5/19/2011 1 Ensuring the success of crowdsourcing initiatives: key governance issues Isabel Ramos Isabel Ramos Isabel Ramos Isabel Ramos University of Minho, Portugal http://www.dsi.uminho.pt/~iramos [email protected]University of Minho University of Oulu Topics covered 19-05-2011 Crowdsourcing Creative Tasks | Isabel Ramos 2 O Motives to participate in Crowdsourcing Initiatives O Incentive Mechanisms O Building Reputation O Principles Guiding the Design of Web Platforms O IP and Legal Issues O Risks of Crowdsourcing O Measures of Success University of Minho University of Oulu
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Topics covered - dsi.uminho.pt€¦ · Topics covered Crowdsourcing Creative Tasks | Isabel Ramos 19-05-2011 2 O Motives to participate in Crowdsourcing Initiatives O Incentive Mechanisms
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5/19/2011
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Ensuring the success of crowdsourcing initiatives:
Incentive Mechanisms (1/3)O Altruistic InitiativesAltruistic InitiativesAltruistic InitiativesAltruistic Initiatives, where people are cooperating with each other or
providing information at large just because they think it’s important (caring
“It “It “It “It makes public participation relevant to actual makes public participation relevant to actual makes public participation relevant to actual makes public participation relevant to actual decisiondecisiondecisiondecision----making “(ideology)making “(ideology)making “(ideology)making “(ideology)
University of MinhoUniversity of Oulu
5/19/2011
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Reputation is Key
O Build Build Build Build Trust.Trust.Trust.Trust. Encouraging good behaviors and discouraging bad ones within the context of aims of the initiative.
O Promote Promote Promote Promote qualityqualityqualityquality. Recognizing and featuring high quality contributors that usually are only a few from the online community linked to the initiative.
O Facilitate Facilitate Facilitate Facilitate Member Matching.Member Matching.Member Matching.Member Matching. Helping community members assess the expertise of other members so that they can decide how much to trust someone’s posting or whether to initiate collaboration.
O Sustain Sustain Sustain Sustain Loyalty.Loyalty.Loyalty.Loyalty. Loyalty is connected with the member’s reputation built within the initiative. Once a member has built a reputation, it becomes harder to leave the initiative or move to another where he/she is not known yet.