FROM VR TO SNAPCHAT, HERE ARE THE TRENDS FROM SXSW 2016 Top Three Trends at SXSW 2016
FROM VR TO SNAPCHAT, HERE ARE THE TRENDS FROM SXSW 2016
Top Three Trends at SXSW 2016
2
Trend 1: Live Streaming• Reasons to use according to
Mashable:• Audience/community
engagement• Video is the next wave of content
marketing• Push notifications on mobile• Targeting/built in audience on FB
• Use cases:• BMW: Launching M2• GE: “Drone Week” series
T O P 3 T R E N D S A T S X S W 2 0 1 6
• Recommendations:• The viewer is what drives the
content with live streams. Embrace the spontaneity
• BMW: Know your platform. Prepare as much as possible. Do run-throughs
• GE: Hard to comment with people who are commenting. Make two accounts.
• Mashable: Topics people are interested and engaged in.
3
T O P 3 T R E N D S A T S X S W 2 0 1 6
Trend 2: Virtual Reality• Will it go mainstream?
• Second screen experience
• “Spherical storytelling”
4
Trend 3: Snapchat
• Snapchat is a way to target Generation Z
• They have two things in common: Mobile and Video
• Shows a different side of the company. More playful and fun.
• 1:1 conversation with your audience
• Snapchat discover is growing
T O P 3 T R E N D S A T S X S W 2 0 1 6
Thank You!