Top Ten Brands in Indian ICT Industry

29 www.varindia.com February 2014

30 February 2014 www.varindia.com

Top Ten Brands in IThink of Apple and the names come gushing

by iPad, iPhone, iPod, iTunes, Mac, OS X

an unrivalled legacy of products that have

caught the imagination of many a gizmo freak.

Following closely its success (but taking cautious

steps) is the India market that has of late come to

be fancied by Apple Inc.

Geared up for the new iPhone 6 at present,

Apple India is

looking at the option

of entering smaller Indian towns with

iPhones and iPads. And with the latest

buzz of Apple planning to relaunch its

iPhone 4 at a subsidized price of 15,000

might make things clear of what the

Cupertino major is eyeing.

Products and Solutions: Mac, iPhone,

iPad, iPad Mini, Apple TV, OS X, iLife,

iWork, iOS, iTunes

Microsoft ofers to its customers the best-

of-breed products which serve as a future-proof

foundation for all IT investments.

Microsoft which has inluenced the life of

each and every computer literate is synonymous

with OS and for a layman, Windows is the only

name that comes to their mind while installing

an OS in their computer. Since its inception in

India, Microsoft has worked closely with the

Indian IT industry, Government, academia and

local developer community for ushering in some of the early successes

in the realm of IT. Its long-term focus remains the same: empowering

over one billion

Indian population,

especially those who

are currently on the

wrong side of the

digital divide to access technology and leverage it to realize their

full potential.

Products and Solutions: Windows OS, MS Oice, Dynamics,

Azure, Xbox, Surface, Bing, Skype, Microsoft Studios, Programming

languages, Microsoft Visual Studio, Microsoft Movie Maker, MS

Sharepoint

IBMs association with India is deep-rooted and long-term. India stands high in IBMs

scheme of things has been a critical asset to Big Blues globally integrated enterprise model.

Since last two decades, IBM India has been scaling new heights and it has backed that up

with huge investments in the country at regular intervals. India is IBMs one of the largest

talent bases in the world. As a matter of fact, this technology giant is deeply ingrained in the

psyche of Indian technology world.

With the passage of time as the New York

headquartered Big Blue associates more with India, it

is truly on its way to be an integral part of the local

landscape. Without running the risk of going overboard

it can be safely said that sometimes in future IBM may be known as Indian

Business Machines, apart from International Business Machines.

Products and Solutions: Software, Storage, Systems and Servers, Cloud

Computing, Big Data, Application Lifecycle Management, Smarter Analytics.

Google is a household name. Moving beyond

search, the technology giant has managed to

capture a premium brand positioning in the

market through its innovation, integrity and

dynamism, making it synonymous with trust

and quality. Anyone who has heard of Internet

knows Google. Anyone who has access to

Internet or accessed Internet at some point is in

all likelihood a user of at least one of its wide

array of oferings. In a nutshell, the brand is

omnipresent.

Innovation inds

its fullest expression

in Googles various

oferings.

As India is expected

to overtake the US as the

second largest internet

base in the world by June 2014, the

brand Google is well on the way to

impact the life of more Indians in the

coming years.

Products and Solutions: Google.

com, Android, Gmail, Google

Chrome, Google AdWords, Analytics,

Chrome OS, Google Docs, Google

Drive, Nexus

Since its presence in India, Samsungs

investment on branding has spanned the

companys brand building and corporate

initiatives, product investments and investments

in the channel. Intending to fulill its promise

to foster innovation among its consumers,

Samsung is continuously moving ahead in the

Indian market with the launch of new devices at

regular intervals.

Samsungs success can be attributed to its

being ahead of the competition. The companys propensity to reduce

the lead-time has stood the electronic giant

in good stead.

Products and

Solutions: Mobile

Phones (Smartphone

and Feature Phones),

Tablets, Cameras/ Camcorders,

Mobile Accessories, Home Appliances, Audio Video equipments.

POWER OF BRANDS


ands in Indian ICT Industry VARINDIAs channel survey methodology enables you to articulate the contribution of your brand to business results being voted by the partners and customers.

It brings together marketing, brand, competitive analysis, Product availability and company performance into a single framework within which a brands performance

can be assessed. Additionally, it addresses the strength of the brands inside the organization as well as externally, we provide a more holistic assessment of your brand

performance and manage brand value. Information communications and telecommunications industry are the key input to productivity and growth performance in the

business sector. It has made good progress in modernizing countrys economy and has started to successfully address structural problems including low levels of human

capital and poverty. We believe that a strong brand, regardless of the market in which it operates, drives improved business performance.

As global competition becomes tougher and many competitive advantages, such as technology, become more short-lived, Most Admired Brands are one of the

few business assets that can provide long-term competitive advantage. The brand is not only recognized by customers, but there is also an in-depth knowledge and

understanding of its distinctive qualities and characteristics like brand dependability.

Dell has its most comprehensive presence

outside the United States in India. Constantly

listening to customer feedback, Dells new found

love for channel ensures that the consumers get

access to its products while making sure that the

companys channel

partners and resellers

remain proitable.

One of the most

important things for

Dell, the practical voice of innovation

and collaboration, is customer centricity

- listening to what customers are saying.

Dell has deep, unique customer insight.

Dells transition from being an industry

leader in the hardware business to an

end-to-end IT Solutions player is really worth mentioning.

Products and Solutions: Desktops, Workstations, All-in-Ones,

Laptops, Servers, Peripherals, Tablets, Ultrabook, Storage,

Networking, Converged Infrastructure Solutions, Smartphones, IT

Services, Datacenter Virtualization, Education Solutions.

Among the MNC Technology companies, Palo Alto, California, headquartered HP

provides the whole gamut of It solutions that the resurgent India needs. One of the world's

largest information technology companies HP operates in almost every country in the

planet.

HP has created, established and supported various types of businesses in India, and within

the channel community, The company enjoys an unrivalled reputation and

a high degree of trust. The company has resellers throughout the

length and breadth of the country.

HPs commitment to global citizenship which forms the core

of its business strategy is based on a foundation of strong corporate

accountability and governance, a commitment to environmental responsibility, and

active investment in local communities.

Products and Solutions: Printers, HP Software products, HP Converged

Cloud products & Solutions, Scanners, Tablet Computers, Pocket Computer,

Desktop computers, Notebooks, Workstations, Servers, Enterprise storage, ProCurve,

Telepresence and Videoconferencing, Education Solutions

For Intel, the worlds largest and highest

valued semiconductor chip maker, India is the

key market as the countrys role in research and

development for the company is high. Driven

by a deep belief that a better future is made

possible by technology, Intel symbolizes a brand

that helps people accomplish, connect, enjoy

and unleash unrealized potential. Performance,

innovation and trust are at the core of

Intel brands value.

Products and Solutions:

Bluetooth chipsets, lash memory,

microprocessors, motherboard

chipsets, network interface cards

Cisco is reaping the beneit of the value add by

cruising ahead at industry- leading growth rates.

Since its establishment in India, the company has

come a long way. It has built the brand in such

a way that today it has become synonymous

with networking solutions. Ciscos end-to-end

solutions, robust partner network, service and

support facilities and lexible inance/leasing

programmes are

matchless in the

market.

Cisco has successfully leveraged

the increased scrutiny on security by

acquiring Sourceire in 2013.

Products and Solutions:

Networking Device, Network Management, Cisco IOS and

NX-OS Software, Interface and Module Optical networking,

Storage area networks, Wireless, Telepresence, VOIP, Security,

Datacenter, Carrier Routing System, Cisco LocalDirector, Cisco

NAC Appliance.

SAP India has come a long way since it began

its India operations. All these years have seen

SAP India emerge as the undisputed leader of the

Indian enterprise software market, establishing

itself as the leading player in the segments of

ERM, CRM, SCM and Business Intelligence,

among others. SAP India is rightly named

the Jewel in the Crown of SAP Globally.

Fostering an ideal

environment for

innovation and value creation, the

company has not only established a

sound footprint in the Indian market,

but has also become successful in

building a robust partner network

and a large customer base.

Products and Solutions: Business Applications, Analytics, Cloud,

Database & Technology, Mobile Apps and Mobile Commerce

Solutions.


POWER OF BRANDS

With a reputation for excellence and a portfolio of many of the most respected and recognizable software brands, Adobe is

changing the world through digital experiences. The company harnesses it creative DNA to not only enable the creation of

beautiful and powerful images, videos, and apps, but also to reinvent how companies interact with their customers across every

digital channel and screen.

Adobes Digital Media and Digital Marketing solutions empower businesses to make, manage,

measure, and monetize content. In 2013, the company aggressively transitioned its business model

to be more Cloud-based, and established leadership positions in the explosive Digital Media and Digital Marketing

categories. The companys products and solutions include Adobe Creative Cloud, Adobe Digital Publishing

Suite, Adobe Photoshop, Adobe Acrobat, Adobe Edge Tools & Services, DIGITAL MARKETING, Adobe

Marketing Cloud, Adobe Analytics, Adobe Social, Adobe Media Optimizer, Adobe Target, Adobe Experience

Manager and Adobe Campaign.

AMD designs and integrates technology that powers millions of intelligent devices,

including personal computers, tablets, game consoles and cloud servers that deine

the new era of surround computing.AMD is the second-largest global supplier of

microprocessors based on the x86 architecture and also one of the largest suppliers

of graphics processing units. It also owns 8.6% of Spansion, a supplier of non-volatile lash memory. It is the

leading designer and integrator of innovative, tailored technology solutions that empower people to push the

boundaries of what is possible.

APC provides protection against some of the leading causes of downtime, data loss and

hardware damage. As a global leader in network-critical physical infrastructure (NCPI)

solutions, APC sets the standard in its industry for quality, innovation and support. Its

comprehensive solutions, which are designed for both home and corporate environments,

improve the manageability, availability and performance of sensitive electronic,

network, communications and industrial equipment of all sizes. Together, APCs global teams work to fulill

their mission of creating delighted customers. To do this, the Company focuses its eforts on four primary

application areas - Home/Small Oice, Business Networks, Data Centers and Facilities and Access Provider

Networks.

Avaya is known for spearheading several path-breaking technologies in the collaboration space.

Innovation is Avayas biggest strength and is constantly working towards meeting the

collaboration and communication needs of its customers as they grow with the solutions like Video conferencing and managed

services portfolio. Avaya is an innovation-led brand. Its vision is clear it has to deliver intelligent, mission-critical collaboration and

communication solutions to its customers. Its focus on R&D can be gauged from the fact that it has two Centers of Excellence in India alone

in Pune and Bangalore. The companys products and solutions include Uniied Communication, Contact Centre Solutions, Networking,

Industry Solutions.

Trusted for the high level of professional utilities, Blackberry devices have a high quotient of intricacy, security

and idelity of sensitive user data. This is the USP of Blackberry devices ( Mobile Phones and Enterprise solutions)

and due to this it still has a user base which the company hopes, will continue to expand at a healthy growth rate.

Its legacy and unique brand positioning sends a message to the world that all its products irrespective of the series to which they belong, are at

the forefront of the conscious attention of the customers. The brand Blackberry underlines the philosophy that the Show must go on and along

with it the company must move on.

A world leader in imaging technologies, Canon India is taken Indian market by storm and trying its best to enhance

the market share in each key vertical. The company, with its heritage in digital technology, is at the forefront of

simplifying user experience and with its newly-launched products at regular intervals.

Canon takes pride in not only bringing quality products to the market, but also contributes to minimizing environmental burden through

efective application of environmental technologies. The companys products and solutions include DSLRs, Compact cameras, photo printers,

personal camcorders, printers. multifunction-printers, scanners, fax machines, projectors, digital Presses, managed Document services.

Check Point is the pioneer of the I.T. security industry. Adapting to customers' changing needs, the company has developed

Most Admired BrandsVARINDIAs channel readership survey conducted across the country in inding the most admired brands in Indian ICT Industry enables to articulate the contribution of the brands to business results being voted by the partners and customers. It brings together marketing, brand, competitive analysis, Product availability and company performance into a single framework within which a brands performance can be assessed. Additionally, it addresses the strength of the brands inside the organization as well as externally, it provides a more holistic assessment of the brand performance and positioning the brand value. The survey found that Information communications and telecommunications industry are the key input to productivity and growth performance in the business sector. It has made good progress in modernizing countrys economy and has started to successfully address structural problems including low levels of human capital and poverty. Our believe that a strong brand, regardless of the market in which it operates, drives improved business performance.As global competition becomes tougher and many competitive advantages, such as technology, become more short-lived, Most Admired Brands are the extracts from the valued customers of the corporate world considered as few business assets that can provide long-term competitive advantage. The brand is not only recognized by customers, but there is also an in-depth knowledge and understanding of its distinctive qualities and characteristics like brand dependability.


POWER OF BRANDS

numerous technologies to eliminate complexity from security and solving the security maze for its customers by bringing more, better and

simpler security solutions.

Check Points success can be attributed to its customer-driven philosophy, its continuous technological innovation, as well as its relentless

and pure focus on providing comprehensive, innovative security. The companys products and solutions include Security Gateways, Security

Management, Endpoint Security, Appliances, Software Blades Architecture, Services, Next Generation Firewalls, URL iltering, End point

security, Security gateways.

A security products manufacture company CP Plus brings together the passion for quality and security. The

company produces CCTV Cameras, digital video recorders, and special digital video recorders to network video

recorders like mobile digital video recorders, compression cards and IP cameras.

CP Plus has a portfolio of products and solutions that include CCTV Cameras, Digital video recorders, IP cameras

, Network video recorders.

Cyberoam GSMC is committed to ensure desired consistency, traceability and readiness to augment customer experience

with excellent technical support services, which has been recognized with ISO 20000:2011 Certiication. Cyberoam

provides unrivaled technical & product support and customer care with its Global Support Management Centre

(GSMC).

Cyberoam has been the pioneer of layer 8 technology (user-identity based technology) and has also received the NASSCOM Innovation Award

for it. The companys products and solutions include UTM, NGFW & WAF, Cyberoam iView (logging and reporting solutions), Cyberoam

Central Console (for MSSPs) and Cyberoam NetGenie.

There are several core values that form the foundation for D-Links success. It understands integrity is at the heart of a

truly successful enterprise. D-Link does all it can to earn and keep customer trust. Reliability is another aspect

that helps build a strong customer base for any brand. Hence D-Links goal is to nurture a customer-focused

culture by providing service with a personal touch. D-Link strives to serve customers with respect, knowledge,

and personal attention regardless of whether the customer is an individual or a large corporation. This approach

has allowed D-Link to successfully provide consistent quality of service and care. In everything it does, D-Link

strives to help its customers connect to more: more experiences, more excitement, more productivity, and more

opportunity.

Throughout the history of D-Link, the companys focus on innovation has been widely appreciated. Innovation

that has been the catalyst in driving changes. Innovation is one of our prime strategies, and that is clearly evident

from our product history. D-link started with building products to connect Desktops using Hubs/Switches,

Wireless products,Structured cabling solutions, Networking, Network cameras.

Traditionally, Emerson Network Power has been known globally for its chip-to-grid power

solutions, but now it has expanded its leadership to data center infrastructure management (DCIM).

Many would have associated Emerson to a UPS company but over time it has expanded its leadership

to other solutions. The company believes that a traditional approach towards brand awareness has

to be complemented by a more holistic engagement around technology and its usage. Through its combined

eforts of engagement along with the road shows and events, Emerson makes sure that its a symbiotic

communication. Its lagship product are its Data center Infrastructure Management (DCIM), uninterruptible

power supplies (UPS),on-line UPS, and power distribution units (PDU),individual data center solutions.

Epson has been a pioneer in introducing technological innovations that make a diference

to everyday life. It ofers wide range of printing and imaging solutions for everyone,

including home & oice users, commercial establishments, photo-professionals and digital

labs. From personal desktop products to those that can be networked across large

organizations, Epson ofers solutions suited for diferent types of users in various home, commercial and work

environments. We have witnessed success in India and gone from strength to strength by understanding the

market requirement and addressing consumer needs with the introduction of Ink Tank solutions, scanners,

projectors, Impact printers, POS solutions. In a bid to reach out to its consumers across the country, Epson has various ongoing ATL and BTL

activities by way of advertising, events, exhibitions, campaigns, road shows, social media, PR etc.

EMC has come a long way and scaled incredible heights ever since its inception in 2000. It has evolved as a company

through multiple acquisitions and R&D from a pure play storage company to a technology major. Customer satisfaction

is the key and EMC invested in increasing its engagement in it. It sharpened its focus on the BFSI segment and won some

marquee deals last year, besides helping businesses manage their digital information deluge efectively through its back-

up and recovery and Isilon oferings. EMC ofers an extensive portfolio of products and services in domains of Storage, Backup & Archive,

Cloud, Big Data, Security, Content and Infrastructure Management.

eScan is a comprehensive Anti-Virus Solution that provides Zero-Day protection to computers from objectionable content and

cyber security threats, such as Viruses, Spyware, Adware, Keyloggers, Rootkits, Botnets, Hackers, Spam, and Phishing attacks.

eScan detects information security threats at the Windows socket layer itself, before it reaches the Application Layer, thus

preventing the applications from getting infected. With the Non-Intrusive Learning Pattern (NILP) it employs an adaptive

mechanism in Spam and Phishing Control using Artiicial Intelligence techniques.

Fortinet, the provider of network security appliances and the market leader in

uniied threat management (UTM), is increasing its marketing spend this year.

Customer satisfaction is Fortinet's number one priority and the company has a

dedicated TAC support centre at Bangalore providing post sales support to customers.

Fortinet ofers several options for FortiCare support so that customers can choose the right level of support their organization's needs.

Additionally, Fortinet has a broad portfolio of Fortinet Professional Services that range from packaged installation services, to dedicated


Resident Engineers. The companys products and solutions include complete UTM, Network Protection platform and security gateways,DLP

and end point protection, Firewall and IPS,WLAN solutions, Performance Rating by NSS Labs and Global Threat Research and Support.

Since launching the irst Ultra Durable technology in 2006, GIGABYTE has made

much signiicant advancement to the critical power delivery area of the motherboard

by using low temperature, highly eicient, long lifespan components, Graphics card.

This has also helped push the rest of the industry to adopt many of the same high

quality standards the company has pioneered.

GIGABYTE achieved a double digit Year-on-Year growth last year. The company has a market share of approximately 36% of the Indian Do

It Yourself (DIY) PC motherboard. The companys products and solutions include Ultra Durable 5 Motherboard.

One of Indias original IT garage start-ups, HCL pioneered modern computing and is a global transformational

company today. The company does a whole lot of research to understand customer needs, educating them on the

Next-Gen solutions and design the solutions accordingly. With a portfolio designed to address the CIOs challenge

to deliver tangible business results, HCLs Enterprise IT services has end-to-end Solutions capabilities and is developed across the entire life-cycle

of IT infrastructure. Products and solutions includes tablets, Technology solutions and large scale system Integration capability, largest sales &

distribution network, learning solutions, End-to-End Solutions capabilities across the entire life cycle of IT Infrastructure.

The Hitachi Group Identity articulates the Mission, Values and Vision that are shared by the Hitachi Group worldwide.

Bonded by this Identity, the Hitachi Group is able to demonstrate outstanding teamwork that transcends the boundaries

of geographical regions and business ields. Hitachi India markets and sells a wide range of products ranging from

Power and Industrial Systems, Industrial Components & Equipment, Air Conditioning & Refrigeration Equipment to International Procurement

of software, materials and components. Some of HIL's product range includes Semiconductors and Display

Components. It also supports the sale of Plasma TVs, LCD TVs, LCD Projectors, and Interactive White Boards

(Star Board).

HTC built its reputation as the behind-the-scenes designer and manufacturer of many of the

most popular OEM-branded mobile devices on the market. Since 2006, it has regularly

introduced many critically-acclaimed mobile devices under its own brand, and its portfolio

includes smartphones and tablets powered by the Android and Windows Phone operating systems. HTC is

dedicated to creating a customized user experience and believe that each mobile device needs to it its owner, and

not the other way around. What it makes is not merely the product of focus group tests, but of observing and

honoring how individuals choose to interact with technology.

Huawei keeps an unwavering focus on its customers, partnering with them and committing

to meet their goals and needs. It relies on deep customer insights and continuous feedback

to guide its priorities and inluence the way it works. Huawei is passionate about the

success of its customers, making every efort to meet its commitments. It proactively anticipates future trends

and customer needs. Continuous innovation puts Huawei directly on the cutting edge of technology. It generates

new value through smart design and the integration of its products, services and experiences. The comprehensive

portfolio includes Enterprise Networking, Routers, Switches, Transport Network, WLAN, Security Gateways,

Enterprise Oice Security Software, Fiber Infrastructure, Video Conferencing, BYOD solutions, UC solutions,

Mobile/tablets.

Renowned for developing some of the industrys most groundbreaking, disruptive

innovations across every aspect of networking technology, Juniper Networks always

had great technology and a very well-rounded product portfolio.

Juniper believes that the test of a brands power is the recognition and business leads

that its sales team generates from peer recommendation and positive user experience. The companys products

and solutions include Data-Center Architecture, Routing, Switching and Network Management.

Its strength lies in its Channel partners. Kaspersky always works towards a win-win situation for all three -

Kaspersky Lab, Channel partners and end users. Kaspersky has been present in India for the last 5 years, and

established its local oice in 2010. Since then, it has steadily increased its market share in India and is growing at a

healthy pace with the solutions includes antivirus, Internet security, end point security. The company has its own

territory oices in 30 countries and its products and technologies provide protection for over 300 million users and over 250,000 corporate

clients worldwide.

Ofering thousands of memory products that support nearly every device that uses memory, from

computers, servers and printers to MP3 players, digital cameras and mobile phones, Kingston has

deinitely come a long way. The company is of the irm belief that investing in its people is essential, and

each employee is a vital part of Kingstons success. Its products and solutions include Memory, SSD, USB and Flash cards.

Lenovo entered the global PC market when Legend Holdings of China took over the personal computing

division of IBM in 2005. Lenovos growth was phenomenal globally as well as in India, with the companys

global strategy protect and attack helping it to consolidate its Enterprise business and venture strongly

into Consumer and SMB segments, where Lenovo traditionally had lower presence. The core objective of its

strategy is to protect areas, regions and markets where it is strong while attacking newer markets and opportunities. This strategy has percolated

into everything it does. The present products of Lenovo include AIOs/ Desktops, Laptops, Tablet, Smart phones, server, storage solutions.

POWER OF BRANDS


LGs brand identity focuses on self-expression and a promise of satisfaction to its customers. Since its founding in 1958, LG

Electronics has led the way to an ever more advanced digital era. It designs products that are intuitive, responsive and

energy eicient enabling the customer to spend wisely, be more productive and lessen the impact on the world around. LG

is committed to providing products that work best for the way one lives and keeping one updated with the latest

technological advances. Its products include Mobile phones, Home Appliances, Display and Security solutions, Monitors and so on.

With a broad portfolio of interface devices, Logitech has continued to expand its

range of products. It has cultivated a strong and loyal consumer base with whom it

constantly engages on a Pan-India level in the form of organization of multi-city road

shows, retail programs and promotional ofers, etc.

Being consistent in their vision and excellent innovation in products, it is no surprise that Logitech today is synonymous with quality.

An innovative line of products from Logitech has all the potential of catching the fancy of new as well as existing consumers. The companys

products and solutions include Keyboard, Mouse, Laptop Accessories, Tablet Accessories, Webcams, Headsets and Gaming solutions.

Positioned as the strongest pure-play security technology brand, McAfeebelieves security to be an inalienable

right that every individual should have. With its visionary Security Connected strategy, innovative approach

to hardware-enhanced security, and unique global threat intelligence network, McAfee is relentlessly focused

on keeping enterprises, SMBs and consumers safe, data centre security, cloud security, Identity and access management, network security,

embedded security . The channel community is its extended arm and forms the cornerstone of McAfee India. Its optimized portfolio, industry-

leading research and development, strong recognizable brand, and continuing thought and market leadership have made it one of the largest

dedicated security company.

One of the leading handset manufacturers in the World, Micromax

Informatics Limited ofers mobile phone solutions and wireless technologies

for mobile users. The Indian brand is reaching out to the global frontiers

with innovative products that challenge the status quo. The company also

has operations in diferent countries in the world.

Micromax products and solutions include Mobile Phones, Datacards, Tablets and Phablet

Its strength comes from constant product launches and updates which helps it to

keep its range of product updated and relevant. NETGEAR is a very nimble

company with its ears to the ground. It is constantly evaluating what works best

for the customers and are quick to act on new product ideas and modiications. Netgear is also very focused on

SMB/SME which helps it marshal its resources better. Like others it does not want to focus on enterprise and

SMB/SME together, as it is very clear about the value proposition it brings to the table and would like to be the

no 1 infrastructure brand (Switches, Wireless, storage and security) for SME/SMB.

Founded with the vision to make computing afordable and accessible to everyone,

NComputing is currently the fastest growing desktop virtualization company

with over 20 million daily users and over 4 million NComputing virtual desktops

deployed in over 140 countries. NComputings game-changing desktop virtualization platform and access devices

have changed the economics of desktop virtualization. It simply frees users/organizations from IT infrastructure

management hassles while enabling them to save signiicantly on hardware acquisition cost, electricity, space and

manpower. It is rapidly becoming the de-facto choice for governments, small and medium businesses, education

and training institutions and many others for expanding their IT infrastructure and computing power in the most

cost-efective, secure and energy-eicient manner.

NetApp, which has upheld a long set of basic values to guide its actions, broke ground on a world-

class research and development (R&D) facility at Mahadevapura, in Bangaluru, India. The nearly one

million square foot facility will ofer world-class working, collaboration, and recreational spaces to foster continued innovation and

cross-functional collaboration. Consistent with NetApp facilities around the world, the new research and development center will

exceed rigorous global environmental and safety standards. The companys products and solutions include Storage Systems, Cloud

Computing, universal data platform and dynamic data portability.

The very name of mobile phone still brings Nokia to the mind. As with the rest of the world, Nokia is one of

the most recognized brands in India. While the company considers India as one of the most important markets

in the world, the company has the onus of catching that mind-boggling edge it once enjoyed in the country. One

of the worlds most remarkable success stories, Nokia has been recognized at regular intervals as the Brand of the Year by diferent entities

thanks to its high brand recall and well-established distribution channels and its products being the prized possession of the consumers.

Enshrined in the annals of Indian cellular phone history, Indias irst mobile call was made via Nokia GSM network and on Nokia handset in

1995.

Novell focuses on clearly communicating to the market as to how each brand with their USPs can facilitate

lexibility, robustness and agility in a cost efective manner to the customer, as well as how building, securing,

managing and measuring their IT infrastructure with their oferings under the four brands can facilitate

lower TCA and/or TCO, all the while delivering business value. Novells unmatched support & technical

assistance are also factors that boost its brand equity as there is nothing better for the brand than testimonials from happy customers with the

available solution like Collaboration, Endpoint Management, Data Center, Identity & Security, File & Networking.

POWER OF BRANDS


Innovation continues to be a key pillar of growth for the organization. Organizations and ideas have to keep reinventing

themselves to have a sustained edge in the market. Solutions and technologies tend to become obsolete and organizations have to

keep pace with the changing needs of customers. The drive to innovate and reinvent itself is there at the core of each of NVIDIAs

product from the complete range of Tesla, Quadro, GeForce Graphics cards, Tegra mobile processors. Each of these products or

platforms testiies to the fact that it is a company that relentlessly innovates. It pushes the limits of technology to ensure that its

end-users experience is simple, powerful and completely engaging.

One of the irst multinational software companies to set up operations in India, Oracle, since,

its inception in India, has played a signiicant role in shaping the information technology

industry in the country and has established a footprint unmatched by most of its multinational

competitors.

The company continues to strengthen its footprints in the Indian market. The companys products and solutions include Database Management,

OS, java, Middleware, Servers, Storage ,Tape, Servers, enterprise management, services.

Over the last several years, Panasonic India has faced all kinds of competition in the consumer electronic

space, yet the brand has been able to craft a market share in many product categories. Localization or

Indovation which means India-speciic innovation has been the key driver for the companys business growth

in India. It philosophys is that products should just not be imported from other countries, but should be

specially conceptualized keeping in mind their local needs and customize accordingly.

Panasonic products and solutions include LCD & Plasma TVs, DVD players, Home Theatre Systems, Smartphones, Cameras, Camcorders,

Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners, Mobile

Phones, High Deinition Video conferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business

Solutions including Printers,laptops,Whiteboards and Security Solutions.

For over 20 years, Polycom has led the industry in setting the standard for enterprise class

communications. From its immersive telepresence systems to its video desktops to its conference

phones and accessories, Polycom technology is an integral part of the way businesses around the

world do business. At Polycom, the new reality drives the next chapter for the companyto unite

the devices, operating systems and service providers that power the mobile world under a single, powerful, secure, easy to use technology that

delivers the highest quality audio and video to everyone, everywhere. Its major product line consists of Polycom RealPresence Video Solutions,

Polycom RealPresence Video Solutions, Voice Solutions and Polycom Global Services.

As a brand, Quick Heal is continuously aware of its brand promise of delivering IT security solutions

that are simple yet very efective. This is relected all throughout, be it in the UI design or the overall

working of the solutions. The same is applicable to its associated and post sales services. Besides customer

centricity is the focal point of its business. This has made it rethink on how it delivers products, how it

sells them; provide support and advice, the channels that it should use, etc. Today Quick Heal is hailed

as a company which is one of the forerunners in establishing antivirus research and development in India and setting the benchmark for

computer security industry standards.

From Printing & Document Solutions to IT Services to Communication Systems, Ricoh has created oferings

that address the ever-evolving and diverse needs of customers under a holistic umbrella. In India, Ricoh is a

market leader in its key categories and enjoys immense customer conidence in the wide variety of its products

and solutions, which includes Oice Printers, Digital Duplicators, Production Printers, Projection systems and Video conferencing solutions

and related software technologies. It is also a leader in Managed Document Services, and can provide a unique combination of Document and

IT-related services, addressing business practices surrounding the management of both print and electronic information and communication.

SanDisk is a vertically integrated global lash memory manufacturer. This allows it to design and

develop cutting-edge storage solutions, manufacture them in a cost-efective and high-volume fashion

and quickly deliver them to thousands of retail and OEM customers across the globe. SanDisk also

works with key OEM supply chain stakeholders such as chipset vendors and hardware manufacturers

to help them optimally integrate its products into their new designs. SanDisks product portfolio addresses from camera memory to high-speed

computer memory, SanDisk has all your data storage needs covered, from notebooks to tablets , SSDs ofer consumers the extra muscle needed

to keep pace with next-generation games and applications are helpful from entry level to professional.

Seagate has an unparalleled record of innovation, throughout its more than three decades of existence, with

several industry irsts, deining storage technology and market. Seagate will continue to look at new and

emerging market segments that are poised to grow exponentially in India, which include the application-speciic

hard drives for vertical market segments that are taking of, consumer branded solutions such as the Backup

Plus family and products for new generation of home networks and mobile consumers. Seagate views the retail-

consumer segment as very important and emerging as the fastest growing vertical. Its product portfolio comprises of Portable External hard

Drives, Desktop External Hard Drive, NAS, Solid State Drives, Home Storage NAS.

Smartlink Network Systems Ltd. is one of India's leading networking companies. It was established to

propel the Indian market in the ield of Network Infrastructure. Pioneer in the ield of Active networking,

it ofers an integrated value proposition from design and development to sales and marketing, and service and

support. The Company has a robust product portfolio and a nationwide reach through its network of

national and regional distributors, resellers and system integrators. Its major strength of pillars is its lagship brands Digilite, Digisol, Digicare

that caters equally to the Networking space, motherboards and Support services.

Sparsh has revolutionized the security market as made in India brand by being Indias irst irm to focus on indigenous

design and manufacture of technologically advanced electronic security devices. It is a result of its focus on innovation

POWER OF BRANDS


and quaity cntr that Sny Singare icked Sarsh t design and anufacture CCD Bard Caeras fr irst tie in Indian arket. Sarshs visin is t ut India n the gba a fr designing and anufacturing high quaity and techngicay advanced eectrnic security equients ike Anag caera, digita vide recrder, IP caera, Switcher, anag seed de.

Syantec rtects the wrds infratin, and is a gba eader in security, backu and avaiabiity sutins. Its innvative rducts and services rtect ee and infratin in any envirnent fr the saest bie device t the enterrise data center, t cud-based rducts, end int rtectin. Its wrd-renwned exertise in rtecting data, identities and

interactins gives custers the cnfidence in a cnnected wrd. Syantec rvides security, strage and systes anageent sutins t he its custers fr cnsuers and sa businesses t the argest gba rganizatins secure and anage their infratin-driven wrd against re risks at re ints, re cetey and efficienty than any ther cany.

Tay has a Brand Equity ike wer f siicity is very uch true in true sense angst business huses in India that cands excetina resect and yaty. This has been ssibe ny because f its reentess effrts t bring the best in rduct and services t the custers. Tay has a channe artner base f re than 25,000 sread acrss the ength and the breadth f the cntinent and beynd. Its rducts ERP range f rducts

, uar accunts sftwares are designed t ake ife Sier fr Business Owners and its artner icies are ucrative. Tay has the best interests f its custers and artners in ind when it creates rducts, service des r icies.

TE Cnnectivity is a $13 biin wrd eader in cnnectivity. The cany designs and anufactures rducts at the heart f eectrnic cnnectins fr the wrds eading industries incuding auttive, energy and industria, bradband cunicatins, cnsuer devices, heathcare, and aersace and defense. TE Cnnectivitys ng-standing citent t innvatin and engineering exceence hes its custers sve the need fr re energy efficiency, aways-n cunicatins and ever-

increasing rductivity. The cany akes cnnectins the wrd reies n t wrk fawessy every day.

Tshiba's exceence in techngy, rducts, systes and services and the quaity and reiabiity - a derive fr the assin and deterinatin that the ee f Tshiba bring t the ursuit f innvatin and rgress. The cany ans t ake necessary investents t accany its future business exansin, cued with an aggressive 360 degree arketing caaign invving

TVC caaigns, rint ad caaign, utdr, radi, rad shws and in-stre rtin in a ajr cities in India.

VMware is the eader in virtuaizatin and cud infrastructure sutins that enabe businesses t thrive in the Cud Era. Custers rey n VMware t he the transfr the way they buid, deiver and cnsue Infratin Techngy resurces in a anner that is evutinary

and based n their secific needs. Rather than ask the inherent rigidity f seciaized hardware under a tange f scrits, the Sftware-Defined Datacenter eafrgs these cnstraints t change the way a datacenter services are deivered. The sftware-defined datacenter deivers n the rise f cud cuting fr agie, eastic, efficient, and reiabe IT services by extending the benefits f virtuaizatin t every dain in the datacenter cute, strage, netwrking, and the assciated avaiabiity and security services.

A strage industry eader, WD rduces reiabe, high-erfrance hard disk drives. These drives are deyed by OEMs and integratrs in deskt and bie cuters, enterrise cuting systes, ebedded systes and cnsuer eectrnics aicatins, as we as by the cany in rviding its wn strage rducts. After the acquisitin f Hitachi Gba Strage Techngies (HGST), the cany has further exanded its R&D resurces and cnsidated a brader rduct rtfi, greater anufacturing scae and a arger gegrahic ftrint. WDs rducts incude Hard Drives that cater t bth enterrises and sa businesses, Prtabe Drives, Externa HDD, Externa strage, WD TV Media ayers, netwrk

strage sutins.

Xerx's faiiar g is caed a wrdark, which eans its g is its nae exressed in a cnsistent fnt-stye. wrdarks f XEROX is ang the wrd's st werfu tradeark, XEROX Brand is re Arachabe. Xerx, ver the years has estabished itsef as the wrds eading enterrise fr business rcess and dcuent anageent. Xerxs techngy exertise, sutins and services

enabe cients fr sa businesses t arge gba enterrises t erate re efficienty and effectivey. Xerx effectivey wrks with its netwrk f artners t deiver this seaessy acrss India, freeing their custers t fcus n what atter st: their rea business. Tday, Xerx is we sitined t everage the raid grwth in the Indian rint industry and the grahic arts segent. It gained a t f entu in this business in the recent years and ais t carry this frward in the future with a range f newy aunched rducts and further strengthen its eadershi sitin in this segent.

One f the argest syste integratrs f ebedded eectrnic security in India, Zic Eectrnic Security is n its way t bece synnyus with eectrnic security and thanks t its fcus n brand buiding and arketing thrugh the years f its existence. The cany has currenty exanded its Service Netwrk t 600 twns and cities since it is f fir beief that sething as essentia as Security shud nt be crised..Fee Safe drives Zics eths acrss a custer segents and that is exacty what the cany rvides the custer thrugh the seing cyce. The canys rducts and sutins incude IP and Anague CCTV Surveiance Syste, He Aar Syste, Fire Aar Syste, Tie & Attendance Sutin, Access Cntr Syste, Vide Dr Phnes, Finger Print Lcks, Muti-Aartent Vide Dr Phnes.

POWER OF BRANDS

Top Ten Brands in Indian ICT Industry

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