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1. Improved Learning Questions for Kotlers 22 Chapters Michelle
Cabunilas April 2011 http://cabunilasmichelle.blogspot.com
2. TOP 10 Learning Questions for Chapter 1: Defining Marketing
for the 21 st Century Ria Abendan / Michelle Cabunilas April
2011
3. 2. Promoting a visit to Star City is an example of marketing
what?
A place
An experience
A property
An organization
None of the above
4. Examples Experiences are marketed by orchestrating several
goods and services
5. 2. Under what marketing is promoting a visit to Star City?
A place
An experience
A property
An organization
None of the above
6. 10 Questions Chapter 2: Developing Marketing Strategies and
Plans Steven Michael Y. Andrada / Michelle Cabunilas April 15, 2011
www.stevenandrada.blogspot.com 1/73
7. 5. What kind of business orientation that puts the customer
at the heart of the business?
Product orientation
Geographical orientation
Market orientation
Competence orientation
None of the above
34/73 www.stevenandrada.blogspot.com
8. 5. What kind of business orientation that puts the customer
at the heart of the business?
Product orientation
Service orientation
Market orientation
Consumer orientation
None of the above
34/73 www.stevenandrada.blogspot.com
9. Types of Business Orientation
Product Orientation - The company believes that they have a
superior product, based on quality and features, and because of
this they feel their customers will like it also.
Market Orientation - Puts the customer at the heart of the
business.
32/73 www.stevenandrada.blogspot.com
10. Examples 33/73 www.stevenandrada.blogspot.com Question 5:
Company Product Market Cebu Pacific Air We run an Airline company
Its time everyone to flies PLDT We run a Telecommunication company
Were changing lives
11. 5. What kind of business orientation that puts the customer
at the heart of the business?
Product orientation
Service orientation
Market orientation
Consumer orientation
None of the above
34/73 www.stevenandrada.blogspot.com
12. TOP 10 Learning Questions Ch 3: Gathering Information and
Scanning the Environment Ma. Katrina S. Avellana / Michelle
Cabunilas April 2011 http://kavellana.blogspot.com
13. 1. Marketing Information System (MIS) consists of the
following except: http://kavellana.blogspot.com
People
Equipment
Information
Procedures
All of the above
14. 1. People, Equipment and ______ make the whole of Marketing
Information System or MIS. http://kavellana.blogspot.com
Experience
Procedure
Information
Service
All of the above
15. Marketing Information System (MIS)
http://kavellana.blogspot.com
Consists of people, equipment and procedures to gather, sort,
analyze, evaluate and distribute needed, timely and accurate
information to marketing decision makers.
16. 1. People, Equipment and ______ make the whole of Marketing
Information System or MIS. http://kavellana.blogspot.com
Experience
Procedure
Information
Service
All of the above
17. TOP 10 Learning Questions for Chapter 4: Conducting
Marketing Research and Forecasting Demand Megha Behani/ Michelle
Cabunilas 15th April 2011
18. #9: What does the Rolex name mean to you? is an example of
___
A. Brand personification
B. Laddering
C. Word association
D. Visualization
E. Projective Techniques
19. #9: When we think of brands like Omega, Rolex, Chanel,
Hermes, LV and etc. what does it mean to you in marketing?
A. Tagging
B. Word Association
C. Labelling
D. Visualization
E. Branding
20. Concept: What are the qualitative measures to understand
consumers mind?
Word Association
Projective Techniques
Laddering
Visualization
Brand Personification
21. Word Association: Ask subjects what words come to mind when
they customer hears the brands name
22. #9: When we think of brands like Omega, Rolex, Chanel,
Hermes, LV and etc. what does it mean to you in marketing?
A. Tagging
B. Word Association
C. Labelling
D. Visualization
E. Branding
23. TOP 10 Learning Questions for Creating Customer Value,
Satisfaction & Loyalty and Ch 5 Joan Soliven/ Michelle
Cabunilas April 15, 2011 http://joansoliven.blogspot.com/
24. 4. It is the totality of features and characteristics of a
product or service that bear of its ability to satisfy needs.
Appearance
Specifications
Image
Quality
Value
http://joansoliven.blogspot.com/
25. 4. The ability to satisfy a need of a product/ service is a
feature or characteristic of _________.
Quality
Worth
Specifications
Appearance
None of the above
http://joansoliven.blogspot.com/
26. Customer Satisfaction depends on Quality
Quality is the totality of features and characteristics of a
product or service that bear of its ability to satisfy needs.
http://joansoliven.blogspot.com/
27. Impact of Quality These 3 are interrelated with each other
http://joansoliven.blogspot.com/ Source: Marketing Management 13 th
Edition by Philip Kotler
28. 4. The ability to satisfy a need of a product/ service is a
feature or characteristic of _________.
Quality
Worth
Specifications
Appearance
None of the above
http://joansoliven.blogspot.com/
29. Analyzing Consumer Markets Rustie M. Fidel/ Michelle
Cabunilas April 15, 2011 Top 10 Learning Questions for Chapter 06
:
30. 5. There are 5 Brands of Personality. Sincerity,
Sophistication, Excitement, Ruggedness and _____ .
Integrity
Honesty
Hope
Competence
None of the Above
http://rustie27.blogspot.com/
31. 5. What are the five (5) Brands of Personality?
43. http://myrtlefrantilla.blogspot.com / Examples of
Behavioral variable are occasions, benefits, user status and
_________.
Seller
Influencer
Decider
Loyalty awards
Buyer Readiness
44. TOP 10 Learning Questions for Ch 9: Creating Brand Equity
Soleil Gan/ Michelle Cabunilas April 2011
http://taeyangxinyi.blogspot.com
45. 1. Which of the following is NOT a component of Brand
Equity?
Relevance
Energy
Esteem
Individuality
Knowledge
http://taeyangxinyi.blogspot.com
46. 1. All of the above are components of Brand Equity except
for __________.
Individuality
Relevance
Energy
Esteem
Knowledge
http://taeyangxinyi.blogspot.com
47. Brand Asset Valuators Components of Brand Equity 3
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing
Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance
Esteem Knowledge CALCI-N
48. Individuality is not a component of brand equity, rather it
is 4 http://taeyangxinyi.blogspot.com From Philip Kotlers,
Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy
Relevance Esteem Knowledge CALCI-N Differentiation -measures the
degree to which a brand is seen as different from others Example:
Chuckie chocolate milk advertises CALCI-N as an ingredient versus
Moo who doesnt have said ingredient
49. 1. All of the above are components of Brand Equity except
for __________.
Individuality
Relevance
Energy
Esteem
Knowledge
http://taeyangxinyi.blogspot.com
50. TOP 10 Questions for Chapter 10: Crafting the Brand
Positioning Anna Katrina L. Guray / Michelle Cabunilas April 15,
2011 http://annaguray06.blogspot.com
51. 1. are associations/benefits that can be shared with other
brands.
52. 1. It is associations or benefits that can be shared with
other brands.
Points-of-Parity
Points-of-Difference
Brand Image
Brand Concept
Points-of-Value
http://annaguray06.blogspot.com
53. POPs are POINTS-OF-PARITY Concept 1: POPs SHARING FEATURES
& BENEFITS + = = + + http://annaguray06.blogspot.com
54. 1. It is associations or benefits that can be shared with
other brands.
Points-of-Parity
Points-of-Difference
Brand Image
Brand Concept
Points-of-Value
http://annaguray06.blogspot.com
55. TOP 10 Learning Concepts for Chapter 11: Dealing with
Competition Lady Charmayne Hao/ Michelle Cabunilas April 2011
56. 4. Switching cost is an example barrier to entry of
Supplier Power
Threat of new entrants
Buyer Power
All of the above
None of the above
57. 4. It is an example of barrier to entry of supplier power,
buyer power and threat of new entrants
Segment Rivalry
Threat of Substitutes
Industry Competitors
Switching Cost
None of the above
58. Switching cost is an example of
Customers Purchasing Power
Threat of new entrants
Customers Preferences
All of the above
None of the above
http://annalimedina.blogspot.com/
59. What determines market segment? Michael Porters Five
Forces
60. 4. It is an example of barrier to entry of supplier power,
buyer power and threat of new entrants
Segment Rivalry
Threat of Substitutes
Industry Competitors
Switching Cost
None of the above
61. TOP 10 Learning Questions for Setting Product Strategy #28
Ivy Villamor/ Michelle Cabunilas April 14, 2011 A Downloadable
Template For use in the Marketing Management Class of Prof. Remigio
Joseph De Ungria
62. 6. Which of the following does not fall under Service
Differentiation?
Ordering ease
Conformance
Installation
Returns
All of the above
63. 6. All are under Service Differentiation except for
___________.
Ordering ease
Conformance
Installation
Returns
All of the above
64.
Ordering ease : call PLDT hotline
Delivery : 1 day installation
Installation : free installation
Customer training : upon installation
Customer consulting : thru 24/7 hotline and Customer
Service
Maintenance & repair: thru 24/7 hotline and Customer
Service
Returns : warranty coverage, returnable for defects
Concept 10: Service Differentiation
http://www.slideshare.net/ivyvillamor
65.
Product form : family house
Features : 5 bedrooms, 2 t&b, kitchen, lanai, port etc
Customization : elderly/environmental friendly
Performance : fully furnished
Conformance : conformed with building and fire standards
Durability : constructed by triple A home builder
Reliability : first hand clean documents
Repairability : free repairs for 3 years
Style : bungalow, duplex, town house, single detached
Concept 9: Product Differentiation
66. 6. All are under Service Differentiation except for
___________.
Ordering ease
Conformance
Installation
Returns
All of the above
67. TOP 10 Learning Questions Ch 13 Designing and Managing
Services Ronald Patrick G. Wenceslao// Michelle Cabunilas April
2011 rgwenceslao.blogspot.com
68. 5. Service positioning strategy can be made tangible
through? 4
Price, Place, People
Place, Promotion, Price
People, Product, Promotion
Price, Position, Promotion
Product, Place, People
69. 5. It is a Service positioning strategy can be made
tangible through? 4
Price, Place, People
Place, Promotion, Price
People, Product, Promotion
Price, Position, Promotion
Product, Place, People
70. Services can be made tangible through 4
Place
People
Equipment
Communication material
Symbols
Price
71. 5. It is a Service positioning strategy can be made
tangible through? 4
Price, Place, People
Place, Promotion, Price
People, Product, Promotion
Price, Position, Promotion
Product, Place, People
72. TOP 10 Learning Questions for Ch 14 Developing Pricing
Strategies and Programs Zaragoza / Michelle Cabunilas April 15,
2011 meghanngettingthere.blogspot.com
73. 9. McDonalds McSavers Meals at PhP 25.00 is a good example
of companies adapting their prices via this method.
Geographical
Discounts/Allowances
Promotional
Differentiated
None of the Above
meghanngettingthere.blogspot.com
74. 9. Companies promoting value meals at a very low price like
McDonalds meals is an example of adapting thru this method.
Price Reduction
Promo Packages
Discounts/Allowances
Differentiated
All of the Above
meghanngettingthere.blogspot.com
75. meghanngettingthere.blogspot.com From Philip Kotlers,
Marketing Management, 13 th Edition Companies lower prices in order
to INCREASE PROFITS
76. Companies lower prices in order to INCREASE PROFITS
meghanngettingthere.blogspot.com From Philip Kotlers, Marketing
Management, 13 th Edition
77. 9. Companies promoting value meals at a very low price like
McDonalds meals is an example of adapting thru this method.
Price Reduction
Promo Packages
Discounts/Allowances
Differentiated
All of the Above
meghanngettingthere.blogspot.com
78. TOP 10 Learning Questions for Chapter 16 Managing
Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales/
Michelle Cabunilas April 14, 2011
79. 1. Which of the 5 Ms of Advertising involves consideration
of market share, consumer base and competition?
Mission
Money
Message
Media
Measurement
http://ph.linkedin.com/in/francisbensoncabehugo
80. 1. It involves consideration of market share, consumer base
and competition, it is called _________.
Mass Media
Measurement
Message
Media
Money
http://ph.linkedin.com/in/francisbensoncabehugo
81. Money asks the question: How much can be spent?
Establish advertising budget for each product
Spend the amount required :
achieve the sales goal
http://ph.linkedin.com/in/francisbensoncabehugo
82. 1. It involves consideration of market share, consumer base
and competition, it is called _________.
Mass Media
Measurement
Message
Media
Money
http://ph.linkedin.com/in/francisbensoncabehugo
83. Chapter 17 Designing and Managing Integrated Marketing Yang
Zhao / Michelle Cabunilas April. 2011 TOP 10 Learning Question
for
84. How many models of marketing communication mix?
A. 2
B. 4
C. 6
D. 8
E. 10
http://zhaointote.blogspot.com/
85. Examples of Marketing Communications are:
Advertising, Sales Promotions and Events and Experience
Public Promotions and Publicity
Direct Marketing and Interactive Marketing
Word of Mouth Marketing and Personal Selling
All of the Above
86. Models of Marketing Communications Direct marketing Word of
mouth Advertising Sales promotion Events and experiences PRs &
Publicity Interactive Marketing Personal Selling
http://zhaointote.blogspot.com/
87. Marketing Communication mix (8 major models of
Communication)
Advertising
Any paid form of non-personal and promotion of ideas, goods, or
services by an identified sponsor.
Sales Promotion
A variety of short-term incentives to encourage trial or
purchase of a product or service
Events and experience
Company-sponsored activities and programs designed to create
daily or special brand-related interactions
Public relations and publicity
A program designed to promote or protect a company's image or
its individual products
http://zhaointote.blogspot.com/
88. Marketing Communication mix (8 major models of
Communication)
Direct Marketing
User of mail, Tel, fax, e-mail, or Internet to communicate
directly with or solicit response or dialogue from specific,
customers and prospects.
Interactive Marketing
Online activities and programs designed to engaged customers or
prospects and directly or indirectly raise awareness, improve
image, or elicit sales of products and services
Word- of - Mouth Marketing
People-to-people oral, written, or electronic communications
that related to merits or experiences of purchasing or using
products or services.
Personal Selling
Face-to-face interaction with one or more prospective
purchasers for the purpose of making presentations, answering
questions, and procuring orders.
http://zhaointote.blogspot.com/
89. Examples of Marketing Communications are:
Advertising, Sales Promotions and Events and Experience
Public Promotions and Publicity
Direct Marketing and Interactive Marketing
Word of Mouth Marketing and Personal Selling
All of the Above
90. TOP 10 Learning Questions for Chapter 18 Managing Mass
Communications Francis Benson C. Hugo/ Michelle Cabunilas April 14,
2011 http://ph.linkedin.com/in/francisbensoncabehugo
91. Which of the following is not a major type of wholesaler?
Full Service
Brokers / Agents
Merchant
Limited Service
Specialized Service
Question 3
92. All are types of wholesaler, which one does not belong?
Full Service
Specialized Service
Brokers / Agents
None of the Above
All of the Above
Question 3
93. The Major Types of Wholesalers
Merchant
Independently owned; take title to the merchandise they
handle
Ex: jobbers, distributors, mill supply houses
Full Service
Carry stock, maintain sales force, offer credit, make
deliveries, provide management assistance
Limited Service
Cater to specific type of service / merchandise
Source: Marketing Management 13 th Ed by Philip Kotler
94. The Major Types of Wholesalers (contd)
Brokers / Agents
Facilitate buying and selling on a commission of 2%-6%
Manufacturers
Operations conducted by own company
Specialized wholesalers
Ex auction companies, agricultural assemblers,
Source: Marketing Management 13 th Ed by Philip Kotler
95. All are types of wholesaler, which one does not belong?
Full Service
Specialized Service
Brokers / Agents
None of the Above
All of the Above
Question 3
96. TOP 10 Learning Questions for Ch 19: Managing Personal
Communications Caroline P. Quarte / Michelle Cabunilas April 2011
http://carolinequarte.blogspot.com/
97.
Direct mail
Direct interaction
Direct selling
Direct communication
Answer 2. Direct marketing channels include _________, catalogs,
and telemarketing ? http://carolinequarte.blogspot.com/
98.
Direct Marketing
Direct interaction
Direct selling
Direct communication
Answer 2. Catalogs, direct mail and telemarketing are examples of?
http://carolinequarte.blogspot.com/
99. Direct Marketing is the use of consumer-direct channels to
reach and deliver goods and services to customers without using
marketing middlemen. http://carolinequarte.blogspot.com/
http://carolinequarte.blogspot.com/ Direct Mail Catalogs
Telemarketing
100.
Direct Marketing
Direct interaction
Direct selling
Direct communication
Answer 2. Catalogs, direct mail and telemarketing are examples of?
http://carolinequarte.blogspot.com/
101. TOP 10 Learning Questions for Chapter 20 Introducing New
Market Offerings Louie Mark Quizon/ Michelle Cabunilas April 15,
2011 http://louiemarkquizon.blogspot.com
102.
Vertical
Lateral
Diagonal
Both A and B
None
http://louiemarkquizon.blogspot.com 4. A Shell gas station with a
Shell Select store is an example of _________ marketing?
103.
Vertical
Lateral
Diagonal
Both A and B
None
http://louiemarkquizon.blogspot.com 4. McDonalds fastfood with a
McCafe beside is an example of what marketing?
104. Gas Station Transform a Product to Satisfy New or
Different Needs through Lateral Marketing!
http://louiemarkquizon.blogspot.com Cafeteria Cereal Candy
Audio
105. Gas Station Food Lateral marketing combines two product
concepts or ideas to create a new offering.
http://louiemarkquizon.blogspot.com Cafeteria Internet Cereal
Snacking Candy Toy Audio Portable
106. Shell Gas Station Food http://louiemarkquizon.blogspot.com
Example: Shell and Shell Select Store
107. Shell Gas Station with Select Store
http://louiemarkquizon.blogspot.com Example: Shell and Shell Select
Store
108.
Vertical
Lateral
Diagonal
Both A and B
None
http://louiemarkquizon.blogspot.com 4. McDonalds fastfood with a
McCafe beside is an example of what marketing?
109. TOP 10 Learning Questions for Tapping into Global Markets
21 Sandel, Lee Aizabel L/ Michelle Cabunilas April 14, 2011
www.leeaizabelsandel.blogspot.com
110. 5. A cultural dimension where high power distance cultures
tend to be less egalitarian.
High vs. low avoidance
Individualism vs. collectivism
Masculine vs. feminine
High vs. low power distance
Weak vs. strong power distance
www.leeaizabelsandel.blogspot.com
111. 5. It is a cultural dimension where high power distance
cultures tend to be less egalitarian.
High vs. low avoidance
High vs. Individualism
High vs. Collectivism
High vs. Low power distance
High vs. strong power distance
www.leeaizabelsandel.blogspot.com
112. Egalitarianism is a belief that favors equality of some
sort. A culture that believes in power have greater distance/gap
between those who have power and those who dont.
www.leeaizabelsandel.blogspot.com High vs. Low Power Distance H I G
H L O W
113. 5. It is a cultural dimension where high power distance
cultures tend to be less egalitarian.
High vs. low avoidance
High vs. Individualism
High vs. Collectivism
High vs. Low power distance
High vs. strong power distance
www.leeaizabelsandel.blogspot.com
114. TOP 10 Learning Questions for Chapter 22: Managing A
Holistic Marketing Organization For The Long Run Mira Lynn Serrano/
Michelle Cabunilas April 14, 2011 miralynnserrano.blogspot.com
115. 6. The following are different types of Marketing Control,
except:
Annual Plan Control
Efficiency Control
Cost Control
Profitability Control
Strategic Control
miralynnserrano.blogspot.com
116. 6. There are four types of marketing Control and they are:
Annual Plan Control and Profitability Control
Efficiency Control and Cost Control
Efficiency Control and Strategic Control
Only A and C
Only B and C
miralynnserrano.blogspot.com
117. Different Types of MARKETING CONTROL
miralynnserrano.blogspot.com
118. Different Types of MARKETING CONTROL
miralynnserrano.blogspot.com To examine whether the PLANNED RESULTS
are being achieved
119. Different Types of MARKETING CONTROL
miralynnserrano.blogspot.com To examine where the company is making
and losing MONEY
120. Different Types of MARKETING CONTROL
miralynnserrano.blogspot.com To evaluate and improve the spending
efficiency and impact of marketing EXPENDITURES
121. Different Types of MARKETING CONTROL
miralynnserrano.blogspot.com To examine whether the Company is
pursuing its best OPPORTUNITIES
122. 6. There are four types of marketing Control and they are: