Top User Tasks in ’Static’ and ‘Mobile’ Contexts Photo by Acid Pix — http://www.flickr.com/photos/acidpix/5721934108/ Christiaan W. Lustig senior strategist, research & strategy director at Sabel Online Top User Tasks In 'Static' And 'Mobile' Context @ChristiaanWLstg
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To p U s e r Ta s k s i n ’ S t a t i c ’ a n d ‘ M o b i l e ’
C o n t e x t s
P h o t o b y A c i d P i x — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / a c i d p i x / 5 7 2 1 9 3 4 1 0 8 /
C h r i s t i a a n W. L u s t i g s e n i o r s t r a t e g i s t , r e s e a r c h & s t r a t e g y d i r e c t o r a t S a b e l O n l i n e
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e P h o t o b y R o b S p o t s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / 9 3 3 8 8 1 5 7 @ N 0 7 / 9 0 0 0 5 6 3 4 4 6 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e @ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
– S t e p h e n H a y
“There is no mobile web”
P h o t o b y I n d i g o S k i e s P h o t o g r a p h y — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / i n d i g o s k i e s / 6 5 2 3 2 7 5 5 1 3 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
– S t e p h a n i e R i e g e r, J e f f E a t o n , K a r e n M c G r a n e e t a l .
“There is no mobile context”
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e P h o t o b y G r a e m e M a c l e a n — h t t p s : / / w w w. f l i c k r. c o m / p h o t o s / g e e 0 1 / 2 1 9 0 9 0 3 2 2 6@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
P h o t o b y A n d r é M u t a n g s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m u t a n g a - p h o t o g r a p h i e / 8 0 5 3 2 2 9 0 4 8 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
“Americans deserve a government that works for them anytime, anywhere, and on any device.”
– B a r a c k O b a m a , 2 3 M a y 2 0 1 2
P h o t o b y t h e U S A r m y — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / s o l d i e r s m e d i a c e n t e r / 4 0 9 7 6 9 9 7 8 5 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
— C a m e r o n M o l l , 9 M a r c h 2 0 0 7 ( ! )
“The importance of comprehending context — circumstances and conditions that surround a place, thing, or event — within the mobile environment cannot be overstated.”
P h o t o b y F a r o u q Ta j — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / f a r o u q t a j / 6 7 4 4 8 0 5 5 3 3 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
W h a t i f p e o p l e a c t u a l l y w a n t a d i f f e r e n t b o o k ?
P h o t o b y R o o R e y n o l d s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / r o o r e y n o l d s / 2 8 9 9 4 8 6 6 3 1 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e
Long Tail versus Long Neck
P h o t o b y C o l i n t h e S c o t t — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / c o l i n t h e s c o t / 9 4 8 0 2 2 4 8 9 3 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
4-6 top tasks20% of points
40-60 bottom tasks = 20% points
H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e @ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
O n e o f t h e f o u r m a j o r U n i v e r s i t y M e d i c a l C e n t e r s i n t h e N e t h e r l a n d s
P h o t o b y Yv o P l u y m a k e r s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / y v o - p l u y m a k e r s / 3 7 4 3 9 9 1 1 8 4 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
O n t h e g o o r o n t h e c o u c h ?P h o t o b y A n d r e a W r e n — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m i s s u s _ m o p / 2 4 2 2 9 2 5 6 2 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e
I n w h i c h s i t u a t i o n d o y o u m o s t o f t e n v i s i t t h e U M C w e b s i t e ?
a. F r o m h o m e b. F r o m m y o f f i c e o r p r a c t i c e , o r f r o m m y w o r k
p l a c e i n t h e h o s p i t a l c. O n m y w a y t o t h e h o s p i t a l d. I n t h e h o s p i t a l f o r a n a p p o i n t m e n t , v i s i t o r
a d m i s s i o n
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
Home
Offce, practice
On my way
In the hospital
0 500 1000 1500 2000
208
7
615
1.875
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
To p t a s k s i n ‘ s t a t i c ’ c o n t e x t
# TA S K C . % C . TA S K S
1 Treatment 4.6% 1.2%
2 Disease/condition 8.9% 2.3%
3 Contact details 13.2% 3.5%
4 My patient records 16.7% 4.7%
5 Appointments 19.9% 5.8%
6 Scientific research 22.9% 7.0%
7 Referrals procedure 25.9% 8.1%
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
To p t a s k s i n ‘ m o b i l e ’ c o n t e x t
# TA S K C . % C . TA S K S
1 Appointments 4.1% 1.2%
2 Admission 8.3% 2.3%
3 Disease/condition 12.2% 3.5%
4 Waiting times 16.2% 4.7%
5 Treatments 19.7% 5.8%
6 Examination and diagnosis 23.0% 7.0%
7 Treatment teams 25.9% 8.1%
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
D i f f e r e n c e b e t w e e n ‘ s t a t i c ’ & ‘ m o b i l e ’ c o n t e x t s
# ‘ S TAT I C ’ ‘ M O B I L E ’ D I F F.
1 Treatment Appointments +4
2 Disease/condition Admission +28
3 Contact details Disease/condition -1
4 Viewing and updating my records Waiting times +15
5 Appointments Treatment -4
6 Scientific research Examination and diagnosis +4
7 Referrals procedure Treatment teams +15
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
O n e o f t h e t w o l a r g e s t r e g i o n a l e l e c t r i c i t y n e t w o r k o p e r a t o r s i n t h e N e t h e r l a n d s
P h o t o b y N e d e r l a n d i n f o t o ' s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / d o r d r e c h t - h o l l a n d / 1 0 3 8 3 5 2 9 6 0 6 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e
I n w h i c h s i t u a t i o n d o y o u m o s t o f t e n u s t h e i n t r a n e t ?
a. D u r i n g w o r k i n t h e o f f i c e o r f r o m h o m e b. D u r i n g w o r k o u t s i d e t h e o f f i c e
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
Office or home
Outside office
0 350 700 1.050 1.400
158
1.392
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e
D o y o u n e e d j o b - r e l a t e d i n f o r m a t i o n w h e n y o u ’ r e t r a v e l i n g t o o r f r o m w o r k ?
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
Yes
No
0 225 450 675 900
874
378
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
To p t a s k s i n ‘ s t a t i c ’ c o n t e x t
# TA S K C . % C . TA S K S
1 Find a colleague 12.27% 1.08%
2 Write hours 21.10% 2.15%
3 Personal budget 28.52% 3.23%
4 Alliander-wide news 34.95% 4.30%
5 Leave 40.84% 5.38%
6 Share documents 45.90% 6.45%
7 Work instructions and manuals 49.56% 7.53%
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
To p t a s k s i n ‘ m o b i l e ’ c o n t e x t
# TA S K C . % C . TA S K S
1 Personal budget 12.13% 1.08%
2 Write hours 19.46% 2.15%
3 Leave 26.61% 3.23%
4 Find a colleague 33.39% 4.30%
5 Remuneration and allowances 39.46% 5.38%
6 Logistics and materials catalog 44.02% 6.45%
7 Work instructions and manuals 47.75% 7.53%
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
D i f f e r e n c e b e t w e e n ‘ s t a t i c ’ & ‘ m o b i l e ’ c o n t e x t s
# ‘ S TAT I C ’ ‘ M O B I L E ’ D I F F.
1 Find a colleague Personal budget +2
2 Write hours Write hours
3 Personal budget Leave +2
4 Alliander-wide news Find a colleague -3
5 Leave Remuneration and allowances +6
6 Share documents Logistics and materials catalog +15
7 Work instructions and manuals Work instructions and manuals
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
“Such a small group won’t do, mister!”P h o t o b y P n P ! — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / p n p / 5 5 8 8 3 1 5 2 7 8 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
‘How will you actually know which context someone is in when they access your site?”
P h o t o b y N a t h a n M e i j e r — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / n p m e i j e r / 8 2 7 2 0 8 7 4 6 2 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
P h o t o b y C h r i s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / c h r i s i n p l y m o u t h / 7 2 7 8 1 1 0 9 0 8 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
P h o t o b y H a a g s U i t b u r o — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / h a a g s u i t b u r o / 7 5 2 6 2 9 0 2 8 6 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
1. W h o h a s t h e e x p e r t i s e t o h e l p m e o n a p r o j e c t ?
2. W h a t ’s t h e l a t e s t c o m p a n y n e w s ?
3. W h i c h d o c u m e n t s d i d m y c o l l e a g u e s s h a r e t o d a y ?
P h o t o b y K a i C h a n Vo n g — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / k a i c h a n v o n g / 3 3 3 0 2 8 1 1 3 6 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
2. A r e t h e s e m a t e r i a l s i n s t o c k ?
3. W h e n i s m y n e x t p a y d u e ?
P h o t o b y M o n u m e n t 0 7 6 — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m o n u m e n t 0 7 6 / 1 1 4 4 4 6 8 1 3 3 4 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
P h o t o b y P i r e l l i — h t t p : / / w w w. f 1 f a n a t i c . c o . u k / 2 0 1 4 / 0 1 / 3 0 / j e r e z - t e s t - d a y - t h r e e - p i c t u r e s / i m g _ 4 2 3 9 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
C a t e r f o r y o u r l a r g e s t a u d i e n c e f i r s t
P h o t o b y S e b a s t i á n D a r i o — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / s e b a s t i a n - s i l v a / 2 6 2 6 5 8 0 4 8 6 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t