Top Ten Considerations for Choosing a Mobile Platform Jonathan Kempel Business Development Executive – IBM Mobile Enterprise [email protected] © 2012 IBM Corporation Presenter:
May 19, 2015
Top Ten Considerations for Choosing a Mobile Platform
Jonathan Kempel
Business Development Executive – IBM Mobile Enterprise
© 2012 IBM Corporation
Presenter:
WW Mobile Applications Opportunity
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
2010 2011 2012 2013 2014 2015
Billio
ns
Mobile will continue to grow at a rapid rate, fundamentally changing how users interact with businesses and each other
66% CAGR
Mobile Infrastructure GrowthMobile Apps GrowthMobile Devices Eclipse PCsWW Mobile Infrastructure Opportunity
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
2010 2011 2012 2013 2014 2015
Billio
ns
Source: IDC 2010
20% CAGR
© 2012 IBM Corporation2
2010 2011 2012 2013 2014 2015
Mobile Apps Surpass Web
Source: IDC 2010
2010 2011 2012 2013 2014 2015
Mobile Platform Mobile Security Device Management
Source: IDC 2010
US Mobile Commerce
Mobile Commerce Growth
US
EU
China
Mobile payment trans - $670B by 2015
Source: Juniper Research 2011
Mobile Payments Growth
Focus areas for mobile computing
61% of CIOs put mobile as priority
10 Billiondevices by 2020
And is becoming a mandatory transformation
© 2012 IBM Corporation3
Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en
61%
increased productivity with mobile apps45%
of companies will support BYOD by 201490%
Business to ConsumerBusiness to Enterprise
With enormous opportunities
© 2012 IBM Corporation4
• Improve customer satisfaction
• Deeper customer engagement and loyalty
• Drive increased sales through Personalized offers
• Customer service
• Competitive differentiator
• Improve brand perception
• Deeper insight into customer buying behavior for up sell and cross sell
• Improve in store experience with mobile concierge services
• Increase worker productivity
• Improved claims processing
• Increase revenue with sales engagements
• Extend existing applications to mobile workers and customers
• Reducing fuel, gas, or fleet maintenance costs where relevant
• Increase employee and business partner responsiveness and decision making speed
• Resolve internal IT issues faster
• Reduce personnel cost (utilizing personal devices instead of corporate devices)
But also with some unique challenges
How do you quickly:
• Engage with anyone, customers, partners or employees, no matter who owns the device
• Extend to anything, from instrumented machines to a broad spectrum of smart devices
• Execute business anywhere, with
© 2012 IBM Corporation5
Top Mobile Adoption Concerns:
1. Security/privacy (53%)2. Cost of developing for multiple
mobile platforms (52%)3. Integrating cloud services to
mobile devices (51%)
Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en
• Execute business anywhere, with ubiquitous, trusted and secure transactions
200 Millionemployees BYOD
(bring your own devices)
Databases
� Higher infrastructure costs
� Longer mobile development time
� Inability to support all required device types
� Higher administrative and maintenance
Potential Issues:
Today application mobilization is complex when unstructured
© 2012 IBM Corporation6
Enterprise
Applications
Web Services
� Higher administrative and maintenance costs
� Overall increase in risk
� Security issues due multiple points of entry into the network
� Limited or no ability to respond to changes in devices and backend systems
� No consistency across an enterprise portfolio
Mobile Enterprise Application Platforms help build, manage and integrate more easily - to maximize the opportunity value of enterprise applications
Databases
Worklight Mobile Enterprise Application Platform
© 2012 IBM Corporation7
Enterprise
Applications
Web Services
Top 10 considerations for choosing a mobile application platform
� Don’t compromise on user experience
� Support multiple development approaches
� Build for performance
� Enable collaboration and efficiency
� Ensure proper authentication and address security concerns
� Close the HTML5 gap
© 2012 IBM Corporation8
� Close the HTML5 gap
� Connect your back-end and cloud-based services
� Manage mobile apps, devices and data
� Evaluate supporting services
� Protect your investment
1. User experience is a key adoption factor
� Apps are extensions of your brand
� They operate in a unique context; on the go, offline, touch, thumb
� Different mobile OSs have unique functionality and design their users are familiar with and expect
26% of apps downloaded in 2010 were used once
© 2012 IBM Corporation9
are familiar with and expect
� Consumerization of IT
� Gamification of business processes
� Employees = Customers
Localytics survey 2011 - http://www.localytics.com/blog/2011
2. Support multiple development approaches
� Native? Web? Hybrid?
� Depends on audience, functionality,
budget, timeframe, available skills
� One company, multiple apps
� Multiple apps, one platform
72% will deploy 1-5 mobile apps in the upcoming year. 18% said 6-10.
© 2012 IBM Corporation10
BI Goes Mobile on iPad and iPhone – Forbes Dec 210
3. Build for performance
� Desktop or mobile, users expect
the same performance
� Test your application
� Collect usage data
Key features:
Gartner: Mobile To Outpace Desktop Web By 2013
© 2012 IBM Corporation11
Key features:
� Comprehensive testing features
� Slim data transfer protocols
� Background activities
� Network identification capabilities
� Server-side mash-ups
� Support offline accessibility
4. Enable collaboration and efficiency
� Multiple development teams
� Iterative process
� Different knowledge and skillsets
� Different tools
� Different locations
Modern mobile development is not a one man show
© 2012 IBM Corporation12
Key features:
� Centralized build mechanism
� Collaboration tools
� Source control management
� Testing and error reporting
� Concurrent development
� Integration with 3rd-party tools
5. Ensure proper authentication and address security concerns
� Mobile commerce to reach $31B by 20161
� 50% of online transactions via mobile by 20152
� Mobile regulations – A question of when. Not if.
� Leverage your existing infrastructure and processes
Key features:
Top mobile concerns: 53% of respondents name security/privacy
© 2012 IBM Corporation13
Key features:
� Secure client/server communication
� Encrypted offline cache
� SSL Identity verification
� Client code attestation
� Remote updates and disable
� Custom authentication processes
� Device identification and secure provisioning
6. Close the HTML5 gap
� Commitment from all major vendors
� Active standardization efforts
� A growing-ecosystem of 3rd-party tools
� Technological advancements in modern mobile browsers
� Ongoing fragmentation of devices
79% of mobile developers will integrate HTML5 in their apps this year1
© 2012 IBM Corporation14
But… gaps remain
Key features:
� Leverage current benefits
� Augment current capabilities
� Evolve with the standard
7. Connect with back-end and cloud-based systems
� Apps are not independent entities
� Back-end integration determines performance, cost, scalability, time-to-market, regulatory compliance, etc.
Key features:
� Single integration layer
Developing the application’s client side is just the tip of the iceberg
© 2012 IBM Corporation15
� Single integration layer
� Mobile-optimized middleware
� Flexible integration framework
� Connect and manage hybrid worlds
� Centralized monitoring
8. Manage apps, devices and data
� Bring Your Own Device (BYOD) – A blessing or a curse?
� Sensitive data outside the firewall
� Data stored on theft- and hack-prone devices
� Ongoing application updates and patches
� Multiple application versions
� New sources of data to be analyzed
60% of companies offer BYOD today. 90% will do so by 20141
© 2012 IBM Corporation16
� New sources of data to be analyzed
Key features
� Device and application-level management
� Extensive security features
� Direct update and remote disable
� Data collection, reporting and analytics
9. Evaluate supporting services
� Business expansion and transformation
− On the business level
− On the IT level
Key features:
� Design a mobile strategy
Enterprise mobility is about more than just the app
© 2012 IBM Corporation17
� Design a mobile strategy
� Discover unique requirements
− Vertical
− Business
� Support execution
� Train and educate
10. Protect your investment
� Mobility is becoming mission-critical
� The mobile market is young and changing
� Evolve with the change, avoid technology lock-in and don’t limit your solution to today’s challenges
Key features:
Your business has commitments and vision – So should your vendor
© 2012 IBM Corporation18
Key features:
� Defined strategy
� Product roadmap
� Financial stability
� Customer references
� Avoid tech lock-in
IBM Mobile: Delivering mobile critical success factors
standards-based and future ready
© 2012 IBM Corporation19
business processes and systems are completely integrated from the mobile access points to the back-end systems
proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure
Build mobile applications
Connect to, and runbackend systems in support of mobile
Extend existing business capabilities to mobile devices
Transform the business by creating new opportunities
Extend & Transform Build & Connect
Mobile Foundation
Client initiatives require a mobile foundation
© 2012 IBM Corporation20
Manage mobile devices and applications
Secure my mobile business
Manage & Secure
Foundation
IBMMobile
FoundationV5.0
Learn more at:
www.ibm.com/mobile-enterprise
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Next steps
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