TOP INDIAN BRANDS THAT HAVE GONE TO FOREIGN HAND THUMPS UP A cola drink introduced in 1977 to offset the expulsion of American Coca Cola Company, an Indian brand by Parle Gr oup gained a near monopoly in India with government closing the door to foreign companies/brands. When Government of India again opened its doors to multinationals, Thumps Up lost its will to fight with its resource packed international brands vis Pepsi and Coca Cola. It sold out to Coca Cola Company in 1993 in order to make quick money after enjoying a near monopoly for almost 15 years. As Thumps Up had a huge market share, Coca Cola Company decided to keep the brand alive rather than kill it to give competition to Pepsi. HAMAM Hamam, one of the oldest Indian beauty soap brands, has created itself as a trustworthy brand in the market. It is a natural soap category with low pricing. It was owned by Tata Oil Mills Company (TOMCO). It was taken over by Hindustan Unilever Limited when it acquired TOMCO in the year 1993. Hindustan Unilever Limited continu es to keep this brand alive as it is one of the trusted brands with strong brand loyalty in soap segment in Indian market. HUL did try to repackage and modify the brand but they found out that by changing the composition of the soap they were losing the loyal customers, so HUL have gone back to old composition and is using ‘trust’ and ‘quality’ as this brand’s salient points in marketing it. KISSAN The preserved food division of United Breweries Group (UB Group) was not doing well as compared to its liquor division. S o, UB Group sold its food secti on along with Kissan brand to Hindustan Unilever Limited. Now Kissan is another of HUL’s Indian brand. HUL has revived and added more desi flavor to Kissan brand. Also, more items such as salt, rice, spices, chilli powder, atta, etc were added to Kissan brand and hence taking this Indian brand to another level. MALTOVA This favorite Indian heath drink was brought by GlaxoSmithKline Beecham Consumer Healthcare Linited from Jagatjit Industries in th e year 2000. Now with well known brand s GlaxoSmithKline – Horlicks, Boost, Viva and Maltova – it has become a marke t leade r in Indian health drink market . Viva has b een repositioned as a traditional famil y health drink and Malt ova as a tasty chocolate based health drink for the kids.