TOP_Lemon Tea

SOLUTION OF IMPROVING BUSINESSFOR LEMON TEA SHOP

TEAM TOP

BUSINESS PLAN

IntroductionIntroduction

Analyzingthe problem

Analyzingthe problem

SolutionsSolutions

ConclusionConclusion

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“Tra chanh chem gio” (lemon tea for chit – chat) has become oneof the “elegant” hobbies of Sai Gon youths. It is not the traditionaldish, but it is more and more attractive to the teenagers, youngadults as well as tourists travelling to Sai Gon.

“Tra chanh chem gio” (lemon tea for chit – chat) has become oneof the “elegant” hobbies of Sai Gon youths. It is not the traditionaldish, but it is more and more attractive to the teenagers, youngadults as well as tourists travelling to Sai Gon.

We are TOP Lemon Tea Shop. Our lemon tea shop is a place to inspirefor stories in the most prosperous time. With fresh glasses of lemon teain our lemon tea shop, you can chat the entire evening and are notafraid of your health.

However, our shop has recently face to face a serious problem. There isa rumor that many owners of lemon tea shops have used unsanitarymaterials, chemicals instead of hygienic natural materials to makelemon tea. It has big effect on human ‘s health. So many people havebeen afraid of drinking lemon tea when coming to our shop as well asother shops, which made our revenue go down.

We are TOP Lemon Tea Shop. Our lemon tea shop is a place to inspirefor stories in the most prosperous time. With fresh glasses of lemon teain our lemon tea shop, you can chat the entire evening and are notafraid of your health.

However, our shop has recently face to face a serious problem. There isa rumor that many owners of lemon tea shops have used unsanitarymaterials, chemicals instead of hygienic natural materials to makelemon tea. It has big effect on human ‘s health. So many people havebeen afraid of drinking lemon tea when coming to our shop as well asother shops, which made our revenue go down.

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STRONGTHEN• Ensure quality, hygiene and food

safety• Shop’s product is lemon tea – a good

drink for health, suitable for Sai Gonweather

• High quality, professional, friendly youngwaiters and waitresses

WEEKNESS

• Don’t make customers believe ourlemon tea shop

OPPORTUNITY• Close relationship with customers• Shop holders have good relationship

with schools’ social clubs, so that wecan be easy to operate with them inorganizing events at TOP shop.

• Shop has being new decorated tomeet students’ style.

THREATEN• Appearing a rumor that many owners

of lemon tea shops have usedunsanitary materials, chemicalsinstead of hygienic natural materials tomake lemon tea

• Revenue of our shop has gone down• Customers come to our shop to drink

lemon tea fewer and fewer

SWOT

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STEP 1STEP 1

We have to determine that our target customer are students,the youth and especially social clubs of schools or colleges sothat we can have suitable plan to serve them best.

We have to determine that our target customer are students,the youth and especially social clubs of schools or colleges sothat we can have suitable plan to serve them best.

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STEP 2STEP 2

To set customer’s mind at rest aboutthe origin of lemon tea ‘s materials, wewill paste the food hygienic certificateon the wall of our shop.

To set customer’s mind at rest aboutthe origin of lemon tea ‘s materials, wewill paste the food hygienic certificateon the wall of our shop.

A certificate is a good idea to prove ourproduct’s high quality. Seeing acertificate in the shop makes peoplefeel safe and confident to use lemontea.

A certificate is a good idea to prove ourproduct’s high quality. Seeing acertificate in the shop makes peoplefeel safe and confident to use lemontea.

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STEP 3STEP 3

We will redecorate our shop with fresh colors, models,photos about lemon teaWe will redecorate our shop with fresh colors, models,photos about lemon tea

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We will design our shop with some games such as unocard games, seahorse chesses,….or with some books,novels….so as to meet our customer’s relax need, mainlystudents.

We will design our shop with some games such as unocard games, seahorse chesses,….or with some books,novels….so as to meet our customer’s relax need, mainlystudents.

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STEP 3STEP 3

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Our shop also is equipped a projection screen to showhow to make fresh lemon tea of our shopOur shop also is equipped a projection screen to showhow to make fresh lemon tea of our shop

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STEP 4STEP 4

We invite frequenters to drink our lemon tea and they willsupport us for the product launchWe invite frequenters to drink our lemon tea and they willsupport us for the product launch

In special occasions or “happy hour”, our shop has discountpolicies with membership card, promotions…to attractcustomers.

In special occasions or “happy hour”, our shop has discountpolicies with membership card, promotions…to attractcustomers.

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STEP 5STEP 5

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We have many plans to make our shop become a place toorganize contests “Make clean lemon tea” in order to makegood image and attract customers, increase sales.

We have many plans to make our shop become a place toorganize contests “Make clean lemon tea” in order to makegood image and attract customers, increase sales.

With our relationship, we will conduct to link to clubs inschools to help them organize or supply them with the placeto hold events…

With our relationship, we will conduct to link to clubs inschools to help them organize or supply them with the placeto hold events…

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With some such ideas, we trust that our shop will relievecustomer’s mind. Customers will not worry about anything whencoming to our lemon tea shop. We hope that our lemon tea shopwill be a bridge between youths coming from other districts

With some such ideas, we trust that our shop will relievecustomer’s mind. Customers will not worry about anything whencoming to our lemon tea shop. We hope that our lemon tea shopwill be a bridge between youths coming from other districts

If you are a foreigner and want to study Vietnamese, come toour lemon tea shop and you will get a lot of interesting things.If you are a foreigner and want to study Vietnamese, come toour lemon tea shop and you will get a lot of interesting things.