(Marketplace) Startups to Watch By Tory Reiss
Tory Reiss: Marketplace Startups
Jun 15, 2015
(Marketplace) Startups to Watch
By Tory Reiss
Wait- What is a Marketplace Startup?
Most simple explanation: connects buyers and sellers
Aren’t focused on creating a need
Instead provide solutions for needs we didn’t know we had!
What Sets Them Apart?
They challenge old corporate models
Generally strip away bureaucratic structures
Direct channels are one of their greatest assets
Years ago, we wouldn’t have thought about this
Now if you’re hungry you order via seamless
Need to get somewhere in a hurry? Grab an Uber
Food and transportation would be obvious industries for startups
But there are a couple making a splash in other areas…
HomeJoy
Cleaning service!
Makes professional cleanings affordable
Aimed at those who would otherwise not hire a cleaning service
Intuitive and user-friendly platform to help find the perfect cleaner
No longer need to screen individual applicants
In addition to the certified cleaners, all new hires are properly trained
That way, they’re able to help out, too!
Traction
Traction is like a reverse of traditional marketplace startup
The buyers are the companies, and the sellers are freelancers
Basically, brands outsource their advertising departments
Freelance network of media buyers, bloggers, and marketers picks up the work
Can save companies lots of money
A lot of big brands are already using it
CBS
Sony
Kraft
Instacart
Brings your groceries to your door
Doesn’t sound super innovative? Well…
They allow shoppers to select combination goods
Breaks previous limitations
For example, ordering from Walmart meant you could only select good from that Walmart store.
Instacart shoppers run around for you, and pick up what you need
Currently operates in 11 major urban areas
Plans to increase that to 15 by the end of 2015
By Tory Reiss
Wait- What is a Marketplace Startup?
Most simple explanation: connects buyers and sellers
Aren’t focused on creating a need
Instead provide solutions for needs we didn’t know we had!
What Sets Them Apart?
They challenge old corporate models
Generally strip away bureaucratic structures
Direct channels are one of their greatest assets
Years ago, we wouldn’t have thought about this
Now if you’re hungry you order via seamless
Need to get somewhere in a hurry? Grab an Uber
Food and transportation would be obvious industries for startups
But there are a couple making a splash in other areas…
HomeJoy
Cleaning service!
Makes professional cleanings affordable
Aimed at those who would otherwise not hire a cleaning service
Intuitive and user-friendly platform to help find the perfect cleaner
No longer need to screen individual applicants
In addition to the certified cleaners, all new hires are properly trained
That way, they’re able to help out, too!
Traction
Traction is like a reverse of traditional marketplace startup
The buyers are the companies, and the sellers are freelancers
Basically, brands outsource their advertising departments
Freelance network of media buyers, bloggers, and marketers picks up the work
Can save companies lots of money
A lot of big brands are already using it
CBS
Sony
Kraft
Instacart
Brings your groceries to your door
Doesn’t sound super innovative? Well…
They allow shoppers to select combination goods
Breaks previous limitations
For example, ordering from Walmart meant you could only select good from that Walmart store.
Instacart shoppers run around for you, and pick up what you need
Currently operates in 11 major urban areas
Plans to increase that to 15 by the end of 2015
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Transcript
(Marketplace) Startups to Watch
By Tory Reiss
Wait- What is a Marketplace Startup?
Most simple explanation: connects buyers and sellers
Aren’t focused on creating a need
Instead provide solutions for needs we didn’t know we had!
What Sets Them Apart?
They challenge old corporate models
Generally strip away bureaucratic structures
Direct channels are one of their greatest assets
Years ago, we wouldn’t have thought about this
Now if you’re hungry you order via seamless
Need to get somewhere in a hurry? Grab an Uber
Food and transportation would be obvious industries for startups
But there are a couple making a splash in other areas…
HomeJoy
Cleaning service!
Makes professional cleanings affordable
Aimed at those who would otherwise not hire a cleaning service
Intuitive and user-friendly platform to help find the perfect cleaner
No longer need to screen individual applicants
In addition to the certified cleaners, all new hires are properly trained
That way, they’re able to help out, too!
Traction
Traction is like a reverse of traditional marketplace startup
The buyers are the companies, and the sellers are freelancers
Basically, brands outsource their advertising departments
Freelance network of media buyers, bloggers, and marketers picks up the work
Can save companies lots of money
A lot of big brands are already using it
CBS
Sony
Kraft
Instacart
Brings your groceries to your door
Doesn’t sound super innovative? Well…
They allow shoppers to select combination goods
Breaks previous limitations
For example, ordering from Walmart meant you could only select good from that Walmart store.
Instacart shoppers run around for you, and pick up what you need
Currently operates in 11 major urban areas
Plans to increase that to 15 by the end of 2015
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