1 Hitwise ‘How To’ Guides Top Reports for Display Advertising Hitwise allows you to identify websites with your target audience for Display Advertising purposes. Using Clickstream you can then go on to monitor the performance of these adverts. What are the main benefits of using Hitwise for Display Advertising? • Discover display advertising opportunities based on your target audience • Evaluate the performance of your competitor’s display advertising efforts • Monitor the performance of your display adverts What reports will be covered in this guide? 1. How to compare your upstream traffic to a competitor’s to find opportunities 2. How to identify websites with your target audience 3. How to monitor the performance of your display adverts 1. How to compare your upstream traffic to a competitor’s to find opportunities • Click on the Reports tab in the tool bar • Select Clickstream from the Report Panel • Enter a website URL or select an Industry from the subject drop down • Select Upstream Websites from the report drop down • Open the Compare feature • Enter your website URL • Generate Report
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Hitwise‘HowTo’GuidesTopReportsforDisplayAdvertising HitwiseallowsyoutoidentifywebsiteswithyourtargetaudienceforDisplayAdvertisingpurposes.UsingClickstreamyoucanthengoontomonitortheperformanceoftheseadverts.WhatarethemainbenefitsofusingHitwiseforDisplayAdvertising?
• Discoverdisplayadvertisingopportunitiesbasedonyourtargetaudience• Evaluatetheperformanceofyourcompetitor’sdisplayadvertisingefforts• Monitortheperformanceofyourdisplayadverts
Whatreportswillbecoveredinthisguide?
1. Howtocompareyourupstreamtraffictoacompetitor’stofindopportunities2. Howtoidentifywebsiteswithyourtargetaudience3. Howtomonitortheperformanceofyourdisplayadverts
1. Howtocompareyourupstreamtraffictoacompetitor’stofindopportunities• ClickontheReportstabinthetoolbar• SelectClickstreamfromtheReportPanel• EnterawebsiteURLorselectanIndustryfromthesubjectdropdown• SelectUpstreamWebsitesfromthereportdropdown• OpentheComparefeature• EnteryourwebsiteURL• GenerateReport
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2. Howtoidentifywebsiteswithyourtargetaudience• SelectRankingsintheReportPanel• SelectanIndustryfromthesubjectdropdown(i.eNews&Media)• ThemetricshouldbeVisits• OpentheSegmentfeature• Selectthedatasetyouwanttousefortargeting:Age,Region,PostalArea,MosaicGroup/Type• GenerateReport
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3. Howtomonitortheperformanceofyourdisplayadverts• SelectClickstreamintheReportPanel• EnterthewebsiteURLofwhereyourdisplayadisplaced• SelectDownstreamWebsitesfromthereportdropdown• OpentheFiltersdropdown• EnteryourwebsiteURL• SetthePeriodtoDailywherepossible,ifnotWeekly• GenerateReport• Ticktheboxnexttoyoursiteintheresultstable• GototheChartbuttonandUpdate
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