Total digital universe 85% corporations had liability for 66% created by consumers & workers.

The StorSimple Approach to Solving Issues Related to Growing Data Trends Marc Farley

DCIM-B310

Data growth trends

From 4.4 today to 44 trillion GB in 2020

2013 2014 2015 2016 2017 2018 2019 20200

10

20

30

40

50

Worldwide Data Growth

Source: EMC Digital Universe with Research & Analysis by IDC, 2014

In 2014, the digital universe will equal 1.7 megabytes a minute for every person on Earth

1.7 MB x xSource: EMC Digital Universe with Research & Analysis by IDC, 2014

In 2013: 66% of the digital universe was created/captured by consumers & workers, but corporations had liability for 85% of it

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%Total digital universe

85% corporations had liability for

66% created by consumers & workers

78% of the data corporations were liable for was created or captured by consumers & workers

Sources of data & corporate liabilities for it

Source: EMC Digital Universe with Research & Analysis by IDC, 2014

Source: EMC Digital Universe with Research & Analysis by

IDC, 2014

The number of gigabytes per IT professional will grow by a factor of eight between now and 2020

Storage and data management have to change*

* (again)

Adapting to 40% compound data growthMatch data usage requirements to resource costsClasses of storage and their costsApplication workload requirementsLife cycle data management requirements

Increase efficiency of storage and staffEliminate special purpose storageConsolidate management effortsAutomate as much as possible

Maintain or improve recoverabilityRTOs will increase if they are based on amount of data storedDR testing is imperative for sound business continuity

Managing storage costs with 40% compound data growth rates

Lower the average cost of storageUse multiple storage levels

$$$ highest cost reserved for qualified workloads

$$ mid-level cost & performance

$ lowest cost, where most data belongs

Cloud storage

HDDs (disk drives)

SSDs (solid state drives)

Online storage technology price/performance levels

$$$

$$

$

High cost per TBLow cost per IOP

Lowest cost per TB, but impractical for IOPs

Balanced between IOPs & TB

Capacity costs

IOPs costs

$

$$$

n/a

Automated data tiering

SSD

HDD

Cloud storage

Transactional data

Backup, archive and dormant data

Business applications, office

IOPsworkloads

Casual workloads

Dormant workloads

Data life cycle requirements

SSD

Cloud

New writes need fast acknowledgements

New data needs off-site protection

Newdata HDD

“Oops” data copies in local snapshots

Life cycle of unstructured data

SSD

Cloud

Access frequency HDD

Day 1

Day 22

Day 45

Day 70

Eliminate special purpose storageAvoid multiplying data growth costs

Primarystorage

Backupstorage

Archivestorage

Off-sitestorage

Primary

Backup

Archive

Off-site

Primary data stored across all tiers

Cloud

HDD

SSD

Primary

Backup

Archive

Off-site

SSD

HDD

Backup, archive & off-site data in the cloud

SSD

Cloud

HDD

Primary

Backup

Archive

Off-site

SSD

HDD

Thinly provision storageKeep free space free as long as possible

Managing storage with 40% data growth is much easier with the maximum free space available

Consolidate managementDon’t manage more than you have to

Primary

storage

Backup

storage

Archivestorage

Off-site

storage

One dashboard, with all status, operating and alert informationPrimar

y

Backup

Archive

Off-site

1

4

3

2

Multiple management points

Automate where possibleApply computer science

Tier in SSD Use SSD IOPs to increase storage efficiency

Make data portable for local and cloud tiers

Tier to HDD

Tier to cloud

Add management information that is portable

Increase the effective capacity of HDDs Electronically protect data in the cloud

Secure data that is going to the cloud

Make redundant copies in the cloud

Lowering RTOs with 40% data growth Intelligence is the only way out of this

The “pig in the pipe” approach won’t work

2nd

2nd3rd

2nd2nd

1st 1st

3rd

3rd

3rd

2nd 2nd3rd

3rd

Prioritize data for recovery

Emergency preparation takes practiceThe disruption of DR testing must be diminished

Plan

DoCheck

Act

Plan

DoCheck

Act

Managing data growth with StorSimple hybrid cloud storage

StorSimple design points

Comparing hybrid storage with hybrid cloud storageTopology viewFeature breadth and depthReduced costs of storage and management

Making the most out of SSD IOPsLinear layerPrimary deduplication Transformation to objects and metadata

Data protection and recoveryCloud snapshotsThin recoveryDR Testing

StorSimple topologyiSCSI SAN front end with an object storage back end

Hybrid storage with a big differenceCloud storage integration

(Nothing)(Nothing)

Other hybrid storage with SSDs

+ HDDsSSD

HDD

SSD

HDD

Cloud storage

StorSimple’s hybrid storage: SSDs + HDDs + cloud

IOPs Office

Data protectionArchiveDormant

IOPs Office

Data protection

Archive Dormant

Cost comparisonsHybrid storage vs hybrid cloud storage

SSD

HDD

SSD

HDD

Cloud storage

Average cost of storageManagement costsUp to 90% less

Hybrid storage SSDs + HDDs

Hybrid storage SSDs + HDDs + Cloud

New writes written to the linear tier

SSD

Cloud

New writes need fast acknowledgements No deduplication Like cache, but non-volatile

Newdata HDD

Raw data in SSD queue #1

Linear tier to dedupe tierThe creation of objects and metadata

New data enters the linear tier (SSD)

Oldest data in linear tier “spills over”

Inline deduplication process creates objects and metadata

Data objects placed in dedupe tier (SSD)

Newdata

Metadata stored in NV-RAM or

SSD

Linear

Dedupe

SSDs split into two tiers

Uses the IOPs

power of SSDs to increase

utilization

Primary dedupe counteracts data growthSmall capacity multiples are big cost savings

A B C A D B D C

A B C D

A

Most effective inVM environmentsOffice environments

Blocks in

Encapsulated block objects out

Objects and metadataPortability, immutability, scalability and availability

SHA-256 hash, derived from contentsThe object handleBuilt –in checksum

Objects are the same, on premisesor in the cloud.

No import/export compute “fees”

Capacity

Nothing scales like object storage, that’s why cloud storage services use it

Online on-premises Online in the cloudLocation independence

More data reduction gains for HDDsObjects that can be compressed, are

New objects enters the dedupe tier (SSD)

Oldest objects spill over

Inline compression process works on compressible data

Data objects placed in compressed tier (HDD)

Deduped objects from

linear tier

From on-premises to the cloudIt’s not quite what you’d expect…

New objects enters the compressed tier (HDD)

Dormant objects spill over

Pointers to dormant objects are changed to reflect their cloud location

Objects from compressed

tier

Most objects are already in the cloud via cloud snapshots

Cloud snapshots

SSD

Cloud

New data sent to the cloud for protection

Newdata

HDD

Data is encrypted on-premises prior to transmission with customer-managed keys

Automated data protection to the cloud

On-premises and in the cloud

SSD

Cloud

Active objects on-premises and in the cloud

HDD

StorSimple is not a cloud cache, nor a gateway

Dormant objects only in the cloud

Workload profiles and capacitySmall percentage of data supporting most of the work

Inactive data

Backups

Archives

Disaster Recovery

IOPs

Office

BackupArchiveDormant

Thin recovery reduces RTOsRestore that small percentage of working data first

Inactive data

Backups

Archives

Disaster Recovery

Top priorityapplications

2nd priority applications

Dormant

2n

d

2n

d

3r

d

2nd2nd

1st 1st

3rd

3rd

3rd

2nd 2nd3rd

3rd

Prioritize data for recovery

Steps to a thin recoveryThe importance of portable metadata

The recovery

StorSimple system

• Credentials and keys

Download metadata

• 3% of last data image

Applications can “see” their data

• Download on access

Thin recovery and non-disruptive DR testingUse another StorSimple system at another site or a secondary StorSimple system

Thin recovery can be easily tested and should be

Know your capabilities and have expectations based on actual test experiences

Advantages of Microsoft Azure Storage3 kinds of data replication, local, zone and geo

Data integrity encoding and background scrubbing

Availability of datacenters

Q and A

Marc Farley [email protected]

DCIM-B250 StorSimple Solutions with Veeam in Production Environments Tuesday, May 13 10:15 AM - 11:30 AM Room: Hilton L2 Ballrm A

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