Top Ten Tactics for Building Loyalty presented at The Bridge #atTheBridge

Top Ten Tactics for

Building Loyalty

Bridget L. Brandt

#AtTheBridge

The Harsh Reality

DONORS

Tactic #10

Face Reality, Maybe Our Baby is Ugly

• Determine what is and what is not working Survey Donors, Employees, and

Volunteers

• Accept the feedback (no excuses

allowed)

• Make the changes to serve your donors and mission

Tactic #9

Set Your Team Up for Success

• Fast facts

• Who to call

• Who does what

• Emergency management

• FAQs

• Event playbooks

Tactic #8

Make Your Website Donor Friendly

What DONORS WANT:

• Organizational impact (80%)

• Success stories (74%)

• More details about the organization (71%)

• Info on financial accountability (43%)

Community Philanthropy 2.0 survey, donors (30-49) & Cygnus 2012 supported these same metrics http://www.cygresearch.com/publications/orderReport.php

Tips:

• Use video and graphics

• Create interaction

• Get donor involved

• Don’t have a boring donation page

• One click to donate

6

• Does it share?

• Organizational impact (80%)

• Success stories (74%)

• More details about the organization (71%)

• Info on financial accountability (43%)

Tactic #7

Use Video to Connect

• Most active days are weekdays, peaking on Wednesdays.

• Weekends including Friday had the highest engagement per view based on average minutes watched

• PowToon - http://supportbehindthebadge.org/

Tips:

• Post on YouTube and your site

• Keep it short

• End with a call to action

Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf

• Listen/ Learn

• Make It Easy

• Give Them What They Want

Tactic #6

Stay in Touch

• Newsletters - While often unread, it is a great way to keep your name (awareness) high for your organization

• Events - Great way to connect in person with 1:many

• Email marketing - Fundraising & program awareness

• In person visits - BEST and always will be

Tactic #5

Use Technology to Help

www.abila.com

Tactic #4

Get Social

Be where your donors are!

• Social ads Facebook Ads Resource

• Infographics to share Hubspot How to Use Power Point to Create Infographics

• Engage and Monitor Hootsuite

*Eloqua 2011

Tactic #3

Follow Your Donors

Tactic #2

Test, test, test

"Throw away the rulebook.

Experiment, learn, try, fail, get up, discover, have fun, be puzzled, find your way out again, thrive, and be humbled by the whole, miraculous

vantage point.”

Kraft Foods marketing executive, Dana Anderson

Tactic #1

Hand write Thank-yous!

For questions re: this presentation feel free to contact me at my blog,

http://www.donorexperience101.com

or via Twitter @bridgetlbrandt.

For questions regarding Abila, please contact

Sandra Bucklin, VP of Marketing at [email protected].

www.Abila.com

Twitter - @Abila_Inc

Facebook - AbilaInc

#AtTheBridge #abila