Male Female 18-34 18-49 25-54 55+ HH w/ kids <12 HHI $100K+ Own Home 47 53 21 43 44 47 18 20 76 34 66 32 57 55 33 26 34 84 Glee Viewer Profile Index based on Comp% of A18+/English Canada Total TV Glee Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521 •Ranked Top 20… National (A18-34, A18-24, F18-24, F18-34, F18-49, F25-54) Toronto (A18-24, A18-34, A18-49, A25-54, F18-24, F18-34, F18-49, F25-54) Calgary (A18-24, A18-34, A18-49, A25-54, F18-24, F18-34, F18-49, F25-54) Edmonton (A18-24, A18-34, F18-24) Vancouver (A18-24, A18-34, F18-24, F18-34, F18-49, F25- 54) Glee skews to key advertising demos! Its viewers are more likely than the TV population to own their own home, have kids under 12 and a household income over $100k Is the destination for younger viewers! • Own a touchscreen tablet or e-reader (116), smart phone (115) and to have spent $100+ online in the past year (119) • Have spent $50+ on face & body skincare (134) or make-up (114) in the past month and $500+ on women’s clothing in the past year • Have consumed coolers (140), mixed drinks (142), wine (112), spirits/liquor (119) or vodka (142) in the past 6 months • Have gone to the movies in the past week (133), and bought 3+ DVDs in the last 3 months (117) • Reward themselves with a snack (121), including: pretzels (135), chocolate bars (113), popcorn (115) and chewy candy (137) Viewers of Glee are more likely than the population to... Source: BBM Canada PPM Data, FL13 STD (Sep9-Oct27/13)-confirmed data, M-Su 2a-2a PMB 2013 Fall 2-Year Readership and Product Database/English Canada Index based on Comp% of A18-54 vs. population • Ranked Top 10 Nationally and in the Meter Markets across a number of key younger demos
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Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521 Ranked Top 20… National (A18-34,
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Male Female 18-34 18-49 25-54 55+ HH w/
kids <12
HHI $100K+
Own Home
4753
21
43 44 47
18 20
76
34
66
32
57 55
3326
34
84Glee Viewer Profile
Index based on Comp% of A18+/English Canada
Total TV Glee
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521
•Ranked Top 20…National (A18-34, A18-24, F18-24, F18-34, F18-49, F25-54)
Toronto (A18-24, A18-34, A18-49, A25-54, F18-24, F18-34, F18-49, F25-54)
Now in its 39th season! Guests have included Tina Fey, Miley Cyrus, Bruce Willis and Lady Gaga.
SNL: Canada’s Most Watched Late Night Program!* Reaches over 1.6 million viewers each week! (2+)
Male Female A18-34 A18-49 A25-54 A55+
4753
18
36 3842
46
54
28
53 54
26
SNL Viewer ProfileComp (%) of Ind2+
Total TV SNL
Source: BBM Canada PPM Data, FL13 STD(Sept 9 2013 – Nov 3 2013),*(A18-49, A25-54, F18-49 & F25-54), Late night based on 1130p-4a /Reach based on AvWkRch(000), Total Canada, Ind2+,
Attracts a younger consumer with almost 30% of the audience between 18-34