69%

69%

67%

Source: F-Secure consumer survey 2020

5Source: F-Secure Identity Protection Consumer (B2C) Survey, May 2019

HIGH WILLINGNESS TO PAY FOR SECURITY

find All-in-one internet security against malware and hacking APPEALING

are WILLING TO PAY for All-in-one internet security against malware and hacking

63%

45%

Source: F-Secure consumer survey 2019

6

CONSUMER SECURITY MARKET NEEDS & CHALLENGES

CONSUMER

• “I don’t understand the difference between security and privacy. I want it all solved for me in

one solution.”

• “Installing multiple apps is too complicated.”

• “I want to protect the use of my iPhone, not just

the browsing.”

• “My child uses her phone for everything. How

can I protect her on the internet?”

SERVICE PROVIDER

• Low bandwidth to sell multiple security and privacy products. Offering the best protection needs to be

easier.

• VAS services need to be sold to larger target segments

to drive ARPU and reduce churn

• Better protection for mobile users both on Android

and iOS

• Need for a comprehensive easy-to-sell family offering

7

F-SECURE TOTAL

F-Secure TOTAL combines F-Secure’s award winning antivirus protection with F-Secure’s appraised VPN technology in one application for complete

security and privacy. Depending on the packaging the privacy protection (VPN) can be either included for all, available only for children for improved

Family Rules protection or available as an upsell component.

SECURITY PRIVACY

F-SECURE CONSUMER PORTFOLIO

F-Secure offers a complete consumer security and privacy

portfolio designed for the Service Provider channel. The

portfolio covers the entire security process from prevention to

detection and response.

F-Secure TOTAL prevents security incidents by keeping

desktop and mobile devices clean of malware and by

preventing access to known bad web sites which try to lure

critical personal information or infect devices with malware.

In addition TOTAL helps to set healthy boundaries for children

thus reducing the risk of them falling victim of various forms of

cyber crime.

F-Secure TOTAL can be complemented with F-Secure’s

connected home security, F-Secure SENSE, and the identity

protection product, F-Secure ID PROTECTION. With three

Service Provider channel optimized solutions, any partner

can offer a full spectrum of consumer security products from

individual users to entire households with children.

RESPOND

PREV

EN

T DETECT

8

9

F-SECURE TOTAL Protecting your security and privacy

ONE PROTECTION FOR ALLComplete security and privacy for PCs,

Macs, phones and tablets with a single

easy to use app

BEST PROTECTIONKeep your devices safe from viruses,

trojans, spyware, and ransomware

with award winning antivirus

protection.

BROWSING AND BANKING PROTECTION

Browse the Internet, and do banking

and shopping worry-free, secure even

the online use of your apps

WIFI SECURITYProtect your security and privacy even

on unsecured public WiFi. All your

traffic is encrypted and impossible to

intercept.

ENTIRE FAMILY PROTECTEDProtect your entire family with a single

Product. Set healthy boundaries for

your children

10

F-SECURE TOTAL BENEFITS Better protection for children

ONE APP FOR SECURITY AND PRIVACY NEEDS

GREAT FAMILY RULES FOR MOBILE

GREAT ANDROID AND IOS USER EXPERIENCE

BETTER PROTECTION WITH VPN TECHNOLOGY

RESPONDS TO GROWING PRIVACY CONCERN

BROWSER INDEPENDENT ONLINE PROTECTION

11

FAMILY RULES Set healthy boundaries for your children and manage the settings and exceptions easily through your own mobile app

12

F-SECURE TOTAL AS REVENUE GENERATOR

EFFICIENCY THROUGH CONSOLIDATION

• In F-Secure Direct Consumer channel the total

security and privacy ARPU Average Rate Per User for TOTAL +85% compared to SAFE or

FREEDOME

• Higher average order value improves Return on Marketing Investment

• TOTAL is a highly competitive offering with

great value propositions

• Possibility for the privacy protection (VPN) upsell

• Great product market fit as many consumers

want to be totally covered against all online

security and privacy risksSAFE FREEDOME TOTAL

Source: F-Secure Direct Consumer Channel; TOTAL launched in 2016

+85% ARPU

13

F-SECURE CONSUMER SECURITY BENEFITS FOR SERVICE PROVIDERS

INCREASE ARPU with security positioning protecting your customers’ family at

home and on the go

DIFFERENTIATE with worry-free and holistic peace of mind positioning

providing protection everywhere

DRIVE SALES GROWTH of smart/connected home devices with addressing security

and privacy concerns

REDUCE CHURN while enhancing your broadband/mobile offering with security

to your end customers

BRAND POSITIONING as the trusted secure provider in consumers’ everyday

connected life

COST REDUCTIONwhen optimizing protection for your network and customers

with 3-layer cyber security

14

THE NEW TOTAL LOOKS GREAT IN YOUR BRAND COLORS

F-Secure TOTAL integrates nicely with your existing product and service portfolio. All customer facing elements of F-Secure TOTAL can be

cobranded to your brand colors. This includes the applications, online management portal, and messages delivered to the user. F-Secure operates

the service so that you can focus on the sales and marketing of TOTAL to your customer base.

15

SERVICE PROVIDER OPTIMIZED BUSINESS SUPPORT

Consumer Insight

ServiceMarketing

Customer journey optimizationBusiness model

flexibility

Lifecycle Messaging

Billing & CRM integration

Predictive Modelling

CustomerFeedback

SupportBusinessIntelligence

ABOUT F-SECURE

Nobody has better visibility into real-life cyber attacks than F-Secure. We’re closing the gap between detection and response, utilizing the

unmatched threat intelligence of hundreds of our industry’s best technical consultants, millions of devices running our award-winning software, and ceaseless innovations in artificial intelligence. F-Secure shields enterprises and consumers against everything from advanced

cyber attacks and data breaches to widespread ransomware infections.

F-Secures consumer solutions combine online security & privacy, identity protection and connected home security into one easy,

intuitive experience for your customers. We have earned the trust of millions of consumers and delivered unparalleled value to over 200

service provider partners with unique services driving their commercial success and flexibility in business models.

f-secure.com/operators