“Thoughts from the Playhouse”? “Thoughts from the Playhouse” is a series of reports, essays and case studies on all things digital from us at Playhouse Communication Ltd. We plan on producing at least one „Thought‟ a month but if we find a lot of interesting stuff happening, we‟re not going to limit ourselves. If you would like to subscribe to receive these thought pieces, please email us at [email protected]TOP NIGERIAN BRANDS ON FACEBOOK & TWITTER (MARCH 2012)
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Top Nigerian Brands on Facebook & Twitter (Mar 2012)
The Top Ten Nigerian brands on Facebook & Twitter, as compiled by Playhouse Communication Ltd.
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“Thoughts from the Playhouse”? “Thoughts from the Playhouse” is a series of reports, essays and case studies on all things digital from us at Playhouse Communication Ltd. We plan on producing at least one „Thought‟ a month but if we find a lot of interesting stuff happening, we‟re not going to limit ourselves. If you would like to subscribe to receive these thought pieces, please email us at [email protected]
7 TOP MUSICIANS MALE/FEMALE ............................................................................................ 10
7.1 MUSIC (MALE) ............................................................................................................................... 10 7.2 MUSIC (FEMALE) ............................................................................................................................ 11
8 TOP PUBLIC OFFICE HOLDERS ............................................................................................... 12
9 TOP CONSUMER GOODS ............................................................................................................ 13
10 ABOUT PLAYHOUSE COMMUNICATION LTD ..................................................................... 14
Playhouse Thought Piece Page 3 19/04/2012
1 Introduction The Top Ten covers the following „product‟ categories
Banks
Consumer Goods
Publications
Radio Stations
Consumer brands
Music, Male & Female
Public Office
Nollywood actors & actresses
Measurement:
„Success‟ is based on the number of „Likes‟ and „Followers‟ a brand has.
We have looked solely at the official Nigerian page of the brands.
The figures we have here were accurate as of 28th March 2012.
Note:
This is based on our own manual search of Facebook & Twitter pages. If you have any
brands you think we have missed; a category you think we should be considering or if
you simply have any comments you would like to share, please email us at
MTN continues to top both platforms and on Facebook has now broken the 500,000
mark.
Sprite Nigeria is a new entrant on Facebook coming in at number 8.
FACEBOOK NO OF LIKES
1 1 ˃ MTN NIGERIA 515,048
2 2 ˃ BEAT FM 370,387
3 3 ˃ VANGUARD NEWSPAPER 250,289
4 4 ˃ COOL FM 244,557
5 5 ˃ GT BANK 203,403
6 6 ˃ DAILY TRUST 157,405
7 7 ˃ ALWAYS 141,619
8 N SPRITE NIGERIA 101,015
8 9 ˅ MTV BASE NIGERIA 95,959
9 10 ˅ STAR LAGER 84,122
NO OF LIKES TWITTER NO OF FOLLOWERS
1 1 ˃ MTN NIGERIA 118,593
2 2 ˃ CHANNELS TV 84,637
3 3 ˃ VANGUARD NEWSPAPER 77,624
4 4 ˃ BEAT FM 57,640
6 5 ˄ PUNCH NEWSPAPER 57,119
5 6 ˅ SAHARA REPORTERS 56,494
7 7 ˃ BELLA NAIJA 32,768
8 8 ˃ COOL FM 30,058
9 9 ˃ THISDAY LIVE 29,052
10 10 ˃ GUARDIAN NEWSPAPER 28,090
Playhouse Thought Piece Page 5 19/04/2012
3 Top Banks
FACEBOOK NO OF LIKES
1 1 ˃ GT BANK 203,403
2 2 ˃ FIRST BANK 79,729
3 3 ˃ ACCESS BANK 32,086
4 4 ˃ WEMA BANK 22,700
5 5 ˃ DIAMOND BANK 13,998
6 6 ˃ UBA 13,377
8 7 ˄ FIDELITY BANK 1,691
7 8 ˅ KEYSTONE BANK(PHB) 1,397
9 9 ˃ ZENITH BANK 708
10 10 ˃ SKYE BANK 377
FACEBOOK NO OF LIKES
1 1 ˃ GT BANK 203,403
2 2 ˃ FIRST BANK 79,729
3 3 ˃ ACCESS BANK 32,086
4 4 ˃ WEMA BANK 22,700
5 5 ˃ DIAMOND BANK 13,998
6 6 ˃ UBA 13,377
8 7 ˄ FIDELITY BANK 1,691
7 8 ˅ KEYSTONE BANK(PHB) 1,397
9 9 ˃ ZENITH BANK 708
10 10 ˃ SKYE BANK 377
KEY – position last month Position this month
Playhouse Thought Piece Page 6 19/04/2012
4 Top Publications
KEY – position last month Position this month
FACEBOOK NO OF LIKES
1 1 ˃ VANGUARD 250,289
2 2 ˃ DAILY TRUST 157,405
3 3 ˃ SAHARA REPORTERS 87,582
4 4 ˃ PUNCH 66,780
5 5 ˃ TRIBUNE 39,246
6 6 ˃ THISDAY LIVE 34,011
7 7 ˃ PM NEWS 18,391
8 8 ˃ LEADERSHIP 18,233
9 9 ˃ THE SUN 8,928
10 10 ˃ DAILY TIMES 7,721
TWITTER NO OF FOLLOWERS
1 1 ˃ VANGUARD 77,624
3 2 ˄ PUNCH 57,119
2 3 ˅ SAHARA REPORTERS 56,494
4 4 ˃ THISDAY LIVE 29,052
5 5 ˃ GUARDIAN 28,090
6 6 ˃ DAILY TRUST 21,144
7 7 ˃ PM NEWS 17,183
8 8 ˃ LEADERSHIP 9,154
9 9 ˃ TELL MAGAZINE 7,763
10 10 ˃ DAILY TIMES 7,728
Playhouse Thought Piece Page 7 19/04/2012
5 Top Radio Stations
KEY – position last month Position this month
FACEBOOK NO OF LIKES
1 1 ˃ BEAT FM 370,387
2 2 ˃ COOL FM 224,557
3 3 ˃ WAZOBIA FM 87,112
4 4 ˃ SPLASH FM 28,402
5 5 ˃ BRILA FM 22,816
6 6 ˃ RAINBOW FM 12,806
7 7 ˃ CLASSIC FM 9,008
8 8 ˃ RHYTHM 93.7 9,029
9 9 ˃ RADIO CONTINENTAL 8,797
10 10 ˃ NAIJA FM 2,678
TWITTER NO OF FOLLOWERS
1 1 ˃ BEAT FM 57,640
2 2 ˃ COOL FM 30,058
6 3 ˄ RHYTHM 21,384
3 4 ˅ BRILA FM 7,099
4 5 ˅ WAZOBIA FM 7,008
5 6 ˅ SPLASH 5,428
7 7 ˃ CLASSIC FM 2,468
8 8 ˃ RAINBOW FM 1,994
9 9 ˃ NAIJA FM 1,849
10 10 ˃ RADIO CONTINENTAL 352
Playhouse Thought Piece Page 8 19/04/2012
6 Top Nollywood Actor/Actresses
6.1 Actresses
KEY – position last month Position this month
FACEBOOK NO OF LIKES
1 1 ˃ OMOTOLA JOLADE 664,090
2 2 ˃ STEPHANIE OKEREKE 439,908
3 3 ˃ TONTO DIKE 251,363
4 4 ˃ INI EDO 227,580
5 5 ˃ FUNKE JENIFA AKINDELE 118,028
6 6 ˃ CHIKA IKE 94,326
7 7 ˃ MERCY JOHNSON 93,931
8 8 ˃ OGE OKOYE 90,457
9 9 ˃ KATE HENSHAW 32,976
10 10 ˃ GENEVIEVE NNAJI 32,055
TWITTER NO OF FOLLOWERS
1 1 ˃ GENEVIEVE NNAJI 120,387
2 2 ˃ OMOTOLA JOLADE 57,552
3 3 ˃ FUNKE AKINDELE 54,837
4 4 ˃ RITA DOMINIC 51,911
5 5 ˃ UCHE JOMBO 39,070
6 6 ˃ INI EDO 28,842
7 7 ˃ MERCY JOHNSON 28,342
8 8 ˃ STEPHANIE OKEREKE 14,400
9 9 ˃ CHIOMA CHUKWUKA 13,015
10 10 ˃ CHIKA IKE 12,384
Playhouse Thought Piece Page 9 19/04/2012
6.2 Actors
KEY – position last month Position this month
FACEBOOK NO OF FRIENDS
1 1 ˃ FEMI BRANCH 5,019
2 2 ˃ JETA AMATA 4,937
3 3 ˃ YEMI BLAQ 4,995
4 4 ˃ LANCELOT IMASUEN 4,912
5 5 ˃ RAMSEY NOAH 4,842
7 6 ˄ TONY UMEZ 4,836
6 7 ˅ JIM IYKE 4,828
8 8 ˃ SAINT OBI 4,765
9 9 ˃ CHIDI MOKEME 4,687
10 10 ˃ NKEM OWOH 4,005
TWITTER NO OF FOLLOWERS
1 1 ˃ CHIDI MOKEME 18,824
2 2 ˃ NKEM OWOH 11,867
3 3 ˃ JIM IYKE 11,554
4 4 ˃ RMD 9,628
5 5 ˃ RAMSEY NOAH 2,377
6 6 ˃ YEMI BLAQ 2,034
8 7 ˄ FEMI BRANCH 715
7 8 ˅ JETA AMATA 532
9 9 ˃ FRED AMATA 165
10 10 ˃ SAINT OBI 98
Playhouse Thought Piece Page 10 19/04/2012
7 Top Musicians Male/Female
7.1 Music (male)
KEY position last month Position this month
FACEBOOK
MUSIC MALES NO OF LIKES
1 1 ˃ MI 427,128
2 2 ˃ DON JAZZY 422,355
3 3 ˃ TERRY G 336,329
4 4 ˃ DAREY ART ALADE 292,706
5 5 ˃ BANKY W 285,396
6 6 ˃ WANDE COAL 282,844
7 7 ˃ WIZKID 279,960
8 8 ˃ D BANJ 267,603
9 10 ˄ NAETO C 265,795
10 9 ˅ ICE PRINCE 255,836
TWITTER
MUSIC MALES NO OF FOLLOWERS
1 1 ˃ DON JAZZY 238,772
2 2 ˃ WIZKID 193,461
3 3 ˃ D BANJ 185,998
4 4 ˃ BANKY W 172,115
5 5 ˃ MI 143,897
6 6 ˃ ELDEE 112,699
7 7 ˃ NAETO C 109,979
8 8 ˃ PETER P SQUARE 104,252
9 9 ˃ WAN DE COAL 92,954
10 10 ˃ DAREY ART ALADE 77,033
Playhouse Thought Piece Page 11 19/04/2012
7.2 Music (female)
KEY – position last month Position this month
MUSIC FEMALES NO OF LIKES
1 1 ˃ NNEKA 191,868
2 2 ˃ ASA 33,347
3 3 ˃ GOLDIE 19,533
4 4 ˃ OMAWUNMI 17,933
5 5 ˃ WAJE 11,892
6 6 ˃ TIWA SAVAGE 10,954
7 7 ˃ SASHA P 5,212
8 8 ˃ FRAGRANCE 4,597
9 9 ˃ BOUQUI 4,332
10 10 ˃ MOCHEDDAH 3,116
MUSIC FEMALES NO OF FOLLOWERS
1 1 ˃ TIWA SAVAGE 96,964
2 2 ˃ MOCHEDDAH 56,667
3 3 ˃ OMAWUMI 47,021
4 4 ˃ WAJE 32,880
5 5 ˃ ASA 35,531
7 6 ˄ SASHA P 25,057
6 7 ˅ MUNACHI ABII 24,504
8 8 ˃ EVA ALORDIAH 20,199
10 9 ˄ NNEKA 14,416
9 10 ˅ GOLDIE 14,306
Playhouse Thought Piece Page 12 19/04/2012
8 Top Public office holders
KEY – position last month Position this month
FACEBOOK NO OF LIKES
1 1 ˃ GOODLUCK JONATHAN 704,111
2 2 ˃ NUHU RIBADU 191,229
3 3 ˃ PAT UTOMI 169,115
4 4 ˃ BABATUNDE FASHOLA 167,321
5 5 ˃ NASIR EL RUFAI 112,933
6 6 ˃ BIKOLA SARAKI 36,991
7 10 ˃ DONALD DUKE 15,583
8 7 ˃ EMMANUEL UDUAGHAN 15,398
9 8 ˃ OKONJO IWEALA 11,737
10 9 ˃ DIMEJI BANKOLE 9,163
TWITTER NO OF FOLLOWERS
1 1 ˃ BABATUNDE FASHOLA 55,537
3 2 ˄ DELE MOMODU 33,161
2 3 ˅ GOODLUCK JONATHAN 32,161
4 4 ˃ PAT UTOMI 12,889
5 5 ˃ BUKOLA SARAKI 9,024
6 6 ˃ BOLAJI ABDULLAHI 4,972
7 7 ˃ SEGUN MIMIKO 1,606
8 8 ˃ LIYEL IMOKE 1,234
10 9 ˄ DIMEJI BANKOLE 595
9 10 ˅ EMMANUEL UDUAGHAN 464
Playhouse Thought Piece Page 13 19/04/2012
9 Top Consumer Goods
KEY – position last month Position this month
FACEBOOK NO OF LIKES
1 1 ˃ MTN 515,048
2 2 ˃ ALWAYS 141,619
3 3 ˃ MTV BASE 97,473
4 4 ˃ STAR LAGER 92,565
5 5 ˃ TAJ HAIR 66,667
6 6 ˃ SAMSUNG 66,708
7 7 ˃ GLO 62.621
8 8 ˃ GUINNESS VIP 54,246
9 9 ˃ ETISALAT 53,751
10 10 ˃ GULDER 38,241
TWITTER NO FO FOLLOWERS
1 ˃ MTN 118,593
2 ˃ CHANNELS TV 84,637
3 ˃ ETISALAT 18,856
4 ˃ GLO 6,761
5 ˃ DSTV nigeria 3,417
6 ˃ AIRTEL NIGERIA 3,215
7 ˃ Lagos TV 1,141
8 ˃ DANGOTE GROUP 841
9 ˃ OANDO 638
10 ˃ MALTINA 517
Playhouse Thought Piece Page 14 19/04/2012
10 About Playhouse Communication Ltd Playhouse Communication Ltd is a digital agency based in Lagos, Nigeria. We believe that successful brands need to create communications that engage. And we believe that digital - whether mobile or internet, be it a game, an app, a website or just a banner - offers a cost effective platform for creating and maintaining this dialogue. We offer a broad range of services including: