New Message To: From: The Growth of Online Retail EVERYONE GOOGLES SOCIAL MEDIA MATTERS 2013 1.25 trillion dollars 2014 1.5 trillion dollars Worldwide online retail sales have been rising steadily for the past several years. 20% In 2013 online sales rose 2013 US Online Spending 14% For comparison, total consumer retail spending in the U.S. grew by mere single-digits. Continuously managing your online brand is an important key to business success. Traditional Branding vs. Online Branding It is vital to determine what customers will search for, what devices and networks they will be using, and how often and when. How consumers actually perceive it How the brand wants to be seen If you don’t control your brand online, someone else will. When consumers have something to say about a brand, they tend to say it online. MOBILE IS ON THE RISE of brand marketers are developing social media strategies but are still struggling to execute Global e-commerce sales made via mobile devices are expected to top in 2018. What Do I Need to Consider? Why Should I Care? Don’t Forget About Mobile Email Send COUPON 44% of email recipients made at least one purchase last year based on a promotional email. of consumers open emails from companies. 82% 4.3 million The Key Channels Websites Search Marketing Mobile Content Social Media Email Marketing of brands surveyed admitted to being “seriously” committed to delivering the best possible online user experience (UX). only 18% What comes up in Google searches for your brand can affect your company’s livelihood. 2016 # of email accounts EMAIL RULES Annual Number of Google Searches: Average Searches Per Day: IN 2013 people say they made use of a coupon or discount from a marketing email in the prior week. $1 $44.25 invested yields Average Return on Email Marketing Investment See Attachment Your Brand @Your Brand · 44m Social media accounts for almost one-quarter of all the time that U.S. citizens spend online. Your Brand @Your Brand · 52m Consumers are 71% more likely to buy from a brand that they follow on social media compared to one that they don’t. 22.5% 23% For perspective, that was roughly in 2013. CHECKOUT $638 billion the entire size of the world's e-commerce market 3.6 million 2013 Your Products, Your Pricing SOURCE: comScore, Digiday, Salesforce Price is also an important part of brand identity. Is your pricing protected? Contact us for more information about WisePricer and WiseMapper Any disconnect between the two is room for growth. WiseMapper lets manufacturers preserve their brand by monitoring product pricing across thousands of online retailers