Top Ten Tips for Social Media Engagement

Top 10 Tips for Improving Social Media Exposure

for the Aesthetic Practice

Founder/Owner: Lisa Marie Wark & Assoc.

Affiliated Associations

Founding Member: Medical Spa AssociationMember: International Spa Association

Public Member: Nevada State Board of Dental Examiners

Top Ten Social Media Tips

1. Social Media Strategy2. Define Your Brand3. Define Your Audience4. Content is King5. Strengthen and Protect Your Brand/Reputation6. Foster a Network of Followers & Champions/Influencers7. Extend Opportunities of Engagement8. Identify Real Trends by Listening to conversations9. Optimize each social media campaign10. Maintain and manage all your social media platforms

Good Content

Targeted Audience

Sustainable Results

Tip #1: Social Media Strategy 101

Tip #2: Define Your Brand

Strong Brands Brand Perception

“A brand is what people say about you when you’re not in the room.”

-Jeff Bezos Amazon.com Founder/CEO

Tip #3: Define Your Audience

1. Patients- patients 2. Medical

Professionals 3. Social Forums-

content sharing

def (wikipedia.com) - "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video."

Tip #4: Blogs – Content is King

• Approximately 200 million blogs

• The majority of web users interact with blogs every single day

“Brandtelling”Blogging

“Brandtelling is built on the foundation of connecting people through a story that is relevant, real, and repeatable.”

-Arthur Germain, Communications Strategy Group

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Promote Your Brand’s Values

your Social Media Message must convey your core values ( healthcare, etc.)

Everything you do in social media relates to your marketing message – Brand Ambassadors

Generate a following through openness about yourself and your business (no mixed identification)

Questionable Appropriate

Tip #5: Strengthen and Protect Your Brand

Tip #6: Brand Ambassadors

Tip #7: Opportunities of Engagement

Tip #8: Identify Trends

Tip #9: Optimization

Tip #10: Social Media Maintenance

Your Patients are Looking for

YOU ONLINE

“Eight-in-ten internet users look online for health information, making it the third most popular online pursuit….following email and using a search engine. Since one-quarter of adults do not go online, the percentage of health information seekers is 59% among the total U.S. adult population.”

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Source: Pew Internet & American Life Project, Feb. 1, 2011; http://pewresearch.org/pubs/1875/internet-health-topics-accessing-updated-data

Social Media & YOU

YouGov Healthcare Report findings:57% said that a social media

connection with a hospital or medical practice was likely to have a strong impact on their decision to seek treatment at that facility

81% of consumers believe that if a hospital or medical practice has a strong social media presence, they are likely to be more cutting edge, creating a halo effect across clinical functions

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Source: Consumers’ Use, Preference and Expectations of Hospital Social Media, http://corp.yougov.com/healthcare/consumers-use-preference-expectations-hospital-social-media/

Top Ten Social Media Tips

1. Social Media Strategy2. Define Your Brand3. Define Your Audience4. Content is King5. Strengthen and Protect Your Brand/Reputation6. Foster a Network of Followers & Champions/Influencers7. Extend Opportunities of Engagement8. Identify Real Trends by Listening to conversations9. Optimize each social media campaign10. Maintain and manage all your social media platforms

Lisa Marie Wark, MBA, (702) 374-1944@LisaMarieWark, [email protected]

www.LisaMarieWark.comwww.BuyYourApp.com