Top Trends In The Consumer Application World

Top trends in the application world

Who we are

Rob WeberVP Business Dev

Ryan WeberVP Corporate Strategy

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App market size & growth

MobileSocial

Desktop

Browser

Mobile Apps

iPhone 91% Consumer Usage for smart phones

AppStore over 100,000 apps

Source: http://brainstormtech.blogs.fortune.cnn.com/2009/03/26/iphone-app-store-30000-apps-but-slowing/

65,000 in July/09

Over 100,000 11/4/09

Only 5% have over 100,000 Active Users

Source: http://mashable.com/2009/06/25/iphone-apps-admob/

iPhone moved over 2 billion apps, now avg 6.7 million a day

App downloads 75-89% Free vs Paid

Over $13 billion mobile app spending by 2012

Games, Books, Entertainment TOP iPhone Apps by Category

Loyalty by Application Category: News, Reference, Weather, Health & Fitness

Social Apps

Dependent on strength of social network

Social app revenue sources

Advertising on Social Networks

Performance Brand Virtual Currency

Size $500M to $600M $400M to $500M $500M to $800MPlayers Social Networks:

Facebook Self-ServiceFox Audience Network

Network Optimizers:Ex: Rubicon

Social Ad Networks:Ex: RockYou, AdParlor

Facebook Fan Pages

Twitter Accounts

ZyngaPlayfishPlaydom

Growth Projection $1.3B (US 2010)$1.4B (US 2011)

$1B (US 2010)$$1.5B (US 2011)$2.4B (US 2013)

Top apps – 8 of 10 Games

Source: http://statistics.allfacebook.com/applications/leaderboard/

Browser Apps

2008 Browser app revenue = $1.75B

$18,016 $20,000 $30,000 $40,000

$50,000

$350,000

$403,920

$838,200

2008 Ad-Supported Installation Revenue (000)

W3i

Xacti

Conduit

Zango

Miva Direct

Ask.com

Yahoo

Google

Desktop Apps

Retail software sales continue to decline

Quarter-Over-Previous Year Quarter by Software Category at Retail, Q2 2009

146,668

38,819

36,509

20,777

15,912

6,443

6,331

5,900

3,702

3,012 2,239 1,985716

January 2009 Market Visitors

Games

Aggregator

Business

Social Networks

Utilities

Screensavers

Audio

Video

Design

Education

Wallpapers

Internet

Home

2.2%

2.0%

50.7%

7.2%

5.5%

0.2%

2.2%

12.6%

0.8%

0.7%

1.3%

1.0%

13.4%

Category Visitors %

Desktop app volume by Category

Other trends

The Cloud

Easier development, more portability

AJAXMash-Ups

Open Source

Open Standards

API’s

Line between desktop and mobile is becoming blurred

“The Pew Internet & American Life Project released a report claiming that mobile devices will be the primary access point to the Internet by 2020.

What do you think?

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