Name: GCSE Unit 3.1 Revision Topic 3.1 Marketing The Key Areas: Market Research Product Trial and Repeat Purchases Product Life Cycle Branding and Differentiation Boston Matrix The two main types of research are: Primary Research and Secondary Research. Primary Research The benefits of Primary Research:
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Topic 3.1 Marketing - Crawshaw Academy€¦ · 1. Define product life cycle 2. Explain the purpose of a product life cycle for a business 3. Explain the five phases of a product life
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Name:
GCSE Unit 3.1 Revision
Topic 3.1 Marketing
The Key Areas:
Market Research
Product Trial and Repeat Purchases
Product Life Cycle
Branding and Differentiation
Boston Matrix
The two main types of research are: Primary Research and Secondary
Research.
Primary Research
The benefits of Primary Research:
Name:
GCSE Unit 3.1 Revision
Secondary Research
The benefits of Secondary Research:
What good is gathering data if you can’t analyse it???
There are two different types of data you can collect they are:
1. Quantitative Research
2. Qualitative Research
Quantitative Research Define Quantitative Research including examples.
Qualitative Research
Benefits Disadvantages
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GCSE Unit 3.1 Revision
Define Qualitative Research including examples.
Revision Questions
1. What is the meaning of marketing – define
2. Explain the purpose of businesses carrying out marketing research
– name 4 reasons
3. Name 4 quantitative research methods used by businesses
4. Name 4 qualitative research methods used by businesses
5. Name 2-3 advantages and disadvantages of each type of
quantitative and qualitative research method used.
6. What are the advantages and disadvantages of primary and
secondary research in general?
Benefits Disadvantages
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GCSE Unit 3.1 Revision
Practice Exam Questions
Businesses collect a wide range of market research data.
Identify one method of collecting quantitative market research data.
(1 mark)
Explain how quantitative data might help a business to improve its
marketing mix. (3 marks)
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GCSE Unit 3.1 Revision
Product Trial is
Methods of trialling a product are:
1.
2.
3.
4.
5.
Repeat Purchases are
A method of a business ensuring that they receive repeat purchases is
through their marketing mix. The marketing mix is:
Revision Questions
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GCSE Unit 3.1 Revision
1. Define product trial
2. Define repeat purchases
3. Name 8 methods used by businesses when setting up a product trial
4. What can a business do to its marketing mix to maintain repeat
purchases
5. Name the issues a business may face when setting up product trials
and repeat purchase
Practice Exam Questions
Amazon is a well known online retailer. It has grown by differentiating
itself from its rivals and being highly competitive.
Amazon is an online retailer.
Which one of the following elements of the marketing mix does this
represent?
Select one answer. (1 Mark)
A Price.
B Product.
C Promotion.
D Place.
Identify two methods Amazon might use to differentiate its service
from its rivals. (2 marks)
Describe why developing a well known brand is important to the success
of a Business such as Amazon. (3 marks)
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GCSE Unit 3.1 Revision
All products go through the same life cycle- but it is important to
remember that the sales life of some products is longer than others.
There are 5 stages to the product life cycle, they are:
1.
2.
3.
4.
5.
Draw the Product Life Cycle, labelling all parts correctly.
Name:
GCSE Unit 3.1 Revision
Revision Questions
1. Define product life cycle
2. Explain the purpose of a product life cycle for a business
3. Explain the five phases of a product life cycle
a. What activities are the business carrying out at each stage
b. What is happening to sales at each stage
c. What is happening to profits at each stage
d. What is happening to the businesses cash flow position at
each stage
4. Explain the meaning of an extension strategy
5. Give 2 real examples of businesses using product extension
The product life cycle below shows sales of a new chocolate bar over a
period of time.
What is phase 3 called? (1 mark)
Practice Exam Questions
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GCSE Unit 3.1 Revision
Identify two possible extension strategies a chocolate manufacturer
might use. (2 marks)
Explain how one of the strategies you identified would extend the
product life cycle of the new chocolate bar. (3 marks)
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GCSE Unit 3.1 Revision
The Boston Matrix is:
Complete the diagram below:
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GCSE Unit 3.1 Revision
Category Why this means
Dog
Star
Cash Cow
Problem Child
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GCSE Unit 3.1 Revision
Revision Questions
1. Define Boston Matrix
2. What is the meaning of a ‘product portfolio’
3. What is the use of the Boston Matrix, how do businesses use it
4. Define market share
5. Define market growth
6. Explain what each part represent according to: market growth and
market share
a. Star
b. Dog
c. Cash cow
d. Problem child
Identify one element of the Boston Matrix. (1 Mark) ___________
Describe how the use of the Boston Matrix can benefit a business. (3
Marks)
Practice Exam Questions
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GCSE Unit 3.1 Revision
What is a Brand?
How can branding have an impact on the Product Life Cycle? (*Hint-
Extend and Stretch)
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GCSE Unit 3.1 Revision
Products can be differentiated by:
1. Design, formulation & function 2. Name 3. Packaging
Advantages to Branding
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GCSE Unit 3.1 Revision
Revision Questions 1. Define brand
2. Define product differentiation
3. Explain 5 benefits to a business for establishing a brand name
4. Explain what issues can arise with establishing or maintain a brand
name
5. Name 6 ways a business can differentiate its product/service from its competitors