TOP WAYS TO WATCH TV IN 2014
Top ways to Watch TV in 2014
Aug 21, 2014
Chromecast, Google Play, Apple TV, Roku, Aereo: these are just a few examples of next-generation TV.
In the last year, nearly two million Americans cancelled their cable TV service. “Cord cutters” and “cord nevers” everywhere are migrating towards new TV options that are not only smarter technology, but also less expensive.
This presentation highlights which smart TVs, set-top boxes, streaming sticks and mobile apps are leading the competition, what products should be on your radar, and how consumers today have a lot of options.
In the last year, nearly two million Americans cancelled their cable TV service. “Cord cutters” and “cord nevers” everywhere are migrating towards new TV options that are not only smarter technology, but also less expensive.
This presentation highlights which smart TVs, set-top boxes, streaming sticks and mobile apps are leading the competition, what products should be on your radar, and how consumers today have a lot of options.
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Transcript
TOP WAYS TO WATCH TV IN 2014
NEW TV OUTPUTS
“Cord cutters” and “cord nevers” are redefining the TV landscape. Driven by flexibility and cost savings, next-generation consumers are using:
Smart TVs
Set-top boxes
Streaming sticks
Mobile apps
56% of broadband households now have at least one TV connected to the internet
62% watch Net-based video over a games console
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2
1.8 MILLION Americans have cancelled their cable TV service in the past year
15 MILLION minutes of video were watched on mobile devices in 2013
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TOP WAYS TO WATCH TV IN 2014
APPLE TV
Type: Set-top box Price: $99.00 Features: Connects to any HDTV, syncs with other Apple products, Airplay
XBOX ONE
Type: Set-top box & gaming unit Price: $499.99 Features: All-in-one entertainment console, voice control, ESPN partnership, single sign-on
ROKU
Type: Set-top box & streaming stick Price: $49.99 - $99.99 Features: Access to 1000+ channels, games, remote control mobile app
CHROMECAST
Type: Streaming stick Price: $35.00 Features: Low price point, HDMI port, controlled by a mobile device, simple
NETFLIX
Type: Mobile app /Internet TV service Price: $7.99 / month Features: Low price point, robust content selection, available on any mobile device
AEREO
Type: Mobile app / Internet TV service Price: $8.00 - $12.00 / month Features: Access to live TV online, available on any mobile device
Let’s Connect!
Sheetal Jaitly Director of Media, Sports & Entertainment [email protected]
www.pivotallabs.com
Be a part of the next-generation TV revolution.
SOURCES
1. Pant, Vibha & Michael Greeson. The Diffusion Group. In-Home CE and Home Network Ecosystem – 2013. (April – June, 2013.) Retrieved from http://tdgresearch.com/report/in%E2%80%90home-ce-and-home-network-ecosystem-%E2%80%90-2013-2/
2. Eaton, Kit. Fast Company. Stats Hint Smart TVs Twice as Popular as Streaming Boxes. (May 3, 2013.) Retrieved from http://www.fastcompany.com/3009284/tech-forecast/stats-hint-smart-tvs-twice-as-popular-as-streaming-boxes
3. SNL Kagan. SNL Kagan Releases 2nd-Quarter U.S. Multichannel Subscriber Report. SNL. N.p., 3 Sept. 2013. Web. 28 Nov. 2013. Retrieved from http://www.snl.com/InTheMedia.aspx
4. Research Excellence. TV Untethered: Quantifying Mobile TV Viewing and its Impact. (July 24, 2013). Retrieved from http://www.researchexcellence.com/documents/misc/TV_Untethered_ARF_AM8_White_Paper_FINAL.pdf
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