TOTAL NEW PRODUCT 1H2016

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ความคืบหน้าโครงสร้างพืน้ฐาน ( Infrastructure): พิธีเปิดอาคารส านกังานแหง่ใหม่ ( BEAUTY2)

BEAUTY ได้รับคดัเลือกให้เ ข้าค านวณในดัชนี FTSE SET Mid Cap Index ในรอบค ร่ึ ง ห ลั ง ปี 2559 ซึ่ ง มี ผ ลตัง้แตว่นัท่ี 20 มิถนุายน 2559 เป็นต้นไป

คณะกรรมการ ผู้บริหาร และพนกังานบริษัท บิวตี ้คอมมนิูตี ้จ ากดั (มหาชน) (BEAUTY) ร่วมท าพิธีเปิดอาคารส านกังานแหง่ใหม ่( BEAUTY2) โดยมีแขกผู้มีเกียรติ พนัธมิตร ร่วมแสดงความยินดีอย่างคบัคัง่เม่ือวนัท่ี 23 มิถนุายน 2559

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Top 3 The Most Popular Brand on Instagram in Thailand Zocial Awards 2016

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BEAUTY is the leading in the retail distribution of cosmetics and skincare.BEAUTY under the following 5 concepts(1) Beauty Buffet Shop(2) Beauty Cottage Shop(3) Beauty Market Shop (4) Made in Nature Brand(5) Girly Girl Brand

BEAUTY's products are separated in 9 categories , with more than 7,000 SKUs .1. Make up2. Facial Care3. Body Hygiene 4. Body Care

BEAUTY Listed on The Stock Exchange of Thailand since December 2012 BEAUTY Market cap 30,300 Million Baht* & Authorized Capital 300 Million Baht.*as of 28.07.2016

5. Hair Care6. Perfume7. Beauty Drink&Food Supplement8. Beauty Accessory9. Men’s Care

operates 323 stores and 39 stores in oversea

Is available in more than 640 locations of leading Supermarket, Hypermarket, convenience Store ,Traditional trade, E-Commerce and Catalouge

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BUSINESS OVERVIEW

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SHOP EXPANSION HIGHLIGHTS

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Harbour Pattaya Big C Ranong Big C Tiwanon Big C Bang Bon Rama II

NEW STORE OPENING 1H2016 :7 SHOPs, TOTAL 234 SHOPs

Lotus Pakchong Korat Hong Fah Plaza Chiang Rai Big C Lopburi

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TOTAL NEW PRODUCT 1H2016 : 39 ITEMs, 95 SKUs( MAKE UP :29 ITEMS ,71 SKUs , SKIN CARE:10 ITEMS, 24 SKUs )

LOCAL STORE MARKETING ( LSM )

Special Gift for Top Spender in Chinese New Year .

Enjoy :Very Thai & Thai Desert With Thai Glooming Style.

Launched New Product Lansley Royal Gold Caviar Premium Firming Mask@ Future Park Rangsit.

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LEVERAGE HUMAN RESOURCE CAPABILITYPeople Development : Area Supervisor Professional

People Development : BA แต่งง่าย ขายเป็น

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Silom Complex Future Park Rangsit

Lotus Thasala Harbour Pattaya Central Bangna

NEW STORE OPENING 1H2016 :5 SHOPs, TOTAL 71 SHOPs

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TOTAL NEW PRODUCT 1H2016 : 21 ITEMs, 51 SKUs( MAKE UP :15 ITEMs, 45 SKUs , SKIN CARE:6 ITEMs, 6 SKUs )

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White Strawberry New Collection Launching@ Central World 25 Jun’16

LOCAL STORE MARKETING ( LSM )

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CONVERSION MARKETING : Online to Offline & Offline to Online Activities

ชวนให้ลูกค้ามาซือ้

เชียร์ให้ลูกค้าซือ้

ลูกค้าช่วยขาย

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The Mall NgamwongwanMarket Village Suvannabhumi

NEW STORE OPENING 1H2016 :2 SHOPs, TOTAL 14 SHOPs

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1. Space Management.2. Category management improvement. 3. Affordable quality to all. 4. Instill an entrepreneurial mindset into our

shop manager.

IMPROVE SHOPPING EXPERIENCE AND OPERATIONAL EFFICIENCY

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SPACE MANAGEMENT : IMPROVING RETAIL STORE TOUCH POINTS

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LOCAL STORE MARKETING ( LSM )

Cambodia Laos Myanmar Vietnam Indonesia ( Shop In Shop)

CAMBODIA7 SHOPS

VIETNAM28 SHOPS

INDONESIA Shop In Shop 18 Shops

Distributor in CLMV: Cambodia, Laos, Myanmar and VietnamWholesaler in ASEAN: Indonesia*, Malaysia and SingaporeWholesaler in ASIA: China, Hongkong ,Taiwan, India, Bahrain, Kuwait, Oman and UAE* Grant a distributorship in January 2016

Independent Shops

No. of shops 2014 : 19 ShopsNo. of shops 2015 : 32 ShopsNo. of shops 1H2016 : 39 shops

Shop In Shop 1H2016 : 18 Shops

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Big C Da Nang Parkson Saigon

Lotte Go VapCoop Mart Bien Hoa Coop Mart Danag

Parkson City

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NEW STORE OPENING 1H2016 :6 SHOPs, TOTAL 39 SHOPs

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OVERSEA : EXPAND TO WELL – SELECTED AND PROFITABLE CHANNELS

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OVERSEA TRAINING , VIETNAM

• Skin care product knowledge and selling technique • Make up trend and product knowledge• Management skill

MARKETING TOOLS: CHINESE VERSION

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CONSUMER PRODUCT CHANNEL 2016

CATALOGUE TRADITIONAL TRADEEVENT

E-COMMERCEMODERN TRADE

CONSUMER PRODUCT

Hokkaido Milk

No.1 Best Seller 1H2016Made In Nature-Goat Milk UV Body Lotion

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NEW PRODUCT 1H2016BEST SELLER 1H2016

Total Store (12 Accounts) : 501 Stores

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MODERN TRADE TRADITIONAL TRADE

No. Of Store : 447 Stores in ThailandDistributor : CP Consumer Product Co.,LTD

Signed the Contract on 1 July 2015

MODERN TRADE FOR CHINESE CUSTOMER

Shopping Online Launching: Q3 2015www.beautyplazaonline.com

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E-Commerce On 3rd Party Websites

E-Commerce2014 : Revenue 5.6 mb. (1681%)E-Commerce2015 : Revenue 34.9 mb. (516%)E-Commerce1H2016 : Revenue 24.8 mb. (165%)

Total On 3rd Party Websites : 16 Website

•Total 10 Events/month • Office Building• Hospital• University• Promotion Zone in Department Store• Trade Fair

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CATALOUGE EVENT

• 7 Catalog on Shelf : เร่ิมขายเดือนกรกฎาคม 2015• Selling SKU : 15 SKUs , วางขายสาขาของ 7Catalog on Shelf 900 สาขา

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Marketing Strategies

Digital MediaTraditional Media

Integrated Marketing Strategy

Viral Marketing Word-Of-Mouth

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Conversion Marketing Social Media

MARKETING STRATEGIES 2016

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PROMOTIONS

Net Idol @Shop: On-line to Off-line

Blow New Product : Lansley Royal Gold Caviar

LOCAL STORE MARKETING ( LSM )

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CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Co-Branding / Co-Member

Privilege For Member

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Special Gift for Member

Surprise Gift for Member

SOCIAL MEDIA CUSTOMER RELATIONSHIP MANAGEMENT (SCRM)

@Line get point : Point Redemption

Conversion Marketing - Online to Offline & Offline to Online Activities

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MARKETING STRATEGIES 2016

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SOCIAL MEDIA :Engagement Achievements

Leadership Seminar for Shop Manager

Skin Care Expert Training Course

In Side – Out Social Network

PEOPLE : TRAINING ACTIVITIES

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Quarterly & Yearly Reward Campaign

PEOPLE : TRAINING ACTIVITIES

Best Seller Performance : Very Thai & Thai Dessert

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REVENUE & TREND

Total Revenue Target Growth F20% For Y2016.

1H20161,118.13 MB.

+

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P&L 2Q2016 HIGHLIGHT

PROFIT&LOSS (MB.) 2Q2016 2Q2015 YoY (%) 1Q2016 QoQ(%)

REVENUE 588.23 405.92 44.91% 529.91 11.01%

NPAT 138.72 93.61 48.19% 129.22 7.35%

% NPAT 23.58% 23.06% 0.52% 24.39% -0.81%

% GP 67.23% 67.87% -0.64% 66.60% 0.63%

% SG&A 37.96% 39.47% -1.51% 36.45% 1.51%

% EBITDA 32.04% 31.69% 0.35% 32.86% -0.82%

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P&L 1H2016 HIGHLIGHT (YTD)

PROFIT&LOSS (MB.) 1H2016 1H2015 YoY (%)

REVENUE 1,118.13 770.39 45.14%

NPAT 267.95 169.62 57.97%

% NPAT 23.96% 22.02% 1.94%

% GP 66.93% 67.90% -0.97%

% SG&A 37.24% 40.90% -3.66%

% EBITDA 32.43% 30.53% 1.90%

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ASSETS 30/6/2016 + / -

Cash and cash equivalents 264.41 122.17%

Temporary investments 500.00 -19.35%

Inventories 299.52 3.24%

Total current assets 1,113.06 4.02%

Property, plant and equipment 303.50 3.75%

Total non-current assets 435.95 3.09%

Total assets 1,549.01 3.76%

LIABILITIES & EQUITY 30/6/2016 + / -

Trade and other payables 300.96 10.26%

Total current liabilities 369.38 10.41%

Total non-current liabilities 10.93 5.50%

Total liabilities 380.32 10.26%

Authorized share capital 300.00 0.00%

Retained earnings 311.02 6.67%

Total shareholders' equity 1,168.69 1.80%

BALANCE SHEET SNAPSHOT

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FINANCIAL RATIO

Liquidity Ratio & D/E Inventory Days (Finish Goods)

%Same Store Sales (%SSS)ROA&ROE

ROA

ROE

D/E

Liquidity Ratio

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SALES STRUCTURE BY CHANNEL1H2016

1H2016

1Q2016

2Q2016

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SALES STRUCTURE 1H2016

BY PRODUCT BY PRODUCT

BY GEOGRAPHICBY GEOGRAPHICBY GEOGRAPHIC

BY PRODUCT

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XD 23/8/2016

RD 25/8/2016

BOOK CLOSING 26/8/2016

PAYMENT 9/9/2016

0.08 Baht/Share (240 MB.) 89.57%

INTERIM DIVIDEND 2016

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